{"id":19349,"date":"2026-02-04T08:28:56","date_gmt":"2026-02-04T08:28:56","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=19349"},"modified":"2026-02-04T08:48:51","modified_gmt":"2026-02-04T08:48:51","slug":"peleska-bilancoval-prodeje-toyoty-a-lexusu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=19349","title":{"rendered":"Pele\u0161ka bilancoval prodeje Toyoty (Video)"},"content":{"rendered":"\r\n<p><strong>\u0160\u00e9f \u010desk\u00e9 Toyoty Martin Pele\u0161ka svolal 3. \u00fanora novin\u00e1\u0159e do hotelu Andaz na pra\u017esk\u00e9m Senov\u00e1\u017en\u00e9m n\u00e1m\u011bst\u00ed. Na bilan\u010dn\u00ed tiskov\u00e9 konferenci zna\u010dek Toyota a Lexus zhodnotil minul\u00fd rok a sou\u010dasn\u011b p\u0159edstavil pl\u00e1ny na leto\u0161ek.<\/strong><!--more--><\/p>\r\n<p>Podle Pele\u0161ky v\u00e9vod\u00ed evropsk\u00fdm prodej\u016fm voz\u016f Toyota i Lexus siln\u00e1 skupina zem\u00ed TCE (Polsko, \u010cesko, Ma\u010farsko a Slovensko), ve kter\u00fdch bylo loni uskute\u010dn\u011bno 154 040 objedn\u00e1vek voz\u016f Toyota a 18 781 Lexus\u016f. Je to v\u00edc, ne\u017e ve Francii (125 028\/6001), It\u00e1lii (124 524\/6201), Velk\u00e9 Brit\u00e1nii (111 595\/16 501) \u010di N\u011bmecku (96 636\/4600).<\/p>\r\n<p><strong>Toyota u\u017e druh\u00fdm rokem v \u0159ad\u011b import\u00e9rem \u010d. 1 v \u010cR<\/strong> <br \/>V sou\u010dtu registrac\u00ed osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f, u kter\u00fdch se n\u011bkter\u00e9 modely vyskytuj\u00ed v obou kategori\u00edch, p\u0159ekonala Toyota d\u00edky bohat\u00e9 modelov\u00e9 nab\u00eddce v\u0161echny zahrani\u010dn\u00ed zna\u010dky. Za rok 2025 obsadila Toyota t\u0159et\u00ed p\u0159\u00ed\u010dku v celkov\u00fdch prodej\u00edch osobn\u00edch automobil\u016f a stala se jedni\u010dkou \u010desk\u00e9 ligy lehk\u00fdch u\u017eitkov\u00fdch voz\u016f.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19415\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Toyota-graf-2025-orez-900x580.jpg\" alt=\"\" width=\"900\" height=\"580\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Toyota-graf-2025-orez-900x580.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Toyota-graf-2025-orez-1024x660.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Toyota-graf-2025-orez-768x495.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Toyota-graf-2025-orez-1536x991.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Toyota-graf-2025-orez.jpg 1704w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><em>\u201eK dosa\u017een\u00fdm v\u00fdsledk\u016fm lo\u0148sk\u00e9ho roku p\u0159isp\u011blo uveden\u00ed nov\u00fdch model\u016f, zlep\u0161en\u00ed dostupnosti voz\u016f a siln\u00e1 pozice zna\u010dky ve flotilov\u00e9m segmentu. R\u016fst podpo\u0159ila tak\u00e9 slu\u017eba KINTO One a program Toyota Professional zam\u011b\u0159en\u00fd na firemn\u00ed z\u00e1kazn\u00edky,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Martin Pele\u0161ka, gener\u00e1ln\u00ed \u0159editel Toyota a Lexus \u010cR.<\/strong><\/p>\r\n<p><iframe loading=\"lazy\" id=\"_ytid_18064\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"Toyota a Lexus 2026: Z\u00e1plava nov\u00fdch model\u016f, nov\u00e1 RAV4, elektrick\u00fd Hilux a rekordn\u00ed v\u00fdsledky\" src=\"https:\/\/www.youtube.com\/embed\/bM4Uv6qmIG0?enablejsapi=1&amp;autoplay=0&amp;cc_load_policy=0&amp;cc_lang_pref=&amp;iv_load_policy=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;fs=1&amp;playsinline=0&amp;autohide=2&amp;theme=dark&amp;color=red&amp;controls=1&amp;\" width=\"640\" height=\"360\" allowfullscreen=\"allowfullscreen\" data-origwidth=\"640\" data-origheight=\"360\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" data-mce-fragment=\"1\"><\/iframe><\/p>\r\n<p>V oblasti slu\u017eeb mobility pl\u00e1nuje slu\u017eba KINTO v roce 2026 uzav\u0159\u00edt 4 250 nov\u00fdch smluv a spravovat 10 000 aktivn\u00edch fleetov\u00fdch vozidel.<\/p>\r\n<p>Pozoruhodn\u00fd jepodle<strong> Martina Pele\u0161ky<\/strong> tak\u00e9 v\u00fdvoj prodej\u016f fleetov\u00fdm z\u00e1kazn\u00edk\u016fm v posledn\u00edch dev\u00edti letech. Zat\u00edmco je\u0161t\u011b v roce 2017 pat\u0159ila Toyot\u011b a\u017e 15. p\u0159\u00ed\u010dka, od t\u00e9 doby se ka\u017edoro\u010dn\u011b zlep\u0161ovala, v letech 2022 a 2023 u\u017e byla t\u0159et\u00ed, a od roku 2024 je druhou nejprod\u00e1van\u011bj\u0161\u00ed firemn\u00ed zna\u010dkou, za dom\u00e1c\u00ed \u0160kodovkou.<\/p>\r\n<p><strong>\u0158ada \u00fasp\u011b\u0161n\u00fdch model\u016f<\/strong> <br \/>V jednotliv\u00fdch segmentech byly na prvn\u00edch m\u00edstech modely Aygo X (A mal\u00e9 vozy) a Proace City (CDV N1). Druh\u00e9 p\u0159\u00ed\u010dky dos\u00e1hly modely Proace Max v segmentu HDV, Hilux mezi Pick-upy a Proace Verso (MDV M1). Mezi trojic\u00ed nejprod\u00e1van\u011bj\u0161\u00edch se um\u00edstily modely RAV4 v segmentu C-SUV, Land Cruiser mezi SUV-E, Yaris Cross (SUV-B), Corolla (Fleet C), Proace City Verso (CDV M1) a Proace (MDV N1).<\/p>\r\n<p><strong>Jedni\u010dkou tak\u00e9 v emis\u00edch <\/strong><br \/>V neust\u00e1le tolik sledovan\u00e9m, ale u n\u00e1s ani moc nezd\u016fraz\u0148ovan\u00e9m parametru \u2013 emis\u00edch CO2 \u2013 vl\u00e1dne mezi dvac\u00edtku nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek tak\u00e9 jasn\u011b Toyota. D\u00edky velk\u00e9mu pod\u00edlu hybridn\u00edch model\u016f m\u00e1 Toyota nejni\u017e\u0161\u00ed pr\u016fm\u011brn\u00e9 emise CO2 na \u00farovni 114 g\/km u osobn\u00edch automobil\u016f a 180 g\/km u sv\u00fdch lehk\u00fdch u\u017eitkov\u00fdch vozidel. Meziro\u010dn\u011b se poda\u0159ilo jejich sn\u00ed\u017een\u00ed o 12 % u osobn\u00edch a o 16 % u u\u017eitkov\u00fdch voz\u016f. V\u0161ichni konkurenti jsou za Toyotou v uctiv\u00e9 vzd\u00e1lenosti, a to je tak\u00e9 velmi zaj\u00edmav\u00fd argument.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19380\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Martin-Peleska-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Martin-Peleska-900x600.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Martin-Peleska-1024x683.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Martin-Peleska-768x512.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Martin-Peleska-1536x1024.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/Martin-Peleska.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><strong>Toyota pronik\u00e1 do nov\u00fdch teritori\u00ed <\/strong><br \/>\u00dasp\u011bchy v dod\u00e1vk\u00e1ch firemn\u00edm z\u00e1kazn\u00edk\u016fm potvrdilo i v\u00edt\u011bzstv\u00ed Toyoty Corolla TS v kategorii referentsk\u00fdch aut v anket\u011b Flotilov\u00e9 auto roku 2025. Toyoty Hilux za\u010dala odeb\u00edrat tak\u00e9 Policie \u010cR, do slu\u017eby ve st\u00e1tn\u00edch instituc\u00edch se za\u010dalo dod\u00e1vat v\u00edce ne\u017e 500 elektromobil\u016f Toyota bZ4X a v neposledn\u00ed \u0159ad\u011b za\u010dala stejn\u011b modely pou\u017e\u00edvat tak\u00e9 Horsk\u00e1 slu\u017eba \u010cR.<\/p>\r\n<p><strong>Lexus proti evropsk\u00e9 konkurenci <\/strong><br \/>Specifick\u00e9 postaven\u00ed v nabit\u00e9m segmentu pr\u00e9miov\u00fdch voz\u016f si u n\u00e1s v posledn\u00edch dvou letech udr\u017euje tak\u00e9 zna\u010dka Lexus, kter\u00e1 oslovuje n\u00e1ro\u010dnou c\u00edlovou skupinu movit\u011bj\u0161\u00edch z\u00e1kazn\u00edk\u016f. Prodej v\u00edce ne\u017e dvou tis\u00edc Lexus\u016f p\u0159edstavuje oproti obdob\u00ed p\u0159ed p\u011bti lety \u010dty\u0159n\u00e1sobn\u00e9 zv\u00fd\u0161en\u00ed. To samo o sob\u011b je doslova mimo\u0159\u00e1dn\u00fd \u00fasp\u011bch, kdy\u017e vezmeme v \u00favahu, \u017ee konkurenci tvo\u0159\u00ed trojice zaveden\u00fdch n\u011bmeck\u00fdch zna\u010dek Mercedes-Benz, BMW Audi a \u0161v\u00e9dsk\u00e9 Volvo.<\/p>\r\n<p>Lexus je zna\u010dkou s velmi n\u00edzkou hladinou emis\u00ed CO2, kdy\u017e loni dos\u00e1hl na pr\u016fm\u011br 107,3 g\/km a pro leto\u0161n\u00ed rok po\u010d\u00edt\u00e1 s dal\u0161\u00edm sn\u00ed\u017een\u00edm. Tomu je pod\u0159\u00edzena i produktov\u00e1 strategie na rok 2026, zam\u011b\u0159en\u00e1 na je\u0161t\u011b vy\u0161\u0161\u00ed objemy prodeje hybridn\u00edch, plug-in hybridn\u00edch a \u010dist\u011b elektrick\u00fdch voz\u016f. V leto\u0161n\u00edm roce po\u010d\u00edt\u00e1 import Lexusu s prodejem 2150 kus\u016f.<\/p>\r\n<p><strong>P\u0159\u00ed\u010diny r\u016fstu<\/strong><br \/>V\u00fdborn\u00e9 v\u00fdsledky voz\u016f Toyota na \u010desk\u00e9m trhu spo\u010d\u00edvaj\u00ed podle Martina Pele\u0161ky p\u0159edev\u0161\u00edm v \u0161\u00ed\u0159ce, v\u0161estrannosti a pestrosti nab\u00eddky model\u016f, od vysloven\u011b mal\u00fdch, p\u0159es obl\u00edben\u00e9 crossovery, a\u017e po velk\u00e1 SUV a luxusn\u00ed vozy. P\u0159isp\u00edv\u00e1 k tomu i mno\u017estv\u00ed nov\u00fdch a inovovan\u00fdch model\u016f, celkov\u011b lep\u0161\u00ed dostupnost, \u00fasp\u011bchy ve fleetov\u00fdch zak\u00e1zk\u00e1ch, v\u00fdhodn\u00e9 financov\u00e1n\u00ed Kinto One a mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd odbyt u\u017eitkov\u00fdch verz\u00ed Toyota Professional. V roce 2026 dojde tak\u00e9 k dal\u0161\u00edmu pos\u00edlen\u00ed prodejn\u00ed a servisn\u00ed s\u00edt\u011b.<\/p>\r\n<p><strong>Pl\u00e1ny na rok 2026 <\/strong><br \/>Toyota \u010cR p\u0159edpokl\u00e1d\u00e1 uzav\u0159\u00edt v roce 2026 22 tis\u00edc objedn\u00e1vek voz\u016f, tedy o tis\u00edc v\u00edc ne\u017e loni. Letos Toyota p\u0159edstav\u00ed celkem osm novinek v\u010detn\u011b o\u010dek\u00e1van\u00e9 nov\u00e9 generace modelu RAV4 nebo \u00fapln\u00e9 \u010dist\u011b elektrick\u00e9 novinky Toyota bZ4X Touring a C-HR+. Lexus uvede novou generaci mana\u017eersk\u00e9ho sedanu ES, kter\u00fd bude poprv\u00e9 dostupn\u00fd nejen jako hybrid, ale i v \u010dist\u011b elektrick\u00e9 variant\u011b.<\/p>\r\n<p>Flotilov\u00fd prodej by m\u011bl v roce 2026 dos\u00e1hnout objemu 17 600 voz\u016f. V segmentu lehk\u00fdch u\u017eitkov\u00fdch vozidel pl\u00e1nuje Toyota \u010cR prodat 6 800 voz\u016f a udr\u017eet si prvn\u00ed m\u00edsto na trhu vozidel kategorie N1, a to jak celkov\u011b, tak v oblasti elektromobil\u016f (BEV). Sou\u010d\u00e1st\u00ed pl\u00e1n\u016f je tak\u00e9 dal\u0161\u00ed rozvoj prodeje ojet\u00fdch voz\u016f, kde Toyota \u010cR c\u00edl\u00ed na 11 500 prodan\u00fdch voz\u016f.<\/p>\r\n<p><strong>Karel Ber\u00e1nek, hotel Andaz<\/strong><br \/><strong>Foto: Erich Handl a Lud\u011bk Kortus (autor videa)<\/strong><\/p>\r\n<figure id=\"attachment_19389\" aria-describedby=\"caption-attachment-19389\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19389\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/2602_TK-Toyota_LW_260203_TOYOTA_BUSINESS_BREAKFAST_PRAGUE_CZ_LQ_0005-900x678.jpg\" alt=\"\" width=\"900\" height=\"678\" \/><figcaption id=\"caption-attachment-19389\" class=\"wp-caption-text\">Toyota<\/figcaption><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>\u0160\u00e9f \u010desk\u00e9 Toyoty Martin Pele\u0161ka svolal 3. \u00fanora novin\u00e1\u0159e do hotelu Andaz na pra\u017esk\u00e9m Senov\u00e1\u017en\u00e9m&#8230;<\/p>\n","protected":false},"author":6,"featured_media":19369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,96,11,20,66],"tags":[],"class_list":["post-19349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automakers-tv","category-bilance","category-importeri","category-tiskovky","category-video"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19349"}],"version-history":[{"count":8,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19349\/revisions"}],"predecessor-version":[{"id":19416,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19349\/revisions\/19416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/19369"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}