{"id":19455,"date":"2026-02-05T13:15:26","date_gmt":"2026-02-05T13:15:26","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=19455"},"modified":"2026-02-05T13:15:26","modified_gmt":"2026-02-05T13:15:26","slug":"nexen-tire-opet-kasiroval-rekordni-trzby","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=19455","title":{"rendered":"NEXEN TIRE op\u011bt kas\u00edroval rekordn\u00ed tr\u017eby"},"content":{"rendered":"

NEXEN TIRE, sv\u011btov\u00fd v\u00fdrobce pneumatik, zve\u0159ejnil p\u0159edb\u011b\u017en\u00e9 finan\u010dn\u00ed v\u00fdsledky za cel\u00fd rok 2025. Spole\u010dnost dos\u00e1hla v roce 2025 tr\u017eeb ve v\u00fd\u0161i 3,19 bilionu KRW a provozn\u00edho zisku ve v\u00fd\u0161i 170,3 miliardy KRW. <\/strong><\/p>\n

Po p\u0159ekon\u00e1n\u00ed hranice 2 bilion\u016f KRW v ro\u010dn\u00edch tr\u017eb\u00e1ch v roce 2019 spole\u010dnost NEXEN TIRE nyn\u00ed poprv\u00e9 p\u0159ekro\u010dila 3 biliony KRW, co\u017e odr\u00e1\u017e\u00ed pokra\u010duj\u00edc\u00ed r\u016fst tr\u017eeb i p\u0159es nejist\u00e9 tr\u017en\u00ed prost\u0159ed\u00ed.<\/p>\n

R\u016fst tr\u017eeb byl zejm\u00e9na v\u00fdsledkem druh\u00e9 f\u00e1ze roz\u0161\u00ed\u0159en\u00ed evropsk\u00e9 tov\u00e1rny, co\u017e ukazuje snahu spole\u010dnosti zv\u00fd\u0161it prodeje i p\u0159es rostouc\u00ed obchodn\u00ed nejistotu zp\u016fsobenou nap\u0159\u00edklad dopadem americk\u00fdch cel. V oblasti origin\u00e1ln\u00ed v\u00fdbavy (OE) dos\u00e1hla spole\u010dnost NEXEN TIRE siln\u00e9ho r\u016fstu d\u00edky dod\u00e1vk\u00e1m \u0161irok\u00e9 \u0161k\u00e1ly produkt\u016f pro elektromobily i vozidla se spalovac\u00edm motorem v\u00edce ne\u017e 30 glob\u00e1ln\u00edm v\u00fdrobc\u016fm automobil\u016f. V segmentu n\u00e1hradn\u00ed pot\u0159eby dos\u00e1hla spole\u010dnost stabiln\u00edho r\u016fstu d\u00edky produktov\u00fdm strategi\u00edm specifick\u00fdm pro jednotliv\u00e9 regiony.<\/p>\n

Americk\u00e1 cla m\u011bla na ziskovost pouze omezen\u00fd dopad. A\u010dkoli nejistota v obchodn\u00ed politice ovlivnila popt\u00e1vku, spole\u010dnost NEXEN TIRE minimalizovala jej\u00ed dopad na v\u00fdkonnost diverzifikac\u00ed distribu\u010dn\u00edch kan\u00e1l\u016f pro ka\u017ed\u00fd region a prodejem v\u00edce pneumatik s velk\u00fdm pr\u016fm\u011brem, aby zlep\u0161ila produktov\u00e9 portfolio. Ke zv\u00fd\u0161en\u00ed ziskovosti p\u0159isp\u011bla tak\u00e9 opat\u0159en\u00ed k optimalizaci n\u00e1klad\u016f a stabilizaci cen surovin a n\u00e1klad\u016f na n\u00e1mo\u0159n\u00ed dopravu.<\/p>\n

Krom\u011b ozn\u00e1men\u00ed v\u00fdsledk\u016f spole\u010dnost NEXEN TIRE tak\u00e9 zve\u0159ejnila informace o stavu \u0159\u00edzen\u00ed a hlavn\u00edch strategi\u00edch. V lo\u0148sk\u00e9m roce spole\u010dnost uvedla na trh svou produktovou \u0159adu EV ROOT, kter\u00e1 odr\u00e1\u017e\u00ed strategii v\u00fdvoje \u201ejedn\u00e9 pneumatiky\u201c pro elektromobily a vozidla se spalovac\u00edm motorem. Spole\u010dnost tak\u00e9 polo\u017eila z\u00e1klady pro st\u0159edn\u011bdob\u00fd a dlouhodob\u00fd r\u016fst t\u00edm, \u017ee roz\u0161\u00ed\u0159ila sv\u00e9 partnerstv\u00ed v oblasti OE s glob\u00e1ln\u00edmi v\u00fdrobci automobil\u016f, v\u010detn\u011b pr\u00e9miov\u00fdch zna\u010dek, a otev\u0159ela nov\u00e9 zahrani\u010dn\u00ed prodejn\u00ed z\u00e1kladny s c\u00edlem pos\u00edlit region\u00e1ln\u00ed distribu\u010dn\u00ed s\u00edt\u011b.<\/p>\n

Tyto kroky vedly k extern\u00edmu uzn\u00e1n\u00ed konkurenceschopnosti a kvality produkt\u016f spole\u010dnosti. Ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed 2025 byla vysoce v\u00fdkonn\u00e1 pneumatika N\u2019FERA Sport spole\u010dnosti NEXEN TIRE druh\u00e1 v kategorii pneumatik na New Product Awards na veletrhu SEMA v USA, nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 v\u00fdstav\u011b trhu s n\u00e1hradn\u00edmi d\u00edly.<\/p>\n

NEXEN TIRE rovn\u011b\u017e prok\u00e1zala svou konkurenceschopnost v oblasti technologie i \u0159\u00edzen\u00ed. Spole\u010dnost byla ji\u017e pop\u00e1t\u00e9 v \u0159ad\u011b ocen\u011bna za kvalitu na Korea National Quality Awards a z\u00edskala prezidentskou cenu na Labor-Management Culture Awards za 34 let stabiln\u00edch pracovn\u00edch vztah\u016f bez pracovn\u00edch konflikt\u016f.<\/p>\n

V leto\u0161n\u00edm roce pl\u00e1nuje spole\u010dnost NEXEN TIRE aktivn\u011b reagovat na obchodn\u00ed nejistoty zp\u016fsoben\u00e9 zm\u011bnami v glob\u00e1ln\u00ed obchodn\u00ed politice. Bude se soust\u0159edit na pos\u00edlen\u00ed sv\u00fdch distribu\u010dn\u00edch kapacit a dosa\u017een\u00ed kvalitativn\u00edho r\u016fstu na z\u00e1klad\u011b vybudovan\u00e9 v\u00fdvojov\u00e9 a v\u00fdrobn\u00ed z\u00e1kladny. Za t\u00edmto \u00fa\u010delem bude spole\u010dnost prov\u00e1d\u011bt marketingov\u00e9 aktivity zam\u011b\u0159en\u00e9 na prodej s c\u00edlem zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce a pos\u00edlit spolupr\u00e1ci se z\u00e1kazn\u00edky. Zam\u011b\u0159\u00ed se tak\u00e9 na zlep\u0161en\u00ed prodejn\u00ed schopnosti v segmentu n\u00e1hradn\u00ed pot\u0159eby prost\u0159ednictv\u00edm budov\u00e1n\u00ed hodnoty zna\u010dky sv\u00fdch pr\u00e9miov\u00fdch OE produkt\u016f.<\/p>\n

NEXEN TIRE bude usilovat o kvalitativn\u00ed r\u016fst prost\u0159ednictv\u00edm optimalizace produktov\u00e9ho a distribu\u010dn\u00edho mixu. Spole\u010dnost pl\u00e1nuje podporovat inovace produkt\u016f prost\u0159ednictv\u00edm v\u00fdvoje s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence a virtu\u00e1ln\u00edch technologi\u00ed a uspokojovat region\u00e1ln\u00ed popt\u00e1vku v\u010dasn\u00fdm dod\u00e1v\u00e1n\u00edm nov\u00fdch produkt\u016f. Sou\u010dasn\u011b NEXEN TIRE pos\u00edl\u00ed downstreamov\u00fd prodej a bude rozv\u00edjet strategick\u00e9 vztahy se z\u00e1kazn\u00edky na kl\u00ed\u010dov\u00fdch trz\u00edch, aby d\u00e1le zlep\u0161ila svou prodejn\u00ed z\u00e1kladnu.<\/p>\n

\u201eP\u0159es rostouc\u00ed nejistotu v glob\u00e1ln\u00edm obchodn\u00edm prost\u0159ed\u00ed jsme dos\u00e1hli v\u00fdznamn\u00e9ho miln\u00edku t\u00edm, \u017ee jsme poprv\u00e9 p\u0159ekro\u010dili ro\u010dn\u00ed obrat 3 biliony KRW,\u201c \u0159ekl John Bosco (Hyeon Suk) Kim, gener\u00e1ln\u00ed \u0159editel NEXEN TIRE. \u201eBudeme i nad\u00e1le usilovat o r\u016fst jak v oblasti objemu, tak kvality t\u00edm, \u017ee pos\u00edl\u00edme konkurenceschopnost na\u0161ich produkt\u016f a distribu\u010dn\u00edch kan\u00e1l\u016f na glob\u00e1ln\u00edch trz\u00edch,\u201c dodal Kim.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

NEXEN TIRE, sv\u011btov\u00fd v\u00fdrobce pneumatik, zve\u0159ejnil p\u0159edb\u011b\u017en\u00e9 finan\u010dn\u00ed v\u00fdsledky za cel\u00fd rok 2025. Spole\u010dnost dos\u00e1hla…<\/p>\n","protected":false},"author":2,"featured_media":17411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,61,53],"tags":[],"class_list":["post-19455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-pneu","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19455"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19455\/revisions"}],"predecessor-version":[{"id":19459,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19455\/revisions\/19459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/17411"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}