{"id":19558,"date":"2026-02-11T10:37:04","date_gmt":"2026-02-11T10:37:04","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=19558"},"modified":"2026-02-11T10:41:30","modified_gmt":"2026-02-11T10:41:30","slug":"anketa-pr-manazer-roku-slavi-30-let","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=19558","title":{"rendered":"Anketa PR mana\u017eer roku SDA slav\u00ed 30 let"},"content":{"rendered":"

Klub motoristick\u00fdch novin\u00e1\u0159\u016f v prosinci vyhl\u00e1sil anketu PR roku 2025 SDA, v\u00fdsledky sout\u011b\u017ee byly vyhl\u00e1\u0161eny 10. \u00fanora na fin\u00e1lov\u00e9m gala ankety Auto roku 2026 v hotelu Grand International. P\u0159edseda KMN Michal Busta si pot\u00e9 dal pr\u00e1ci s ohl\u00e9dnut\u00edm za ji\u017e t\u0159icetiletou histori\u00ed ankety.<\/strong><\/p>\n

Novodob\u00e1 s\u00e9rie ankety import\u00e9rsk\u00fd PR mana\u017eer roku m\u00e1 za sebou dev\u00e1t\u00fd ro\u010dn\u00edk<\/strong>, ale v sou\u010dtu s historick\u00fdmi koly jde u\u017e o 30letou<\/strong> historii.<\/p>\n

Vznikla u\u017e v 90. letech, kdy se automobilov\u00fd trh otev\u0159el a za\u010daly vznikat modern\u00ed PR t\u00fdmy import\u00e9r\u016f. Od t\u00e9 doby KMN vyhla\u0161uje anketu ka\u017edoro\u010dn\u011b, s v\u00fdjimkou covidov\u00e9ho obdob\u00ed.<\/p>\n

V roce 2016 se partnerem ankety stal informa\u010dn\u00ed port\u00e1l AUTOmakers<\/strong>, kter\u00fd pomohl zajistit v\u011bt\u0161\u00ed publicitu. Z\u00e1rove\u0148 se anketa roz\u0161\u00ed\u0159ila o dal\u0161\u00ed kategorie \u2013 Tiskov\u00e1 konference roku a Press Cars roku, hodnot\u00edc\u00ed slu\u017eby a tiskov\u00fd servis testovac\u00edch voz\u016f.<\/p>\n

Od roku 2023 se presti\u017en\u00edm partnerem stal Svaz dovozc\u016f automobil\u016f<\/strong>, d\u00edky \u010demu\u017e se anketa za\u010dala vyhla\u0161ovat v r\u00e1mci v\u00fdsledk\u016f sout\u011b\u017ee Auto roku v \u010cR.<\/p>\n

\"\"PR mana\u017eera roku vol\u00ed \u010dlenov\u00e9 KMN,<\/strong> kte\u0159\u00ed hodnot\u00ed p\u0159edev\u0161\u00edm profesn\u00ed zku\u0161enosti, odbornou \u00farove\u0148 tiskov\u00fdch zpr\u00e1v a p\u0159ihl\u00ed\u017eej\u00ed tak\u00e9 k telefonick\u00e9 \u010di e\u001emailov\u00e9 dostupnosti tiskov\u00fdch mluv\u010d\u00edch jednotliv\u00fdch automobilov\u00fdch zna\u010dek.<\/p>\n

Novin\u00e1\u0159i mohou do anketn\u00edho l\u00edstku uv\u00e9st a\u017e t\u0159i PR mana\u017eery, kte\u0159\u00ed podle nich odv\u00e1d\u011bj\u00ed nejlep\u0161\u00ed pr\u00e1ci. V r\u00e1mci jednoho l\u00edstku mohou d\u00e1le nominovat a\u017e t\u0159i nejzaj\u00edmav\u011bj\u0161\u00ed tiskov\u00e9 konference po\u0159\u00e1dan\u00e9 v \u010cesku a v kategorii Press Cars roku zhodnotit slu\u017eby a tiskov\u00fd servis testovac\u00edch voz\u016f, p\u0159i\u010dem\u017e uv\u00e1d\u011bj\u00ed t\u0159i zna\u010dky, kter\u00e9 pova\u017euj\u00ed za nejlep\u0161\u00ed.<\/p>\n

Z osmdes\u00e1ti \u010dlen\u016f KMN se letos rozhodlo anketn\u00ed l\u00edstky vyplnit 35 novin\u00e1\u0159\u016f.<\/strong><\/p>\n

Po se\u010dten\u00ed hlas\u016f se hlavn\u00edm v\u00edt\u011bzem stal Filip Stoulil zastupuj\u00edc\u00ed zna\u010dky SEAT a CUPRA, kter\u00fd z\u00edskal celkem 16 hlas\u016f. Na druh\u00e9m m\u00edst\u011b s 12 hlasy skon\u010dila Jitka Skali\u010dkov\u00e1 zastupuj\u00edc\u00ed zna\u010dky Renault a Dacia. T\u0159et\u00ed p\u0159\u00ed\u010dku obsadil Martin Hejral (Opel\/Leapmotor) s 11 hlasy.<\/p>\n

\"\"
Filip Stoulil letos bere hlavn\u00ed cenu i trofej za akci CUPRA Terramar na Vltav\u011b; Foto: Erich Handl<\/figcaption><\/figure>\n

V doprovodn\u00fdch anket\u00e1ch byla jako nejlep\u0161\u00ed tiskov\u00e1 konference roku 2025 vyhodnocena akce CUPRA Terramar na Vltav\u011b.<\/p>\n

Anketu Press Cars roku vyhr\u00e1la spole\u010dnost Porsche \u010cR, a to p\u0159edev\u0161\u00edm d\u00edky kvalitn\u00edmu servisu zna\u010dek Audi, CUPRA, SEAT a Volkswagen.<\/p>\n

Zdroj: KMN: Michal Busta<\/strong><\/p>\n

Leto\u0161n\u00ed v\u00edt\u011bzov\u00e9 hlavn\u00ed sout\u011b\u017ee ankety: :<\/strong><\/p>\n

Filip Stoulil, SEAT, CUPRA (16 hlas\u016f)<\/strong><\/p>\n

Jitka Skali\u010dkov\u00e1, Renault, Dacia (12 hlas\u016f)<\/strong><\/p>\n

Martin Hejral, Opel, Leapmotor (11 hlas\u016f)<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Klub motoristick\u00fdch novin\u00e1\u0159\u016f v prosinci vyhl\u00e1sil anketu PR roku 2025 SDA, v\u00fdsledky sout\u011b\u017ee byly vyhl\u00e1\u0161eny…<\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,30,27,21],"tags":[],"class_list":["post-19558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankety","category-historie","category-novinari","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19558"}],"version-history":[{"count":7,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19558\/revisions"}],"predecessor-version":[{"id":19565,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19558\/revisions\/19565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/704"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}