{"id":1965,"date":"2024-02-06T14:05:25","date_gmt":"2024-02-06T14:05:25","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=1965"},"modified":"2024-02-06T14:05:25","modified_gmt":"2024-02-06T14:05:25","slug":"lednove-prodeje-aut-se-utrhly-ze-retezu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=1965","title":{"rendered":"Lednov\u00e9 prodeje aut se utrhly ze \u0159et\u011bzu"},"content":{"rendered":"<p><strong>A pak \u017ee je krize, drahota a b\u00edda. Opatrn\u011b predikovan\u00fd pokles automobilov\u00e9ho trhu na rok 2024 se v\u00a0lednu nekonal, a naopak leden byl v\u00a0kategorii osobn\u00edch automobil\u016f co do registrac\u00ed t\u0159et\u00edm absolutn\u011b nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm z\u00a0dosavadn\u00edch za\u010d\u00e1tk\u016f roku.<\/strong><!--more--><\/p>\n<p>20\u00a0361 nov\u00fdch osobn\u00edch a 1969 lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f (lednov\u00fd rekord za posledn\u00edch 15 let) jsou toho jasn\u00fdm d\u016fkazem. A v\u00edc ne\u017e 22\u00a0330 kus\u016f dohromady se v\u00a0lednu povedlo v\u00a0historii jen jedenkr\u00e1t (a to v jednom z\u00a0prodejn\u011b nejlep\u0161\u00edch rok\u016f historie \u2013 2018). To jsou fakta.<\/p>\n<p><strong>V osobn\u00edch vozech v\u00fdrazn\u011b pos\u00edlila \u0160koda a Ssangyong u\u017e je v\u00a0TOP 10<\/strong><\/p>\n<p>A\u017e na 42,31 % se vy\u0161plhal lednov\u00fd tr\u017en\u00ed pod\u00edl zna\u010dky \u0160koda, co\u017e p\u0159edstavuje meziro\u010dn\u00ed zlep\u0161en\u00ed o t\u00e9m\u011b\u0159 polovinu. P\u0159itom trh osobn\u00edch voz\u016f se i d\u00edky \u0161kodovce meziro\u010dn\u011b zv\u00fd\u0161il o 18,81 %. Zlep\u0161en\u00ed z\u00a0v\u00fdznamn\u011bj\u0161\u00edch zna\u010dek vyk\u00e1zaly tak\u00e9 Cupra o 107 %, Honda +61,4 %, Lexus +49,61 %, Nissan +87,1 %, Ssangyong +63,47 % (kter\u00fd se tak dostal za leden poprv\u00e9 do TOP des\u00edtky \u010desk\u00e9ho trhu p\u0159ed Forda a mnoho dal\u0161\u00edch), Tesla +141,67 %, a pochopiteln\u011b loni za\u010d\u00ednaj\u00edc\u00ed MG +482,93 %.<\/p>\n<p>Naopak mnoho d\u016fvod\u016f k\u00a0radosti v\u00a0lednu nem\u011bli zejm\u00e9na u zna\u010dek Dacia (-23,58 %), Ford (-25,48 %), Mazda (-21 %), Renault (-21,9 %), ale i Mercedes-Benz (-40 %).<\/p>\n<p><strong>Octavia op\u011bt jasn\u011b kraluje<\/strong><\/p>\n<p>Ligu model\u016f vede bezkonkuren\u010dn\u011b \u0160koda Octavia, s\u00a0po\u010dtem 2545 registrovan\u00fdch voz\u016f (meziro\u010dn\u00ed n\u00e1r\u016fst +1473 kus\u016f) a v\u00a0prvn\u00ed p\u011btce jsou se\u0159azeny jen \u0161kodovky \u2013 druh\u00fd Kamiq, t\u0159et\u00ed Fabia, \u010dtvrt\u00e1 Scala a na p\u00e1t\u00e9m m\u00edst\u011b Kodiaq. A to se ve \u010dty\u0159ech p\u0159\u00edpadech z\u00a0p\u011bti nejprod\u00e1van\u011bj\u0161\u00edch voz\u016f o\u010dek\u00e1v\u00e1 v\u00a0brzk\u00e9 dob\u011b p\u0159\u00edchod nov\u00fdch generac\u00ed t\u011bchto model\u016f. Do prvn\u00ed des\u00edtky se dostaly jen t\u0159i jin\u00e9 modely \u2013 \u0161est\u00fd Hyundai i30, dev\u00e1t\u00fd Tucson a des\u00e1t\u00e1 Toyota Corolla. Nejv\u011bt\u0161\u00edmi meziro\u010dn\u00edmi skokany byly VW Golf z\u00a056 m\u00edsta na t\u0159in\u00e1ct\u00e9, Toyota RAV4 z\u00a0ze 47 na 15 a MG ZS ze st\u00e9 p\u0159\u00ed\u010dky na sedmn\u00e1ctou.<\/p>\n<p><strong>Luxus logicky p\u0159ibrzdil<\/strong><\/p>\n<p>Honba za n\u00e1kupem velmi drah\u00fdch automobil\u016f na konci roku, jako d\u016fsledek novoro\u010dn\u00edho legislativn\u00edho omezen\u00ed v\u00fd\u0161e po\u0159izovac\u00ed ceny pro odpo\u010det DPH, v\u00a0lednu docela citeln\u011b poklesla. Zat\u00edmco loni v\u00a0lednu bylo registrov\u00e1no 83 voz\u016f vybran\u00fdch luxusn\u00edch zna\u010dek, za prosinec to bylo 185 kus\u016f a letos v\u00a0lednov\u00fdch registrac\u00edch tyt\u00e9\u017e zna\u010dky si p\u0159i\u0161ly \u201ejen\u201c na 50 kousk\u016f.<\/p>\n<p>Tak nap\u0159\u00edklad Ferrari registrovalo loni v\u00a0lednu 9 voz\u016f, v\u00a0prosinci 23 a letos za leden jen 6. Podobn\u011b Porsche m\u011blo bilanci 59\/112\/29 a Rolls-Royce 2\/8\/0. Jak\u00fd ale bude dal\u0161\u00ed v\u00fdvoj v\u00a0t\u00e9to zaj\u00edmav\u00e9, ale co do po\u010dtu kus\u016f prakticky zanedbateln\u00e9 kategorii, uk\u00e1\u017e\u00ed dal\u0161\u00ed m\u011bs\u00edce. Jist\u00e9 je, \u017ee politik\u016fm tento krok mnoho sl\u00e1vy nep\u0159inesl, st\u00e1tn\u00ed pokladna tak\u00e9 p\u0159\u00edli\u0161 nezbohatne a d\u0159\u00edve nebo pozd\u011bji se stejn\u011b najdou cesty, jak toto omezen\u00ed obej\u00edt.<\/p>\n<p><strong>Renault d\u00e1l vl\u00e1dne dod\u00e1vk\u00e1m<\/strong><\/p>\n<p>T\u0159\u00edlet\u00e9 prvenstv\u00ed mezi LUV si ani za leden nedal vz\u00edt Renault, i kdy\u017e mu registrace meziro\u010dn\u011b poklesly (-14 %). Podobn\u011b si pohor\u0161il i druh\u00fd Opel (-15,64 %). P\u0159itom lednov\u00fd trh lehk\u00fdch u\u017eitkov\u00fdch voz\u016f se meziro\u010dn\u011b zv\u00fd\u0161il o 15,55 %. Na tomto zlep\u0161en\u00ed se nejv\u00edce pod\u00edlely zna\u010dky Citroen (+125,76 %), Fiat (+73,75 m%), Ford (+45,98 %) a Toyota (+38,52 %)<\/p>\n<p><strong>Elektromobilita v o\u010dek\u00e1v\u00e1n\u00ed<\/strong><\/p>\n<p>Lednov\u00e9 registrace 473 elektromobil\u016f p\u0159edstavuj\u00ed co do po\u010dtu kus\u016f sice meziro\u010dn\u00ed zlep\u0161en\u00ed o 10,3 %, ale\u00a0p\u0159i zohledn\u011bn\u00ed celkov\u00e9ho n\u00e1r\u016fstu prodej\u016f, je aktu\u00e1ln\u00ed tr\u017en\u00ed pod\u00edl s 2,32 % hor\u0161\u00ed ne\u017e za lo\u0148sk\u00fd leden (2,5 %) i za cel\u00fd lo\u0148sk\u00fd rok (kdy byl u\u017e 3 %). Tak\u00e9 pln\u011b elektrick\u00e1 LUV prodejn\u011b neoslnila a 1,22 % je jen o 0,1 % lep\u0161\u00ed v\u00fdsledek ne\u017e loni. Z\u00e1kazn\u00edci z\u0159ejm\u011b \u010dekaj\u00ed na bl\u00ed\u017e\u00edc\u00ed se mo\u017enost z\u00edsk\u00e1n\u00ed dotac\u00ed, tak uvid\u00edme.<\/p>\n<p><strong>Tesla vede<\/strong><\/p>\n<p>Ze zna\u010dek v\u00a0lednu byla prvn\u00ed op\u011bt Tesla s\u00a0116 prodan\u00fdmi vozy, druh\u00e1 \u0160koda s 88 kusy, VW (41), Kia (36), Hyundai (34) a BMW (32). Ani Plug-in hybrid\u016fm se p\u0159\u00edli\u0161 neda\u0159ilo, kdy\u017e dos\u00e1hly tr\u017en\u00ed pod\u00edl jen 2,11 % oproti lo\u0148sk\u00fdm 2,85 %. Ze zna\u010dek registrovala nejv\u00edce PHEV \u0160koda (77), na druh\u00e9m most\u011b skon\u010dil Mercedes-Benz (48), a t\u0159et\u00ed BMW (41). \u201eNorm\u00e1ln\u00edch\u201c hybrid\u016f bylo za leden registrov\u00e1no 3386, oproti 2457 loni.<\/p>\n<p><strong>Tradi\u010dn\u00ed srovn\u00e1n\u00ed firmy\/soukromn\u00edci<\/strong><\/p>\n<p>Ani letos nep\u0159ineslo \u017e\u00e1dnou velkou zm\u011bnu, 78,99 % ze v\u0161ech u n\u00e1s registrovan\u00fdch osobn\u00edch voz\u016f p\u0159ipadlo firemn\u00ed klientele a 21,01 % si koupili soukromn\u00edci. Jen pro ilustraci, vozy \u0160koda si za leden koupilo pouh\u00fdch 7,41 % soukromn\u00edk\u016f, v\u0161echny ostatn\u00ed sm\u011b\u0159ovaly firm\u00e1m. P\u0159itom nap\u0159. Tesla m\u00e1 pod\u00edl soukrom\u00fdch odb\u011bratel\u016f 26,72 %.<\/p>\n<p><strong>Motocykly st\u00e1le jedou<\/strong><\/p>\n<p>Kdo v\u00a0lednu o\u010dek\u00e1val \u00fatlum dlouhodob\u011b v\u00fdborn\u00fdch prodej\u016f motocykl\u016f, ten byl zklam\u00e1n. Leto\u0161ek p\u0159inesl prodejem 1019 kus\u016f motorek dal\u0161\u00ed rekord. Nav\u00edc si Honda prodejem 180 kus\u016f upevnila prvn\u00ed pozici zlep\u0161en\u00edm tr\u017en\u00edho pod\u00edlu na 17,66 %. Dvojkou \u010desk\u00e9ho trhu je tak\u00e9 u\u017e tradi\u010dn\u011b zna\u010dka CF Moto (147 kus\u016f), trojka KTM u\u017e m\u00e1 s\u00a094 prodan\u00fdmi stroji odstup, stejn\u011b jako \u010dtvrt\u00e9 BMW (67) a p\u00e1t\u00e1 Yamaha (39).<\/p>\n<p><strong>Jak bude d\u00e1l?<\/strong><\/p>\n<p>V\u00fdsledky lednov\u00fdch registrac\u00ed jsou povzbudiv\u00e9, ale asi nebude od v\u011bci je br\u00e1t sp\u00ed\u0161e se st\u0159\u00edzliv\u011bj\u0161\u00edm pohledem, proto\u017ee ned\u00e1vn\u00e9, sp\u00ed\u0161e opatrn\u00e9 progn\u00f3zy se zdaj\u00ed b\u00fdt re\u00e1ln\u011bj\u0161\u00ed. U\u017e proto, \u017ee k tak v\u00fdrazn\u00e9mu lednov\u00e9mu n\u00e1r\u016fstu meziro\u010dn\u00edch registrac\u00ed u osobn\u00edch voz\u016f p\u0159isp\u011blo skokov\u00e9 zv\u00fd\u0161en\u00ed registrac\u00ed \u0161kodovek o 2711 kus\u016f. Bez n\u011bj by byl lednov\u00fd v\u00fdsledek plus m\u00ednus na \u00farovni minul\u00fdch slab\u0161\u00edch let. Uvid\u00edme tak\u00e9, jak se nap\u0159. projev\u00ed bl\u00ed\u017e\u00edc\u00ed se dotace na elektromobily. V\u00a0ka\u017ed\u00e9m p\u0159\u00edpad\u011b se d\u00e1 o\u010dek\u00e1vat, \u017ee n\u00e1\u0161 automobilov\u00fd trh letos neminou dal\u0161\u00ed p\u0159ekvapen\u00ed. Doufejme, \u017ee budou sp\u00ed\u0161e pozitivn\u00ed.<\/p>\n<figure id=\"attachment_67\" aria-describedby=\"caption-attachment-67\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-67\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/11\/Beranek-Karel-80-678x381-1-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/11\/Beranek-Karel-80-678x381-1-300x169.jpg 300w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/11\/Beranek-Karel-80-678x381-1.jpg 678w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-67\" class=\"wp-caption-text\"><strong>Autor koment\u00e1\u0159e Karel Ber\u00e1nek<\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A pak \u017ee je krize, drahota a b\u00edda. Opatrn\u011b predikovan\u00fd pokles automobilov\u00e9ho trhu na rok&#8230;<\/p>\n","protected":false},"author":1,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-1965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komentar","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1965"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1965\/revisions"}],"predecessor-version":[{"id":1967,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/1965\/revisions\/1967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}