{"id":19832,"date":"2026-02-22T21:54:19","date_gmt":"2026-02-22T21:54:19","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=19832"},"modified":"2026-02-23T17:13:12","modified_gmt":"2026-02-23T17:13:12","slug":"hyundai-saitz-planuje-modelovou-ofenzivu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=19832","title":{"rendered":"Hyundai: Saitz letos pl\u00e1nuje modelovou ofenzivu"},"content":{"rendered":"
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Import\u00e9rsk\u00fd speci\u00e1l AUTOmakers chyst\u00e1 shrnut\u00ed bilan\u010dn\u00edch tiskov\u00fdch konferenc\u00ed \u010dlen\u016f SDA. Hyundai Motor Czech a Hyundai Motor Manufacturing Czech svolaly v\u00fdro\u010dn\u00ed tiskovou konferenci importu a no\u0161ovick\u00e9ho v\u00fdrobn\u00edho z\u00e1vodu do centr\u00e1ly HMCZ v pra\u017esk\u00fdch Stod\u016flk\u00e1ch.\u00a0<\/strong><\/p>\n

Na \u010desk\u00e9m trhu loni automobilka registrovala 20 678<\/strong> osobn\u00edch voz\u016f, meziro\u010dn\u011b o 369 v\u00edce, a dr\u017e\u00ed pod\u00edl p\u0159es osm procent<\/strong>.<\/p>\n

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\u201ePro m\u011b je d\u016fle\u017eit\u00e9, abychom si udr\u017eeli na\u0161i stabiln\u00ed pozici na trhu,\u201c zd\u016fraz\u0148uje \u0161\u00e9f HMCZ Martin Saitz<\/strong>. Hyundai se tak u\u017e p\u00e1t\u00fdm rokem dr\u017e\u00ed mezi nejprod\u00e1van\u011bj\u0161\u00edmi zna\u010dkami v zemi.<\/p>\n

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Kl\u00ed\u010dovou roli hraj\u00ed modely vyr\u00e1b\u011bn\u00e9 v No\u0161ovic\u00edch<\/strong>. Modely i30 a Tucson tvo\u0159\u00ed p\u0159ibli\u017en\u011b 69 procent v\u0161ech registrac\u00ed zna\u010dky v \u010cesku. Tucson se dlouhodob\u011b pohybuje kolem \u0161esti tis\u00edc prodan\u00fdch kus\u016f ro\u010dn\u011b.<\/p>\n

Struktura prodej\u016f<\/strong> z\u00e1rove\u0148 ukazuje, \u017ee tuzem\u0161t\u00ed z\u00e1kazn\u00edci korejsk\u00e9 zna\u010dky z\u016fst\u00e1vaj\u00ed sp\u00ed\u0161e konzervativn\u00ed. Benzinov\u00e9 motory tvo\u0159\u00ed zhruba 88 procent registrac\u00ed, zat\u00edmco elektromobily kolem sedmi procent a hybridy asi \u010dty\u0159i procenta.<\/p>\n

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Elektrifikaci neusp\u011bch\u00e1me<\/strong><\/p>\n

Hyundai proto nechce p\u0159echod na elektrifikaci usp\u011bchat. \u201eChceme, aby se nov\u00e9 technologie prosazovaly p\u0159irozen\u011b. P\u0159esto zna\u010dka po\u010d\u00edt\u00e1 s postupn\u00fdm posilov\u00e1n\u00edm elektrifikovan\u00fdch model\u016f, co\u017e nazna\u010duje i v\u00fdvoj plug-in hybrid\u016f, jejich\u017e prodeje od roku 2020 vzrostly z des\u00edtek kus\u016f na t\u00e9m\u011b\u0159 tis\u00edc ro\u010dn\u011b, hlavn\u011b d\u00edky Tucsonu,\u201c vysv\u011btlil novin\u00e1\u0159\u016fm Saitz.<\/p>\n

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Dom\u00e1c\u00ed zna\u010dka m\u00e1 z\u00e1rove\u0148 siln\u011bj\u0161\u00ed pozici u soukrom\u00fdch z\u00e1kazn\u00edk\u016f ne\u017e v\u011bt\u0161ina konkurence.<\/strong> Ti tvo\u0159\u00ed asi 29 procent prodej\u016f Hyundai, zat\u00edmco tr\u017en\u00ed pr\u016fm\u011br je kolem \u010dtvrtiny. Firma chce tento pod\u00edl d\u00e1l posilovat, p\u0159edev\u0161\u00edm d\u00edky model\u016fm z dom\u00e1c\u00ed produkce. Ve firemn\u00edch flotil\u00e1ch naopak z\u016fst\u00e1v\u00e1 pil\u00ed\u0159em i30 s n\u011bkolika tis\u00edci prodan\u00fdch voz\u016f ro\u010dn\u011b.<\/p>\n

V\u00fdsledky no\u0161ovick\u00e9 tov\u00e1rny HMMCZ p\u0159ibl\u00ed\u017eil novin\u00e1\u0159\u016fm vedouc\u00ed v\u00fdroby Martin Kl\u00ed\u010dn\u00edk<\/strong><\/p>\n

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Do dal\u0161\u00edch let automobilka pl\u00e1nuje modelovou ofenzivu<\/strong>. Letos p\u0159ich\u00e1z\u00ed na trh modernizovan\u00fd Ioniq 6 v\u010detn\u011b sportovn\u00ed verze N a v \u010dervnu za\u010dne v\u00fdroba elektrick\u00e9ho MPV Staria pro Evropu.<\/p>\n

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Jednou z hlavn\u00edch novinek bude kompaktn\u00ed elektromobil Ioniq 3<\/strong> zam\u011b\u0159en\u00fd na segment men\u0161\u00edch voz\u016f. Dal\u0161\u00ed dva d\u016fle\u017eit\u00e9 modely SUV chce zna\u010dka p\u0159edstavit na konci roku a mnohem v\u011bt\u0161\u00ed vlna novinek m\u00e1 n\u00e1sledovat v letech 2027 a 2028.<\/p>\n

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Erich Handl, TK Hyundai, Stod\u016flky, Foto: HMCZ a autor<\/strong><\/p>\n

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Import\u00e9rsk\u00fd speci\u00e1l AUTOmakers chyst\u00e1 shrnut\u00ed bilan\u010dn\u00edch tiskov\u00fdch konferenc\u00ed \u010dlen\u016f SDA. Hyundai Motor Czech a Hyundai…<\/p>\n","protected":false},"author":1,"featured_media":19835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,11,20],"tags":[],"class_list":["post-19832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilance","category-importeri","category-tiskovky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19832"}],"version-history":[{"count":9,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19832\/revisions"}],"predecessor-version":[{"id":19863,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/19832\/revisions\/19863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/19835"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}