{"id":20184,"date":"2026-03-10T10:06:51","date_gmt":"2026-03-10T10:06:51","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=20184"},"modified":"2026-03-12T16:00:30","modified_gmt":"2026-03-12T16:00:30","slug":"cinska-chery-resi-pr-manazera-pro-cr","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=20184","title":{"rendered":"\u010c\u00ednsk\u00e1 Chery \u0159e\u0161\u00ed PR mana\u017eera pro \u010cR"},"content":{"rendered":"<p><strong>Zna\u010dka Chery vstoupila na \u010desk\u00fd trh loni na podzim na akci ve Vod\u011br\u00e1dk\u00e1ch, v prosinci prodala sv\u00e9 prvn\u00ed auto. V oblasti PR ji dosud na tuzemsk\u00e9m trhu zastupovala agentura. Podle dostupn\u00fdch informac\u00ed import v sou\u010dasnosti \u0159e\u0161\u00ed krom\u011b jin\u00e9ho vybudov\u00e1n\u00ed in-house PR odd\u011blen\u00ed.<\/strong><!--more--><\/p>\n<p>P\u0159\u00edb\u011bh \u010d\u00ednsk\u00e9 Chery na \u010desk\u00e9m trhu je barvit\u00fd. Import\u00e9rem se loni po ne\u00fasp\u011b\u0161n\u00e9m vyjedn\u00e1v\u00e1n\u00ed \u010c\u00ed\u0148an\u016f s Auto Palacem, stala dce\u0159inn\u00e1 spole\u010dnost kaza\u0161sk\u00e9ho koncernu <strong>Astana Motors<\/strong>. Provozovatelem obchodn\u00ed s\u00edt\u011b je<strong> Astana Motors Czech Retail<\/strong>.<\/p>\n<p>\u0160\u00e9f Astany <strong>Nurlan Shamgonov<\/strong> sezval v z\u00e1\u0159\u00ed do konferen\u010dn\u00ed centra Vod\u011br\u00e1dky m\u00e9dia, aby jim p\u0159edstavil sv\u00e9 pl\u00e1ny pro tuzemsko. \u010cesk\u00fdm motorist\u016fm nab\u00eddl t\u0159i varianty hybridn\u00edho <strong>SUV modelu Tiggo<\/strong>, kter\u00e9 bude servisovat celkem dev\u011bt lok\u00e1ln\u00edch partner\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17041\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/10\/2510_Chery_3-900x766.jpg\" alt=\"\" width=\"900\" height=\"766\" \/><strong>V \u0159\u00edjnu otev\u0159ela v pra\u017esk\u00fdch Pr\u016fhonic\u00edch sv\u016fj vlajkov\u00fd showroom, kde si m\u016f\u017eou z\u00e1jemci prohl\u00e9dnout aktu\u00e1ln\u00ed modelovou nab\u00eddku.<\/strong><\/p>\n<p><strong>Snaha vybudovat in-house PR<\/strong><\/p>\n<p>Co se t\u00fd\u010de kontaktu se m\u00e9dii, komunikace s m\u00e9dii z Kazachst\u00e1nu m\u016f\u017ee b\u00fdt dost obt\u00ed\u017en\u00e1. Chery se proto dosud spol\u00e9hala na slu\u017eby tuzemsk\u00e9 PR agentury <strong>Fleishman a Hillard.<\/strong><\/p>\n<p>Ta se v\u011bnuje zpracov\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v, jej\u00ed pracovn\u00edci loni doprov\u00e1zeli novin\u00e1\u0159e na velkou evropskou zahajovac\u00ed konferenci ve Var\u0161av\u011b, komunikovali launch ve Vod\u011br\u00e1dk\u00e1ch a dal\u0161\u00ed aktivity zna\u010dky.<\/p>\n<p>Astana nyn\u00ed usiluje o st\u00e1l\u00e9ho in-house PR mana\u017eera, podle dostupn\u00fdch informac\u00ed bylo ve v\u00fdb\u011bru n\u011bkolik zku\u0161en\u00fdch PRman\u016f, zn\u00e1m\u00fdch z d\u0159\u00edv\u011bj\u0161ka od zaveden\u00fdch zna\u010dek. Brzy se z\u0159ejm\u011b dozv\u00edme jm\u00e9no nov\u00e9ho mluv\u010d\u00edho!<\/p>\n<p><strong>Vozy Chery m\u011bly premi\u00e9ru v srpnu ve Vod\u011br\u00e1dk\u00e1ch<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16437\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez-900x506.jpeg\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez-900x506.jpeg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez-1024x576.jpeg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez-768x432.jpeg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez-1536x864.jpeg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez-1280x720.jpeg 1280w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/09\/Chery-Tiggo7-orez.jpeg 2048w\" alt=\"\" width=\"900\" height=\"506\" \/><\/p>\n<div class=\"heateor_sss_sharing_container heateor_sss_vertical_sharing heateor_sss_bottom_sharing\" data-heateor-sss-href=\"https:\/\/www.automakers.cz\/?p=18791\">\n<div class=\"heateor_sss_sharing_ul\">\n<p><strong>Zdroj:<\/strong> archiv a zdroje AUTOmakers<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka Chery vstoupila na \u010desk\u00fd trh loni na podzim na akci ve Vod\u011br\u00e1dk\u00e1ch, v prosinci&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,80,31,21],"tags":[],"class_list":["post-20184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-insider","category-news","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20184"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20184\/revisions"}],"predecessor-version":[{"id":20283,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20184\/revisions\/20283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/16435"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}