{"id":20685,"date":"2026-03-29T18:35:53","date_gmt":"2026-03-29T18:35:53","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=20685"},"modified":"2026-03-29T18:37:50","modified_gmt":"2026-03-29T18:37:50","slug":"leiters-chce-resetovat-zisky-znacky-porsche","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=20685","title":{"rendered":"Leiters chce resetovat zisky Porsche AG"},"content":{"rendered":"<p><strong>N\u011bmeck\u00fd v\u00fdrobce sportovn\u00edch voz\u016f Porsche m\u00e1 za sebou bou\u0159liv\u00fd rok poznamenan\u00fd vy\u0161\u0161\u00edmi celn\u00edmi n\u00e1klady, chybami v p\u0159echodu na elektromobily a klesaj\u00edc\u00edm ziskem i cenou akci\u00ed. Nov\u00fd \u0161\u00e9f automobilky Michael Leiters ozn\u00e1mil na valn\u00e9 hromad\u011b reset zna\u010dky, zva\u017euje tak\u00e9 produkci v USA.<\/strong><!--more--><\/p>\n<p>Porsche AG dodalo v roce 2025 z\u00e1kazn\u00edk\u016fm po cel\u00e9m sv\u011bt\u011b celkem 279 449 vozidel. Ve stejn\u00e9m obdob\u00ed p\u0159edchoz\u00edho roku to bylo 310 718 vozidel. To odpov\u00edd\u00e1 poklesu o 10 procent.<\/p>\n<p><strong>Za pokledem prodej\u016f stoj\u00ed<\/strong> krom\u011b jin\u00e9ho zaveden\u00ed dovozn\u00edch cel na automobilky v USA. Automobilka tam jako jeden z m\u00e1la evropsk\u00fdch v\u00fdrobc\u016f nem\u00e1 mont\u00e1\u017en\u00ed z\u00e1vod a tak ve\u0161ker\u00fd prodej prodra\u017eily celn\u00ed p\u0159ir\u00e1\u017eky.<\/p>\n<p>&#8222;Porsche loni zaplatilo 700 milion\u016f eur (811,4 milionu dolar\u016f) na clech za export voz\u016f z Evropy do USA a o\u010dek\u00e1v\u00e1 podobn\u00e9 n\u00e1klady v roce 2026,&#8220; uvedl nov\u00fd \u0161\u00e9f automobilky<strong> Michael Leiters na jarn\u00ed hromad\u011b akcion\u00e1\u0159\u016f.<\/strong><\/p>\n<p>Na nejvy\u0161\u0161\u00ed pozici ve firm\u011b je teprve \u010dtvrt roku, dozor\u010d\u00ed rada Porsche AG ho jmenovala gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti 1. ledna 2026.<\/p>\n<p><strong>Oliver Blume (na sn\u00edmku vpravo)<\/strong>, kter\u00fd vedl automobilku jako gener\u00e1ln\u00ed \u0159editel po dobu deseti let, p\u0159e\u0161el na pozici gener\u00e1ln\u00edho \u0159editele koncernu Volkswagen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20694\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-annual-press-conference-900x508.jpg\" alt=\"\" width=\"900\" height=\"508\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-annual-press-conference-900x508.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-annual-press-conference-1024x577.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-annual-press-conference-768x433.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-annual-press-conference.jpg 1440w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><strong>Leiters se ob\u00e1v\u00e1 i leto\u0161n\u00edho roku.<\/strong> Trumpova americk\u00e1 cla st\u00e1le plat\u00ed, nav\u00edc v\u00fdrobc\u016fm luxusn\u00edch aut neprosp\u00edv\u00e1 v\u00e1lka v Persk\u00e9m z\u00e1livu. Oblast je jejich dal\u0161\u00edm velk\u00fdm odbyti\u0161t\u011bm.<\/p>\n<p>Nov\u00fd \u0161\u00e9f chce propto p\u0159ezkoumat produktov\u00e9 portfolio\u00a0 s c\u00edlem r\u016fst v segmentech s vysokou mar\u017e\u00ed, aby z\u00edskal zp\u011bt lo\u0148sk\u00e9 ztr\u00e1ty. Zva\u017euje tak\u00e9 prozkoum\u00e1n\u00ed mo\u017enost\u00ed v\u00fdroby v USA navzdory velk\u00fdm investi\u010dn\u00edm po\u017eadavk\u016fm.<\/p>\n<p><strong>Porsche AG ztratilo za posledn\u00ed \u010dty\u0159i roky v\u00edce ne\u017e polovinu sv\u00e9 tr\u017en\u00ed hodnoty<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20696\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-AG-akcie-2026-graf-725x900.jpg\" alt=\"\" width=\"725\" height=\"900\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-AG-akcie-2026-graf-725x900.jpg 725w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-AG-akcie-2026-graf-825x1024.jpg 825w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-AG-akcie-2026-graf-768x953.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/03\/Porsche-AG-akcie-2026-graf.jpg 918w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bmeck\u00fd v\u00fdrobce sportovn\u00edch voz\u016f Porsche m\u00e1 za sebou bou\u0159liv\u00fd rok poznamenan\u00fd vy\u0161\u0161\u00edmi celn\u00edmi n\u00e1klady, chybami&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,22,31],"tags":[],"class_list":["post-20685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akcie","category-konference","category-news"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20685"}],"version-history":[{"count":12,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20685\/revisions"}],"predecessor-version":[{"id":20700,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20685\/revisions\/20700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/20693"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}