{"id":20730,"date":"2026-04-01T07:53:56","date_gmt":"2026-04-01T07:53:56","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=20730"},"modified":"2026-04-01T07:53:56","modified_gmt":"2026-04-01T07:53:56","slug":"skoda-spustila-kampan-neridim-na-plech","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=20730","title":{"rendered":"\u0160koda spustila kampa\u0148 \u201eNe\u0159\u00edd\u00edm na plech\u201c"},"content":{"rendered":"

B\u011bhem Velikonoc stoup\u00e1 riziko usednut\u00ed za volant v opilosti nebo podcen\u011bn\u00ed dopadu zbytkov\u00e9ho alkoholu \u2013 \u0160koda Auto proto spou\u0161t\u00ed kampa\u0148 \u201eNe\u0159\u00edd\u00edm na plech\u201c. Jej\u00ed snahou je sn\u00ed\u017eit po\u010det nehod zp\u016fsoben\u00fdch po\u017eit\u00edm alkoholu b\u011bhem nadch\u00e1zej\u00edc\u00edch velikono\u010dn\u00edch sv\u00e1tk\u016f.<\/strong><\/p>\n

Automobilka \u0161\u00ed\u0159\u00ed v\u00fdzvu prost\u0159ednictv\u00edm webov\u00e9 str\u00e1nky neridimnaplech.cz, influencer\u016f z \u0159ad zn\u00e1m\u00fdch osobnost\u00ed a medi\u00e1ln\u00edch tv\u016frc\u016f, ale i s vyu\u017eit\u00edm reklamn\u00edch pouta\u010d\u016f. Symbolem origin\u00e1ln\u00ed kampan\u011b je \u010d\u00edslo 61 a po\u0161kozen\u00e9 plechovky, p\u0159edstavuj\u00edc\u00ed jeden z d\u016fsledk\u016f usednut\u00ed za volant s alkoholem v krvi: nabouran\u00fd automobil. Partnery kampan\u011b jsou Policie \u010cesk\u00e9 republiky a Platforma Vize 0, spojuj\u00edc\u00ed akt\u00e9ry s c\u00edlem dos\u00e1hnout nulov\u00e9ho po\u010dtu mrtv\u00fdch a t\u011b\u017ece zran\u011bn\u00fdch na \u010desk\u00fdch silnic\u00edch.<\/p>\n

Nikola Parr\u00e1k, vedouc\u00ed marketingu \u0160koda Auto pro \u010desk\u00fd trh, \u0159\u00edk\u00e1: \u201e\u0160koda je ji\u017e od 30. let nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dkou na \u010desk\u00e9m trhu a my si dob\u0159e uv\u011bdomujeme i odpov\u011bdnost, kter\u00e1 s t\u00edm souvis\u00ed. Bezpe\u010dnost na silnic\u00edch dlouhodob\u011b pat\u0159\u00ed mezi na\u0161e hlavn\u00ed priority, a pr\u00e1v\u011b proto podporujeme iniciativy za nulovou toleranci alkoholu za volantem. Velikonoce pat\u0159\u00ed mezi nejrizikov\u011bj\u0161\u00ed obdob\u00ed, z tohoto d\u016fvodu chceme \u0159idi\u010de vyzvat, aby se p\u0159idali k v\u00fdzv\u011b ,Ne\u0159\u00edd\u00edm na plech\u2018 a sd\u00edleli ji i se sv\u00fdmi bl\u00edzk\u00fdmi. V\u011b\u0159\u00edme, \u017ee pozitivn\u00ed p\u0159\u00edklad podpo\u0159en\u00fd spoluprac\u00ed s na\u0161imi partnery, Polici\u00ed \u010cR a Platformou Vize 0, m\u016f\u017ee p\u0159isp\u011bt ke zm\u011bn\u011b p\u0159\u00edstupu \u0159idi\u010d\u016f. D\u011bkuji v\u0161em, kte\u0159\u00ed na\u0161i my\u0161lenku podporuj\u00ed, a budu r\u00e1da za ka\u017ed\u00e9ho, kdo se k v\u00fdzv\u011b p\u0159id\u00e1.\u201c<\/p>\n

Velikono\u010dn\u00ed sv\u00e1tky jako jedno z nejrizikov\u011bj\u0161\u00ed obdob\u00ed na \u010desk\u00fdch silnic\u00edch<\/strong><\/p>\n

\u0160koda Auto spustila svoji kampa\u0148 \u201eNe\u0159\u00edd\u00edm na plech\u201c pr\u00e1v\u011b nyn\u00ed, aby \u0159idi\u010de varovala a pozitivn\u011b motivovala k vyvarov\u00e1n\u00ed se alkoholu za volantem. Statistiky dopravn\u00edch nehod potvrzuj\u00ed, \u017ee pr\u00e1v\u011b Velikonoce jsou jedn\u00edm z nejrizikov\u011bj\u0161\u00edch obdob\u00ed z hlediska dopravn\u00edch nehod. Za volant usedaj\u00ed i sv\u00e1te\u010dn\u00ed \u0159idi\u010di p\u0159i cest\u00e1ch za p\u0159\u00edbuzn\u00fdmi, jarn\u00ed po\u010das\u00ed vyb\u00edz\u00ed k prvn\u00edm proj\u00ed\u017e\u010fk\u00e1m na kolech a na motocyklech a zv\u00fd\u0161en\u00e9 riziko p\u0159edstavuje i \u010dast\u011bj\u0161\u00ed konzumace alkoholu. Nebezpe\u010dn\u00e9 je p\u0159itom i jeho zbytkov\u00e9 mno\u017estv\u00ed v krvi.<\/p>\n

Lo\u0148sk\u00e9 \u00fadaje z Velikonoc: O 61 zbyte\u010dn\u00fdch nehod v\u00edc kv\u016fli alkoholu <\/strong><\/p>\n

Podle \u00fadaj\u016f Policie \u010cesk\u00e9 republiky do\u0161lo b\u011bhem velikono\u010dn\u00edch sv\u00e1tk\u016f v minul\u00e9m roce k 61 dopravn\u00edm nehod\u00e1m, u nich\u017e sehr\u00e1l roli alkohol v krvi n\u011bkter\u00e9ho z \u00fa\u010dastn\u00edk\u016f. Odborn\u00edci na bezpe\u010dnost p\u0159ipom\u00ednaj\u00ed, \u017ee alkohol v\u00fdrazn\u011b ovliv\u0148uje schopnost \u0159idi\u010de spr\u00e1vn\u011b reagovat na dopravn\u00ed situace, sni\u017euje pozornost a prodlu\u017euje reak\u010dn\u00ed dobu. P\u0159esto\u017ee v \u010cesk\u00e9 republice plat\u00ed nulov\u00e1 tolerance alkoholu za volantem, alkohol se bohu\u017eel st\u00e1le objevuje u v\u00fdznamn\u00e9 \u010d\u00e1sti dopravn\u00edch nehod.<\/p>\n

Podle \u00fadaj\u016f Policie \u010cR bylo v cel\u00e9m roce 2025 pod vlivem alkoholu zp\u016fsobeno 4 398 nehod, p\u0159i nich\u017e zem\u0159elo 43 lid\u00ed, to je o 12 v\u00edce ne\u017e o rok d\u0159\u00edve. Ve v\u00edce ne\u017e polovin\u011b p\u0159\u00edpad\u016f (2 632) \u0161lo o mno\u017estv\u00ed alkoholu vy\u0161\u0161\u00ed ne\u017e 1,5 promile.<\/p>\n

\u0160koda Auto pozitivn\u011b motivuje: K v\u00fdzv\u011b \u201eNe\u0159\u00edd\u00edm na plech\u201c se p\u0159ipojily des\u00edtky osobnost\u00ed <\/strong><\/p>\n

\u010cesk\u00e1 automobilka podporuje dopravn\u00ed bezpe\u010dnost jako jeden z pil\u00ed\u0159\u016f sv\u00e9 spole\u010densk\u00e9 odpov\u011bdnosti, a proto ve spolupr\u00e1ci s Polici\u00ed \u010cR a Platformou Vize 0 p\u0159ipravila kampa\u0148 \u201eNe\u0159\u00edd\u00edm na plech\u201c, kter\u00e1 m\u00e1 pozitivn\u00edm zp\u016fsobem motivovat k z\u0159eknut\u00ed se alkoholu p\u0159ed \u0159\u00edzen\u00edm vozidla. Ke spolupr\u00e1ci se p\u0159idaly des\u00edtky zn\u00e1m\u00fdch osobnost\u00ed, influencer\u016f, ale i medi\u00e1ln\u00edch tv\u016frc\u016f, nap\u0159\u00edklad moder\u00e1to\u0159i Aneta Kostka, Tom\u00e1\u0161 Z\u00e1st\u011bra, herci Pavel Li\u0161ka a Marek Lambora \u010di sportovci Ji\u0159\u00ed Je\u017eek a Zden\u011bk \u0160tybar.<\/p>\n

Symbolem kampan\u011b \u201eNe\u0159\u00edd\u00edm na plech\u201c je \u010d\u00edslo 61, p\u0159ipom\u00ednaj\u00edc\u00ed neblahou statistiku z lo\u0148sk\u00fdch Velikonoc, a tak\u00e9 zdeformovan\u00e1 plechovka, kter\u00e1 jasn\u011b p\u0159ipom\u00edn\u00e1 n\u00e1sledky alkoholu za volantem: zma\u010dkan\u00e9 plechy. P\u0159i dopravn\u00edch kontrol\u00e1ch b\u011bhem sv\u00e1tk\u016f budou policist\u00e9 na vybran\u00fdch m\u00edstech symbolicky odm\u011b\u0148ovat plnou plechovkou nealkoholick\u00e9ho bio zelen\u00e9ho piva \u0159idi\u010de, kte\u0159\u00ed \u00fasp\u011b\u0161n\u011b projdou dechovou zkou\u0161kou.<\/p>\n

K v\u00fdzv\u011b se m\u016f\u017ee p\u0159ipojit ka\u017ed\u00fd z\u00e1jemce prost\u0159ednictv\u00edm webov\u00e9 str\u00e1nky neridimnaplech.cz a \u0161\u00ed\u0159it sv\u016fj postoj k alkoholu za volantem mezi sv\u00fdmi bl\u00edzk\u00fdmi.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u011bhem Velikonoc stoup\u00e1 riziko usednut\u00ed za volant v opilosti nebo podcen\u011bn\u00ed dopadu zbytkov\u00e9ho alkoholu \u2013…<\/p>\n","protected":false},"author":2,"featured_media":20731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,47],"tags":[],"class_list":["post-20730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilance","category-doprava"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20730"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20730\/revisions"}],"predecessor-version":[{"id":20745,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20730\/revisions\/20745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/20731"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}