{"id":20862,"date":"2026-04-09T06:49:17","date_gmt":"2026-04-09T06:49:17","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=20862"},"modified":"2026-04-10T08:49:18","modified_gmt":"2026-04-10T08:49:18","slug":"trh-s-auty-i-v-breznu-kvetl-fenomen-odregistraci-ale-pokracuje","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=20862","title":{"rendered":"Trh s nov\u00fdmi auty i v b\u0159eznu kvetl, fenom\u00e9n odregistrac\u00ed ale pokra\u010duje"},"content":{"rendered":"\r\n

Navzdory skute\u010dnosti, \u017ee se sv\u011bt u\u017e p\u0159es m\u011bs\u00edc pot\u00fdk\u00e1 s neo\u010dek\u00e1van\u00fdmi probl\u00e9my, \u010desk\u00fd trh nov\u00fdch motorov\u00fdch vozidel hl\u00e1s\u00ed dal\u0161\u00ed dobr\u00e9 zpr\u00e1vy. Sv\u011bd\u010d\u00ed o tom Svazem dovozc\u016f automobil\u016f zve\u0159ejn\u011bn\u00e9 v\u00fdsledky registrac\u00ed, kter\u00e9 meziro\u010dn\u011b vzrostly prakticky ve v\u0161ech kategori\u00edch.<\/strong><\/p>\r\n

Samotn\u00e1 \u010dtvrtletn\u00ed bilan\u010dn\u00ed tiskov\u00e1 konference prob\u00edhala v optimistick\u00e9m duchu u\u017e proto, \u017ee leto\u0161n\u00ed b\u0159ezen, stejn\u011b jak prvn\u00ed kvart\u00e1l p\u0159inesly v nejsledovan\u011bj\u0161\u00ed kategorii nov\u00fdch osobn\u00edch automobil\u016f historicky t\u0159et\u00ed nejlep\u0161\u00ed v\u00fdsledky registrac\u00ed (lep\u0161\u00ed byly jen ve dvou letech hojnost 2017 a 2018). To znamen\u00e1, \u017ee ty leto\u0161n\u00ed jsou lep\u0161\u00ed ne\u017e v \u00fasp\u011b\u0161n\u00fdch p\u0159edkovidov\u00fdch letech 2016, 2019. Registrace 60 552 po t\u0159ech m\u011bs\u00edc\u00edch a 23 916 osobn\u00edch voz\u016f za b\u0159ezen p\u0159estavuj\u00ed meziro\u010dn\u00ed zlep\u0161en\u00ed o 1,45 % resp. 6,07 %.<\/p>\r\n

\"\"
TK SDA 8. dubna 2026, FOTO: Karel Ber\u00e1nek<\/figcaption><\/figure>\r\n

Optimistick\u00e9 progn\u00f3zy <\/strong>
Leto\u0161n\u00ed v\u00fdborn\u00e9 v\u00fdsledky jsou z\u0159ejm\u011b p\u0159\u00ed\u010dinou optimistick\u00e9 progn\u00f3zy glob\u00e1ln\u00ed poradensk\u00e9 spole\u010dnosti PricewaterhouseCoopers, kter\u00e1 na tiskovce zve\u0159ejnila o\u010dek\u00e1v\u00e1n\u00ed registrac\u00ed v roce 2026 na \u00farovni 250 a\u017e 260 tis\u00edc osobn\u00edch voz\u016f, tedy v\u00edce ne\u017e loni.<\/p>\r\n

Svoji predikci op\u00edr\u00e1 o anal\u00fdzy, podle nich\u017e spot\u0159ebitelsk\u00e1 d\u016fv\u011bra v ekonomiku p\u0159evy\u0161uje dlouhodob\u00fd pr\u016fm\u011br, roste pr\u016fmysl, v\u010detn\u011b automobilov\u00e9ho, stejn\u011b jako roste kupn\u00ed s\u00edla spot\u0159ebitel\u016f a firem a k tomu m\u00e1me u n\u00e1s n\u00edzkou m\u00edru inflace. To v\u0161e zn\u00ed i p\u0159es prudk\u00e9 zhor\u0161en\u00ed mezin\u00e1rodn\u00ed situace a dal\u0161\u00ed nov\u00e9 neo\u010dek\u00e1van\u00e9 celosv\u011btov\u011b krizov\u00e9 jevy velmi nad\u011bjn\u011b. Tak uvid\u00edme, jak se bude leto\u0161ek u n\u00e1s d\u00e1l vyv\u00edjet.<\/p>\r\n

Realita \u010desk\u00e9ho trhu <\/strong>
Leto\u0161n\u00ed registrace potvrzuj\u00ed na jedn\u00e9 stran\u011b konzervativn\u00ed a pragmatick\u00fd p\u0159\u00edstup \u010desk\u00fdch z\u00e1kazn\u00edk\u016f p\u0159i n\u00e1kupu nov\u00fdch aut nap\u0159\u00edklad t\u00edm, \u017ee 38 % z nich d\u00e1v\u00e1 p\u0159ednosti dom\u00e1c\u00edm voz\u016fm \u0160koda. Na druh\u00e9 stran\u011b nemal\u00e1 \u010d\u00e1st z\u00e1kazn\u00edk\u016f preferuje cenu, co\u017e potvrzuj\u00ed \u00fasp\u011bchy voz\u016f Dacia, MG a n\u011bkter\u00fdch dal\u0161\u00edch asijsk\u00fdch zna\u010dek.<\/p>\r\n

Meziro\u010dn\u011b si nejv\u00edce polep\u0161il tandem zna\u010dek Omoda\/Jaecoo, kter\u00fd letos u\u017e okupuje 14. p\u0159\u00ed\u010dku dom\u00e1c\u00edho \u017eeb\u0159\u00ed\u010dku, zat\u00edmco v stejn\u00e9 dob\u011b p\u0159ed rokem byl \u010desk\u00fdm z\u00e1kazn\u00edk\u016fm je\u0161t\u011b zcela nezn\u00e1m\u00fdm. Velk\u00fd skok zaznamenala tak\u00e9 Cupra +82,92 % a posun ze 17. na 9. m\u00edsto. Polep\u0161il si tak\u00e9 Nissan o 68,06 %, na 18. p\u0159\u00ed\u010dku.<\/p>\r\n

\"\"
Prezentace Omody a Jaecoo v Pec\u00ednov\u011b; Foto: Karel Ber\u00e1nek<\/figcaption><\/figure>\r\n

Naopak znateln\u011b hor\u0161\u00ed meziro\u010dn\u00ed v\u00fdsledky letos zaznamen\u00e1vaj\u00ed z p\u0159edn\u00edch zna\u010dek nap\u0159\u00edklad MG -43,75 %, Hyundai -36,61 %, Kia \u2013 27,32 % nebo Renault -23,84 %.<\/p>\r\n

Sou\u010dasn\u011b je zaj\u00edmav\u00e9, \u017ee navzdory vysok\u00fdm cen\u00e1m nafty, zat\u00edm meziro\u010dn\u011b prakticky v\u016fbec neklesl pod\u00edl registrac\u00ed nov\u00fdch voz\u016f s naftov\u00fdmi motory.<\/p>\r\n

Fenom\u00e9n odregistrac\u00ed pokra\u010duje<\/strong>
Jestli\u017ee jsme po konci minul\u00e9ho roku pouk\u00e1zali na a\u017e p\u0159ekvapiv\u00e9 mno\u017estv\u00ed osobn\u00edch automobil\u016f, kter\u00e9 byly vy\u0159azeny z registrac\u00ed z titulu v\u00fdvozu, kter\u00fdch bylo za lo\u0148sk\u00fd rok 75 013, tedy \u010dist\u011b jen teoreticky a nesrovnateln\u011b 30 % v porovn\u00e1n\u00ed s registracemi nov\u00fdch voz\u016f, pak letos tento trend pokra\u010duje jen o v trochu men\u0161\u00ed intenzit\u011b, kdy\u017e za t\u0159i m\u011bs\u00edce bylo vyvezeno \u201ejen\u201c u 16 214 n\u00e1s ji\u017e registrovan\u00fdch voz\u016f.<\/p>\r\n

Roste pod\u00edl elektrifikovan\u00fdch vozidel, zejm\u00e9na hybrid\u016f<\/strong>
Ze statistik vypl\u00fdv\u00e1, \u017ee v sou\u010dasnosti je u\u017e zhruba t\u0159etina v\u0161ech nov\u011b registrovan\u00fdch osobn\u00edch automobil\u016f n\u011bjak elektrifikovan\u00fdch. Nejv\u011bt\u0161\u00ed pod\u00edl p\u0159ipad\u00e1 na hybridy (28,63 %), a\u0165 u\u017e na tzv. klasick\u00e9-full, nebo trochu o\u0161izen\u00e9, ale tak\u00e9 v provozu \u00fasporn\u011bj\u0161\u00ed mild-hybridy, nebo na plug-in hybridy, kter\u00fdch je jen 4,46 % z cel\u00e9ho objemu registrac\u00ed.<\/p>\r\n

B\u0159ezen p\u0159inesl mezim\u011bs\u00ed\u010dn\u00ed zlep\u0161en\u00ed registrac\u00ed elektromobil\u016f z \u00fanorov\u00fdch 5,15 % na v\u00fdrazn\u011b lep\u0161\u00edch 6,44 % a po t\u0159ech m\u011bs\u00edc\u00edch na 5,68 %. Srovn\u00e1n\u00ed oproti Norsku, kter\u00e9 je elektromobilovou velmoc\u00ed je sice katastrof\u00e1ln\u00ed, s evropsk\u00fdm pr\u016fm\u011brem je tak\u00e9 dost \u0161patn\u00e9, ale proto\u017ee \u017eijeme v zemi uprost\u0159ed Evropy, kde tolik nefouk\u00e1 ani tolik nesv\u00edt\u00ed slunce, jako jinde, stejn\u011b jako u n\u00e1s zat\u00edm nefunguj\u00ed st\u00e1tn\u00ed podpory, jako v \u0159ad\u011b jin\u00fdch evropsk\u00fdch zem\u00ed, jsme v podstat\u011b na \u00farovni dan\u00fdch mo\u017enost\u00ed.<\/p>\r\n

Elektromobilita z pohledu nab\u00eddky<\/strong>
Pohled na leto\u0161n\u00ed strukturu registrac\u00ed elektromobil\u016f hl\u00e1s\u00ed, \u017ee celkem za t\u0159i m\u011bs\u00edce u n\u00e1s bylo zaevidov\u00e1no 3439 nov\u00fdch elektromobil\u016f 38! zna\u010dek a dal\u0161\u00edch 1235 bylo p\u0159ihl\u00e1\u0161eno jako ojet\u00fdch elektromobil\u016f od 44!!! zna\u010dek (tedy v\u00edc, ne\u017e u nov\u00fdch) a pod\u00edl elektromobil\u016f na celkov\u00e9m po\u010dtu dovezen\u00fdch ojetin \u010dinil 8,07 %.<\/p>\r\n

Samotn\u00e1 leto\u0161n\u00ed liga nov\u00fdch elektromobil\u016f m\u00e1 toto po\u0159ad\u00ed: 1. \u0160koda \u2013 1254 kus\u016f, 2. Tesla \u2013 497, 3. VW \u2013 172, 4. Mercedes-Benz \u2013 165, 5-6. BMW a Ford po 137. 7. Toyota \u2013 128, 8. Hyundai \u2013 121, 9. Kia \u2013 118 a 10. Volvo \u2013 110 kus\u016f. Prvn\u00edch deset zna\u010dek p\u0159itom dr\u017e\u00ed 82,5 % celkov\u00e9ho trhu elektromobil\u016f.<\/p>\r\n

\"\"Ligu ojet\u00fdch dovoz\u016f<\/strong> vede Tesla s 731 kusy, 2. VW \u2013 508, 3. \u0160koda \u2013 288, 4. BMW \u2013 161, 5. Audi \u2013 137, 6. Hyundai \u2013 92, 7. Kia \u2013 85, 8. Mercedes-Benz \u2013 70, 9. Renault \u2013 56 a 10. MG \u2013 55 kus\u016f.<\/p>\r\n

\u010c\u00ednsk\u00e9 zna\u010dky se sna\u017e\u00ed, ale\u2026<\/strong>
D\u0159\u00edve mnohokr\u00e1t prob\u00edran\u00e1 invaze \u010d\u00ednsk\u00fdch automobil\u016f prob\u00edh\u00e1 pomaleji, ne\u017e si kdo mohl myslet a \u010dekat. Ambice m\u011bly tyto zna\u010dky p\u0159i prvn\u00edch prezentac\u00edch velk\u00e9, ale mnoh\u00e9 \u201eobjektivn\u00ed\u201c p\u0159\u00ed\u010diny zbrzdily p\u016fvodn\u00ed pl\u00e1ny. V\u00fdjimkou je tandem zna\u010dek Omoda\/Jaecoo, kter\u00fd letos s 1067 vozy (642 Jaecoo+425 Omoda), u\u017e p\u0159ekonal p\u0159ed t\u00edm jasn\u011b vedouc\u00ed MG. t\u0159et\u00ed je s velk\u00fdm odstupem Chery (231), n\u00e1sleduj\u00ed BAIC \u2013 225, BYD \u2013 144 a 6. Leapmotor s 69 registrovan\u00fdmi kusy.<\/p>\r\n

\"\"T\u011bchto \u0161est zna\u010dek zat\u00edm dr\u017e\u00ed pod\u00edl 91,7 % ze v\u0161ech \u010d\u00ednsk\u00fdch u n\u00e1s registrovan\u00fdch automobil\u016f. Z\u00e1m\u011brn\u011b mezi \u201e\u010d\u00ednsk\u00e1\u201c auta nepo\u010d\u00edt\u00e1me v \u010c\u00edn\u011b vyr\u00e1b\u011bn\u00e9 vozy ne\u010d\u00ednsk\u00fdch zna\u010dek, jako Tesla, Volvo, Dacia a \u0159adu dal\u0161\u00edch.<\/p>\r\n

Ur\u010dit\u011b leckoho p\u0159ekvap\u00ed, \u017ee jen letos u n\u00e1s registrovalo alespo\u0148 jedno vozidlo u\u017e celkem 29 \u010d\u00ednsk\u00fdch zna\u010dek a dal\u0161\u00ed v\u00edc, ne\u017e des\u00edtka se na n\u00e1\u0161 trh chyst\u00e1. Celkem je u\u017e v \u010desk\u00e9 evidenci neuv\u011b\u0159iteln\u00fdch u\u017e 42 \u010d\u00ednsk\u00fdch zna\u010dek, z nich\u017e n\u011bkter\u00e9 byly registrov\u00e1ny v minul\u00fdch letech a letos se zat\u00edm ve statistik\u00e1ch neobjevuj\u00ed.<\/p>\r\n

\u010cek\u00e1 n\u00e1s je\u0161t\u011b mnoho nezn\u00e1m\u00fdch<\/strong>
Jestli\u017ee jsme p\u0159ed m\u011bs\u00edcem v koment\u00e1\u0159i po \u00fanoru napsali, \u017ee se n\u00e1m budoucnost jev\u00ed, jako nejasn\u00e1 a nejist\u00fd, a \u017ee ji m\u016f\u017eeme o\u010dek\u00e1vat sp\u00ed\u0161e hodn\u011b turbulentn\u00ed, pak v sou\u010dasnosti, kdy je litr nafty o zhruba 10 K\u010d dra\u017e\u0161\u00ed, ne\u017e p\u0159ed on\u00edm m\u011bs\u00edcem, stoj\u00ed jak\u00e9koli i seberenomovan\u011bj\u0161\u00ed predikce o dal\u0161\u00edm v\u00fdvoji automobilov\u00e9ho trhu, slu\u0161n\u011b \u0159e\u010deno hodn\u011b na vod\u011b.<\/p>\r\n

Sv\u011bt se m\u011bn\u00ed ka\u017ed\u00fdm dnem, a tak jen brusel\u0161t\u00ed v\u011brozv\u011bstov\u00e9 si st\u00e1le stejn\u011b stoj\u00ed za t\u00edm, na \u010dem se p\u0159ed deseti lety, ve zcela jin\u00e9 geopolitick\u00e9 a hospod\u00e1\u0159sk\u00e9 situaci slavn\u011b dohodli a p\u0159ipravuj\u00ed st\u00e1le nov\u00e9, \u010dasto je\u0161t\u011b h\u016f\u0159e realizovateln\u00e9 kroky k je\u0161t\u011b komplikovan\u011bj\u0161\u00ed budoucnosti. Nic nen\u00ed nemo\u017en\u00e9, ale nic tak\u00e9 nen\u00ed jist\u00e9.<\/p>\r\n

Karel Ber\u00e1nek<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Navzdory skute\u010dnosti, \u017ee se sv\u011bt u\u017e p\u0159es m\u011bs\u00edc pot\u00fdk\u00e1 s neo\u010dek\u00e1van\u00fdmi probl\u00e9my, \u010desk\u00fd trh nov\u00fdch…<\/p>\n","protected":false},"author":6,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14,31,48],"tags":[],"class_list":["post-20862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar","category-news","category-registrace"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20862"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20862\/revisions"}],"predecessor-version":[{"id":20920,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/20862\/revisions\/20920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}