{"id":21080,"date":"2026-04-17T09:11:13","date_gmt":"2026-04-17T09:11:13","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21080"},"modified":"2026-04-17T09:11:40","modified_gmt":"2026-04-17T09:11:40","slug":"jaguar-najal-pr-agenturu-bison-rose","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21080","title":{"rendered":"Jaguar najal PR agenturu Bison &#038; Rose"},"content":{"rendered":"<p><strong>U Jaguar Land Roveru pro \u010ceskou republiku, Slovensko a Rakousku do\u0161lo ke zm\u011bn\u011b v oblasti vztah\u016f s m\u00e9dii. Od dubna je na\u0161\u00edm nov\u00fdm partnerem ve v\u0161ech PR a komunika\u010dn\u00edch aktivit\u00e1ch v \u010cesk\u00e9 republice stala agentura Bison &amp; Rose.\u00a0<\/strong><!--more--><\/p>\n<p>&#8222;Od t\u00e9to chv\u00edle se m\u016f\u017eete se sv\u00fdmi dotazy, ale i dal\u0161\u00edmi po\u017eadavky v oblasti medi\u00e1ln\u00edch aktivit, obracet na specializovan\u00fd agenturn\u00ed t\u00fdm prost\u0159ednictv\u00edm centr\u00e1ln\u00edho emailu: \u00a0<a href=\"mailto:jlr_czechia@bisonrose.cz\"><u>jlr_czechia@bisonrose.cz<\/u><\/a>,&#8220; napsal novin\u00e1\u0159\u016fm <strong>mluv\u010d\u00ed JLR Dieter Platzer.<\/strong><\/p>\n<p>&#8222;Samoz\u0159ejm\u011b, \u017ee k dispozici v\u00e1m budou tak\u00e9 st\u00e1vaj\u00edc\u00ed kolegov\u00e9 z odd\u011blen\u00ed komunikace spole\u010dnosti JLR pro Rakousko, Slovensko a \u010ceskou republiku,&#8220; dodal.<\/p>\n<p>Zm\u011bna souvis\u00ed s rozhodnut\u00edm spole\u010dnosti JLR m\u00edt na cel\u00e9m evropsk\u00e9m trhu jednu v\u00fdznamnou PR agenturu, kter\u00e1 m\u00e1 pobo\u010dky ve v\u0161ech jednotliv\u00fdch zem\u00edch. Vybrala si agenturu Burson a jej\u00ed siln\u00e9 partnersk\u00e9 agentury Chapter 4 a Bison &amp; Rose n\u00e1s budou podporovat v Rakousku, \u010cesku a na Slovensku.<\/p>\n<p>&#8222;Jedn\u00e1 se o d\u016fle\u017eit\u00fd krok v r\u00e1mci na\u0161\u00ed celkov\u00e9 komunika\u010dn\u00ed strategie pro skupinu zna\u010dek JLR: Jaguar, Range Rover, Defender a Discovery. Jsme p\u0159esv\u011bd\u010deni, \u017ee to povede k v\u011bt\u0161\u00ed konzistentnosti ve v\u0161ech aspektech na\u0161ich vztah\u016f s m\u00e9dii. Cht\u011bli jsme v\u00e1s t\u00edmto zp\u016fsobem osobn\u011b informovat, abyste p\u0159esn\u011b v\u011bd\u011bli, na koho se<br \/>\nv budoucnu m\u016f\u017eete obr\u00e1tit,&#8220; p\u00ed\u0161e m\u00e9di\u00edm Platzer.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U Jaguar Land Roveru pro \u010ceskou republiku, Slovensko a Rakousku do\u0161lo ke zm\u011bn\u011b v oblasti&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,21],"tags":[],"class_list":["post-21080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21080"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21080\/revisions"}],"predecessor-version":[{"id":21083,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21080\/revisions\/21083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/15184"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}