{"id":21085,"date":"2026-04-19T18:36:39","date_gmt":"2026-04-19T18:36:39","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21085"},"modified":"2026-04-19T18:37:06","modified_gmt":"2026-04-19T18:37:06","slug":"skoda-jde-na-milan-design-week","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21085","title":{"rendered":"\u0160koda jde na Milan Design Week"},"content":{"rendered":"

\u0160koda Auto se po premi\u00e9\u0159e v roce 2025 vrac\u00ed na Milan Design Week a p\u0159edstav\u00ed zde um\u011bleckou expozici v budov\u011b Palazzo del Senato. Kreativn\u00ed n\u00e1vrh kombinuje um\u011bn\u00ed a inovace a ve\u0159ejnosti p\u0159edstavuje sou\u010dasn\u00fd design\u00e9rsk\u00fd styl zna\u010dky. <\/strong><\/p>\n

Expozice a velkoform\u00e1tov\u00e9 instalace, jejich\u017e autorem je \u0161pan\u011blsk\u00fd architekt a um\u011blec Ricardo Orts, zakladatel studia Ulises Studio, \u010derpaj\u00ed z hravosti a zv\u00eddavosti spojen\u00e9 s plastel\u00ednou \u2013 \u00fast\u0159edn\u00edm motivem glob\u00e1ln\u00ed marketingov\u00e9 kampan\u011b pro p\u0159ipravovan\u00fd model \u0160koda Epiq. Sou\u010d\u00e1st\u00ed v\u00fdstavy bude i tento elektrick\u00fd kompaktn\u00ed crossover, zat\u00edm je\u0161t\u011b zamaskovan\u00fd.<\/p>\n

Martin Jahn, \u010dlen p\u0159edstavenstva spole\u010dnosti \u0160koda Auto pro Prodej a marketing, \u0159\u00edk\u00e1:<\/strong> \u201eMilan Design Week je pro n\u00e1s skv\u011blou p\u0159\u00edle\u017eitost\u00ed posunout zna\u010dku \u0160koda zase o krok d\u00e1l a uk\u00e1zat ji v \u0161ir\u0161\u00edm kontextu ne\u017e jen v r\u00e1mci automobilov\u00e9ho sv\u011bta \u2013 jako zna\u010dku, kterou formuj\u00ed design, kreativita a inovace. Na\u0161e instalace p\u0159etv\u00e1\u0159\u00ed designov\u00fd jazyk Modern Solid v hrav\u00fd, pohlcuj\u00edc\u00ed z\u00e1\u017eitek, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edky vtahuje a zve je, aby na\u0161i zna\u010dku nejen vid\u011bli, ale skute\u010dn\u011b ji za\u017eili. V samotn\u00e9m centru pozornosti stoj\u00ed model Epiq \u2013 jasn\u00fd d\u016fkaz na\u0161\u00ed ambice zp\u0159\u00edstupnit elektromobilitu \u0161ir\u0161\u00edmu publiku a oslovit nov\u00e9 skupiny z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm siln\u00e9ho p\u0159\u00edb\u011bhu postaven\u00e9ho na designu.\u201c<\/em><\/p>\n

\"\"Zna\u010dka \u0160koda a Ricardo Orts: V centru m\u00f3dy a designu<\/strong><\/p>\n

Ve dnech 21. a\u017e 26. dubna 2026 se historick\u00e1 budova Palazzo del Senato prom\u011bn\u00ed ve v\u00fdstavn\u00ed prostor s pestrobarevn\u00fdmi prvky, kter\u00e9 propojuj\u00ed skute\u010dn\u00e9 prost\u0159ed\u00ed s digit\u00e1ln\u00edm sv\u011btem. Autorem n\u00e1vrhu je \u0161pan\u011blsk\u00fd architekt a mezin\u00e1rodn\u011b uzn\u00e1van\u00fd digit\u00e1ln\u00ed um\u011blec Ricardo Orts, zakladatel studia Ulises Studio, kter\u00e9ho \u010dasopis Forbes v roce 2024 za\u0159adil do v\u00fdb\u011bru 100 nejkreativn\u011bj\u0161\u00edch osobnost\u00ed v oblasti byznysu.<\/p>\n

\u201e\u0160koda Auto p\u0159irozen\u011b zapad\u00e1 do m\u00e9ho vizu\u00e1ln\u00edho sv\u011bta. Spojuje hravost a p\u0159\u00edstupnost se siln\u00fdm technick\u00fdm a pe\u010dliv\u011b promy\u0161len\u00fdm designov\u00fdm jazykem. Tato rovnov\u00e1ha mezi fantazi\u00ed a preciznost\u00ed hluboce souzn\u00ed s moj\u00ed vlastn\u00ed tvorbou,\u201c<\/em> komentuje spolupr\u00e1ci Ricardo Orts. Pro prezentaci zna\u010dky \u0160koda navrhl origin\u00e1ln\u00ed instalaci s mnoha tvary a barvami na zp\u016fsob model\u00edny \u2013 stejn\u00fd motiv bude sou\u010d\u00e1st\u00ed glob\u00e1ln\u00edch marketingov\u00fdch aktivit spojen\u00fdch s chystan\u00fdm nov\u00fdm elektrick\u00fdm crossoverem SUV \u0160koda Epiq.<\/p>\n

Expozice zna\u010dky \u0160koda v duchu motta \u201eOoooh, that\u2019s EpiQ!\u201c <\/strong><\/p>\n

Prezentace zna\u010dky \u0160koda se nach\u00e1z\u00ed p\u0159\u00edmo na n\u00e1dvo\u0159\u00ed barokn\u00ed budovy Palazzo del Senato. Hlavn\u00ed sou\u010d\u00e1st\u00ed expozice je kamuflovan\u00fd model Epiq a jeho hrav\u011b \u0159e\u0161en\u00e9 \u201edvoj\u010de Epiq Sculpt\u201c. V\u00fdrazn\u00fd kontrast s historick\u00fdmi kulisami n\u00e1padit\u011b podtrhuje slogan, kter\u00fd prov\u00e1z\u00ed uveden\u00ed nov\u00e9ho vozu: \u201eOoooh, that\u2019s EpiQ!\u201c<\/p>\n

V otev\u0159en\u00e9m atriu se bude nach\u00e1zet n\u011bkolik odpo\u010dinkov\u00fdch z\u00f3n a atrakc\u00ed pro n\u00e1v\u0161t\u011bvn\u00edky. \u00dast\u0159edn\u00edm l\u00e1kadlem je digit\u00e1ln\u00ed koutek, kde se mohou z\u00e1kazn\u00edci sezn\u00e1mit bl\u00ed\u017ee s t\u00e9matem expozice, modelem Epiq i zna\u010dkou \u0160koda prost\u0159ednictv\u00edm projekce na LED obrazovce. Vnit\u0159n\u00ed prostor obsahuje d\u00e1le otev\u0159en\u00e9 hledi\u0161t\u011b, \u010d\u00e1st vyhrazenou d\u011btem a voln\u011b p\u0159\u00edstupn\u00fd prostor s pestr\u00fdm programem, v\u010detn\u011b kurz\u016f zam\u011b\u0159en\u00fdch na zdrav\u00fd \u017eivotn\u00ed styl a spole\u010dn\u00e9 cvi\u010den\u00ed. Chyb\u011bt nebude poj\u00edzdn\u00ed kav\u00e1rna ve voze \u0160koda Epiq. A\u0165 u\u017e se n\u00e1v\u0161t\u011bvn\u00edci zastav\u00ed jen kr\u00e1tce na \u0161\u00e1lek k\u00e1vy Curiosity Fuel, nebo str\u00e1v\u00ed cel\u00fd den prohl\u00eddkou programu, ka\u017ed\u00fd si p\u0159ijde na sv\u00e9.<\/p>\n

Sou\u010d\u00e1st\u00ed programu budou diskusn\u00ed setk\u00e1n\u00ed Epiq Talks, na nich\u017e vystoup\u00ed Chan Park, vedouc\u00ed designu interi\u00e9r\u016f v automobilce \u0160koda Auto, a Ricardo Orts. Spole\u010dn\u011b nab\u00eddkou hlub\u0161\u00ed vhled do tv\u016fr\u010d\u00ed vize stoj\u00edc\u00ed za t\u00edmto projektem. Dal\u0161\u00ed informace a registraci na jednotliv\u00e9 aktivity jsou dostupn\u00e9 na epiqdesignweek.com.<\/p>\n

\u0160koda Auto svou \u00fa\u010dast\u00ed na v\u00fdstav\u011b Milan Design Week vyzdvihuje zv\u00eddavost, hravost a z\u00e1jem o prom\u011bnu a vyb\u00edz\u00ed n\u00e1v\u0161t\u011bvn\u00edky, aby se nechali v\u00e9st sv\u00fdm smyslem pro p\u0159ekvapen\u00ed a znovu objevili radost z interakce s prostorem.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160koda Auto se po premi\u00e9\u0159e v roce 2025 vrac\u00ed na Milan Design Week a p\u0159edstav\u00ed…<\/p>\n","protected":false},"author":2,"featured_media":21086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,26,8],"tags":[],"class_list":["post-21085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-eventy","category-vystavy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21085"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21085\/revisions"}],"predecessor-version":[{"id":21098,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21085\/revisions\/21098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/21086"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}