{"id":21213,"date":"2026-04-24T00:18:06","date_gmt":"2026-04-24T00:18:06","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21213"},"modified":"2026-04-24T00:18:06","modified_gmt":"2026-04-24T00:18:06","slug":"omv-v-cesku-ma-novou-reditelku","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21213","title":{"rendered":"OMV v \u010cesku m\u00e1 novou \u0159editelku"},"content":{"rendered":"<p><strong>Na pozici Head of Retail \u010desk\u00e9ho OMV nastupuje Miriam Fellingerov\u00e1. P\u0159ich\u00e1z\u00ed ze spole\u010dnosti OMV Slovensko, kde od roku 2023 vedla retailov\u00fd segment.<\/strong><!--more--><\/p>\n<p>Miriam Fellingerov\u00e1 m\u00e1 v\u00edce ne\u017e dvacet let zku\u0161enost\u00ed v oblasti obchodu, prodeje a \u0159\u00edzen\u00ed retailov\u00fdch aktivit. V r\u00e1mci skupiny OMV p\u016fsob\u00ed dlouhodob\u011b a v minulosti zast\u00e1vala mimo jin\u00e9 pozice Area Sales Manager a Department Sales Manager. Ve sv\u00e9 dosavadn\u00ed roli se na Slovensku v\u011bnovala rozvoji s\u00edt\u011b \u010derpac\u00edch stanic, zlep\u0161ov\u00e1n\u00ed z\u00e1kaznick\u00e9ho servisu, roz\u0161i\u0159ov\u00e1n\u00ed infrastruktury pro elektromobilitu i implementaci nov\u00fdch koncept\u016f a inovac\u00ed v retailu.<\/p>\n<p><em>\u201eNa Slovensku jsem vedla komplexn\u00ed rebranding \u010derpac\u00edch stanic sm\u011brem k modern\u00ed identit\u011b a vy\u0161\u0161\u00ed z\u00e1kaznick\u00e9 hodnot\u011b. Kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed m\u00e9 pr\u00e1ce tak byly inovace a modernizace, v\u010detn\u011b digitalizace slu\u017eeb, rozvoje elektromobility \u010di budov\u00e1n\u00ed atraktivn\u00ed gastro nab\u00eddky, v\u010detn\u011b kvalitn\u00edch surovin, pr\u00e9miov\u00e9 k\u00e1vy a tepl\u00fdch j\u00eddel. Tyto zku\u0161enosti chci nyn\u00ed z\u00faro\u010dit na \u010desk\u00e9m trhu,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Miriam Fellingerov\u00e1<\/strong>, Head of Retail OMV \u010cesk\u00e1 republika.<\/p>\n<p>Ve sv\u00e9 nov\u00e9 roli bude zodpov\u011bdn\u00e1 za \u0159\u00edzen\u00ed retailov\u00fdch aktivit OMV v \u010cesk\u00e9 republice, zam\u011b\u0159\u00ed se na posilov\u00e1n\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. Jej\u00ed snahou je, aby z\u00e1kazn\u00edci na lok\u00e1ln\u00edm trhu dali p\u0159ednost zna\u010dce OMV p\u0159ed konkurenc\u00ed.<\/p>\n<p><em>\u201eNeust\u00e1le hled\u00e1me dal\u0161\u00ed p\u0159\u00edle\u017eitosti, jak zna\u010dku OMV p\u0159ibl\u00ed\u017eit z\u00e1kazn\u00edk\u016fm a jejich ka\u017edodenn\u00edm pot\u0159eb\u00e1m na cest\u00e1ch. D\u016fle\u017eit\u00fdm prvkem je ale tak\u00e9 samotn\u00e1 atmosf\u00e9ra na \u010derpac\u00edch stanic\u00edch. Tu pom\u00e1haj\u00ed vytv\u00e1\u0159et motivovan\u00ed a profesion\u00e1ln\u011b \u0161kolen\u00ed zam\u011bstnanci, kte\u0159\u00ed maj\u00ed z\u00e1sadn\u00ed vliv na celkov\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek,\u201c<\/em> \u0159\u00edk\u00e1 Miriam Fellingerov\u00e1.<\/p>\n<p>OMV v \u010cesk\u00e9 republice v posledn\u00edch letech proch\u00e1z\u00ed v\u00fdraznou prom\u011bnou, a to od postupn\u00e9ho rebrandingu \u010derpac\u00edch stanic p\u0159es roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky slu\u017eeb a\u017e po modernizaci z\u00e1kaznick\u00e9ho servisu. Pr\u00e1v\u011b pr\u00e1ce se z\u00e1kazn\u00edky, vn\u00edm\u00e1n\u00ed zna\u010dky a dal\u0161\u00ed rozvoj nab\u00eddky jsou tak pro OMV kl\u00ed\u010dov\u00e9.<\/p>\n<p>I z toho d\u016fvodu mezi hlavn\u00ed priority nov\u00e9 \u0159editelky pat\u0159\u00ed modernizace, rozvoj inovac\u00ed i pos\u00edlen\u00ed z\u00e1kaznick\u00e9ho z\u00e1\u017eitku. <em>\u201eM\u00fdm c\u00edlem je urychlit modernizaci a digitalizaci s\u00edt\u011b, pokra\u010dovat v rebrandingu a pos\u00edlit inova\u010dn\u00ed projekty, kter\u00e9 p\u0159\u00edmo zlep\u0161uj\u00ed z\u00e1kaznickou zku\u0161enost. S t\u00edm se poj\u00ed tak\u00e9 koncept VIVA a jeho gastro nab\u00eddka. Chceme na\u0161im z\u00e1kazn\u00edk\u016fm st\u00e1le p\u0159in\u00e1\u0161et novinky v nab\u00eddce, ale tak\u00e9 zvy\u0161ovat kvalitu ob\u010derstven\u00ed a rozv\u00edjet pr\u00e9miovou k\u00e1vu,\u201c<\/em> dod\u00e1v\u00e1 Miriam Fellingerov\u00e1.<\/p>\n<p><strong>Strategick\u00fdm t\u00e9matem pro OMV nad\u00e1le z\u016fst\u00e1v\u00e1 elektromobilita.<\/strong> Ve spolupr\u00e1ci s partnerem PRE pl\u00e1nuje OMV roz\u0161i\u0159ovat s\u00ed\u0165 ultra-v\u00fdkonn\u00fdch dob\u00edjec\u00edch stanic nap\u0159\u00ed\u010d \u010ceskou republikou a podporovat tak rozvoj dostupn\u00e9 dob\u00edjec\u00ed infrastruktury pro modern\u00ed a udr\u017eitelnou mobilitu s ni\u017e\u0161\u00ed uhl\u00edkovou stopou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na pozici Head of Retail \u010desk\u00e9ho OMV nastupuje Miriam Fellingerov\u00e1. P\u0159ich\u00e1z\u00ed ze spole\u010dnosti OMV Slovensko,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,6,5],"tags":[],"class_list":["post-21213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cepadla","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21213"}],"version-history":[{"count":6,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21213\/revisions"}],"predecessor-version":[{"id":21220,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21213\/revisions\/21220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/21214"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}