{"id":21271,"date":"2026-04-28T01:50:18","date_gmt":"2026-04-28T01:50:18","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21271"},"modified":"2026-04-28T01:50:18","modified_gmt":"2026-04-28T01:50:18","slug":"marketing-omv-v-cesku-sefuje-kyselova","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21271","title":{"rendered":"Marketing OMV v \u010cesku \u0161\u00e9fuje Kyselov\u00e1"},"content":{"rendered":"<p><strong>Marketingov\u00e9 odd\u011blen\u00ed spole\u010dnosti OMV \u010cesk\u00e1 republika m\u00e1 nov\u00e9 veden\u00ed. Na pozici marketing mana\u017eerky nastoupila Karolina Kyselov\u00e1, kter\u00e1 ve spole\u010dnosti dosud p\u016fsobila sedm let jako Professional Loyalty Manager. Na pozici st\u0159\u00edd\u00e1 Michala Jandu, kter\u00fd za marketing zodpov\u00eddal jako Convience Retail Manager.<\/strong><!--more--><\/p>\n<p>Karolina Kyselov\u00e1 se ve sv\u00e9 nov\u00e9 pozici zam\u011b\u0159\u00ed na posilov\u00e1n\u00ed znalosti a d\u016fv\u011bryhodnosti zna\u010dky OMV budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce VIVA, kter\u00e1 je spojena s kvalitn\u00ed nab\u00eddkou k\u00e1vy a ob\u010derstven\u00ed, rozvoj dlouhodob\u00fdch vztah\u016f se z\u00e1kazn\u00edky i pr\u00e1ci s aktu\u00e1ln\u00edmi trendy, kter\u00e9 bude implementovat do konkr\u00e9tn\u00edch marketingov\u00fdch aktivit. Jej\u00edm c\u00edlem je hledat nov\u00e9 mo\u017enosti, jak oslovit z\u00e1kazn\u00edky a b\u00fdt jim relevantn\u00edm partnerem v jejich ka\u017edodenn\u00edm \u017eivot\u011b.<\/p>\n<p><strong>Sou\u010d\u00e1st\u00ed agendy Karoliny Kyselov\u00e9<\/strong> bude tak\u00e9 rozvoj z\u00e1kaznick\u00e9 zku\u0161enosti ve v\u0161ech oblastech OMV \u2013 od komunikace zna\u010dky a\u017e po podporu konceptu VIVA a dal\u0161\u00edch slu\u017eeb na \u010derpac\u00edch stanic\u00edch. D\u016fle\u017eit\u00e9 budou tak\u00e9 nov\u00e9 funkcionality a nab\u00eddky v\u011brnostn\u00ed aplikace MyStation. To v\u0161e dohromady podpo\u0159\u00ed konzistentn\u00ed budov\u00e1n\u00ed brandu s d\u016frazem na dlouhodob\u00fd r\u016fst zna\u010dky OMV a jej\u00ed relevanci na \u010desk\u00e9m trhu.<\/p>\n<p>\u201eKoncept \u010derpac\u00edch stanic posledn\u00ed roky proch\u00e1z\u00ed velkou revoluc\u00ed. A stejn\u011b tak i OMV proch\u00e1z\u00ed v posledn\u00edch letech v\u00fdraznou prom\u011bnou \u2013 od rebrandingu a\u017e po roz\u0161i\u0159ov\u00e1n\u00ed nab\u00eddky slu\u017eeb a konceptu VIVA. M\u00fdm c\u00edlem je b\u00fdt bl\u00ed\u017ee na\u0161im z\u00e1kazn\u00edk\u016fm a rozv\u00edjet marketingov\u00e9 aktivity tak, aby co nejl\u00e9pe reflektovaly pot\u0159eby na\u0161ich z\u00e1kazn\u00edk\u016f a podporovaly pozici OMV jako spolehliv\u00e9ho partnera na cest\u00e1ch. Chceme z\u00e1kazn\u00edk\u016fm nab\u00eddnout n\u011bco nav\u00edc \u2013 b\u00fdt tedy d\u016fvodem, pro\u010d se na \u010derpac\u00edch stanic\u00edch OMV zastavit. Chceme, aby vn\u00edmali na\u0161e \u010derpac\u00ed stanice jako m\u00edsto, kde dostanou v\u00edc ne\u017e jinde a kam se budou r\u00e1di vracet,\u201c \u0159\u00edk\u00e1 <strong>Karolina Kyselov\u00e1, nov\u00e1 Marketing mana\u017eerka OMV \u010cesk\u00e1 republika.<\/strong><\/p>\n<figure id=\"attachment_4742\" aria-describedby=\"caption-attachment-4742\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4742\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/06\/OMV_New_Filling_Station_LR-21-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-4742\" class=\"wp-caption-text\">new OMV Filling Station<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00e9 odd\u011blen\u00ed spole\u010dnosti OMV \u010cesk\u00e1 republika m\u00e1 nov\u00e9 veden\u00ed. Na pozici marketing mana\u017eerky nastoupila Karolina&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,36,5],"tags":[],"class_list":["post-21271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cepadla","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21271"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21271\/revisions"}],"predecessor-version":[{"id":21286,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21271\/revisions\/21286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/21272"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}