{"id":21568,"date":"2026-05-12T05:49:34","date_gmt":"2026-05-12T05:49:34","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21568"},"modified":"2026-05-12T05:49:34","modified_gmt":"2026-05-12T05:49:34","slug":"toyota-rozsiruje-zonu-na-rock-for-people","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21568","title":{"rendered":"Toyota roz\u0161i\u0159uje z\u00f3nu na Rock for People"},"content":{"rendered":"<p><strong>\u010cesk\u00e1 Toyota letos inovuje a roz\u0161i\u0159uje svou festivalovou z\u00f3nu na Rock for People. N\u00e1v\u0161t\u011bvn\u00edci se mohou t\u011b\u0161it na v\u011bt\u0161\u00ed prostor, nov\u00fd koncept inspirovan\u00fd \u010derpac\u00ed stanic\u00ed i \u0161ir\u0161\u00ed nab\u00eddku aktivit zam\u011b\u0159en\u00fdch na \u201edob\u00edjen\u00ed energie\u201c ve v\u0161ech smyslech slova, od ob\u010derstven\u00ed p\u0159es odpo\u010dinek a\u017e po technologick\u00e9 vychyt\u00e1vky<\/strong><!--more--><\/p>\n<p>Toyota je partnerem festivalu ji\u017e \u010dtvrt\u00fdm rokem a leto\u0161n\u00ed ro\u010dn\u00edk p\u0159in\u00e1\u0161\u00ed z\u00e1sadn\u00ed prom\u011bnu cel\u00e9 z\u00f3ny. Ta se nov\u011b p\u0159esouv\u00e1 bl\u00ed\u017ee ke stage Evropa 2 a jej\u00ed dominantou bude konstrukce p\u0159ipom\u00ednaj\u00edc\u00ed \u010derpac\u00ed stanici. N\u00e1v\u0161t\u011bvn\u00edci zde najdou m\u00edsto pro relax, mo\u017enost dob\u00edt mobiln\u00ed telefony zdarma, nebo na\u010derpat energii prost\u0159ednictv\u00edm kvalitn\u00edho ob\u010derstven\u00ed.<\/p>\n<p>Toyota v r\u00e1mci partnerstv\u00ed pro mobilitu s Rock for People zajist\u00ed tak\u00e9 VIP shuttle service pro kapely a \u00fa\u010dinkuj\u00edc\u00ed. P\u0159epravu bude zaji\u0161\u0165ovat flotila 24 p\u0159ev\u00e1\u017en\u011b n\u00edzkoemisn\u00edch voz\u016f a dod\u00e1vek, v\u010detn\u011b model\u016f Toyota bZ4X a elektrick\u00fdch verz\u00ed u\u017eitkov\u00e9ho modelu Proace Verso.<\/p>\n<p>Sou\u010d\u00e1st\u00ed samotn\u00e9 Toyota z\u00f3ny bude i prezentace modelu Toyota C-HR+ a p\u0159ipomenut\u00ed leto\u0161n\u00edho roku, ve kter\u00e9m automobilka p\u0159edstavuje osm novinek, v\u0161echny s elektrifikovan\u00fdm pohonem. Pr\u00e1v\u011b d\u016fraz na elektrifikaci a modern\u00ed mobilitu se prom\u00edt\u00e1 i do celkov\u00e9ho konceptu festivalov\u00e9 instalace.<\/p>\n<figure id=\"attachment_21572\" aria-describedby=\"caption-attachment-21572\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-21572\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/05\/Toyota_RFP24_0019-900x675.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><figcaption id=\"caption-attachment-21572\" class=\"wp-caption-text\">Foto: TOYOTA<\/figcaption><\/figure>\n<p><strong>Nov\u00fd koncept s\u00a0dob\u00edjen\u00edm energie a exkluzivn\u00edmi produkty<\/strong><\/p>\n<blockquote><p><em>\u201eS t\u00edm, jak roste cel\u00fd festival se roz\u0161i\u0159uje i na\u0161e Toyota z\u00f3na. Koncept jsme letos kompletn\u011b p\u0159epracovali. M\u00edsto balance z\u00f3ny a silent disco p\u0159in\u00e1\u0161\u00edme \u0161ir\u0161\u00ed spektrum aktivit. Zam\u011b\u0159ujeme se na zdrav\u00fd lifestyle, dob\u00edjen\u00ed energie i telefon\u016f a chceme n\u00e1v\u0161t\u011bvn\u00edk\u016fm nab\u00eddnout prostor, kde si mohou odpo\u010dinout i na\u010derpat inspiraci. Toyota dnes propojuje sv\u011bt sportu i kultury a tuto filozofii p\u0159en\u00e1\u0161\u00edme i na Rock for People,\u201c<\/em> \u0159\u00edk\u00e1 Michal Veli\u010dka, \u0161\u00e9f marketingu Toyota \u010cR.<\/p>\n<p><em>\u201eSpolupr\u00e1ce s Toyotou n\u00e1s bav\u00ed hlavn\u011b proto, \u017ee ka\u017ed\u00fd rok p\u0159ich\u00e1z\u00ed s nov\u00fdmi n\u00e1pady. Letos nav\u00edc se z\u00e1bavn\u00fdm konceptem \u201cpit stopu\u201d, kter\u00fd p\u0159irozen\u011b propojuje mobilitu, z\u00e1\u017eitky, odpo\u010dinek i udr\u017eitelnost,\u201d<\/em> \u0159\u00edk\u00e1 \u0159editel festivalu Lud\u011bk Moty\u010dka.<\/p><\/blockquote>\n<p>Toyota na festivalu spolupracuje se zna\u010dkou Vilgain, kter\u00e1 zajist\u00ed exkluzivn\u00ed nab\u00eddku ob\u010derstven\u00ed dostupnou pouze v Toyota z\u00f3n\u011b. N\u00e1v\u0161t\u011bvn\u00edci se mohou t\u011b\u0161it na matcha n\u00e1poje, proteinov\u00e9 drinky, zdrav\u00e9 snacky, proteinov\u00e9 ty\u010dinky i v\u00fdb\u011brovou k\u00e1vu, tedy alternativu k b\u011b\u017en\u00e9 festivalov\u00e9 gastronomii.<\/p>\n<p><strong>Z\u00e1vodn\u00ed z\u00f3na s\u00a0rallye modelem Tom\u00e1\u0161e Ou\u0159edn\u00ed\u010dka<\/strong><\/p>\n<p>Sou\u010d\u00e1st\u00ed z\u00f3ny bude tak\u00e9 sekce Toyota Gazoo Racing, kde si fanou\u0161ci vyzkou\u0161\u00ed z\u00e1vodn\u00ed simul\u00e1tory a mohou p\u0159itom vyhr\u00e1t auto na t\u00fdden. P\u0159ipraveny jsou i sout\u011b\u017ee propojuj\u00edc\u00ed d\u011bn\u00ed na m\u00edst\u011b a na soci\u00e1ln\u00edch s\u00edt\u00edch. V r\u00e1mci Toyota z\u00f3ny bude vystaven i z\u00e1vodn\u00ed v\u016fz Hilux GR T1+ rallye jezdce Tom\u00e1\u0161e Ou\u0159edn\u00ed\u010dka, kter\u00fd si n\u00e1v\u0161t\u011bvn\u00edci budou moci prohl\u00e9dnout zbl\u00edzka. Po cel\u00e9m are\u00e1lu festivalu budou nav\u00edc rozm\u00edst\u011bny dob\u00edjec\u00ed stanice pro mobiln\u00ed telefony, kter\u00e9 z\u00e1rove\u0148 poslou\u017e\u00ed jako informa\u010dn\u00ed body a pozv\u00e1nka do Toyota z\u00f3ny.<\/p>\n<p>Na n\u00e1vrhu a realizaci z\u00f3ny spolupracovala Toyota s agenturou Next Level, zat\u00edmco spole\u010dnost KM Publicity bude zaji\u0161\u0165ovat pro automobilku p\u0159edev\u0161\u00edm shuttle servis.<\/p>\n<p><strong>Spojen\u00ed se sportem i kulturou<\/strong><\/p>\n<p>Toyota ned\u00e1vno nav\u00e1zala partnerstv\u00ed s kapelou Chinaski, kter\u00e9 ve spolupr\u00e1ci s Toyota Louwman poskytla flotilu voz\u016f pro zaji\u0161t\u011bn\u00ed logistiky b\u011bhem jejich koncertn\u00edho turn\u00e9 po \u010cesk\u00e9 republice. Dlouhodob\u011b automobilka podporuje tak\u00e9 novocirkusov\u00e9 uskupen\u00ed Cirk La Putyka.<\/p>\n<p>V oblasti sportu Toyota pokra\u010duje v budov\u00e1n\u00ed siln\u00e9ho t\u00fdmu ambasador\u016f. Nov\u011b se k n\u011bmu p\u0159idal rychlobrusla\u0159 a olympijsk\u00fd v\u00edt\u011bz Metod\u011bj J\u00edlek. Mezi dal\u0161\u00ed \u010dleny Team Toyota pat\u0159\u00ed plavkyn\u011b Barbora Seemanov\u00e1, kanoista Martin Fuksa, skateboardista Maxim Habanec, rychlostn\u00ed kanoista Luk\u00e1\u0161 Rohan, o\u0161t\u011bpa\u0159ka Nikola Ogrodn\u00edkov\u00e1, tenistka Barbora Str\u00fdcov\u00e1 a para atletka Anna Luxov\u00e1.<\/p>\n<p><strong>Zdroj: Toyota<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 Toyota letos inovuje a roz\u0161i\u0159uje svou festivalovou z\u00f3nu na Rock for People. N\u00e1v\u0161t\u011bvn\u00edci se&#8230;<\/p>\n","protected":false},"author":8,"featured_media":21570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,9,26],"tags":[],"class_list":["post-21568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-elektromobily","category-eventy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21568"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21568\/revisions"}],"predecessor-version":[{"id":21577,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21568\/revisions\/21577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/21570"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}