{"id":21837,"date":"2026-05-22T07:50:32","date_gmt":"2026-05-22T07:50:32","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21837"},"modified":"2026-05-22T07:50:32","modified_gmt":"2026-05-22T07:50:32","slug":"driveto-cinska-auta-jsou-levnejsi-o-tretinu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21837","title":{"rendered":"Driveto: \u010c\u00ednsk\u00e1 auta jsou levn\u011bj\u0161\u00ed o t\u0159etinu"},"content":{"rendered":"

Je\u0161t\u011b ned\u00e1vno byla \u010d\u00ednsk\u00e1 auta v Evrop\u011b synonymem pro levnou alternativu s nejistou kvalitou. V sou\u010dasnosti se situace rychle m\u011bn\u00ed a podle aktu\u00e1ln\u00edch dat i zku\u0161enost\u00ed z trhu se za\u010d\u00edn\u00e1 ps\u00e1t nov\u00e1 \u00e9ra, kter\u00e1 m\u016f\u017ee z\u00e1sadn\u011b p\u0159epsat pravidla evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu.<\/strong><\/p>\n

\u00a0Na \u010desk\u00e9m trhu se zat\u00edm jedn\u00e1 o relativn\u011b mal\u00fd segment. V lo\u0148sk\u00e9m roce se prodalo n\u011bco m\u00e1lo p\u0159es 10 tis\u00edc voz\u016f \u010d\u00ednsk\u00fdch zna\u010dek, a i kdy\u017e je to v celkov\u00e9m kontextu\u00a0 st\u00e1le margin\u00e1ln\u00ed \u010d\u00edslo, dynamika r\u016fstu je nep\u0159ehl\u00e9dnuteln\u00e1.<\/span><\/p>\n

Nav\u00edc po\u010det zna\u010dek roste, aktu\u00e1ln\u011b jich v \u010cR p\u016fsob\u00ed zhruba 17 a dal\u0161\u00ed p\u0159ib\u00fdvaj\u00ed. Mezi nejzn\u00e1m\u011bj\u0161\u00ed kter\u00e9 se u n\u00e1s objevuj\u00ed, pat\u0159\u00ed nap\u0159\u00edklad MG Motor, Chery, Jaecoo nebo Omoda. N\u011bkter\u00e9 z nich p\u0159itom p\u0159edstavuj\u00ed super dostupnou variantu se skv\u011bl\u00fdm pom\u011brem ceny a v\u00fdkonu.<\/span><\/p>\n

Podle CEO spole\u010dnosti Driveto Franti\u0161ka Peterky ale nep\u0159ijde n\u00e1hl\u00fd zlom. <\/span>\u201eNe\u010dekal bych boom b\u011bhem jednoho nebo dvou let. Ten r\u016fst bude postupn\u00fd. Ale v horizontu t\u0159\u00ed a\u017e p\u011bti let se klidn\u011b m\u016f\u017ee st\u00e1t, \u017ee dv\u011b a\u017e t\u0159i \u010d\u00ednsk\u00e9 zna\u010dky budou v \u010desk\u00e9 top des\u00edtce,\u201c <\/span><\/i>tak <\/span>odhaduje dal\u0161\u00ed v\u00fdvoj v <\/span>tomto sektoru<\/span>.<\/span><\/i><\/p><\/blockquote>\n

To, \u010d\u00edm se \u010d\u00ednsk\u00e9 automobilky odli\u0161uj\u00ed od evropsk\u00fdch, nen\u00ed jen cena, ale tak\u00e9 v\u00fdrazn\u011b jin\u00fd celkov\u00fd pom\u011br nab\u00edzen\u00e9 hodnoty, p\u0159i\u010dem\u017e rozd\u00edly nejsou zanedbateln\u00e9.<\/span> V oblasti operativn\u00edho leasingu mohou b\u00fdt m\u011bs\u00ed\u010dn\u00ed spl\u00e1tky u \u010d\u00ednsk\u00fdch voz\u016f o 20 a\u017e 30 procent ni\u017e\u0161\u00ed ne\u017e u srovnateln\u00fdch evropsk\u00fdch model\u016f.<\/span> V n\u011bkter\u00fdch p\u0159\u00edpadech to znamen\u00e1, \u017ee z\u00e1kazn\u00edk za stejnou sazbu z\u00edsk\u00e1 auto o jednu a\u017e dv\u011b t\u0159\u00eddy vy\u0161\u0161\u00ed oproti konkurentovi z Evropy.<\/span> Konkr\u00e9tn\u00ed odli\u0161nosti jsou je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed v absolutn\u00edch \u010d\u00edslech: zat\u00edmco \u010d\u00ednsk\u00fd model m\u016f\u017ee vych\u00e1zet na 8 a\u017e 9 tis\u00edc korun m\u011bs\u00ed\u010dn\u011b, evropsk\u00e1 alternativa se pohybuje kolem 15 tis\u00edc a v\u00fd\u0161e.<\/span><\/p>\n

Takov\u00fd rozd\u00edl nen\u00ed jen marketingov\u00fdm argumentem, ale ekonomickou realitou, kter\u00e1 za\u010d\u00edn\u00e1 ovliv\u0148ovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Pr\u00e1v\u011b cena je toti\u017e kl\u00ed\u010dov\u00fdm faktorem v prvn\u00ed f\u00e1zi adopce. Levn\u011bj\u0161\u00ed produkt srovnateln\u00fdch parametr\u016f p\u0159irozen\u011b sni\u017euje bari\u00e9ru vstupu, z\u00e1kazn\u00edci jsou ochotn\u011bj\u0161\u00ed experimentovat.<\/span><\/p>\n

Z\u00e1sadn\u00ed posun nastal i v technologick\u00e9 \u00farovni. \u010c\u00ednsk\u00e1 auta dnes podle zku\u0161enost\u00ed z testov\u00e1n\u00ed nab\u00edzej\u00ed vysoce kvalitn\u00ed infotainment, pokro\u010dilou digitalizaci a u elektromobil\u016f i velmi konkurenceschopn\u00fd dojezd. Zna\u010dky jako BYD nebo Xpeng se nav\u00edc v n\u011bkter\u00fdch <\/span>krit\u00e9ri\u00edch <\/span>dost\u00e1vaj\u00ed na \u00farove\u0148 <\/span>\u2013<\/span><\/i> nebo dokonce nad \u00farove\u0148 <\/span>\u2013<\/span><\/i> etablovan\u00fdch <\/span>pr\u00e9miov\u00fdch <\/span>v\u00fdrobc\u016f v\u010detn\u011b Tesly.<\/span><\/p>\n

\u201eNen\u00ed to jen marketing. Ta auta dnes p\u0159edstavuj\u00ed plnohodnotnou alternativu k evropsk\u00fdm zna\u010dk\u00e1m,\u201c <\/span><\/i>\u0159\u00edk\u00e1 Peterka.<\/span><\/p><\/blockquote>\n

Navzdory tomu z\u016fst\u00e1v\u00e1 jedn\u00edm z hlavn\u00edch probl\u00e9m\u016f d\u016fv\u011bra. \u010c\u00e1st z\u00e1kazn\u00edk\u016f m\u00e1 st\u00e1le obavy z kvality, \u017eivotnosti nebo servisn\u00ed s\u00edt\u011b. Tyto bari\u00e9ry jsou ale podle expert\u016f sp\u00ed\u0161e psychologick\u00e9 ne\u017e re\u00e1ln\u00e9. Jakmile si lid\u00e9 vozy vyzkou\u0161ej\u00ed, \u010dasto m\u011bn\u00ed n\u00e1zor. D\u00edlensk\u00e9 zpracov\u00e1n\u00ed, j\u00edzdn\u00ed komfort i technologick\u00e1 v\u00fdbava jsou dnes podle dostupn\u00fdch zku\u0161enost\u00ed pln\u011b srovnateln\u00e9.<\/span><\/p>\n

Kl\u00ed\u010dovou roli v tomto procesu m\u016f\u017ee sehr\u00e1t operativn\u00ed leasing, kter\u00fd se st\u00e1v\u00e1 jak\u00fdmsi \u201ebezpe\u010dn\u00fdm vstupem\u201c do sv\u011bta nov\u00fdch zna\u010dek. Z\u00e1kazn\u00edk nemus\u00ed \u0159e\u0161it budouc\u00ed prodej vozu ani z\u016fstatkovou hodnotu, a m\u016f\u017ee si tak technologii vyzkou\u0161et bez v\u011bt\u0161\u00edho rizika. Pro automobilky jde z\u00e1rove\u0148 o efektivn\u00ed zp\u016fsob, jak rychle dostat vozy mezi lidi a budovat d\u016fv\u011bru.<\/span><\/p>\n

Zahrani\u010dn\u00ed trhy p\u0159itom nazna\u010duj\u00ed, kam by se situace mohla vyv\u00edjet. V N\u011bmecku u\u017e nap\u0159\u00edklad BYD v n\u011bkter\u00fdch obdob\u00edch p\u0159ekon\u00e1v\u00e1 Teslu, zat\u00edmco ve Velk\u00e9 Brit\u00e1nii se mezi nejprod\u00e1van\u011bj\u0161\u00ed modely dost\u00e1vaj\u00ed zna\u010dky jako Omoda nebo Jaecoo. \u010cesk\u00fd trh m\u00e1 sice zpo\u017ed\u011bn\u00ed, ale trend je podle odborn\u00edk\u016f p\u0159enositeln\u00fd.<\/span><\/p>\n

Z\u00e1sadn\u00ed konkuren\u010dn\u00ed v\u00fdhodou \u010d\u00ednsk\u00fdch automobilek je p\u0159edev\u0161\u00edm rychlost technologick\u00e9ho v\u00fdvoje. Zat\u00edmco evropsk\u00e9 zna\u010dky \u0159e\u0161\u00ed n\u00e1kladnou transformaci sm\u011brem k elektromobilit\u011b, \u010d\u00edn\u0161t\u00ed v\u00fdrobci maj\u00ed n\u00e1skok <\/span>\u2013<\/span><\/i> a\u0165 u\u017e v oblasti bateri\u00ed, softwaru nebo integrace technologi\u00ed. To jim umo\u017e\u0148uje reagovat rychleji a p\u0159ich\u00e1zet s inovacemi v krat\u0161\u00edch cyklech.<\/span><\/p>\n

V\u00fdvoj tak za\u010d\u00edn\u00e1 p\u0159ipom\u00ednat situaci z trhu mobiln\u00edch telefon\u016f p\u0159ed deseti lety. Tehdy byly \u010d\u00ednsk\u00e9 zna\u010dky vn\u00edm\u00e1ny podobn\u011b jako dnes jejich automobilky <\/span>\u2013<\/span><\/i> jako levn\u011bj\u0161\u00ed alternativa. Dnes pat\u0159\u00ed mezi dominantn\u00ed hr\u00e1\u010de.<\/span><\/p>\n

Pokud bude pokra\u010dovat sou\u010dasn\u00fd trend a z\u00e1rove\u0148 podpora elektromobility v Evrop\u011b, m\u016f\u017ee pod\u00edl \u010d\u00ednsk\u00fdch aut b\u011bhem n\u011bkolika let vyr\u016fst z jednotek procent na des\u00edtky. Nejde tedy o ot\u00e1zku, zda se prosad\u00ed, ale jak rychle dok\u00e1\u017eou zm\u011bnit strukturu trhu, kter\u00fd byl des\u00edtky let stabiln\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Je\u0161t\u011b ned\u00e1vno byla \u010d\u00ednsk\u00e1 auta v Evrop\u011b synonymem pro levnou alternativu s nejistou kvalitou. V…<\/p>\n","protected":false},"author":8,"featured_media":21839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,9,18],"tags":[],"class_list":["post-21837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceny-novinek","category-elektromobily","category-vyroba"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21837"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21837\/revisions"}],"predecessor-version":[{"id":21843,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21837\/revisions\/21843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/21839"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}