{"id":21930,"date":"2026-05-26T09:58:50","date_gmt":"2026-05-26T09:58:50","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=21930"},"modified":"2026-05-26T09:59:25","modified_gmt":"2026-05-26T09:59:25","slug":"seznam-cz-loni-utrzil-6454-miliardy-korun-zisk-13-miliardy","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=21930","title":{"rendered":"Seznam.cz loni utr\u017eil 6,454 miliardy korun\u202f, zisk 1,3 miliardy"},"content":{"rendered":"<div class=\"font-bold md:text-xl\">\n<p><strong>\u010cesk\u00e1 internetov\u00e1 jedni\u010dka, spole\u010dnost Seznam.cz, v\u202froce 2025 zv\u00fd\u0161ila sv\u00e9 tr\u017eby \u2013 oproti roku 2024 vyrostly o 3,68 % na 6,454 miliardy korun. Zisk p\u0159ed zdan\u011bn\u00edm oproti p\u0159edch\u00e1zej\u00edc\u00edmu roku poklesl, a to o 11,21 % na 1,330 miliardy korun. \u202f<\/strong><\/p>\n<\/div>\n<blockquote><p><!--more--><\/p>\n<p><em>\u201eLo\u0148sk\u00fd rok byl rokem\u00a0v\u00fdznamn\u00fdch inovac\u00ed, automatizace a rozvoje na\u0161ich produkt\u016f a slu\u017eeb. Do \u0159ady z\u202ft\u011bchto aktivit bylo pot\u0159eba investovat nemal\u00e9 finan\u010dn\u00ed zdroje, co\u017e se projevilo na v\u00fdsledn\u00e9m zisku. V\u011b\u0159\u00edme ale, \u017ee pr\u00e1v\u011b\u00a0mo\u017enost rozv\u00edjet nov\u00e9 technologie n\u00e1m d\u00e1v\u00e1\u00a0v\u202f\u010desk\u00e9m prost\u0159ed\u00ed\u00a0velkou konkuren\u010dn\u00ed v\u00fdhodu\u00a0a dr\u017e\u00ed n\u00e1s v\u202fpozici leadera online trhu. A to u\u017e t\u0159icet let,\u201c\u00a0<\/em>komentuje finan\u010dn\u00ed v\u00fdsledky Pavel Zima, \u010dlen spr\u00e1vn\u00ed rady Seznam.cz.<\/p><\/blockquote>\n<p><strong>Seznam.cz\u00a0se v\u011bnoval rozvoji vlastn\u00ed um\u011bl\u00e9 inteligence<\/strong>, d\u00edky \u010demu\u017e je na\u00a0\u010dele evropsk\u00e9ho pelotonu. Vlastn\u00ed velk\u00e9 jazykov\u00e9 modely\u00a0SeLLMa\u00a0najdou dnes u\u017eivatel\u00e9 t\u00e9m\u011b\u0159 na v\u0161ech\u00a0seznam\u00e1ck\u00fdch\u00a0slu\u017eb\u00e1ch, a\u0165 u\u017e jde o Zbo\u017e\u00ed.cz, Vyhled\u00e1v\u00e1n\u00ed,\u00a0Email.cz,\u00a0zpravodajsk\u00fd obsah, reklamn\u00ed syst\u00e9my\u00a0apod.<\/p>\n<p>V oblasti m\u00e9di\u00ed byla na v\u0161echny obsahov\u00e9 slu\u017eby zavedena technologie text-to-speech, d\u00edky n\u00ed\u017e si mohou u\u017eivatel\u00e9 p\u0159ehr\u00e1t \u010dl\u00e1nky v\u00a0audio verzi\u00a0namluven\u00e9 syntetick\u00fdm hlasem.\u00a0Celkem vyu\u017e\u00edv\u00e1\u00a0SeLLMa\u00a0modely\u00a0p\u0159es\u00a060 aplikac\u00ed, co\u017e p\u0159in\u00e1\u0161\u00ed v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed provozn\u00edch n\u00e1klad\u016f.\u00a0Firma mimo jin\u00e9 spustila v\u202flo\u0148sk\u00e9m roce testovac\u00ed verzi sv\u00e9ho Seznam Asistenta, kter\u00e9ho v\u202fleto\u0161n\u00edm roce d\u00e1le rozv\u00edj\u00ed.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Vst\u0159\u00edc placen\u00e9mu obsahu a zahrani\u010dn\u00ed expanzi\u00a0<\/strong><\/h2>\n<p>B\u011bhem roku 2025\u00a0byla na\u00a0platform\u011b Medium.cz zavedena mo\u017enost dobrovoln\u00fdch p\u0159\u00edsp\u011bvk\u016f autor\u016fm a n\u00e1sledn\u011b i uzamyk\u00e1n\u00ed obsahu za\u00a0paywall.<\/p>\n<blockquote><p>\u00a0<em>\u201eDoba se posunula a my vid\u00edme v\u011bt\u0161\u00ed ochotu u\u017eivatel\u016f platit za kvalitn\u00ed slu\u017eby\u00a0a\u00a0obsah. To je d\u016fvod, pro\u010d jsme se v\u202fSeznamu rozhodli tuto cestu vyzkou\u0161et. A\u00a0krom\u011b\u00a0p\u0159\u00edle\u017eitosti\u00a0zamykat za p\u0159edplatn\u00e9 u\u017eivatelsk\u00fd obsah, jsme\u00a0se rozhodli zpoplatnit\u00a0pr\u00e9miov\u00e9 funkce na\u00a0dal\u0161\u00edch slu\u017eb\u00e1ch, jako Sreality.cz, Seznam Zpr\u00e1vy nebo Mapy.com,\u201c<\/em>\u00a0popisuje Mat\u011bj Hu\u0161ek, \u010dlen spr\u00e1vn\u00ed rady Seznam.cz.<\/p><\/blockquote>\n<p>Pr\u00e1v\u011b posledn\u00ed zm\u00edn\u011bn\u00e1 slu\u017eba vloni dokon\u010dila\u00a0rebranding\u00a0z\u202fp\u016fvodn\u011b lok\u00e1ln\u00ed zna\u010dky\u00a0Mapy.cz na Mapy.com\u00a0a zaznamenala v\u00fdrazn\u00fd r\u016fst zejm\u00e9na v zahrani\u010d\u00ed, kde rostla rychleji ne\u017e na dom\u00e1c\u00edm trhu. P\u0159ibylo v\u00edce ne\u017e jeden milion nov\u00fdch u\u017eivatel\u016f a pod\u00edl zahrani\u010dn\u00edch u\u017eivatel\u016f dos\u00e1hl 30 %. V\u00fdznamn\u011b se zv\u00fd\u0161il tak\u00e9 po\u010det p\u0159edplatitel\u016f slu\u017eby Mapy.com\u00a0Premium.<\/p>\n<p>Krom\u011b mapov\u00e9 slu\u017eby uva\u017euje \u010desk\u00e1 internetov\u00e1 jedni\u010dka o zahrani\u010dn\u00ed expanzi i se svou novou soci\u00e1ln\u00ed s\u00edt\u00ed Lid\u00e9.cz, kter\u00e1 v\u202flistopadu 2025 nahradila p\u016fvodn\u00ed\u00a0diskuze\u00a0pod \u010dl\u00e1nky.\u00a0Ke konci roku\u00a02025\u00a0p\u0159ekro\u010dila slu\u017eba hranici 63 milion\u016f\u00a0page\u00a0views\u00a0a je dostupn\u00e1 tak\u00e9 prost\u0159ednictv\u00edm mobiln\u00ed aplikace pro iOS a Android.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Bezpe\u010dn\u011bj\u0161\u00ed\u00a0Sbazar, novinky na\u00a0Srealit\u00e1ch<\/strong><\/h2>\n<p>Technologickou i produktovou modernizac\u00ed pro\u0161ly\u00a0v\u202froce 2025\u00a0tak\u00e9 oborov\u00e9 slu\u017eby.\u00a0Slu\u017eba\u00a0Sbazar.cz\u00a0se\u00a0viditeln\u011b\u00a0a kompletn\u011b\u00a0redesignovala\u00a0a\u00a0komunikace mezi u\u017eivateli byla p\u0159esunuta do intern\u00edho n\u00e1stroje Messenger, kter\u00fd sni\u017euje riziko podvodn\u00e9ho chov\u00e1n\u00ed.\u00a0Na Sreality.cz\u00a0byly zavedeny bal\u00ed\u010dky inzerce pro soukrom\u00e9 inzerenty a\u00a0do\u0161lo k\u202froz\u0161\u00ed\u0159en\u00ed\u00a0nab\u00eddky\u00a0o nov\u00e9 nativn\u00ed produkty, nap\u0159\u00edklad tipy na nemovitosti v zahrani\u010d\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 internetov\u00e1 jedni\u010dka, spole\u010dnost Seznam.cz, v\u202froce 2025 zv\u00fd\u0161ila sv\u00e9 tr\u017eby \u2013 oproti roku 2024 vyrostly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,49,53],"tags":[],"class_list":["post-21930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-media","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21930"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21930\/revisions"}],"predecessor-version":[{"id":21932,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/21930\/revisions\/21932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/8050"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}