{"id":22175,"date":"2026-06-05T09:01:27","date_gmt":"2026-06-05T09:01:27","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=22175"},"modified":"2026-06-05T09:02:19","modified_gmt":"2026-06-05T09:02:19","slug":"toyota-a-lexus-predvedly-novinky-na-polygonu-letiste-v-hradci-kralove","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=22175","title":{"rendered":"Toyota a Lexus p\u0159edvedly novinky na polygonu leti\u0161t\u011b v\u00a0Hradci Kr\u00e1lov\u00e9"},"content":{"rendered":"

Na Festivalu firemn\u00ed mobility <\/b><\/strong>Toyota & Lexus p\u0159edstavila automobilka premi\u00e9ry pro leto\u0161n\u00ed rok. Akce pro firemn\u00ed z\u00e1kazn\u00edky i novin\u00e1\u0159e nab\u00eddla testovac\u00ed j\u00edzdy v\u011bt\u0161iny p\u0159edstavovan\u00fdch voz\u016f. <\/b>O programu akce jsme mluvili s PR mana\u017eerkou Toyoty Czech Jitkou Jechovou.<\/strong><\/p>\n

\u201eLetos je pro Toyotu rok premi\u00e9r. M\u00e1me tady celkem osm novinek, kter\u00e9 letos uv\u00e1d\u00edme, a tak\u00e9 dv\u011b novinky zna\u010dky Lexus. U Toyoty je to p\u0159edev\u0161\u00edm kompaktn\u00ed elektrick\u00e9 SUV Urban Cruiser, Toyota C-HR+, Aygo X, Yaris Cross a Hilux. Nesm\u00edm zapomenout na novou generaci RAV4 a tak\u00e9 na bZ4X Touring. Krom\u011b Yaris Cross a Hiluxu, kter\u00e9 jsou zde je\u0161t\u011b v p\u0159edproduk\u010dn\u00ed verzi, si mohou n\u00e1v\u0161t\u011bvn\u00edci v\u0161echny ostatn\u00ed modely vyzkou\u0161et. Lexus pak p\u0159edstavuje modernizovan\u00fd elektrick\u00fd model Lexus RZ vybaven\u00fd technologi\u00ed steer-by-wire a zcela nov\u00fd model Lexus ES.\u201c<\/p>\n

Jak festival prob\u00edh\u00e1?<\/b><\/strong><\/p>\n

\u201eCel\u00e1 akce je koncipovan\u00e1 prim\u00e1rn\u011b pro fleet z\u00e1kazn\u00edky, tedy z\u00e1kazn\u00edky z \u0159ad firem, kte\u0159\u00ed si mohou na jednom m\u00edst\u011b vyzkou\u0161et jednotliv\u00e9 modely, prohl\u00e9dnout si je a porovnat. Je to p\u0159\u00edle\u017eitost vid\u011bt kompletn\u00ed nab\u00eddku a zjistit, jak by mohli svou flotilu obm\u011bnit.\u201c<\/p>\n

Na co byste n\u00e1v\u0161t\u011bvn\u00edky je\u0161t\u011b upozornila?<\/b><\/strong><\/p>\n

\u201eJe tady i velk\u00e1 sekce u\u017eitkov\u00fdch voz\u016f a p\u0159estaveb, v\u010detn\u011b \u0159e\u0161en\u00ed pro z\u00e1chrann\u00e9 syst\u00e9my. Nov\u011b p\u0159edstavujeme tak\u00e9 partnerstv\u00ed s firmou Arctic Trucks, kter\u00e1 zde vystavuje t\u0159i upraven\u00e9 vozy. Nezapom\u00edn\u00e1me ani na Toyota Gazoo Racing, kde si mohou z\u00e1jemci prohl\u00e9dnout z\u00e1vodn\u00ed speci\u00e1l Yaris Rally2. Tom\u00e1\u0161 Ou\u0159edn\u00ed\u010dek voz\u00ed z\u00e1jemce sv\u00fdm dakarsk\u00fdm speci\u00e1lem Hilux a je tu se sv\u00fdm autem i Filip Mare\u0161. \u010cek\u00e1me n\u00e1v\u0161t\u011bvu a\u017e tis\u00edc lid\u00ed.\u201c<\/p>\n

Jak\u00e1 je sou\u010dasn\u00e1 strategie zna\u010dek Toyota a Lexus? <\/b><\/strong><\/p>\n

\u201ePo\u0159\u00e1d jedeme v duchu na\u0161\u00ed strategie multi-path, tedy v\u00edce cest a v\u00edce technologi\u00ed. Nab\u00edz\u00edme hybridy, plug-in hybridy i elektromobily v r\u016fzn\u00fdch variant\u00e1ch a v\u00fdkonov\u00fdch verz\u00edch tak, aby si z\u00e1kazn\u00edk mohl vybrat \u0159e\u0161en\u00ed, kter\u00e9 mu nejl\u00e9pe vyhovuje.\u201c<\/p>\n

Z\u00a0Hradce Kr\u00e1lov\u00e9 pro Automakers Josef \u017d\u00eddek<\/strong><\/p>\n

Jitka Jechov\u00e1, PR mana\u017eerka Toyota a Lexus<\/strong><\/p>\n

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Na akci jsme potkali tak\u00e9 Jakuba Kv\u011bton\u011b, mana\u017eera zna\u010dky Lexus<\/strong><\/p>\n

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N\u00e1v\u0161t\u011bvn\u00edky l\u00e1kal st\u00e1nek Toyota Gazoo Racing Czech<\/strong><\/p>\n

\"\"<\/p>\n

Pro firemn\u00ed z\u00e1kazn\u00edky byly d\u016fle\u017eit\u00e9 tak\u00e9 profesion\u00e1ln\u00ed p\u0159estavby<\/strong><\/p>\n

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Novinkou zna\u010dky Lexus byl model ES, zat\u00edm jen vystaven\u00fd v p\u0159edproduk\u010dn\u00ed verzi<\/strong><\/p>\n

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Atraktivn\u00ed byla v\u00fdstava p\u0159estaveb hasi\u010dsk\u00fdch voz\u016f<\/strong><\/p>\n

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Novinkou Toyoty jsou p\u0159estavby ve spolupr\u00e1ci s firmou Arctic Trucks<\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Na Festivalu firemn\u00ed mobility Toyota & Lexus p\u0159edstavila automobilka premi\u00e9ry pro leto\u0161n\u00ed rok. Akce pro…<\/p>\n","protected":false},"author":1,"featured_media":22281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,72,8],"tags":[],"class_list":["post-22175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-reportaz","category-vystavy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22175"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22175\/revisions"}],"predecessor-version":[{"id":22291,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22175\/revisions\/22291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/22281"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}