{"id":22260,"date":"2026-06-04T13:44:37","date_gmt":"2026-06-04T13:44:37","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=22260"},"modified":"2026-06-04T13:47:19","modified_gmt":"2026-06-04T13:47:19","slug":"zamestnavatel-roku-2026-odstartoval-o-uspechu-rozhodnou-tvrda-data-a-efektivita-hr","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=22260","title":{"rendered":"Zam\u011bstnavatel roku 2026 odstartoval. O \u00fasp\u011bchu rozhodnou tvrd\u00e1 data a efektivita HR"},"content":{"rendered":"<div id=\"model-response-message-contentr_ec91199ae414723a\" class=\"markdown markdown-main-panel stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\">\n<p id=\"p-rc_2806ef1b5897ca9f-294\" data-path-to-node=\"2\"><strong><span class=\"citation-569\">Presti\u017en\u00ed sout\u011b\u017e Zam\u011bstnavatel roku vstupuje do sv\u00e9ho 24. ro\u010dn\u00edku<\/span>. <span class=\"citation-568\">V dob\u011b, kdy pr\u016fmyslov\u00e9 i technologick\u00e9 podniky \u010del\u00ed tlaku na produktivitu a stabilizaci t\u00fdm\u016f, nab\u00edz\u00ed tento projekt objektivn\u00ed srovn\u00e1n\u00ed kvality \u0159\u00edzen\u00ed lid\u00ed<\/span>. <span class=\"citation-567\">Nejde o anketu popularity, ale o hloubkov\u00fd audit zalo\u017een\u00fd na exaktn\u00edch datech<\/span>. <span class=\"citation-566\">Firmy maj\u00ed mo\u017enost podat p\u0159ihl\u00e1\u0161ky do 30. \u010dervna 2026<\/span>.<\/strong><\/p>\n<h3 data-path-to-node=\"4\">\u017d\u00e1dn\u00e1 sout\u011b\u017e kr\u00e1sy, ale audit podle metodiky PwC Saratoga<\/h3>\n<p id=\"p-rc_2806ef1b5897ca9f-295\" data-path-to-node=\"5\"><span data-path-to-node=\"5,1\"><span class=\"citation-565\">Sout\u011b\u017e se striktn\u011b vymezuje v\u016f\u010di marketingov\u00fdm anket\u00e1m a hodnocen\u00ed popularity<\/span><\/span><span data-path-to-node=\"5,3\">. <\/span><span data-path-to-node=\"5,5\"><span class=\"citation-564\">Cel\u00fd syst\u00e9m se op\u00edr\u00e1 o transparentn\u00ed mezin\u00e1rodn\u00ed metodiku PwC Saratoga, kter\u00e1 detailn\u011b m\u011b\u0159\u00ed re\u00e1ln\u00fd v\u00fdkon lidsk\u00fdch zdroj\u016f<\/span><\/span><span data-path-to-node=\"5,7\">. <\/span><span data-path-to-node=\"5,9\"><span class=\"citation-563\">Anal\u00fdza zkoum\u00e1 konkr\u00e9tn\u00ed a m\u011b\u0159iteln\u00e9 ukazatele, jako jsou produktivita pr\u00e1ce, fluktuace, mzdov\u00e9 n\u00e1klady, efektivita HR proces\u016f \u010di investice do rozvoje zam\u011bstnanc\u016f<\/span><\/span><span data-path-to-node=\"5,11\">.<\/span><\/p>\n<p id=\"p-rc_2806ef1b5897ca9f-296\" data-path-to-node=\"6\"><span data-path-to-node=\"6,1\"><span class=\"citation-562\">Velkou v\u00fdhodou pro pr\u016fmyslov\u00e9 a technologick\u00e9 sektory je samotn\u00fd syst\u00e9m benchmarkingu<\/span><\/span><span data-path-to-node=\"6,3\">. <\/span><span data-path-to-node=\"6,5\"><span class=\"citation-561\">Organizace jsou nejprve porovn\u00e1v\u00e1ny v r\u00e1mci sv\u00fdch specifick\u00fdch obor\u016f \u2013 nap\u0159\u00edklad stroj\u00edrenstv\u00ed, IT nebo finance<\/span><\/span><span data-path-to-node=\"6,7\">. <\/span><span data-path-to-node=\"6,9\"><span class=\"citation-560\">Teprve pot\u00e9 se toto oborov\u00e9 sk\u00f3re prom\u00edt\u00e1 do celkov\u00e9ho hodnocen\u00ed podle velikosti podniku, co\u017e zaru\u010duje naprosto f\u00e9rov\u00e9 srovn\u00e1n\u00ed nap\u0159\u00ed\u010d trhem<\/span><\/span><span data-path-to-node=\"6,11\">. <\/span><span data-path-to-node=\"6,13\"><span class=\"citation-559\">V \u00e9\u0159e rostouc\u00edch n\u00e1klad\u016f a p\u0159etrv\u00e1vaj\u00edc\u00edho nedostatku kvalifikovan\u00fdch sil se datov\u011b podlo\u017een\u00e9 \u0159\u00edzen\u00ed lid\u00ed st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm pil\u00ed\u0159em konkurenceschopnosti firem<\/span><\/span><span data-path-to-node=\"6,15\">.<\/span><\/p>\n<h3 data-path-to-node=\"7\">Siln\u00e9 spojenectv\u00ed pro rozvoj HR sc\u00e9ny<\/h3>\n<p id=\"p-rc_2806ef1b5897ca9f-297\" data-path-to-node=\"8\"><span data-path-to-node=\"8,1\"><span class=\"citation-558\">Leto\u0161n\u00ed \u010dty\u0159iadvac\u00e1t\u00fd ro\u010dn\u00edk z\u00edsk\u00e1v\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed v\u00e1hu d\u00edky nov\u011b uzav\u0159en\u00e9mu partnerstv\u00ed t\u0159\u00ed siln\u00fdch organizac\u00ed: spole\u010dnosti Pluxee, Asociace personalist\u016f \u010cesk\u00e9 republiky a Klubu zam\u011bstnavatel\u016f<\/span><\/span><span data-path-to-node=\"8,3\">. <\/span><span data-path-to-node=\"8,5\"><span class=\"citation-557\">Toto strategick\u00e9 spojen\u00ed \u00fasp\u011b\u0161n\u011b propojuje expertn\u00ed pohledy na zam\u011bstnaneckou zku\u0161enost, odbornou legitimitu i re\u00e1ln\u00e9 pot\u0159eby firem v regionech<\/span><\/span><span data-path-to-node=\"8,7\">.<\/span><\/p>\n<blockquote data-path-to-node=\"9\">\n<p id=\"p-rc_2806ef1b5897ca9f-298\" data-path-to-node=\"9,0\"><span data-path-to-node=\"9,0,1\"><span class=\"citation-556\">\u201eChceme, aby byl Zam\u011bstnavatel roku je\u0161t\u011b siln\u011bji vn\u00edm\u00e1n jako referen\u010dn\u00ed bod \u010desk\u00e9ho pracovn\u00edho trhu. Ne jako marketingov\u00e1 sout\u011b\u017e, ale jako odborn\u00fd n\u00e1stroj, kter\u00fd firm\u00e1m pom\u00e1h\u00e1 zlep\u0161ovat \u0159\u00edzen\u00ed lidsk\u00e9ho kapit\u00e1lu a posilovat jejich konkurenceschopnost,\u201c <\/span><\/span><span data-path-to-node=\"9,0,3\"> \u0159\u00edk\u00e1 Daniel \u010capek, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Pluxee.<\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_2806ef1b5897ca9f-299\" data-path-to-node=\"10\"><span data-path-to-node=\"10,1\"><span class=\"citation-555\">Spole\u010dn\u00fdm c\u00edlem partner\u016f je systematicky rozv\u00edjet zna\u010dku ocen\u011bn\u00ed a vytv\u00e1\u0159et otev\u0159en\u00fd prostor pro sd\u00edlen\u00ed dat, nov\u00fdch trend\u016f a inspirace v oblasti lidsk\u00fdch zdroj\u016f<\/span><\/span><span data-path-to-node=\"10,3\">.<\/span><\/p>\n<h3 data-path-to-node=\"11\">Zku\u0161enosti l\u00eddr\u016f: Data jako pil\u00ed\u0159 employer brandingu<\/h3>\n<p id=\"p-rc_2806ef1b5897ca9f-300\" data-path-to-node=\"12\"><span data-path-to-node=\"12,1\"><span class=\"citation-554\">V lo\u0148sk\u00e9m ro\u010dn\u00edku pro\u0161lo t\u00edmto nez\u00e1visl\u00fdm srovn\u00e1n\u00edm v\u00edce ne\u017e 120 spole\u010dnost\u00ed, kter\u00e9 dohromady reprezentuj\u00ed p\u0159es 200 tis\u00edc zam\u011bstnanc\u016f<\/span><\/span><span data-path-to-node=\"12,3\">. <\/span><span data-path-to-node=\"12,5\"><span class=\"citation-553\">Z\u00e1jem o exaktn\u00ed data v person\u00e1ln\u00edm \u0159\u00edzen\u00ed nav\u00edc trvale roste<\/span><\/span><span data-path-to-node=\"12,7\">.<\/span><\/p>\n<blockquote data-path-to-node=\"13\">\n<p id=\"p-rc_2806ef1b5897ca9f-301\" data-path-to-node=\"13,0\"><span data-path-to-node=\"13,0,1\"><span class=\"citation-552\">\u201eZ\u00e1jem firem dlouhodob\u011b roste. St\u00e1le v\u00edce zam\u011bstnavatel\u016f si uv\u011bdomuje, \u017ee bez datov\u00e9ho \u0159\u00edzen\u00ed lid\u00ed nelze dlouhodob\u011b obst\u00e1t v konkuren\u010dn\u00edm prost\u0159ed\u00ed,\u201c <\/span><\/span><span data-path-to-node=\"13,0,3\"> podot\u00fdk\u00e1 Pavel Hul\u00e1k, \u0159editel Klubu zam\u011bstnavatel\u016f.<\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_2806ef1b5897ca9f-302\" data-path-to-node=\"14\"><span data-path-to-node=\"14,1\"><span class=\"citation-551\">Z\u00edskan\u00fd titul firmy aktivn\u011b vyu\u017e\u00edvaj\u00ed p\u0159i n\u00e1boru nov\u00fdch talent\u016f, v intern\u00ed komunikaci i p\u0159i budov\u00e1n\u00ed celkov\u00e9 reputace zna\u010dky na trhu<\/span><\/span><span data-path-to-node=\"14,3\">. <\/span><span data-path-to-node=\"14,5\"><span class=\"citation-550\">To potvrzuj\u00ed i z\u00e1stupci velk\u00fdch tr\u017en\u00edch hr\u00e1\u010d\u016f, pro kter\u00e9 je zp\u011btn\u00e1 vazba zven\u010d\u00ed kl\u00ed\u010dov\u00e1<\/span><\/span><span data-path-to-node=\"14,7\">.<\/span><\/p>\n<blockquote data-path-to-node=\"15\">\n<p id=\"p-rc_2806ef1b5897ca9f-303\" data-path-to-node=\"15,0\"><span data-path-to-node=\"15,0,1\"><span class=\"citation-549\">\u201eHodnocen\u00ed Zam\u011bstnavatel roku se \u00fa\u010dastn\u00edme opakovan\u011b, proto\u017ee n\u00e1m p\u0159in\u00e1\u0161\u00ed smysluplnou zp\u011btnou vazbu zalo\u017eenou na datech, kter\u00e1 dopl\u0148uje na\u0161e vlastn\u00ed zku\u0161enosti. Studie PwC Saratoga n\u00e1m umo\u017e\u0148uje nahl\u00ed\u017eet na oblast HR v \u0161ir\u0161\u00edm kontextu trhu a potvrzuje, \u017ee investice do rozvoje lid\u00ed, stability a intern\u00edho r\u016fstu sm\u011b\u0159uj\u00ed spr\u00e1vn\u00fdm sm\u011brem. D\u00edky tomu m\u00e1me jasnou p\u0159edstavu, na \u010dem stav\u011bt i kam se d\u00e1l posouvat,\u201c <\/span><\/span><span data-path-to-node=\"15,0,3\"> dopl\u0148uje Miroslav Weiser, mana\u017eer HR Front Office Skupiny \u010cEZ.<\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_2806ef1b5897ca9f-304\" data-path-to-node=\"16\"><span data-path-to-node=\"16,1\"><span class=\"citation-548\">Kvalita pr\u00e1ce s lidmi zkr\u00e1tka nen\u00ed ot\u00e1zkou velikosti organizace, ale jej\u00edho celkov\u00e9ho p\u0159\u00edstupu<\/span><\/span><span data-path-to-node=\"16,3\">. <\/span><span data-path-to-node=\"16,5\"><span class=\"citation-547\">Sout\u011b\u017e d\u00e1v\u00e1 mo\u017enost porovnat \u00farove\u0148 HR proces\u016f s organizacemi podobn\u00e9 velikosti i zam\u011b\u0159en\u00ed, co\u017e ukazuje re\u00e1ln\u00e9 m\u00edsto na trhu i prostor pro budouc\u00ed rozvoj<\/span><\/span><span data-path-to-node=\"16,7\">.<\/span><\/p>\n<h3 data-path-to-node=\"17\">P\u0159ehled kategori\u00ed pro ro\u010dn\u00edk 2026<\/h3>\n<p id=\"p-rc_2806ef1b5897ca9f-305\" data-path-to-node=\"18\"><span data-path-to-node=\"18,1\"><span class=\"citation-546\">Tituly se budou rozd\u011blovat na celost\u00e1tn\u00ed i krajsk\u00e9 \u00farovni v t\u011bchto hlavn\u00edch kategori\u00edch rozd\u011blen\u00fdch podle po\u010dtu zam\u011bstnanc\u016f<\/span><\/span><span data-path-to-node=\"18,3\">:<\/span><\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p id=\"p-rc_2806ef1b5897ca9f-306\" data-path-to-node=\"19,0,0\"><span data-path-to-node=\"19,0,0,1\"><span class=\"citation-545\">Do 500 zam\u011bstnanc\u016f <\/span><\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2806ef1b5897ca9f-307\" data-path-to-node=\"19,1,0\"><span data-path-to-node=\"19,1,0,1\"><span class=\"citation-544\">Do 5 000 zam\u011bstnanc\u016f <\/span><\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_2806ef1b5897ca9f-308\" data-path-to-node=\"19,2,0\"><span data-path-to-node=\"19,2,0,1\"><span class=\"citation-543\">Nad 5 000 zam\u011bstnanc\u016f <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p id=\"p-rc_2806ef1b5897ca9f-309\" data-path-to-node=\"20\"><span data-path-to-node=\"20,1\"><span class=\"citation-542\">Sou\u010d\u00e1st\u00ed projektu z\u016fst\u00e1vaj\u00ed tak\u00e9 doprovodn\u00e1 hodnocen\u00ed \u2013 Cena personalist\u016f za nejlep\u0161\u00ed HR projekt, Cena za ochranu zdrav\u00ed \u010di Kant\u00fdna roku<\/span><\/span><span data-path-to-node=\"20,3\">. <\/span><span data-path-to-node=\"20,5\"><span class=\"citation-541\">Pot\u0159et\u00ed se nav\u00edc otev\u0159e specifick\u00e1 kategorie pro st\u00e1tn\u00ed spr\u00e1vu, ve\u0159ejn\u00fd sektor a st\u00e1tn\u00ed podniky<\/span><\/span><span data-path-to-node=\"20,7\">.<\/span><\/p>\n<p id=\"p-rc_2806ef1b5897ca9f-310\" data-path-to-node=\"21\"><span data-path-to-node=\"21,0\">Uz\u00e1v\u011brka pro pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ek prost\u0159ednictv\u00edm <a href=\"https:\/\/zamestnavatelroku.klubzamestnavatelu.cz\/\">webov\u00e9ho formul\u00e1\u0159e<\/a> je stanovena na 30. <\/span><span data-path-to-node=\"21,2\"><span class=\"citation-540\">\u010dervna 2026<\/span><\/span><span data-path-to-node=\"21,4\">. <\/span><span data-path-to-node=\"21,6\"><span class=\"citation-539\">\u00da\u010dast v sout\u011b\u017ei Zam\u011bstnavatel roku 2026 potvrzuje, \u017ee kvalitn\u00ed \u0159\u00edzen\u00ed lid\u00ed nen\u00ed pouze marketingov\u00fd slogan, ale m\u011b\u0159iteln\u00e1 a dlouhodob\u011b budovan\u00e1 hodnota<\/span><\/span><span data-path-to-node=\"21,8\">.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Presti\u017en\u00ed sout\u011b\u017e Zam\u011bstnavatel roku vstupuje do sv\u00e9ho 24. ro\u010dn\u00edku. V dob\u011b, kdy pr\u016fmyslov\u00e9 i technologick\u00e9&#8230;<\/p>\n","protected":false},"author":4,"featured_media":22261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-22260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankety"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22260"}],"version-history":[{"count":1,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22260\/revisions"}],"predecessor-version":[{"id":22262,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22260\/revisions\/22262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/22261"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}