{"id":22294,"date":"2026-06-07T11:44:48","date_gmt":"2026-06-07T11:44:48","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=22294"},"modified":"2026-06-07T11:44:48","modified_gmt":"2026-06-07T11:44:48","slug":"evropa-celi-tlaku-levnych-cinskych-technologii","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=22294","title":{"rendered":"Evropa \u010del\u00ed tlaku levn\u00fdch \u010d\u00ednsk\u00fdch technologi\u00ed"},"content":{"rendered":"

\u010c\u00ednsk\u00e9 automobilky u\u017e d\u00e1vno nejsou jen exotickou alternativou pro n\u011bkolik technologick\u00fdch nad\u0161enc\u016f. Z evropsk\u00e9ho pohledu se postupn\u011b st\u00e1vaj\u00ed symbolem n\u00e1skoku v oblasti rychl\u00e9ho p\u0159esunu automobilov\u00e9ho pr\u016fmyslu sm\u011brem k elektromobilit\u011b, ale i digitalizaci a cenov\u011b dostupn\u011bj\u0161\u00edm technologi\u00edm.<\/strong><\/p>\n

<\/p>\n

Tuzemsk\u00fd trh zat\u00edm z\u016fst\u00e1v\u00e1 v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi, ale dynamika je z\u0159ejm\u00e1. Jen v roce 2025 se v \u010cesku prodalo v\u00edce ne\u017e 10 tis\u00edc nov\u00fdch osobn\u00edch aut vyroben\u00fdch v \u010c\u00edn\u011b, meziro\u010dn\u011b o 28 procent v\u00edce, co\u017e p\u0159edstavuje p\u0159ibli\u017en\u011b \u010dty\u0159i procenta trhu.<\/p>\n

Podle hlavn\u00edho analytika spole\u010dnosti Argos Capital Kry\u0161tofa Mi\u0161ka vstup \u010d\u00ednsk\u00fdch automobilek urychluj\u00ed i glob\u00e1ln\u00ed ekonomick\u00e9 ot\u0159esy.<\/p>\n

\u201ePosledn\u00ed nab\u00eddkov\u00fd \u0161ok v ekonomice, kter\u00fd zp\u016fsobilo ochromen\u00ed Hormuzsk\u00e9ho pr\u016flivu, jen urychlil trendy v automobilov\u00e9m pr\u016fmyslu. \u0158idi\u010di st\u00e1le v\u00edce uva\u017euj\u00ed nad t\u00edm, zda se vyplat\u00ed auta na benz\u00edn \u010di naftu, a v\u00edce vyhled\u00e1vaj\u00ed elektromobily,\u201c \u0159\u00edk\u00e1 M\u00ed\u0161ek. Pr\u00e1v\u011b zde podle n\u011bj \u010d\u00ednsk\u00e9 automobilky t\u011b\u017e\u00ed ze sv\u00e9 siln\u00e9 pozice v elektromobilit\u011b, rychl\u00e9ho technologick\u00e9ho v\u00fdvoje a ni\u017e\u0161\u00edch cen.<\/p><\/blockquote>\n

Na evropsk\u00fdch trz\u00edch u\u017e nav\u00edc nejde jen o jednotliv\u00e9 zna\u010dky. Modely od v\u00fdrobc\u016f jako MG, Chery, Jaecoo, Omoda, Lynk &amp; Co, Xpeng, BYD se za\u010d\u00ednaj\u00ed objevovat st\u00e1le \u010dast\u011bji nejen na silnic\u00edch, ale i v nab\u00eddk\u00e1ch leasingov\u00fdch spole\u010dnost\u00ed.<\/p>\n

Technologie za ni\u017e\u0161\u00ed cenu<\/strong>
\nPr\u00e1v\u011b cenov\u00e1 dostupnost v kombinaci s technologickou v\u00fdbavou p\u0159edstavuje podle trhu nejv\u011bt\u0161\u00ed konkuren\u010dn\u00ed v\u00fdhodu \u010d\u00ednsk\u00fdch voz\u016f. CEO spole\u010dnosti Driveto Franti\u0161ek Peterka upozor\u0148uje, \u017ee sou\u010dasn\u00e1 generace \u010d\u00ednsk\u00fdch aut u\u017e nen\u00ed jen levn\u011bj\u0161\u00ed kopi\u00ed evropsk\u00fdch model\u016f.<\/p>\n

\u201eV Drivetu jsme b\u011bhem posledn\u00edch t\u00fddn\u016f vyzkou\u0161eli v\u00edce ne\u017e deset \u010d\u00ednsk\u00fdch aut r\u016fzn\u00fdch zna\u010dek a lze konstatovat, \u017ee v\u0161echna jsou hodn\u011b daleko, co se t\u00fdk\u00e1 infotainmentu, digitalizace i dojezdu elektromobil\u016f. To nen\u00ed jen marketing. \u010c\u00ednsk\u00e1 auta p\u0159edstavuj\u00ed plnohodnotnou alternativu evropsk\u00fdm voz\u016fm, \u010dasto za v\u00fdrazn\u011b lep\u0161\u00ed pen\u00edze,\u201c uvedl Peterka.<\/p><\/blockquote>\n

Podle n\u011bj je rozd\u00edl patrn\u00fd zejm\u00e9na v operativn\u00edm leasingu. Z\u00e1kazn\u00edk podle Driveta \u010dasto z\u00edsk\u00e1 za stejnou m\u011bs\u00ed\u010dn\u00ed spl\u00e1tku v\u016fz o jednu a\u017e dv\u011b t\u0159\u00eddy vy\u0161\u0161\u00ed, ne\u017e jak\u00fd by po\u0159\u00eddil u evropsk\u00e9 konkurence.<\/p>\n

\u201eU n\u011bkter\u00fdch model\u016f se bav\u00edme o spl\u00e1tce osm a\u017e dev\u011bt tis\u00edc korun, zat\u00edmco srovnateln\u00e9 evropsk\u00e9 auto vych\u00e1z\u00ed na 15 tis\u00edc korun m\u011bs\u00ed\u010dn\u011b,\u201c popisuje Peterka.<\/p><\/blockquote>\n

Ekonomick\u00fd v\u00fdznam tohoto trendu p\u0159esahuje samotn\u00fd automobilov\u00fd segment. Klesaj\u00edc\u00ed ceny elektromobil\u016f toti\u017e postupn\u011b m\u011bn\u00ed strukturu spot\u0159ebitelsk\u00e9 popt\u00e1vky i konkuren\u010dn\u00ed prost\u0159ed\u00ed evropsk\u00e9ho pr\u016fmyslu. Podle dat IEA byly v roce 2025 t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny bateriov\u00fdch elektromobil\u016f prodan\u00fdch v \u010c\u00edn\u011b levn\u011bj\u0161\u00ed ne\u017e srovnateln\u00e1 spalovac\u00ed auta.<\/p>\n

\u201eCeny nov\u00fdch elektromobil\u016f v Evropsk\u00e9 unii v roce 2025 poprv\u00e9 od roku 2020 zaznamenaly v\u00fdrazn\u011bj\u0161\u00ed pokles, a to pr\u016fm\u011brn\u011b o 4 % (cca 1 800 eur) na 42 700 eur. Potenci\u00e1ln\u00edm omezen\u00edm dal\u0161\u00edho poklesu cen pro koncov\u00e9 z\u00e1kazn\u00edky jsou hrozby dovozn\u00edch cel, kter\u00e9 maj\u00ed ochr\u00e1nit evropsk\u00fd automobilov\u00fd pr\u016fmysl a jeho konkurenceschopnost.,\u201d dopl\u0148uje M\u00ed\u0161ek.<\/p>\n

Operativn\u00ed leasing jako vstupn\u00ed br\u00e1na<\/strong><\/p>\n

V\u00fdznamnou roli v expanzi \u010d\u00ednsk\u00fdch zna\u010dek m\u016f\u017ee sehr\u00e1t pr\u00e1v\u011b operativn\u00ed leasing. Z pohledu z\u00e1kazn\u00edk\u016f toti\u017e sni\u017euje obavy z budouc\u00ed hodnoty vozu, technologick\u00e9ho zastar\u00e1v\u00e1n\u00ed nebo \u017eivotnosti bateri\u00ed.<\/p>\n

\u201eOperativn\u00ed leasing p\u0159edstavuje mo\u017enost, jak si \u010d\u00ednsk\u00e1 auta bez v\u011bt\u0161\u00edho rizika vyzkou\u0161et. Lid\u00e9 si ov\u011b\u0159\u00ed technologie, baterie i celkovou kvalitu a n\u00e1sledn\u011b u\u017e nemaj\u00ed obavu si takov\u00e9 auto po\u0159\u00eddit znovu,\u201c \u0159\u00edk\u00e1 Peterka.<\/p><\/blockquote>\n

Pr\u00e1v\u011b d\u016fv\u011bra p\u0159itom z\u016fst\u00e1v\u00e1 jednou z hlavn\u00edch bari\u00e9r rychlej\u0161\u00edho r\u016fstu. Podle Peterky mnoho \u0159idi\u010d\u016f st\u00e1le \u010d\u00ednsk\u00fdm voz\u016fm nev\u011b\u0159\u00ed hlavn\u011b proto, \u017ee s nimi dosud nemaj\u00ed osobn\u00ed zku\u0161enost. Situace se v\u0161ak m\u016f\u017ee rychle m\u011bnit podobn\u011b, jako tomu bylo u korejsk\u00fdch automobilek nebo \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f mobiln\u00edch telefon\u016f.<\/p>\n

Evropsk\u00e9 automobilky pod tlakem<\/strong>
\nZ makroekonomick\u00e9ho hlediska p\u0159edstavuje n\u00e1stup \u010d\u00ednsk\u00fdch automobilek pro Evropu n\u011bkolik probl\u00e9m\u016f. Zat\u00edmco spot\u0159ebitel\u016fm nab\u00edzej\u00ed dostupn\u011bj\u0161\u00ed elektromobily a urychluj\u00ed zelenou transformaci dopravy, na evropsk\u00e9 v\u00fdrobce vytv\u00e1\u0159ej\u00ed v\u00fdrazn\u00fd tlak. Z\u00e1rove\u0148 mus\u00ed evropsk\u00e9 automobilky \u010delit vy\u0161\u0161\u00edm v\u00fdrobn\u00edm n\u00e1klad\u016fm i pomalej\u0161\u00edmu tempu technologick\u00e9ho v\u00fdvoje.<\/p>\n

\u201e\u010c\u00ednsk\u00e1 auta maj\u00ed neuv\u011b\u0159iteln\u011b rychl\u00fd technologick\u00fd v\u00fdvoj. D\u00e1 se p\u0159edpokl\u00e1dat, \u017ee b\u011bhem n\u011bkolika let pokro\u010d\u00ed rychleji ne\u017e \u0159ada evropsk\u00fdch zna\u010dek, zejm\u00e9na v oblasti bateri\u00ed a dojezdu,\u201c upozor\u0148uje Peterka.<\/p><\/blockquote>\n

Evropsk\u00e1 unie proto sou\u010dasn\u011b diskutuje o ochran\u011b dom\u00e1c\u00edho pr\u016fmyslu prost\u0159ednictv\u00edm dovozn\u00edch cel. Ta by mohla zpomalit dal\u0161\u00ed pokles cen pro kone\u010dn\u00e9 z\u00e1kazn\u00edky, ale z\u00e1rove\u0148 uk\u00e1zat, \u017ee evropsk\u00fd automobilov\u00fd sektor za\u010d\u00edn\u00e1 vn\u00edmat \u010d\u00ednskou konkurenci jako syst\u00e9movou hrozbu.<\/p>\n

Pod\u00edl voz\u016f vyroben\u00fdch v \u010c\u00edn\u011b na evropsk\u00fdch prodej\u00edch u\u017e vzrostl z p\u011bti procent v roce 2024 na sedm procent v roce 2025. A podle trhu nejde o kr\u00e1tkodob\u00fd v\u00fdkyv, ale o za\u010d\u00e1tek hlub\u0161\u00ed prom\u011bny automobilov\u00e9ho pr\u016fmyslu.<\/p>\n

Peterka o\u010dek\u00e1v\u00e1, \u017ee b\u011bhem t\u0159\u00ed a\u017e p\u011bti let se dv\u011b a\u017e t\u0159i \u010d\u00ednsk\u00e9 zna\u010dky dostanou mezi deset nejsiln\u011bj\u0161\u00edch hr\u00e1\u010d\u016f \u010desk\u00e9ho trhu. \u201ePokud bude pokra\u010dovat podpora elektromobility a nezm\u011bn\u00ed se podm\u00ednky evropsk\u00e9ho trhu, pod\u00edl \u010d\u00ednsk\u00fdch aut poroste v\u00fdrazn\u011b nahoru,\u201c dod\u00e1v\u00e1.<\/p>\n

Za rychl\u00fdm n\u00e1stupem \u010d\u00ednsk\u00fdch automobilek nestoj\u00ed jen technologie, ale i v\u00fdhody z rozsahu v\u00fdroby a c\u00edlen\u00e1 st\u00e1tn\u00ed podpora automotive i pr\u016fmyslu celkov\u011b. V\u00fdrobci t\u011b\u017e\u00ed z levn\u011bj\u0161\u00ed energie, p\u0159ipraven\u00e9 infrastruktury a st\u00e1tn\u00edch pob\u00eddek v r\u016fzn\u00fdch oblastech.\u010c\u00edna m\u00e1 kapacity na v\u00fdrobu odhadovan\u00fdch 60-80 milion\u016f aut ro\u010dn\u011b, tedy skoro cel\u00e9 sv\u011btov\u00e9 popt\u00e1vky. Nav\u00edc sou\u010dasn\u011b kontroluje v\u00fdznamnou \u010d\u00e1st dodavatelsk\u00fdch \u0159et\u011bzc\u016f i zpracov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch surovin pro baterie i dal\u0161\u00ed kl\u00ed\u010dov\u00e9 komponenty.<\/p>\n

Podle automobilov\u00e9ho experta EY Petr Knapa tak Evropa \u010del\u00ed mnohem \u0161ir\u0161\u00ed v\u00fdzv\u011b ne\u017e jen nov\u00e9 konkurenci. \u201eZkusme neztratit tu stopu, jak \u0159\u00edkali soudruzi za minul\u00e9ho re\u017eimu \u2013 ne dohnat a p\u0159edehnat, ale aspo\u0148 neztratit kontakt s realitou,\u201c upozornil v rozhovoru na FocusOn. Evropsk\u00e9 automobilky se pot\u00fdkaj\u00ed s vy\u0161\u0161\u00edmi n\u00e1klady a regulac\u00ed, zat\u00edmco \u010d\u00ednsk\u00e9 firmy t\u011b\u017e\u00ed z dlouhodob\u011b budovan\u00e9 pr\u016fmyslov\u00e9 strategie a sou\u010dasn\u00e9ho technologick\u00e9ho n\u00e1skoku v n\u011bkter\u00fdch oblastech.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010c\u00ednsk\u00e9 automobilky u\u017e d\u00e1vno nejsou jen exotickou alternativou pro n\u011bkolik technologick\u00fdch nad\u0161enc\u016f. Z evropsk\u00e9ho pohledu…<\/p>\n","protected":false},"author":8,"featured_media":21839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,9,10],"tags":[],"class_list":["post-22294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-elektromobily","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22294"}],"version-history":[{"count":1,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22294\/revisions"}],"predecessor-version":[{"id":22295,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/22294\/revisions\/22295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/21839"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}