{"id":2298,"date":"2024-02-20T10:24:33","date_gmt":"2024-02-20T10:24:33","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=2298"},"modified":"2024-02-20T10:32:04","modified_gmt":"2024-02-20T10:32:04","slug":"frascella-novym-sefdesignerem-znacky-audi","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=2298","title":{"rendered":"Frascella \u0161\u00e9fdesign\u00e9rem zna\u010dky Audi"},"content":{"rendered":"<p><strong>Budouc\u00ed vedouc\u00ed design\u00e9rsk\u00e9ho odd\u011blen\u00ed zna\u010dky Audi se jmenuje Massimo Frascella. Nov\u00fd \u0161\u00e9fdesign\u00e9r nahrad\u00ed od 1. \u010dervna Marca Lichteho, kter\u00fd p\u0159evezme nov\u00e9 \u00fakoly v r\u00e1mci koncernu. <\/strong><!--more--><\/p>\n<p>Frascella, absolvent tur\u00ednsk\u00e9 \u0161koly Istituto d\u2019Arte Applicata &amp; Design, zah\u00e1jil svou kari\u00e9ru ve spole\u010dnosti Stile Bertone. Dal\u0161\u00ed pracovn\u00ed zku\u0161enosti sb\u00edral ve spole\u010dnostech Ford Motor Company a Kia. Od roku 2011 pracoval Frascella (52 let) na vedouc\u00edch pozic\u00edch pro spole\u010dnost Jaguar Land Rover, naposledy jako \u0161\u00e9fdesign\u00e9r obou jej\u00edch zna\u010dek.<\/p>\n<p>Massimo Frascella ke\u00a0sv\u00e9mu jmenov\u00e1n\u00ed \u0159\u00edk\u00e1: \u201eP\u0159\u00edchod k\u00a0Audi je pro m\u011b naprosto v\u00fdjime\u010dn\u00fdm okam\u017eikem. Je pro m\u011b velkou ct\u00ed p\u0159evz\u00edt zde roli kreativn\u00edho \u0159editele a v\u00e9st vysoce talentovan\u00fd t\u00fdm design\u00e9r\u016f zna\u010dky Audi, kter\u00fd utv\u00e1\u0159\u00ed jej\u00ed budoucnost maxim\u00e1ln\u011b inovativn\u00edm a nezam\u011bniteln\u00fdm zp\u016fsobem. Jsem p\u0159esv\u011bd\u010den o emocion\u00e1ln\u00ed s\u00edle designu, kter\u00e1 dok\u00e1\u017ee inspirovat, spojovat a urychlovat zm\u011bny. A jsem zde, abych podporoval kreativitu, kter\u00e1 je ned\u00edlnou sou\u010d\u00e1st\u00ed podstaty zna\u010dky Audi.\u201c<\/p>\n<p>Frascella je\u0161t\u011b p\u0159ipojuje sv\u00e9 kr\u00e9do: \u201eEsenc\u00ed m\u00e9ho p\u0159\u00edstupu k designu je jednoduchost. Jsem v\u00e1\u0161niv\u00fdm stoupencem designu bez zbyte\u010dn\u00fdch ornament\u016f, kter\u00fd nepodl\u00e9h\u00e1 aktu\u00e1ln\u00edm trend\u016fm, ale zt\u011bles\u0148uje nad\u010dasovou estetiku a rafinovanost.\u201c<\/p>\n<p><strong>Zm\u011bna designu Audi?<\/strong><\/p>\n<p>Audi nyn\u00ed s p\u0159\u00edchodem Massima Frascelly m\u011bn\u00ed sm\u011b\u0159ov\u00e1n\u00ed pro nadch\u00e1zej\u00edc\u00ed generace model\u016f Audi. Audi pro p\u0159\u00ed\u0161t\u00ed roky p\u0159ipravuje \u0159adu v\u00fdznamn\u00fdch technick\u00fdch inovac\u00ed, kter\u00e9 z\u00e1sadn\u00edm zp\u016fsobem zm\u011bn\u00ed tvarov\u00e9 \u0159e\u0161en\u00ed a funkci s\u00e9riov\u011b vyr\u00e1b\u011bn\u00fdch automobil\u016f ve v\u0161ech segmentech. Zna\u010dka Audi proto sv\u00e9 design\u00e9rsk\u00e9 odd\u011blen\u00ed ned\u00e1vno organiza\u010dn\u011b zakotvila p\u0159\u00edmo pod p\u0159edsedu p\u0159edstavenstva.<\/p>\n<figure id=\"attachment_2303\" aria-describedby=\"caption-attachment-2303\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2303\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/02\/Audi-design-Frascella-900x615.jpg\" alt=\"\" width=\"900\" height=\"615\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/02\/Audi-design-Frascella-900x615.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/02\/Audi-design-Frascella-768x525.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/02\/Audi-design-Frascella.jpg 960w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-2303\" class=\"wp-caption-text\">Massimo Frascella, Head of Design , Audi AG<\/figcaption><\/figure>\n<p>P\u0159edseda p\u0159edstavenstva spole\u010dnosti Audi, Gernot D\u00f6llner, nasti\u0148uje ambice \u010dty\u0159 kruh\u016f n\u00e1sledovn\u011b:<\/p>\n<p>\u201eDesign odjak\u017eiva pat\u0159\u00ed k\u00a0podstat\u011b zna\u010dky Audi, k\u00a0jej\u00ed DNA. Proto pr\u00e1v\u011b pro\u00a0tuto f\u00e1zi technologick\u00e9 transformace plat\u00ed, \u017ee \u201an\u00e1skok d\u00edky technice\u2018 mus\u00ed b\u00fdt viditeln\u00fd a hmatateln\u00fd v\u00a0interi\u00e9ru i exteri\u00e9ru v\u0161ech budouc\u00edch s\u00e9riov\u011b vyr\u00e1b\u011bn\u00fdch model\u016f. Massimo Frascella zajist\u00ed, aby vozidla Audi sv\u00fdm nezam\u011bniteln\u00fdm a emocion\u00e1ln\u00edm designov\u00fdm stylem zt\u011bles\u0148ovala identitu zna\u010dky. Z\u00e1klady jeho filozofie designu jsou \u010distota, preciznost a dokonal\u00e9 proporce \u2013 kvality, kter\u00e9 perfektn\u011b zapadaj\u00ed do image zna\u010dky Audi.\u201c<\/p>\n<p><strong>Pod\u011bkov\u00e1n\u00ed Lichtemu<\/strong><\/p>\n<p>P\u0159edch\u016fdce Marc Lichte vedl design\u00e9rsk\u00e9 odd\u011blen\u00ed Audi od roku 2014. Design\u00e9r narozen\u00fd v\u00a0roce 1969 v\u00a0Arnsbergu (Sauerland) p\u0159i\u0161el k\u00a0Audi ze spole\u010dnosti Volkswagen AG, v\u00a0n\u00ed\u017e vedl studio vn\u011bj\u0161\u00edho designu. V\u00a0pr\u016fb\u011bhu Lichteho p\u016fsoben\u00ed u Audi vznikly nov\u00e9 generace s\u00e9riov\u011b vyr\u00e1b\u011bn\u00fdch bestseller\u016f i prvn\u00ed samostatn\u00e9 modelov\u00e9 \u0159ady elektromobil\u016f zna\u010dky se \u010dty\u0159mi kruhy \u2013 Audi e-tron, e-tron GT a rodina model\u016f Q4.<\/p>\n<p>P\u0159edseda p\u0159edstavenstva Gernot D\u00f6llner zd\u016fraz\u0148uje: \u201eMarc Lichte utv\u00e1\u0159el se sv\u00fdm t\u00fdmem evoluci designu zna\u010dky Audi pro \u00e9ru elektromobility. Marcovi d\u011bkujeme, \u017ee byl pro tv\u00e1\u0159 zna\u010dky po cel\u00e9 jedno desetilet\u00ed kreativn\u00edm mozkem a inici\u00e1torem.\u201c<\/p>\n<p><strong>Zdroj: Audi, Ji\u0159\u00ed Rozko\u0161n\u00fd<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budouc\u00ed vedouc\u00ed design\u00e9rsk\u00e9ho odd\u011blen\u00ed zna\u010dky Audi se jmenuje Massimo Frascella. Nov\u00fd \u0161\u00e9fdesign\u00e9r nahrad\u00ed od 1&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":2299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,5],"tags":[],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2298"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2298\/revisions"}],"predecessor-version":[{"id":2304,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2298\/revisions\/2304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}