{"id":23036,"date":"2026-07-05T10:42:44","date_gmt":"2026-07-05T10:42:44","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=23036"},"modified":"2026-07-06T10:17:37","modified_gmt":"2026-07-06T10:17:37","slug":"strategicky-problem-nedostatek-pracovnich-sil","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=23036","title":{"rendered":"Strategick\u00fd probl\u00e9m: nedostatek pracovn\u00edch sil"},"content":{"rendered":"

\u010cesk\u00e9 firmy u\u017e n\u011bkolik let upozor\u0148uj\u00ed na chyb\u011bj\u00edc\u00ed pracovn\u00ed s\u00edly, st\u00e1v\u00e1 se z toho strategick\u00e1 ot\u00e1zka, kter\u00e1 ovliv\u0148uje schopnost firem r\u016fst, p\u0159ij\u00edmat nov\u00e9 zak\u00e1zky a setrvale udr\u017eet konkurenceschopnost. Nejv\u011bt\u0161\u00ed pot\u00ed\u017ee hl\u00e1s\u00ed v\u00fdrobn\u00ed podniky, logistikaa dopravci, kde chyb\u011bj\u00ed oper\u00e1to\u0159i v\u00fdroby, se\u0159izova\u010di, sv\u00e1\u0159e\u010di, \u0159idi\u010di nebo technicky kvalifikovan\u00ed pracovn\u00edci.<\/strong><\/p>\n

Podle Svazu pr\u016fmyslu a dopravy \u010cR pat\u0159\u00ed nedostatek lid\u00ed mezi nejv\u011bt\u0161\u00ed bari\u00e9ry dal\u0161\u00edho rozvoje \u010desk\u00e9 ekonomiky. Tuzemsk\u00fd trh pr\u00e1ce je dlouhodob\u011b vy\u010derpan\u00fd a demografick\u00fd v\u00fdvoj nazna\u010duje, \u017ee tlak na zam\u011bstnavatele bude v p\u0159\u00ed\u0161t\u00edch letech d\u00e1le r\u016fst.<\/p>\n

\u201eDemografii budeme \u0159e\u0161it minim\u00e1ln\u011b p\u0159\u00ed\u0161t\u00edch 15 a\u017e 20 let. \u010c\u00edsla jsou jasn\u00e1. Z trhu v tomto obdob\u00ed postupn\u011b zmiz\u00ed p\u0159ibli\u017en\u011b milion pracovn\u00edk\u016f a naopak se zv\u00fd\u0161\u00ed po\u010det lid\u00ed star\u0161\u00edch 65 let. Budeme jim muset zajistit d\u016fchody, zdravotn\u00ed p\u00e9\u010di a mnoho dal\u0161\u00edho. To je obrovsk\u00e1 v\u00fdzva,\u201c poznamen\u00e1v\u00e1 prezident Svazu pr\u016fmyslu Jan Rafaj.<\/p><\/blockquote>\n

Firmy proto st\u00e1le \u010dast\u011bji hledaj\u00ed kombinaci r\u016fzn\u00fdch \u0159e\u0161en\u00ed \u2013 od automatizace p\u0159es rekvalifikace a\u017e po zam\u011bstn\u00e1v\u00e1n\u00ed pracovn\u00edk\u016f ze zahrani\u010d\u00ed.<\/p>\n

Lid\u00e9 na trhu jednodu\u0161e nejsou<\/strong><\/p>\n

Podle Michala Mikul\u00e1\u0161ka, odborn\u00edka na pracovn\u00ed trh a zakladatele spole\u010dnosti Prodator, u\u017e dnes firmy nebojuj\u00ed ani tak s konkurenc\u00ed, jako sp\u00ed\u0161e s omezen\u00fdm mno\u017estv\u00edm dostupn\u00fdch lid\u00ed.<\/p>\n

\u201eVoln\u00fdch pracovn\u00edk\u016f je na trhu minimum. Firmy si \u010dasto p\u0159etahuj\u00ed zam\u011bstnance mezi sebou a vznik\u00e1 tak nekone\u010dn\u00fd koloto\u010d n\u00e1bor\u016f. V n\u011bkter\u00fdch regionech u\u017e nen\u00ed kde br\u00e1t a probl\u00e9m se net\u00fdk\u00e1 pouze stavebnictv\u00ed a v\u00fdroby, ale i dopravy,\u201c \u0159\u00edk\u00e1 Mikul\u00e1\u0161ek.<\/p><\/blockquote>\n

Situace je podle n\u011bj zvl\u00e1\u0161\u0165 komplikovan\u00e1 u technick\u00fdch profes\u00ed a sm\u011bnn\u00fdch provoz\u016f. Mnoho firem z\u00e1rove\u0148 nar\u00e1\u017e\u00ed na v\u011bt\u0161\u00ed n\u00e1roky zam\u011bstnanc\u016f.<\/p>\n

\u201eLid\u00e9 dnes p\u0159em\u00fd\u0161lej\u00ed jinak ne\u017e p\u0159ed deseti lety. Nesta\u010d\u00ed nab\u00eddnout pr\u00e1ci a mzdu. Zam\u011bstnanci \u0159e\u0161\u00ed pracovn\u00ed prost\u0159ed\u00ed, vztahy na pracovi\u0161ti, flexibilitu i smysluplnost pr\u00e1ce. Firmy, kter\u00e9 se tomu nep\u0159izp\u016fsob\u00ed, budou m\u00edt st\u00e1le v\u011bt\u0161\u00ed probl\u00e9m lidi z\u00edskat nebo udr\u017eet. D\u00edky zku\u0161enostem se vzorkem p\u0159ibli\u017en\u011b 15 tis\u00edc kandid\u00e1t\u016f ro\u010dn\u011b m\u00e1me velmi dobr\u00fd p\u0159ehled o v\u00fdvoji na trhu pr\u00e1ce. \u010casto vid\u00edme, \u017ee firmy, kter\u00e9 n\u011bkolik let neupravuj\u00ed mzdy, b\u00fdvaj\u00ed p\u0159ekvapen\u00e9, \u017ee to, co fungovalo p\u0159ed t\u0159emi lety, u\u017e dnes nesta\u010d\u00ed. Konkurence mezi zam\u011bstnavateli kv\u016fli nedostatku pracovn\u00edk\u016f v\u00fdrazn\u011b roste a spole\u010dnosti se mus\u00ed nov\u00fdm podm\u00ednk\u00e1m p\u0159izp\u016fsobit. Jinak mus\u00ed po\u010d\u00edtat s t\u00edm, \u017ee jim konkurence p\u0159et\u00e1hne kvalifikovan\u00e9 zam\u011bstnance,\u201c dod\u00e1v\u00e1 Mikul\u00e1\u0161ek.<\/p><\/blockquote>\n

V\u00fdroba, logistika a doprava pod nejv\u011bt\u0161\u00edm tlakem<\/strong><\/p>\n

Pr\u00e1v\u011b pr\u016fmyslov\u00e9 podniky pat\u0159\u00ed mezi segmenty, kter\u00e9 nedostatek pracovn\u00edk\u016f poci\u0165uj\u00ed nejv\u00fdrazn\u011bji. Chyb\u011bj\u00edc\u00ed zam\u011bstnanci mohou zp\u016fsobit zpomalen\u00ed v\u00fdroby nebo odm\u00edt\u00e1n\u00ed nov\u00fdch zak\u00e1zek. Podobn\u00e1 situace je v logistice, kde se firmy dlouhodob\u011b pot\u00fdkaj\u00ed s deficitem skladn\u00edk\u016f, oper\u00e1tor\u016f a pracovn\u00edk\u016f ve sm\u011bnn\u00fdch provozech. Kritick\u00e1 je tak\u00e9 situace v doprav\u011b a stavebnictv\u00ed. Podle profesn\u00edch asociac\u00ed chyb\u00ed v \u010cesk\u00e9 republice des\u00edtky tis\u00edc \u0159idi\u010d\u016f n\u00e1kladn\u00edch i autobusov\u00fdch vozidel. Firmy proto hledaj\u00ed cesty, jak v\u00fdpadek pracovn\u00ed s\u00edly nahradit. Vedle investic do automatizace se st\u00e1le v\u00edce obracej\u00ed na zahrani\u010dn\u00ed pracovn\u00edky.<\/p>\n

Filip\u00ednci nejsou sp\u00e1sa. Firmy mus\u00ed p\u0159em\u00fd\u0161let v del\u0161\u00edm horizontu<\/strong>
\nJednou z nej\u010dast\u011bj\u0161\u00edch destinac\u00ed pro n\u00e1bor zam\u011bstnanc\u016f se v posledn\u00edch letech staly Filip\u00edny. Podle Lenky Kazdov\u00e9, specialistky na pracovn\u00ed migraci, v\u0161ak zahrani\u010dn\u00ed pracovn\u00edci nejsou univerz\u00e1ln\u00edm \u0159e\u0161en\u00edm.<\/p>\n

\u201eVsadit na jednu kartu nen\u00ed strategicky chytr\u00e9. Filip\u00ednci nejsou \u0159e\u0161en\u00edm v\u0161ech probl\u00e9m\u016f a firmy by na nich nem\u011bly stav\u011bt celou person\u00e1ln\u00ed strategii. Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed spole\u010dnosti kombinuj\u00ed v\u00edce zdroj\u016f pracovn\u00ed s\u00edly, investuj\u00ed do automatizace a sou\u010dasn\u011b pracuj\u00ed s rozvojem vlastn\u00edch zam\u011bstnanc\u016f,\u201c \u0159\u00edk\u00e1 Kazdov\u00e1.<\/p><\/blockquote>\n

Podle n\u00ed firmy \u010dasto podce\u0148uj\u00ed skute\u010dn\u00e9 n\u00e1klady spojen\u00e9 s n\u00e1borem zahrani\u010dn\u00edch pracovn\u00edk\u016f. P\u0159iv\u00e9st jednoho zam\u011bstnance z Filip\u00edn m\u016f\u017ee st\u00e1t kolem 100 tis\u00edc korun je\u0161t\u011b p\u0159ed jeho n\u00e1stupem do pr\u00e1ce.<\/p>\n

\u201ePokud u\u017e firma investuje do n\u00e1boru lid\u00ed ze zahrani\u010d\u00ed, mus\u00ed p\u0159em\u00fd\u0161let nad t\u00edm, jak si je dlouhodob\u011b udr\u017eet. Kr\u00e1tkodob\u00e9 \u0161et\u0159en\u00ed na mzd\u00e1ch nebo integraci se m\u016f\u017ee velmi rychle prodra\u017eit,\u201c upozor\u0148uje Kazdov\u00e1.<\/p><\/blockquote>\n

Z\u00e1sadn\u00ed roli podle n\u00ed hraje kvalitn\u00ed onboarding, jazykov\u00e1 podpora a schopnost zapojit zahrani\u010dn\u00ed zam\u011bstnance do firemn\u00ed kultury. \u0158ada firem nav\u00edc zji\u0161\u0165uje, \u017ee nesta\u010d\u00ed pouze pracovn\u00edka p\u0159iv\u00e9st, ale je pot\u0159eba aktivn\u011b pracovat na jeho dlouhodob\u00e9 spokojenosti.<\/p>\n

\u0158e\u0161en\u00edm je kombinace v\u00edce krok\u016f<\/strong><\/p>\n

Experti se shoduj\u00ed, \u017ee jednoduch\u00e9 \u0159e\u0161en\u00ed neexistuje. Automatizace pom\u00e1h\u00e1 sni\u017eovat z\u00e1vislost na lidsk\u00e9m faktoru, ale jej\u00ed zaveden\u00ed vy\u017eaduje \u010das a vysok\u00e9 investice. N\u00e1bor zahrani\u010dn\u00edch zam\u011bstnanc\u016f zase nep\u0159in\u00e1\u0161\u00ed okam\u017eit\u00fd efekt a vy\u017eaduje promy\u0161lenou integra\u010dn\u00ed strategii.<\/p>\n

\u201eNejlep\u0161\u00ed firmy nes\u00e1z\u00ed na jednu kartu. Kombinuj\u00ed automatizaci, pr\u00e1ci se st\u00e1vaj\u00edc\u00edmi zam\u011bstnanci, vzd\u011bl\u00e1v\u00e1n\u00ed, vy\u0161\u0161\u00ed produktivitu i pracovn\u00ed migraci. Pr\u00e1v\u011b tato kombinace se ukazuje jako nejodoln\u011bj\u0161\u00ed model,\u201c \u0159\u00edk\u00e1 Kazdov\u00e1.<\/p><\/blockquote>\n

Podle Mikul\u00e1\u0161ka by se firmy m\u011bly zam\u011b\u0159it p\u0159edev\u0161\u00edm na udr\u017een\u00ed lid\u00ed, kter\u00e9 u\u017e maj\u00ed.<\/p>\n

\u201eV\u00e1lka o lidi dnes nen\u00ed jen o n\u00e1boru. Je p\u0159edev\u0161\u00edm o schopnosti zam\u011bstnance udr\u017eet. Kdo dok\u00e1\u017ee vytvo\u0159it prost\u0159ed\u00ed, kde lid\u00e9 cht\u011bj\u00ed z\u016fstat, bude m\u00edt v p\u0159\u00ed\u0161t\u00edch letech v\u00fdraznou konkuren\u010dn\u00ed v\u00fdhodu,\u201c uzav\u00edr\u00e1 Mikul\u00e1\u0161ek.<\/p><\/blockquote>\n

Person\u00e1ln\u00ed strategie se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed byznysov\u00e9 strategie<\/strong>
\nNouzi o pracovn\u00edky u\u017e nelze vn\u00edmat jako z\u00e1le\u017eitost jen person\u00e1ln\u00edho odd\u011blen\u00ed. Je jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f, kter\u00fd bude rozhodovat o budouc\u00edm r\u016fstu \u010desk\u00fdch firem. Nav\u00edc z pohledu ekonomiky nejde o kr\u00e1tkodob\u00fd v\u00fdkyv trhu pr\u00e1ce, ale o struktur\u00e1ln\u00ed zm\u011bnu. Firmy, kter\u00e9 za\u010dnou situaci \u0159e\u0161it v\u010das a strategicky, budou m\u00edt v\u011bt\u0161\u00ed \u0161anci obst\u00e1t v prost\u0159ed\u00ed rostouc\u00ed konkurence a st\u00e1rnouc\u00ed populace. Naopak spole\u010dnosti \u010dekaj\u00edc\u00ed na \u201ez\u00e1zra\u010dn\u00e9 \u0159e\u0161en\u00ed\u201c mohou narazit na limity dal\u0161\u00edho rozvoje vedouc\u00ed a\u017e k jejich paral\u00fdze.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e9 firmy u\u017e n\u011bkolik let upozor\u0148uj\u00ed na chyb\u011bj\u00edc\u00ed pracovn\u00ed s\u00edly, st\u00e1v\u00e1 se z toho strategick\u00e1…<\/p>\n","protected":false},"author":8,"featured_media":529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,10,18],"tags":[],"class_list":["post-23036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-statistika","category-vyroba"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23036"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23036\/revisions"}],"predecessor-version":[{"id":23054,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23036\/revisions\/23054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/529"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}