{"id":23398,"date":"2026-07-22T07:36:47","date_gmt":"2026-07-22T07:36:47","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=23398"},"modified":"2026-07-22T07:36:47","modified_gmt":"2026-07-22T07:36:47","slug":"skoda-group-ma-agenturu-pro-zmenu-korporatni-identity","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=23398","title":{"rendered":"\u0160koda Group m\u00e1 agenturu pro zm\u011bnu korpor\u00e1tn\u00ed identity"},"content":{"rendered":"<p><strong><b>Stroj\u00edrensk\u00e1 \u0160koda Group p\u0159ed \u010dasem prodala sv\u016fj n\u00e1zev a logo \u0160kod\u011b Auto a nyn\u00ed se <\/b><\/strong><strong><b>p\u0159\u00edpravuje na jednu z nejv\u00fdznamn\u011bj\u0161\u00edch zm\u011bn ve sv\u00e9 t\u00e9m\u011b\u0159 170let\u00e9 historii. Nov\u00fd brand, obchodn\u00ed firma a vizu\u00e1ln\u00ed identita by m\u011bly b\u00fdt p\u0159edstaveny na veletrhu InnoTrans v z\u00e1\u0159\u00ed 2028, kompletn\u00ed p\u0159echod na nov\u00fd brand pak bude dokon\u010den nejpozd\u011bji do \u010dervna 2029.<\/b><\/strong><!--more--><\/p>\n<p>\u0160koda Group si nyn\u00ed vybrala \u010deskou strategickou brandingovou <strong>agenturu Dynamo design<\/strong>, kter\u00e1 ji provede vytvo\u0159en\u00edm nov\u00e9 korpor\u00e1tn\u00ed identity.<\/p>\n<p><strong>V n\u00e1sleduj\u00edc\u00ed etap\u011b se \u0160koda Group a Dynamo design spole\u010dn\u011b zam\u011b\u0159\u00ed na vytvo\u0159en\u00ed nov\u00e9ho brandu<\/strong>, obchodn\u00ed firmy, vizu\u00e1ln\u00ed podoby zna\u010dky a pravidel pro jej\u00ed postupn\u00e9 zaveden\u00ed nap\u0159\u00ed\u010d celou skupinou. Kompletn\u00ed p\u0159echod bude dokon\u010den nejpozd\u011bji v \u010dervnu 2029.<\/p>\n<p><strong>\u0160koda Group navazuje na t\u00e9m\u011b\u0159 170 let pr\u016fmyslov\u00e9 tradice sahaj\u00edc\u00ed ke \u0160kodov\u00fdm z\u00e1vod\u016fm<\/strong>. Zm\u011bna brandu proto p\u0159edstavuje jeden z nejv\u00fdznamn\u011bj\u0161\u00edch okam\u017eik\u016f v novodob\u00e9 historii skupiny s p\u0159esahem do stroj\u00edrensk\u00e9ho bohatstv\u00ed \u010ceska. Jej\u00edm c\u00edlem nen\u00ed opustit vlastn\u00ed odkaz, ale vytvo\u0159it novou korpor\u00e1tn\u00ed identitu, kter\u00e1 bude d\u016fstojn\u00fdm pokra\u010dov\u00e1n\u00edm t\u00e9to tradice a podpo\u0159\u00ed dal\u0161\u00ed mezin\u00e1rodn\u00ed rozvoj spole\u010dnost\u00ed skupiny. P\u0159edev\u0161\u00edm v\u0161ak jde o zm\u011bnu, kter\u00e1 zachov\u00e1 kontinuitu v\u0161eho, co \u0160koda Group dlouhodob\u011b p\u0159edstavuje \u2013 odbornosti jej\u00edch zam\u011bstnanc\u016f, technick\u00e9ho know-how, kvality v\u00fdrobk\u016f i d\u016fv\u011bry z\u00e1kazn\u00edk\u016f a cestuj\u00edc\u00ed ve\u0159ejnosti, kter\u00e1 se s vozidly skupiny denn\u011b setk\u00e1v\u00e1.<\/p>\n<blockquote><p><em><i>\u201eV roce 2029 si p\u0159ipomeneme 170 let historie \u0160koda Group, na kterou jsme hrd\u00ed. Je to symbolick\u00fd okam\u017eik nejen k ohl\u00e9dnut\u00ed za t\u00edm, co b\u011bhem t\u00e9m\u011b\u0159 dvou stolet\u00ed dok\u00e1zaly vybudovat generace na\u0161ich zam\u011bstnanc\u016f, ale tak\u00e9 k tomu, abychom vytvo\u0159ili nov\u00fd brand p\u0159ipraven\u00fd na dal\u0161\u00edch sto let. Zm\u011bna brandu je p\u0159edev\u0161\u00edm z\u00e1vazkem v\u016f\u010di lidem, kte\u0159\u00ed st\u00e1li a stoj\u00ed za \u00fasp\u011bchem \u0160koda Group. Chceme nav\u00e1zat na jejich pr\u00e1ci a vytvo\u0159it identitu, na kterou budou stejn\u011b hrd\u00ed jako na jm\u00e9no, kter\u00e9 na\u0161i spole\u010dnost prov\u00e1zelo po cel\u00e9 generace. Stejn\u011b d\u016fle\u017eit\u00e9 je zachovat d\u016fv\u011bru na\u0161ich z\u00e1kazn\u00edk\u016f, obchodn\u00edch partner\u016f i milion\u016f cestuj\u00edc\u00edch, kte\u0159\u00ed ka\u017ed\u00fd den vyu\u017e\u00edvaj\u00ed na\u0161e vozidla a technologie. Zm\u011bn\u00ed se na\u0161e jm\u00e9no, ale nezm\u011bn\u00ed se to nejd\u016fle\u017eit\u011bj\u0161\u00ed \u2013 na\u0161i lid\u00e9, technick\u00e9 know-how, kvalita ani ambice posouvat modern\u00ed ve\u0159ejnou dopravu d\u00e1l. Proto jsme hledali partnera, kter\u00fd dok\u00e1\u017ee citliv\u011b propojit na\u0161i mimo\u0159\u00e1dnou historii s budoucnost\u00ed spole\u010dnosti,\u201c <\/i><\/em>\u0159\u00edk\u00e1 <strong><b>Petr Novotn\u00fd, CEO \u0160koda Group<\/b><\/strong>.<\/p>\n<p><em><i>\u201eMo\u017enost pod\u00edlet se na takto v\u00fdjime\u010dn\u00e9m projektu vn\u00edm\u00e1me jako velkou profesn\u00ed odpov\u011bdnost. Jen m\u00e1lokdy dostane t\u00fdm Dynama p\u0159\u00edle\u017eitost vytvo\u0159it novou kapitolu p\u0159\u00edb\u011bhu skupiny, kter\u00e1 je synonymem \u00fasp\u011bchu \u010desk\u00e9ho pr\u016fmyslu. Na\u0161\u00ed ambic\u00ed je pomoci vytvo\u0159it zna\u010dku, na kterou budou moci b\u00fdt zam\u011bstnanci stejn\u011b hrd\u00ed jako na tu sou\u010dasnou a kter\u00e1 dok\u00e1\u017ee nav\u00e1zat na vybudovanou d\u016fv\u011bru jak v\u00a0\u010cesku, tak na trz\u00edch po cel\u00e9m sv\u011bt\u011b. <\/i><\/em><em><i>Sou\u010d\u00e1st\u00ed projektu bude tak\u00e9 \u00fazk\u00e1 spolupr\u00e1ce se specializovanou namingovou agenturou Name &amp; Fame, kter\u00e1 povede proces hled\u00e1n\u00ed nov\u00e9ho n\u00e1zvu<\/i><\/em><em><i>,\u201c <\/i><\/em>uvedl <strong><b>Michal Richtr<\/b><\/strong>, <strong><b>jednatel <\/b><\/strong>spole\u010dnosti <strong><b>Dynamo design<\/b><\/strong>.<\/p>\n<figure id=\"attachment_22868\" aria-describedby=\"caption-attachment-22868\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-22868\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/06\/Metro_Praha_hd-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-22868\" class=\"wp-caption-text\">Zdroj: \u0160koda Group<\/figcaption><\/figure><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Stroj\u00edrensk\u00e1 \u0160koda Group p\u0159ed \u010dasem prodala sv\u016fj n\u00e1zev a logo \u0160kod\u011b Auto a nyn\u00ed se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,36,18],"tags":[],"class_list":["post-23398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dodavatele","category-marketing","category-vyroba"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23398"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23398\/revisions"}],"predecessor-version":[{"id":23401,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23398\/revisions\/23401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/23399"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}