{"id":23513,"date":"2026-07-27T07:40:33","date_gmt":"2026-07-27T07:40:33","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=23513"},"modified":"2026-07-27T07:40:33","modified_gmt":"2026-07-27T07:40:33","slug":"seat-a-cupra-s-provoznim-ziskem-122-milionu-eur","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=23513","title":{"rendered":"SEAT a CUPRA s provozn\u00edm ziskem 122 milion\u016f eur"},"content":{"rendered":"<p><strong>SEAT a CUPRA pokra\u010duj\u00ed v roce 2026 v pozitivn\u00edm v\u00fdvoji a v prvn\u00ed polovin\u011b leto\u0161n\u00edho roku dos\u00e1hly provozn\u00edho zisku 122 milion\u016f eur, co\u017e je o 84 milion\u016f eur v\u00edce ne\u017e ve stejn\u00e9m obdob\u00ed roku 2025 (38 milion\u016f eur). K v\u00fdsledku p\u0159isp\u011blo vyn\u011bt\u00ed Tavascanu z dodate\u010dn\u00fdch vyrovn\u00e1vac\u00edch cel EU.<\/strong><!--more--><\/p>\n<p>Program Performance spu\u0161t\u011bn\u00fd v roce 2025 p\u0159in\u00e1\u0161\u00ed podle veden\u00ed automobilky i nad\u00e1le hmatateln\u00e9 v\u00fdsledky, posiluje provozn\u00ed efektivitu p\u0159\u00edsnou discipl\u00ednou v oblasti n\u00e1klad\u016f a sou\u010dasn\u011b pokl\u00e1d\u00e1 z\u00e1klady pro budouc\u00ed r\u016fst. Vyn\u011bt\u00ed modelu CUPRA Tavascan z dodate\u010dn\u00fdch vyrovn\u00e1vac\u00edch cel EU pozitivn\u011b p\u0159isp\u011blo k meziro\u010dn\u00edmu v\u00fdsledku.<\/p>\n<blockquote><p><b><i>\u201eZna\u010dky SEAT a CUPRA dosahuj\u00ed i nad\u00e1le dobr\u00e9ho pokroku a v\u00fdsledky v prvn\u00edm pololet\u00ed dokl\u00e1daj\u00ed odolnost v n\u00e1ro\u010dn\u00fdch podm\u00ednk\u00e1ch. N\u00e1mi zav\u00e1d\u011bn\u00e1 opat\u0159en\u00ed maj\u00ed hmatateln\u00e9 p\u0159\u00ednosy a sou\u010dasn\u011b pokra\u010dujeme v rozvoji na\u0161\u00ed dlouhodob\u00e9 podnikov\u00e9 strategie. Na\u0161e elektrick\u00e9 modely urychluj\u00ed v rozhoduj\u00edc\u00edm roce pro zna\u010dky SEAT a CUPRA n\u00e1\u0161 pozitivn\u00ed trend, p\u0159i\u010dem\u017e CUPRA Raval p\u0159ekon\u00e1v\u00e1 o\u010dek\u00e1v\u00e1n\u00ed a dvojn\u00e1sobn\u011b p\u0159evy\u0161uje progn\u00f3zu ohledn\u011b po\u010dtu z\u00e1kaznick\u00fdch objedn\u00e1vek,\u201c <\/i><\/b>\u0159\u00edk\u00e1 Markus Haupt, p\u0159edseda p\u0159edstavenstva zna\u010dek SEAT a CUPRA.<\/p><\/blockquote>\n<p><u><b>DOBR\u00dd V\u00ddHLED ZNA\u010cKY CUPRA V N\u00c1RO\u010cN\u00c9M KONTEXTU<\/b><\/u><\/p>\n<p>Dynamick\u00fd r\u016fst zna\u010dky CUPRA hraje v\u00a0nov\u00e9 podnikov\u00e9 strategii hlavn\u00ed roli a z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm faktorem pro v\u00fdsledky spole\u010dnosti. Tr\u017eby dos\u00e1hly 7,7 miliardy eur, co\u017e je o 1,3 % v\u00edce ne\u017e v\u00a0prvn\u00ed polovin\u011b roku 2025 (7,6 miliardy eur). Zna\u010dka i nad\u00e1le p\u0159ekon\u00e1v\u00e1 prodejn\u00ed rekordy a sou\u010dasn\u011b roste i popt\u00e1vka po jej\u00edch elektrick\u00fdch modelech.<\/p>\n<p>Po uveden\u00ed rodiny m\u011bstsk\u00fdch elektromobil\u016f na trh a zah\u00e1jen\u00ed v\u00fdroby modelu CUPRA Raval dokon\u010dila spole\u010dnost svou transformaci a je p\u0159ipravena zav\u00e9st ze \u0160pan\u011blska novou \u00e9ru elektromobility v\u00a0Evrop\u011b. P\u0159edstaven\u00ed modelu CUPRA Raval v\u00a0dubnu p\u0159ekonalo ve\u0161ker\u00e1 o\u010dek\u00e1v\u00e1n\u00ed. Po\u010det z\u00e1kaznick\u00fdch objedn\u00e1vek je oproti progn\u00f3z\u00e1m dvojn\u00e1sobn\u00fd. Jedn\u00e1 se tak o dosud nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed uveden\u00ed nov\u00e9ho modelu na trh, kter\u00e9 p\u0159ineslo 85% n\u00e1r\u016fst v po\u010dtu objedn\u00e1vek elektromobil\u016f CUPRA v pr\u016fb\u011bhu druh\u00e9ho \u010dtvrtlet\u00ed.<\/p>\n<blockquote><p><b><i>\u201eTyto v\u00fdsledky v prost\u0159ed\u00ed, kter\u00e9 z\u016fst\u00e1v\u00e1 velmi komplexn\u00ed a konkuren\u010dn\u00ed, potvrzuj\u00ed, \u017ee kr\u00e1\u010d\u00edme spr\u00e1vn\u00fdm sm\u011brem. N\u00e1\u0161 program Performance poskytuje pevn\u00e9 z\u00e1klady pro n\u00e1vrat k udr\u017eiteln\u00e9 dlouhodob\u00e9 ziskovosti, ale to je jen za\u010d\u00e1tek. Mus\u00edme nyn\u00ed udr\u017eet na\u0161e disciplinovan\u00e9 zam\u011b\u0159en\u00ed na provozn\u00ed dokonalost a pokra\u010dovat ve zlep\u0161ov\u00e1n\u00ed kvality mar\u017ee, abychom si zajistili trval\u00fd \u00fasp\u011bch,\u201c <\/i><\/b>\u0159\u00edk\u00e1 Patrik Andreas Mayer, \u010dlen p\u0159edstavenstva zna\u010dek SEAT a CUPRA odpov\u011bdn\u00fd za finance a IT .<\/p><\/blockquote>\n<p><u><b>CUPRA RAVAL JE SILN\u00ddM IMPULZEM NA CEST\u011a ZNA\u010cKY K\u00a0DAL\u0160\u00cdM REKORD\u016eM<\/b><\/u><\/p>\n<p>CUPRA dodala v\u00a0obdob\u00ed od ledna do \u010dervna 170\u00a0100 voz\u016f, a dos\u00e1hla tak nejlep\u0161\u00edho prvn\u00edho pololet\u00ed ve sv\u00e9 historii. Zna\u010dka rostla v\u00a0porovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm v\u00a0lo\u0148sk\u00e9m roce (1. pololet\u00ed 2025: 167\u00a0600 voz\u016f) p\u0159edev\u0161\u00edm d\u00edky sv\u00fdm elektrick\u00fdm model\u016fm. Po\u010det dodan\u00fdch elektromobil\u016f vzrostl celkov\u011b o 7,2 % a ve druh\u00e9m \u010dtvrtlet\u00ed tento r\u016fst zrychlil dokonce na 18,5 %. Rovn\u011b\u017e zna\u010dka SEAT dos\u00e1hla solidn\u00edho v\u00fdsledku se 129\u00a0600 dodan\u00fdmi vozy a silnou popt\u00e1vkou po nov\u00e9m modelu SEAT Ibiza (+9,2 %).<\/p>\n<p><u><b>POSILOV\u00c1N\u00cd PRO DAL\u0160\u00cd CESTU<\/b><\/u><\/p>\n<p>Zna\u010dky SEAT a CUPRA i nad\u00e1le prokazuj\u00ed svou odolnost na glob\u00e1ln\u00edm trhu, kter\u00fd proch\u00e1z\u00ed hlubokou transformac\u00ed a podle progn\u00f3z bude i po zb\u00fdvaj\u00edc\u00ed \u010d\u00e1st roku 2026 vysoce konkuren\u010dn\u00ed a n\u00e1ro\u010dn\u00fd. Spole\u010dnost je na spr\u00e1vn\u00e9 cest\u011b d\u00edky sv\u00e9 nov\u00e9 podnikov\u00e9 strategii a jej\u00ed pozice z\u016fst\u00e1v\u00e1 siln\u00e1.<\/p>\n<p><strong>Zna\u010dky SEAT a CUPRA pokl\u00e1daj\u00ed z\u00e1klady pro svou dlouhodobou udr\u017eitelnost.<\/strong> Hlavn\u00edm pil\u00ed\u0159em je Martorell jako hybn\u00e1 s\u00edla automobilov\u00e9ho pr\u016fmyslu. CUPRA bude i nad\u00e1le hnac\u00edm motorem budouc\u00edho r\u016fstu spole\u010dnosti s ambicemi st\u00e1t se opravdu glob\u00e1ln\u00ed zna\u010dkou d\u00edky expanzi na nov\u00e9 trhy v\u010detn\u011b St\u0159edn\u00edho v\u00fdchodu od t\u0159et\u00edho \u010dtvrtlet\u00ed 2027 a zv\u00fd\u0161it sv\u016fj pod\u00edl na trhu v Evrop\u011b na 3 %.<\/p>\n<figure id=\"attachment_21813\" aria-describedby=\"caption-attachment-21813\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-21813\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/05\/CUPRA-posiluje-sit-showroomem-Garage-Teplice-1-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-21813\" class=\"wp-caption-text\">Zdroj: CUPRA<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SEAT a CUPRA pokra\u010duj\u00ed v roce 2026 v pozitivn\u00edm v\u00fdvoji a v prvn\u00ed polovin\u011b leto\u0161n\u00edho&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,44,10,53],"tags":[],"class_list":["post-23513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilance","category-export","category-statistika","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23513"}],"version-history":[{"count":7,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23513\/revisions"}],"predecessor-version":[{"id":23532,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23513\/revisions\/23532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/23517"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}