{"id":23568,"date":"2026-07-29T06:40:15","date_gmt":"2026-07-29T06:40:15","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=23568"},"modified":"2026-07-29T06:40:15","modified_gmt":"2026-07-29T06:40:15","slug":"sit-bazaru-aures-holdings-zvysila-b2b-prodeje-ojetin-o-9-procent","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=23568","title":{"rendered":"S\u00ed\u0165 bazar\u016f AURES Holdings zv\u00fd\u0161ila B2B prodeje ojetin o 9 procent"},"content":{"rendered":"

\u010ce\u0161t\u00ed podnikatel\u00e9 v prodejn\u00ed s\u00edti skupiny AURES Holdings st\u00e1le \u010dast\u011bji hledaj\u00ed SUV a dra\u017e\u0161\u00ed vozy nad 800 tis\u00edc korun. Ojet\u00e1 auta se tak pro \u017eivnostn\u00edky a firmy st\u00e1vaj\u00ed plnohodnotnou alternativou k nov\u00fdm.<\/strong><\/p>\n

V prvn\u00edm pololet\u00ed roku 2026 si v autocentrech skupiny po\u0159\u00eddili 4 310 voz\u016f, meziro\u010dn\u011b o 359 aut v\u00edc, tedy o 9 procent. SUV tvo\u0159ila o p\u011btinu v\u00edc ne\u017e loni, zat\u00edmco kombi se prodalo o 3 procenta m\u00e9n\u011b. Nejrychleji rostla dra\u017e\u0161\u00ed auta: v rozmez\u00ed 800 a\u017e 999 tis\u00edc korun se prodalo o 29 procent v\u00edce aut a nad milion o 23 procent. Nejprod\u00e1van\u011bj\u0161\u00edm p\u0159esto z\u016fst\u00e1v\u00e1 \u0160koda Octavia.<\/p>\n

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Foto: AAA Auto<\/figcaption><\/figure>\n

B\u011bhem neb\u00fdvale studen\u00e9ho ledna si firmy odvezly 602 voz\u016f<\/strong>, o 4 procenta m\u00e9n\u011b ne\u017e loni. Byl to jedin\u00fd m\u011bs\u00edc, kdy prodeje meziro\u010dn\u011b klesly. Od \u00fanora u\u017e rostly ka\u017ed\u00fd m\u011bs\u00edc a tempo se zrychlovalo: b\u0159ezen o 10 procent, duben o 11 procent, kv\u011bten o 12 procent a \u010derven dokonce o 22 procent (778 voz\u016f proti lo\u0148sk\u00fdm 639). Nejsiln\u011bj\u0161\u00edm m\u011bs\u00edcem pololet\u00ed byl kv\u011bten se 788 prodan\u00fdmi auty podnikatelsk\u00fdm subjekt\u016fm.<\/p>\n

\u201eDev\u00edtiprocentn\u00ed r\u016fst prodej\u016f za pololet\u00ed je d\u016fkazem, \u017ee ojet\u00e9 auto pro podnikatele m\u016f\u017ee b\u00fdt plnohodnotnou alternativou k nov\u00e9mu vozu. Nejv\u011bt\u0161\u00ed \u010d\u00e1st hodnoty ztrat\u00ed auto v prvn\u00edch letech \u2013 a tu ztr\u00e1tu u\u017e zaplatil n\u011bkdo jin\u00fd. Podnikatel\u00e9 obvykle uva\u017euj\u00ed optikou pen\u011bz. Proto jim vyhovuje, \u017ee za ur\u010ditou \u010d\u00e1stku po\u0159\u00edd\u00ed bu\u010f v\u00edc aut, nebo o t\u0159\u00eddu lep\u0161\u00ed auto,\u201c komentuje \u010d\u00edsla Petr Van\u011b\u010dek, gener\u00e1ln\u00ed \u0159editel skupiny AURES Holdings, provozovatele nejv\u011bt\u0161\u00edch st\u0159edoevropsk\u00fdch s\u00edt\u00ed prodejc\u016f ojet\u00fdch voz\u016f AAA AUTO a Mototechna.<\/p>\n

\u201eP\u0159idejte k tomu, \u017ee ojet\u00fd v\u016fz je k dispozici hned, ne za n\u011bkolik m\u011bs\u00edc\u016f, a \u017ee prov\u011b\u0159en\u00fd stav n\u00e1jezdu, z\u00e1ruka i financov\u00e1n\u00ed jsou dnes u solidn\u00edch prodejc\u016f standard. Firmy dnes nekupuj\u00ed ojetinu proto, \u017ee na nov\u00e9 auto nemaj\u00ed. Kupuj\u00ed ji proto, \u017ee si spo\u010d\u00edtaly, \u017ee to d\u00e1v\u00e1 v\u011bt\u0161\u00ed smysl,\u201c vysv\u011btluje.<\/p><\/blockquote>\n

Firmy si obl\u00edbily dra\u017e\u0161\u00ed vozy<\/strong>
\nPr\u016fm\u011brn\u00e1 cena firemn\u00edho vozu prodan\u00e9ho v s\u00edti AURES Holdings vystoupala na zhruba 479 500 korun z lo\u0148sk\u00fdch 457 500 korun. Nejobsazen\u011bj\u0161\u00ed z\u016fst\u00e1v\u00e1 p\u00e1smo 400 a\u017e 600 tis\u00edc korun, kam spadlo 980 aut, tedy t\u00e9m\u011b\u0159 ka\u017ed\u00fd \u010dtvrt\u00fd prodan\u00fd v\u016fz. Nejrychleji ale rostou dra\u017e\u0161\u00ed auta: v p\u00e1smu 800 a\u017e 999 tis\u00edc korun se prodalo 230 voz\u016f (n\u00e1r\u016fst o 29 procent) a nad milion korun 285 voz\u016f (n\u00e1r\u016fst o 23 procent). Z\u00e1rove\u0148 to neznamen\u00e1, \u017ee by levn\u00e9 vozy vym\u0159ely. Aut do 100 tis\u00edc korun se prodalo 556, o 10 procent v\u00edc ne\u017e loni, a v p\u00e1smu 100 a\u017e 200 tis\u00edc korun prodeje rostly o 13 procent.<\/p>\n

\u201eTa \u010d\u00edsla si neodporuj\u00ed, jen ukazuj\u00ed, \u017ee se firemn\u00ed popt\u00e1vka rozev\u00edr\u00e1. Na jedn\u00e9 stran\u011b m\u00e1me podniky, kter\u00e9 si dnes troufnou na auto za milion, proto\u017ee ho berou jako sou\u010d\u00e1st sv\u00e9 vizitky. Na druh\u00e9 stran\u011b \u017eivnostn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed spolehliv\u00e9 auto za sto tis\u00edc a je jim jedno, jestli jim n\u011bkdo bude tleskat,\u201c dod\u00e1v\u00e1 Van\u011b\u010dek.<\/p>\n

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Ilusta\u010dn\u00ed foto TK AAA Auto:<\/strong> Zleva, Hubert Mroczek, ze spole\u010dnosti VUMO a z AURES Holdings moder\u00e1tor tiskovky PR & Media Manager Roman \u0160vidrnoch, gener\u00e1ln\u00ed \u0159editel, Petr Van\u011b\u010dek, \u0159editel pro inovace Eldar Vagabov a EV expert Jan Dedek<\/figcaption><\/figure><\/blockquote>\n

SUV ut\u00edkaj\u00ed komb\u00edk\u016fm<\/strong>
\nPom\u011br karoseri\u00ed se m\u011bn\u00ed rychle. Loni p\u0159ipadalo na 100 prodan\u00fdch kombi 117 SUV, letos u\u017e 144. Kombi ale zdaleka nekon\u010d\u00ed \u2013 se sv\u00fdmi 888 kusy z\u016fst\u00e1v\u00e1 druhou nej\u010dast\u011bj\u0161\u00ed karoseri\u00ed ve firemn\u00edch prodej\u00edch skupiny a st\u00e1le se ho prod\u00e1 v\u00edc ne\u017e hatchback\u016f (536) nebo sedan\u016f (352). Rostou i dal\u0161\u00ed prostorn\u00e9 karoserie: minibus\u016f se prodalo 286 (+29 procent), dod\u00e1vek 360 (+17 procent), v\u00edce\u00fa\u010delov\u00fdch MPV 173 (+14 procent) a pick-up\u016f 252 (+2 procenta). Sedan\u016f se prodalo prakticky stejn\u011b jako loni, hatchbacky p\u0159idaly 6 procent.<\/p>\n

\u201eKombi je v \u010cesku skoro rodinn\u00e9 st\u0159\u00edbro, spousta lid\u00ed ho m\u00e1 za nejrozumn\u011bj\u0161\u00ed auto na sv\u011bt\u011b. A po\u0159\u00e1d je to v\u00fdborn\u00e1 volba. Jen\u017ee firmy dnes vyb\u00edraj\u00ed i podle toho, jak se do auta nastupuje a jak p\u016fsob\u00ed p\u0159ed klientem, ne jen podle litr\u016f v kufru,\u201c dod\u00e1v\u00e1
\nkontext Van\u011b\u010dek.<\/p><\/blockquote>\n

\u0160kodovka je pro podnikatele jistota<\/strong>
\nV \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch model\u016f v s\u00edti AURES Holdings jsou \u010dty\u0159i z prvn\u00ed p\u011btky \u0160kody. Octavia vede se 336 kusy, druh\u00fd je Kodiaq (163), t\u0159et\u00ed Superb (153) a p\u00e1t\u00e1 Fabia (105). Jedin\u00fdm vet\u0159elcem v elitn\u00ed p\u011btce je Volkswagen Passat se 121 vozy \u2014 Octavie se ale prodalo skoro t\u0159ikr\u00e1t tolik. Dohromady p\u0159ipad\u00e1 na \u0161kodovky 86 procent objemu prvn\u00ed p\u011btky. Zaj\u00edmav\u00e9 je, \u017ee Octavia je jedin\u00fdm vozem z prvn\u00ed p\u011btky, kter\u00fd meziro\u010dn\u011b pos\u00edlil \u2014 p\u0159idala 32 kus\u016f, tedy 11 procent.<\/p>\n

Ostatn\u00ed st\u00e1lice klesly:<\/strong> Passat o 20 procent, Fabia o 19 procent, Superb o 17 procent a Kodiaq o 8 procent. Celkov\u00fd r\u016fst tak net\u00e1hnou nejv\u011bt\u0161\u00ed jm\u00e9na, ale \u0161irok\u00e1 \u0161k\u00e1la men\u0161\u00edch model\u016f. I uvnit\u0159 \u0160kody je vid\u011bt stejn\u00fd posun k SUV. Loni byl druh\u00fd Superb a Kodiaq a\u017e t\u0159et\u00ed. Letos se po\u0159ad\u00ed oto\u010dilo. Do \u017eeb\u0159\u00ed\u010dku se nov\u011b dostal elektrick\u00fd Enyaq a Kamiq. Nejsiln\u011bj\u0161\u00edm modelem mimo evropsk\u00e9 zna\u010dky je Tesla Model 3, kter\u00e1 meziro\u010dn\u011b posko\u010dila o 23 procent na celkov\u011b \u0161estou p\u0159\u00ed\u010dku.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce\u0161t\u00ed podnikatel\u00e9 v prodejn\u00ed s\u00edti skupiny AURES Holdings st\u00e1le \u010dast\u011bji hledaj\u00ed SUV a dra\u017e\u0161\u00ed vozy…<\/p>\n","protected":false},"author":8,"featured_media":23569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,69],"tags":[],"class_list":["post-23568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bazary","category-suv"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23568"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23568\/revisions"}],"predecessor-version":[{"id":23573,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23568\/revisions\/23573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/23569"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}