{"id":23757,"date":"2026-08-07T06:35:02","date_gmt":"2026-08-07T06:35:02","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=23757"},"modified":"2026-08-07T06:35:19","modified_gmt":"2026-08-07T06:35:19","slug":"orlen-otevrel-v-braniku-prvni-automatizovanou-samoobsluznou-prodejnu-stop-cafe","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=23757","title":{"rendered":"ORLEN otev\u0159el v Bran\u00edku prvn\u00ed samoobslu\u017enou prodejnu Stop Cafe"},"content":{"rendered":"

Prodeje dopl\u0148kov\u00e9ho zbo\u017e\u00ed a ob\u010derstven\u00ed na \u010derpadlech ORLEN v \u010cesku dlouhodob\u011b rostou a p\u0159\u00edjmy z nepalivov\u00e9ho segmentu ji\u017e vyrovnaly p\u0159\u00edjmy z prodeje paliv. Po otev\u0159en\u00ed pln\u011b automatizovan\u00e9 prodejny na \u010derpac\u00edch stanic\u00edch p\u0159ich\u00e1z\u00ed ORLEN s roz\u0161i\u0159ov\u00e1n\u00edm tohoto konceptu tak\u00e9 mimo \u010derpac\u00ed stanice.<\/strong><\/p>\n

Svou prvn\u00ed automatizovanou samoobslu\u017enou prodejnu Stop Cafe tohoto typu otev\u0159el v bl\u00edzkosti pra\u017esk\u00e9ho N\u00e1dra\u017e\u00ed Bran\u00edk u z\u00e1chytn\u00e9ho parkovi\u0161t\u011b P+R. Prodejna je z\u00e1kazn\u00edk\u016fm k dispozici nep\u0159etr\u017eit\u011b 24 hodin denn\u011b, sedm dn\u00ed v t\u00fddnu.<\/p>\n

Stop Cafe je dlouhodob\u011b \u00fasp\u011b\u0161n\u00fd koncept prodeje nepalivov\u00fdch slu\u017eeb s\u00edt\u011b ORLEN, kter\u00fd je dostupn\u00fd na 363 \u010derpac\u00edch stanic\u00edch z celkov\u00e9ho po\u010dtu 446 stanic ORLEN v \u010cesku. Kvalitn\u00ed k\u00e1va, ob\u010derstven\u00ed i rychl\u00fd n\u00e1kup se staly p\u0159irozenou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edch cest z\u00e1kazn\u00edk\u016f na cest\u00e1ch i t\u011bch, kte\u0159\u00ed \u017eij\u00ed nebo pracuj\u00ed v\u00a0bl\u00edzkosti \u010derpac\u00ed stanice. Stejnou filozofii nyn\u00ed ORLEN vyu\u017e\u00edv\u00e1 tak\u00e9 mimo prost\u0159ed\u00ed \u010derpac\u00edch stanic.<\/p>\n

\u201eNa na\u0161ich \u010derpac\u00edch stanic\u00edch jsme vybudovali silnou a zn\u00e1mou zna\u010dku Stop Cafe, kterou si z\u00e1kazn\u00edci spojuj\u00ed s kvalitn\u00edm ob\u010derstven\u00edm a \u0161irokou nab\u00eddkou dopl\u0148kov\u00fdch produkt\u016f. A proto\u017ee prodeje v tomto segmentu dlouhodob\u011b rostou a na\u0161e p\u0159\u00edjmy z nepalivov\u00e9ho segmentu ji\u017e vyrovnaly p\u0159\u00edjmy z prodeje pohonn\u00fdch hmot, chceme nyn\u00ed tento potenci\u00e1l vyu\u017e\u00edt i mimo \u010derpac\u00ed stanice. Tento koncept ji\u017e \u00fasp\u011b\u0161n\u00e9 rozv\u00edj\u00edme v N\u011bmecku a budeme r\u00e1di, pokud s n\u00edm budeme \u00fasp\u011b\u0161n\u00ed i v \u010cesku,\u201c \u0159\u00edk\u00e1 Agnieszka Bobrukiewicz, \u010dlenka p\u0159edstavenstva skupiny ORLEN Unipetrol, odpov\u011bdn\u00e1 za maloobchod v \u010cesk\u00e9 republice, Ma\u010farsku, na Slovensku a v Rakousku, a v\u00fdkonn\u00e1 \u0159editelka pro nepalivov\u00fd segment ve skupin\u011b ORLEN, a dod\u00e1v\u00e1: \u201eTato ambice je pln\u011b v souladu se strategi\u00ed skupiny ORLEN, v n\u00ed\u017e segment rychl\u00e9ho ob\u010derstven\u00ed a ka\u017edodenn\u00edch n\u00e1kup\u016f p\u0159edstavuje jeden z kl\u00ed\u010dov\u00fdch pil\u00ed\u0159\u016f r\u016fstu. Na\u0161\u00edm c\u00edlem je i nad\u00e1le zvy\u0161ovat ziskovost a v\u00fdkonnost nepalivov\u00e9ho segmentu prost\u0159ednictv\u00edm inovac\u00ed, digit\u00e1ln\u00edch \u0159e\u0161en\u00ed, atraktivn\u00ed nab\u00eddky ob\u010derstven\u00ed a dopl\u0148kov\u00e9ho zbo\u017e\u00ed a slu\u017eeb zam\u011b\u0159en\u00fdch na pot\u0159eby z\u00e1kazn\u00edk\u016f.\u201c<\/p><\/blockquote>\n

V nov\u00e9 automatizovan\u00e9 samoobslu\u017en\u00e9 prodejn\u011b Stop Cafe ORLEN z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed \u0161irok\u00fd sortiment potravin a n\u00e1poj\u016f pro ka\u017edodenn\u00ed n\u00e1kup a rychl\u00e9 ob\u010derstven\u00ed. Sou\u010d\u00e1st\u00ed nab\u00eddky je tak\u00e9 k\u00e1vov\u00fd koutek Stop Cafe s dopl\u0148kov\u00fdm sortimentem, kter\u00fd z\u00e1kazn\u00edci dob\u0159e znaj\u00ed z \u010derpac\u00edch stanic ORLEN. D\u00edky nep\u0159etr\u017eit\u00e9mu provozu mohou z\u00e1kazn\u00edci vyu\u017e\u00edt slu\u017eeb prodejny kdykoliv b\u011bhem dne i noci.<\/p>\n

\u201eAutomatizovanou samoobslu\u017enou prodejnu jsme navrhli tak, aby z\u00e1kazn\u00edci mohli maxim\u00e1ln\u011b jednodu\u0161e a pohodln\u011b nakoupit. Nab\u00edz\u00edme v n\u00ed v\u0161e podstatn\u00e9, co maj\u00ed na Stop Cafe r\u00e1di a co lze do bezobslu\u017en\u00e9 prodejny p\u0159en\u00e9st. Lokalitu v bl\u00edzkosti N\u00e1dra\u017e\u00ed Praha-Bran\u00edk jsme zvolili z\u00e1m\u011brn\u011b. Jde o m\u00edsto s vysokou frekvenc\u00ed pohybu lid\u00ed, kde na\u0161\u00ed prodejnou Stop Cafe zlep\u0161\u00edme m\u00edstn\u00ed obslu\u017enost. Do budoucna chceme t\u00edmto zp\u016fsobem p\u0159ibli\u017eovat zna\u010dku Stop Cafe z\u00e1kazn\u00edk\u016fm i na dal\u0161\u00edch frekventovan\u00fdch m\u00edstech,\u201c dopl\u0148uje Rostislav Moravec, \u0159editel s\u00edt\u011b \u010derpac\u00edch stanic ORLEN v \u010cesku.<\/p><\/blockquote>\n

Automatizovan\u00e1 samoobslu\u017en\u00e1 prodejna Stop Cafe vyu\u017e\u00edv\u00e1 modern\u00ed technologie, d\u00edky kter\u00fdm z\u00e1kazn\u00edci mohou nakupovat bezpe\u010dn\u00fdm zp\u016fsobem bez obsluhy. P\u0159\u00edstup do prodejny je mo\u017en\u00fd prost\u0159ednictv\u00edm mobiln\u00ed aplikace DoKapsy od \u010cSOB, kter\u00e1 vyu\u017e\u00edv\u00e1 pro ov\u011b\u0159en\u00ed z\u00e1kazn\u00edka bankovn\u00ed identitu.<\/p>\n

Jak nakoupit<\/strong>
\n\uf0b7 St\u00e1hn\u011bte si mobiln\u00ed aplikaci DoKapsy od \u010cSOB (aplikace je ur\u010dena i pro z\u00e1kazn\u00edky, kte\u0159\u00ed nemaj\u00ed \u00fa\u010det u \u010cSOB).
\n\uf0b7 Zaregistrujte se do aplikace a potvr\u010fte si bankovn\u00ed identitu.
\n\uf0b7 Pomoc\u00ed unik\u00e1tn\u00edho QR k\u00f3du v aplikaci vstupte do prodejny.
\n\uf0b7 Vyberte si zbo\u017e\u00ed a vlo\u017ete jej do n\u00e1kupn\u00edho ko\u0161\u00edku.<\/p>\n

\uf0b7 U pokladny naskenujte vybran\u00e9 zbo\u017e\u00ed.
\n\uf0b7 Potvr\u010fte n\u00e1kup a zapla\u0165te platebn\u00ed kartou nebo mobiln\u00edm telefonem.
\n\uf0b7 P\u0159i odchodu z prodejny op\u011bt naskenujte QR k\u00f3d z aplikace.<\/p>\n

Jak je zaji\u0161t\u011bna bezpe\u010dnost provozu<\/strong>
\n\uf0b7 Ka\u017ed\u00fd z\u00e1kazn\u00edk je p\u0159i vstupu jednozna\u010dn\u011b identifikov\u00e1n prost\u0159ednictv\u00edm bankovn\u00ed identity.
\n\uf0b7 Cel\u00fd prostor prodejny je monitorov\u00e1n kamerov\u00fdm syst\u00e9mem.
\n\uf0b7 Prodejna je napojena na pult centr\u00e1ln\u00ed ochrany, p\u0159i\u010dem\u017e p\u0159i ka\u017ed\u00e9m vstupu z\u00e1kazn\u00edka se automaticky aktivuje bezpe\u010dnostn\u00ed re\u017eim.<\/p>\n

ORLEN \u2013 mezin\u00e1rodn\u00ed s\u00ed\u0165 pohonn\u00fdch hmot, energi\u00ed a ob\u010derstven\u00ed<\/strong><\/p>\n

S\u00ed\u0165 \u010derpac\u00edch stanic ORLEN je sou\u010d\u00e1st\u00ed skupiny ORLEN Unipetrol, vlastn\u011bn\u00e9 mezin\u00e1rodn\u00ed skupinou ORLEN, kter\u00e1 provozuje v\u00edce ne\u017e 3 500 \u010derpac\u00edch stanic ve st\u0159edn\u00ed Evrop\u011b v sedmi zem\u00edch – v Polsku, \u010cesku, N\u011bmecku, Litv\u011b, Ma\u010farsku, Rakousku a na Slovensku. S\u00ed\u0165 ORLEN v \u010cesku zahrnuje celkem 446 \u010derpac\u00edch stanic s tr\u017en\u00edm pod\u00edlem na objemu prodan\u00fdch paliv 29 %. Jak po\u010dtem \u010derpac\u00edch stanic, tak objemem prodan\u00fdch paliv je s\u00ed\u0165 ORLEN l\u00eddrem \u010desk\u00e9ho trhu. Obl\u00edbenost zna\u010dky ORLEN u \u010desk\u00fdch spot\u0159ebitel\u016f potvrzuje fakt, \u017ee s\u00ed\u0165 \u010derpac\u00edch stanic ORLEN ji\u017e \u0161estkr\u00e1t z\u00edskala titul Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka v \u010cesk\u00e9 republice a t\u0159ikr\u00e1t cenu Obchodn\u00edk roku.<\/p>\n

ORLEN na sv\u00fdch \u010derpac\u00edch stanic\u00edch nab\u00edz\u00ed pohonn\u00e9 hmoty Efecta s prokazateln\u00fdmi \u010distic\u00edmi \u00fa\u010dinky a pr\u00e9miov\u00e1 paliva Verva, kter\u00e1 vedle p\u00e9\u010de o motorovou soustavu maj\u00ed maxim\u00e1ln\u011b vylep\u0161eny v\u00fdkonnostn\u00ed parametry. Sou\u010d\u00e1st\u00ed nab\u00eddky jsou tak\u00e9 alternativn\u00ed paliva zkapaln\u011bn\u00fd ropn\u00fd plyn (LPG), stla\u010den\u00fd zemn\u00ed plyn (CNG), syntetick\u00e9 palivo HVO100 Diesel a bateriov\u00e1 a vod\u00edkov\u00e1 elektromobilita. Elektrickou energii poskytuje ORLEN na 294 dob\u00edjec\u00edch bodech, vod\u00edkov\u00e9 stanice provozuje na pra\u017esk\u00e9m Barrandov\u011b a v Litv\u00ednov\u011b-Z\u00e1lu\u017e\u00ed.<\/p>\n

V\u00fdznamnou sou\u010d\u00e1st\u00ed nab\u00eddky je koncept ob\u010derstven\u00ed Stop Cafe<\/strong>, kter\u00fd tvo\u0159\u00ed kl\u00ed\u010dov\u00fd pil\u00ed\u0159 nepalivov\u00e9ho segmentu zna\u010dky ORLEN. V \u010cesk\u00e9 republice je Stop Cafe dostupn\u00e9 na 363 ze 446 \u010derpac\u00edch stanic, tedy na v\u00edce ne\u017e 80 % z nich. V r\u00e1mci cel\u00e9 mezin\u00e1rodn\u00ed s\u00edt\u011b je t\u00edmto konceptem vybaveno t\u00e9m\u011b\u0159 2 500 \u010derpac\u00edch stanic. Stop Cafe nab\u00edz\u00ed \u0161irok\u00fd sortiment ob\u010derstven\u00ed a potravin \u2013 od obl\u00edben\u00fdch hotdog\u016f a k\u00e1vy a\u017e po v\u00edce ne\u017e tis\u00edc produkt\u016f, v\u010detn\u011b balen\u00fdch potravin, hotov\u00fdch j\u00eddel a specialit v tradi\u010dn\u00edch, vegetari\u00e1nsk\u00fdch i vegansk\u00fdch variant\u00e1ch. Nab\u00eddka se neust\u00e1le rozv\u00edj\u00ed \u2013 pra\u017esk\u00e9 kompeten\u010dn\u00ed centrum ORLEN p\u0159ipravuje nov\u00e9 produktov\u00e9 \u0159ady zam\u011b\u0159en\u00e9 na zdrav\u00fd \u017eivotn\u00ed styl, v\u010detn\u011b sn\u00eddan\u00ed, pe\u010diva, hotov\u00fdch j\u00eddel a produkt\u016f priv\u00e1tn\u00ed zna\u010dky, kter\u00e9 budou reagovat na aktu\u00e1ln\u00ed trendy a pot\u0159eby z\u00e1kazn\u00edk\u016f.<\/p>\n

\"\"
Foto: Orlen<\/figcaption><\/figure>\n

ORLEN d\u00e1le nab\u00edz\u00ed vlastn\u00ed tankovac\u00ed karty EASY a BUSINESS a provozuje dv\u011b mobiln\u00ed aplikace \u2013 v\u011brnostn\u00ed aplikaci ORLEN a aplikaci pro p\u00e9\u010di o v\u016fz Myc\u00ed digi linka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prodeje dopl\u0148kov\u00e9ho zbo\u017e\u00ed a ob\u010derstven\u00ed na \u010derpadlech ORLEN v \u010cesku dlouhodob\u011b rostou a p\u0159\u00edjmy z…<\/p>\n","protected":false},"author":8,"featured_media":14007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,31,40],"tags":[],"class_list":["post-23757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dodavatele","category-news","category-technologie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23757"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23757\/revisions"}],"predecessor-version":[{"id":23762,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23757\/revisions\/23762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/14007"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}