{"id":23926,"date":"2026-08-14T06:20:43","date_gmt":"2026-08-14T06:20:43","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=23926"},"modified":"2026-08-14T06:20:43","modified_gmt":"2026-08-14T06:20:43","slug":"carvago-zkoumalo-barevnou-strukturu-stredoevropskeho-trhu-aut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=23926","title":{"rendered":"Carvago zkoumalo barevnou strukturu st\u0159edoevropsk\u00e9ho trhu aut"},"content":{"rendered":"

Kdo se b\u011bhem letn\u00ed cesty po Evrop\u011b rozhl\u00e9dne po silnic\u00edch a parkovi\u0161t\u00edch, m\u016f\u017ee snadno z\u00edskat dojem, \u017ee kontinent p\u0159e\u0161el na \u010dernob\u00edl\u00fd re\u017eim. \u010cern\u00e1, b\u00edl\u00e1 a \u0161ed\u00e1 skute\u010dn\u011b tvo\u0159\u00ed prvn\u00ed trojici barev. Pod spole\u010dn\u00fdm neutr\u00e1ln\u00edm z\u00e1kladem se v\u0161ak skr\u00fdvaj\u00ed p\u0159ekvapiv\u00e9 rozd\u00edly mezi zem\u011bmi i v\u00fdrazn\u00e9 posuny mezi star\u0161\u00edmi a nov\u011bj\u0161\u00edmi vozy. Vypl\u00fdv\u00e1 to z nejnov\u011bj\u0161\u00ed anal\u00fdzy Carvago, mezin\u00e1rodn\u00ed platformy pro p\u0159eshrani\u010dn\u00ed online prodej automobil\u016f.<\/strong><\/p>\n

Analytici Carvago detailn\u011b prozkoumali barevnou strukturu trhu ve v\u0161ech zem\u00edch, kde spole\u010dnost aktivn\u011b p\u016fsob\u00ed, tedy v \u010cesku, na Slovensku, v Polsku, Rumunsku, It\u00e1lii, N\u011bmecku a Rakousku. Nejedn\u00e1 se tedy o n\u00e1kupn\u00ed preference z\u00e1kazn\u00edk\u016f Carvago, ale o \u0161irok\u00fd pohled na slo\u017een\u00ed nab\u00eddky cel\u00e9ho trhu ojetin v\u010detn\u011b skladov\u00fdch a p\u0159edv\u00e1d\u011bc\u00edch voz\u016f v\u00a0ka\u017ed\u00e9 zemi.<\/p>\n

Stejn\u00e1 trojice, jin\u00e9 po\u0159ad\u00ed<\/strong>
\nNeutr\u00e1ln\u00ed barvy dominuj\u00ed bez v\u00fdjimky. Na v\u0161ech sedmi trz\u00edch pat\u0159\u00ed prvn\u00ed t\u0159i m\u00edsta \u010dern\u00e9, b\u00edl\u00e9 a \u0161ed\u00e9, li\u0161\u00ed se pouze jejich po\u0159ad\u00ed. Modr\u00e1 si dr\u017e\u00ed mimo\u0159\u00e1dn\u011b stabiln\u00ed postaven\u00ed a ve v\u0161ech sledovan\u00fdch zem\u00edch skon\u010dila \u010dtvrt\u00e1.<\/p>\n

\u010cesko je jedin\u00fdm trhem, kde se \u010dern\u00e1 nedostala mezi prvn\u00ed dv\u011b barvy. Nejv\u011bt\u0161\u00ed pod\u00edl tu m\u00e1 \u0161ed\u00e1 s 23,3 procenta, n\u00e1sleduje b\u00edl\u00e1 s 20,3 procenta a a\u017e pot\u00e9 \u010dern\u00e1 s 16,8 procenta. Z\u00e1rove\u0148 m\u00e1 \u010cesko ze v\u0161ech sedmi zem\u00ed nejvy\u0161\u0161\u00ed pod\u00edl \u010derven\u00fdch aut, kter\u00e1 tvo\u0159\u00ed 8,8 procenta nab\u00eddky.<\/p>\n

Vedle absolutn\u00edho po\u0159ad\u00ed anal\u00fdza sledovala tak\u00e9 \u201ebarevn\u00fd podpis\u201c jednotliv\u00fdch zem\u00ed, tedy barvu, kter\u00e1 je na dan\u00e9m trhu relativn\u011b roz\u0161\u00ed\u0159en\u011bj\u0161\u00ed ne\u017e v pr\u016fm\u011bru ostatn\u00edch sledovan\u00fdch zem\u00ed. Nemus\u00ed proto j\u00edt o nej\u010dast\u011bj\u0161\u00ed barvu dan\u00e9ho trhu, ale o barvu, v n\u00ed\u017e zem\u011b nejv\u00fdrazn\u011bji vy\u010dn\u00edv\u00e1.<\/p>\n

Slovensk\u00fd trh se tak nejv\u00fdrazn\u011bji odli\u0161uje vysok\u00fdm zastoupen\u00edm b\u00edl\u00e9, kter\u00e1 tvo\u0159\u00ed 27,8 procenta nab\u00eddky. V N\u011bmecku obdobn\u00fdm zp\u016fsobem vy\u010dn\u00edv\u00e1 \u010dern\u00e1 a v Polsku st\u0159\u00edbrn\u00e1. Pro It\u00e1lii je charakteristick\u00e1 \u0161ed\u00e1, zat\u00edmco \u010cesko m\u00e1 ze v\u0161ech sedmi zem\u00ed nejvy\u0161\u0161\u00ed pod\u00edl \u010derven\u00fdch aut. V Rumunsku je nezvykle zastoupena zlat\u00e1, p\u0159esto\u017ee i tam z\u016fst\u00e1v\u00e1 okrajovou volbou. Rakousko jako jedin\u00e9 nem\u00e1 barvu, kter\u00e1 by se od pr\u016fm\u011bru ostatn\u00edch trh\u016f v\u00fdrazn\u011b odchylovala.<\/p>\n

\u201eZelen\u00e1 se vrac\u00ed d\u00edky tomu, \u017ee ji automobilky znovu objevily jako modern\u00ed, v\u00fdraznou barvu a nasadily atraktivn\u00ed odst\u00edny, \u010dasto tak\u00e9 do palet nov\u00fdch elektrifikovan\u00fdch model\u016f. Hn\u011bd\u00e1 naproti tomu z\u016fstala pevn\u011b spojen\u00e1 s estetikou \u00e9ry \u201acappuccina a mokky\u2018, kter\u00e1 rychle zest\u00e1rla. Data z\u00e1rove\u0148 ukazuj\u00ed, \u017ee barevnost nab\u00eddky n\u011bco vypov\u00edd\u00e1 o naturelu jednotliv\u00fdch trh\u016f: n\u011bkter\u00e9 jsou ochotn\u011bj\u0161\u00ed experimentovat, jin\u00e9 s\u00e1zej\u00ed t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na bezpe\u010dnou neutralitu,\u201c komentuje z\u00e1v\u011bry anal\u00fdzy zakladatel a CEO Carvago Jakub \u0160ulta.<\/p>\n

\"\"
Mana\u017ee\u0159i Carvago: Svore\u0148, Kratochv\u00edl, \u0160ulta<\/figcaption><\/figure><\/blockquote>\n

\u0160ed\u00e1 st\u0159\u00edd\u00e1 st\u0159\u00edbrnou<\/strong>
\nV\u00fdm\u011bna str\u00e1\u017e\u00ed uvnit\u0159 neutr\u00e1ln\u00edho spektra je dob\u0159e vid\u011bt p\u0159i srovn\u00e1n\u00ed v\u011bkov\u00fdch kategori\u00ed. Mezi auty do p\u011bti let vede \u0161ed\u00e1 s pr\u016fm\u011brn\u00fdm pod\u00edlem 24,5 procenta. \u010cern\u00e1 i b\u00edl\u00e1 dosahuj\u00ed shodn\u011b 23 procent.<\/p>\n

U voz\u016f star\u0161\u00edch deseti let je po\u0159ad\u00ed jin\u00e9. Prvn\u00ed je \u010dern\u00e1 s pod\u00edlem 24,8 procenta, zat\u00edmco \u0161ed\u00e1 dosahuje 19,2 procenta. V\u00fdrazn\u011bji je zde zastoupena tak\u00e9 st\u0159\u00edbrn\u00e1: u aut nad deset let tvo\u0159\u00ed v pr\u016fm\u011bru 11,2 procenta nab\u00eddky, ale mezi vozy do p\u011bti let u\u017e jen 5,9 procenta. N\u011bkdej\u0161\u00ed univerz\u00e1ln\u00ed volba se tak postupn\u011b p\u0159esouv\u00e1 do star\u0161\u00edch ro\u010dn\u00edk\u016f.<\/p>\n

B\u00edl\u00e1 m\u00e1 nejsiln\u011bj\u0161\u00ed zastoupen\u00ed u voz\u016f ve st\u00e1\u0159\u00ed od p\u011bti do deseti let, kde jej\u00ed pr\u016fm\u011brn\u00fd pod\u00edl \u010din\u00ed 26 procent. Na Slovensku tvo\u0159\u00ed b\u00edl\u00e1 32,6 procenta nab\u00eddky t\u00e9to v\u011bkov\u00e9 kategorie, v It\u00e1lii 29,7 procenta.<\/p>\n

Modr\u00e1 je nov\u00e1 \u010derven\u00e1, zelen\u00e1 se vrac\u00ed<\/strong>
\nModr\u00e1 je nov\u00e1 \u010derven\u00e1 \u2013 alespo\u0148 mezi vozy, kter\u00e9 vystupuj\u00ed z neutr\u00e1ln\u00ed palety. U aut star\u0161\u00edch deseti let tvo\u0159\u00ed 41,4 procenta v\u0161ech \u201ebarevn\u00fdch\u201c voz\u016f, zat\u00edmco mezi automobily do p\u011bti let u\u017e p\u0159esn\u011b polovinu.<\/p>\n

Nejv\u00fdrazn\u011bj\u0161\u00ed comeback nicm\u00e9n\u011b zaznamenala zelen\u00e1.<\/strong> Mezi vozy ve v\u011bku od p\u011bti do deseti let p\u0159edstavuje pouze 5,4 procenta barevn\u00e9 nab\u00eddky. U automobil\u016f do p\u011bti let jej\u00ed pod\u00edl dosahuje 13,9 procenta, co\u017e znamen\u00e1 n\u00e1r\u016fst o 157 procent.<\/p>\n

Opa\u010dn\u00fdm sm\u011brem se vydala hn\u011bd\u00e1.<\/strong> Mezi vozy star\u0161\u00edmi deseti let p\u0159edstavuje 11,4 procenta barevn\u00e9 nab\u00eddky, zat\u00edmco do p\u011bti let u\u017e jen 2,3 procenta. \u00c9ra odst\u00edn\u016f \u201ecappuccino\u201c a \u201emokka\u201c je tak mezi nov\u011bj\u0161\u00edmi auty t\u00e9m\u011b\u0159 pry\u010d: zastoupen\u00ed hn\u011bd\u00e9 se mezi nejstar\u0161\u00ed a nejmlad\u0161\u00ed sledovanou kategori\u00ed sn\u00ed\u017eilo o 80 procent. \u010cerven\u00e1 z\u016fst\u00e1v\u00e1 druhou nej\u010dast\u011bj\u0161\u00ed v\u00fdrazn\u011bj\u0161\u00ed barvou, jej\u00ed pod\u00edl je v\u0161ak u nov\u011bj\u0161\u00edch voz\u016f ni\u017e\u0161\u00ed ne\u017e u aut ve v\u011bku od p\u011bti do deseti let.<\/p>\n

\"\"Rozd\u00edly mezi zem\u011bmi se projevuj\u00ed tak\u00e9 v celkov\u00e9 ochot\u011b opustit neutr\u00e1ln\u00ed spektrum. Mezi automobily do p\u011bti let m\u00e1 nejvy\u0161\u0161\u00ed pod\u00edl barevn\u00fdch voz\u016f \u010cesko, kde tvo\u0159\u00ed 30,6 procenta nab\u00eddky. N\u00e1sleduj\u00ed Rumunsko a Slovensko se shodn\u00fdm pod\u00edlem 25,9 procenta. Na opa\u010dn\u00e9m konci srovn\u00e1n\u00ed stoj\u00ed N\u011bmecko s 19,4 % a Rakousko s 18,4 %.<\/p>\n

Evropsk\u00e1 parkovi\u0161t\u011b tedy mohou z d\u00e1lky vypadat podobn\u011b, p\u0159i bli\u017e\u0161\u00edm pohledu v\u0161ak rozhodn\u011b nejsou v\u0161echna stejn\u00e1. Spole\u010dnou dominanci neutr\u00e1ln\u00edch barev dopl\u0148uj\u00ed lok\u00e1ln\u00ed odli\u0161nosti a postupn\u00e1 prom\u011bna nab\u00eddky. \u0160ed\u00e1 posiluje na \u00fakor st\u0159\u00edbrn\u00e9, zelen\u00e1 se vrac\u00ed a z modr\u00e9 se st\u00e1v\u00e1 dominantn\u00ed volba pro ty, kdo z neutr\u00e1ln\u00edho spektra vystoup\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kdo se b\u011bhem letn\u00ed cesty po Evrop\u011b rozhl\u00e9dne po silnic\u00edch a parkovi\u0161t\u00edch, m\u016f\u017ee snadno z\u00edskat…<\/p>\n","protected":false},"author":8,"featured_media":23927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,13,10],"tags":[],"class_list":["post-23926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-design","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23926"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23926\/revisions"}],"predecessor-version":[{"id":23933,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/23926\/revisions\/23933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/23927"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}