\u201eSpole\u010dnost SEAT S.A. hraje v budoucnosti koncernu Volkswagen d\u016fle\u017eitou roli. Spole\u010dnost prok\u00e1zala svou schopnost transformace, a to d\u00edky siln\u00e9 pr\u016fmyslov\u00e9 z\u00e1kladn\u011b v Martorellu a pozoruhodn\u00e9mu rozvoji zna\u010dky CUPRA. Jsem hrd\u00fd na to, \u010deho t\u00fdmy zna\u010dek SEAT a CUPRA v\u00a0uplynul\u00fdch n\u011bkolika letech dos\u00e1hly, co\u017e mi d\u00e1v\u00e1 velkou d\u016fv\u011bru v to, co n\u00e1s \u010dek\u00e1. Jsme odhodl\u00e1ni na t\u011bchto siln\u00fdch str\u00e1nk\u00e1ch stav\u011bt a vytv\u00e1\u0159et podm\u00ednky pro to, aby SEAT S.A. a CUPRA nad\u00e1le rostly a p\u0159isp\u00edvaly k \u00fasp\u011bchu cel\u00e9ho koncernu. Z\u00e1rove\u0148 mus\u00edme z\u016fstat flexibiln\u00ed a p\u0159izp\u016fsobovat na\u0161e strategie zna\u010dek a produkt\u016f regulac\u00edm, podm\u00ednk\u00e1m na trhu a po\u017eadavk\u016fm na\u0161ich z\u00e1kazn\u00edk\u016f.\u201c<\/i><\/p>\n
Oliver Blume, p\u0159edseda p\u0159edstavenstva koncernu Volkswagen<\/strong><\/p>\n PRO ZNA\u010cKU SEAT Z\u016eST\u00c1VAJ\u00cd V\u0160ECHNY MO\u017dNOSTI OTEV\u0158EN\u00c9<\/b><\/p>\n Zna\u010dka SEAT m\u00e1 pro nadch\u00e1zej\u00edc\u00ed roky m\u00e1 jasn\u00fd produktov\u00fd pl\u00e1n. Bude pokra\u010dovat v\u00a0p\u0159\u00edprav\u00e1ch ji\u017e napl\u00e1novan\u00fdch p\u0159edstaven\u00ed nov\u00fdch model\u016f a produktov\u00fdch modernizac\u00ed v\u010detn\u011b pl\u00e1novan\u00e9ho uveden\u00ed mild-hybridn\u00edch verz\u00ed model\u016f Ibiza a Arona na trh v roce 2027.<\/p>\n Za sou\u010dasn\u00e9ho stavu d\u011blaj\u00ed st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed regulace, ekonomika elektrifikace a investice pot\u0159ebn\u00e9 na v\u00fdvoj nov\u00e9 generace model\u016f podnikatelsk\u00fd pl\u00e1n pro dal\u0161\u00ed investice do zna\u010dky SEAT \u010d\u00edm d\u00e1l slo\u017eit\u011bj\u0161\u00ed.<\/p>\n Po roce 2030 proto z\u016fst\u00e1v\u00e1 ve h\u0159e n\u011bkolik mo\u017en\u00fdch sc\u00e9n\u00e1\u0159\u016f. V z\u00e1vislosti na tom, jak se budou vyv\u00edjet regulace, popt\u00e1vka z\u00e1kazn\u00edk\u016f a tr\u017en\u00ed podm\u00ednky, by to mohlo zahrnovat i postupn\u00e9 utlumov\u00e1n\u00ed zna\u010dky SEAT. \u017d\u00e1dn\u00e9 kone\u010dn\u00e9 rozhodnut\u00ed v\u0161ak nebylo p\u0159ijato.<\/p>\n Udr\u017een\u00ed t\u00e9to flexibility je z\u00e1sadn\u00ed v odv\u011btv\u00ed, jeho\u017e regula\u010dn\u00ed, technologick\u00e9 a konkuren\u010dn\u00ed prost\u0159ed\u00ed se i nad\u00e1le rychle m\u011bn\u00ed.<\/p>\n „A\u0165 u\u017e nakonec nastane jak\u00fdkoli sc\u00e9n\u00e1\u0159, spole\u010dnost SEAT S.A. i na\u0161e dealersk\u00e1 s\u00ed\u0165 budou i nad\u00e1le st\u00e1t za z\u00e1kazn\u00edky zna\u010dky SEAT a plnit v\u016f\u010di nim sv\u00e9 z\u00e1vazky,“ uvedla zna\u010dka.<\/strong><\/p>\n SEAT S.A. M\u00c1 HISTORII I BUDOUCNOST<\/b><\/p>\n Podle mana\u017eer\u016f automobilky je d\u016fle\u017eit\u00e9 rozli\u0161ovat mezi budouc\u00edm v\u00fdvojem zna\u010dky SEAT a budoucnost\u00ed spole\u010dnosti SEAT S.A., kter\u00e1 za zna\u010dkami SEAT a CUPRA stoj\u00ed.<\/p>\n „Spole\u010dnost SEAT S.A. m\u00e1 solidn\u00ed budoucnost. Transformujeme ji v automobilovou velmoc v r\u00e1mci koncernu Volkswagen Group, p\u0159i\u010dem\u017e kombinujeme siln\u00e9 zna\u010dky, pr\u016fmyslov\u00e9 kapacity a flexibilitu p\u0159izp\u016fsobit se m\u011bn\u00edc\u00ed se popt\u00e1vce z\u00e1kazn\u00edk\u016f a tr\u017en\u00edm podm\u00ednk\u00e1m,“ uvedli v prohl\u00e1\u0161en\u00ed.<\/p><\/blockquote>\n \u201eSpole\u010dnost SEAT S.A. vstupuje do nov\u00e9 kapitoly z pozice s\u00edly. St\u00e1v\u00e1me se automobilovou velmoc\u00ed se st\u00e1le v\u00fdznamn\u011bj\u0161\u00ed pr\u016fmyslovou rol\u00ed v r\u00e1mci koncernu Volkswagen Group a s pln\u011b rozvinut\u00fdm potenci\u00e1lem zna\u010dky CUPRA. Jedn\u00e1 se o p\u0159\u00edb\u011bh transformace, v n\u011bm\u017e je CUPRA kl\u00ed\u010dov\u00fdm motorem na\u0161eho budouc\u00edho r\u016fstu a ziskovosti. Ruku v ruce s t\u00edm rostou na\u0161e pr\u016fmyslov\u00e9 odpov\u011bdnosti a s nimi i zam\u011bstnanost. Budujeme silnou budoucnost pro SEAT S.A. i pro Martorell.\u201c<\/i><\/p>\n Markus Haupt, p\u0159edseda p\u0159edstavenstva zna\u010dek SEAT a CUPRA<\/strong><\/p><\/blockquote>\n Multibrandov\u00fd p\u0159\u00edstup je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed t\u00e9to transformace. Spole\u010dnost SEAT S.A. vede industrializaci platformy MEB21 a v\u00fdrobu rodiny m\u011bstsk\u00fdch elektromobil\u016f (Electric Urban Car Family) v Martorellu, co\u017e posiluje strategickou roli spole\u010dnosti v r\u00e1mci koncernu Volkswagen Group. Schopnost vyr\u00e1b\u011bt vozidla se spalovac\u00edmi motory, hybridn\u00ed i pln\u011b elektrick\u00e9 vozy z\u00e1rove\u0148 poskytuje pr\u016fmyslovou flexibilitu reagovat na r\u016fzn\u00fd v\u00fdvoj trhu a popt\u00e1vku z\u00e1kazn\u00edk\u016f.<\/p>\n Tato pr\u016fmyslov\u00e1 transformace stav\u00ed na z\u00e1vazku z roku 2022, kdy koncern Volkswagen Group a spole\u010dnost SEAT S.A. spole\u010dn\u011b s partnery z iniciativy Future: Fast Forward ozn\u00e1mili investici ve v\u00fd\u0161i 10 miliard eur do urychlen\u00ed elektrifikace \u0160pan\u011blska. Tento z\u00e1vazek se nyn\u00ed st\u00e1v\u00e1 realitou d\u00edky transformaci z\u00e1vodu v Martorellu a v\u00fdrob\u011b rodiny m\u011bstsk\u00fdch elektromobil\u016f (Electric Urban Car Family), co\u017e podtrhuje dlouhodob\u00fd z\u00e1vazek koncernu Volkswagen Group v\u016f\u010di spole\u010dnosti SEAT S.A., Katal\u00e1nsku a \u0160pan\u011blsku.<\/p>\n A ambice sahaj\u00ed je\u0161t\u011b d\u00e1l. VW chce i nad\u00e1le usilovat o zaji\u0161t\u011bn\u00ed dal\u0161\u00ed platformy pro Martorell, co\u017e pos\u00edl\u00ed na\u0161i pr\u016fmyslovou stopu a vytvo\u0159\u00ed dal\u0161\u00ed p\u0159\u00edle\u017eitosti pro budoucnost.<\/p>\n \u201ePro n\u00e1s byla priorita v\u017edy jasn\u00e1: zaji\u0161t\u011bn\u00ed budoucnosti spole\u010dnosti a kvalitn\u00ed zam\u011bstnanosti pro p\u0159\u00ed\u0161t\u00ed generace. SEAT S.A. nen\u00ed jen jedna zna\u010dka. Je to spole\u010dnost se zna\u010dkami SEAT a CUPRA, se strategickou pr\u016fmyslovou stopou a st\u00e1le v\u00fdznamn\u011bj\u0161\u00ed rol\u00ed v r\u00e1mci koncernu Volkswagen Group. Transformace nen\u00ed nikdy snadn\u00e1, ale pokud p\u0159in\u00e1\u0161\u00ed do Martorellu investice, v\u011bt\u0161\u00ed odpov\u011bdnost a r\u016fst, m\u016f\u017ee na\u0161im lidem vytvo\u0159it tak\u00e9 nov\u00e9 p\u0159\u00edle\u017eitosti. Budeme i nad\u00e1le spolupracovat, abychom spole\u010dnosti SEAT S.A. zajistili silnou pr\u016fmyslovou budoucnost a stabiln\u00ed pracovn\u00ed m\u00edsta.\u201d<\/i><\/b><\/p>\n Mat\u00edas Carnero, p\u0159edseda podnikov\u00e9 rady spole\u010dnosti SEAT S.A. a \u010dlen dozor\u010d\u00ed rady koncernu Volkswagen AG<\/p><\/blockquote>\n CUPRA: STRATEGICK\u00c9 ROZHODNUT\u00cd, KTER\u00c9 ZM\u011aNILO ORGANIZACI SPOLE\u010cNOSTI SEAT S.A.<\/b><\/p>\n P\u0159ed osmi lety se spole\u010dnost SEAT S.A. rozhodla vytvo\u0159it zna\u010dku CUPRA jako samostatnou zna\u010dku. Od t\u00e9 doby se CUPRA stala \u00fast\u0159edn\u00ed sou\u010d\u00e1st\u00ed transformace spole\u010dnosti a jej\u00edm hlavn\u00edm motorem r\u016fstu.<\/p>\n Od sv\u00e9ho spu\u0161t\u011bn\u00ed v roce 2018 dodala CUPRA v\u00edce ne\u017e jeden milion vozidel, etablovala se jako jedna z nejrychleji rostouc\u00edch automobilov\u00fdch zna\u010dek v Evrop\u011b a vybudovala plnohodnotn\u00e9 portfolio s osmi modely uveden\u00fdmi na trh b\u011bhem osmi let.<\/p>\n Hlavn\u00edm c\u00edlem do roku 2030 je nyn\u00ed pln\u011b rozvinout potenci\u00e1l zna\u010dky CUPRA.<\/p>\n Pl\u00e1novan\u00fd vstup zna\u010dky CUPRA na Bl\u00edzk\u00fd v\u00fdchod ve t\u0159et\u00edm \u010dtvrtlet\u00ed roku 2027 bude znamenat dal\u0161\u00ed krok v t\u00e9to expanzi. Spole\u010dnost SEAT S.A. tak\u00e9 nad\u00e1le vyhodnocuje p\u0159\u00edle\u017eitosti na dal\u0161\u00edch strategick\u00fdch trz\u00edch po cel\u00e9m sv\u011bt\u011b, v\u010detn\u011b dlouhodob\u00e9 ambice vstoupit na trh ve Spojen\u00fdch st\u00e1tech.<\/p>\n Rozvoj zna\u010dky CUPRA v\u00fdrazn\u011b zm\u011bnil profil spole\u010dnosti SEAT S.A. Osm let od sv\u00e9ho zalo\u017een\u00ed m\u00e1 spole\u010dnost zna\u010dku s rostouc\u00ed pozic\u00ed v Evrop\u011b, dal\u0161\u00edm mezin\u00e1rodn\u00edm potenci\u00e1lem a st\u00e1le v\u00fdznamn\u011bj\u0161\u00edm p\u0159\u00ednosem pro ziskovost, postaven\u00ed a budouc\u00ed r\u016fst SEAT S.A.<\/p>\n TRANSFORMACE Z\u00a0POZICE S\u00cdLY<\/b><\/p>\n Pro automobilov\u00fd pr\u016fmysl v\u00a0obdob\u00ed po roce 2030 neexistuje \u017e\u00e1dn\u00e1 p\u0159edem dan\u00e1 cesta. Trh budou i nad\u00e1le formovat regulace, popt\u00e1vka z\u00e1kazn\u00edk\u016f a konkuren\u010dn\u00ed dynamika<\/p>\n \u201eSpole\u010dnost SEAT S.A. se na tyto r\u016fzn\u00e9 sc\u00e9n\u00e1\u0159e p\u0159ipravuje z pozice s\u00edly: s transformovanou pr\u016fmyslovou z\u00e1kladnou, st\u00e1le v\u00fdznamn\u011bj\u0161\u00ed rol\u00ed v r\u00e1mci koncernu Volkswagen, dal\u0161\u00edm r\u016fstov\u00fdm potenci\u00e1lem zna\u010dky CUPRA v Evrop\u011b i na mezin\u00e1rodn\u00ed \u00farovni a s flexibilitou p\u0159izp\u016fsobovat na\u0161i strategii zna\u010dek podle toho, jak se trh vyv\u00edj\u00ed.\u201c<\/i><\/b><\/p>\n Markus Haupt, p\u0159edseda p\u0159edstavenstva zna\u010dek SEAT a CUPRA<\/p><\/blockquote>\n Dal\u0161\u00ed f\u00e1ze transformace spole\u010dnosti SEAT S.A. se zam\u011b\u0159\u00ed na pos\u00edlen\u00ed jej\u00ed pr\u016fmyslov\u00e9 role v r\u00e1mci koncernu Volkswagen a zaji\u0161t\u011bn\u00ed dlouhodob\u00e9 zam\u011bstnanosti, p\u0159i\u010dem\u017e CUPRA bude i nad\u00e1le hnac\u00ed silou r\u016fstu, ziskovosti a tr\u017en\u00edho postaven\u00ed.<\/p>\n <\/p>\n V souvislosti s n\u00e1kladovou kriz\u00ed koncernu Volkswagen se objevuj\u00ed spekulace o ukon\u010den\u00ed v\u00fdroby model\u016f SEAT….<\/p>\n","protected":false},"author":1,"featured_media":17462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,18],"tags":[],"class_list":["post-24577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilance","category-vyroba"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/24577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24577"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/24577\/revisions"}],"predecessor-version":[{"id":24579,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/24577\/revisions\/24579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/17462"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/06\/Bosch-BCW-Oliver-Blume-900x608.jpg\")
![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2025\/12\/SEAT-a-CUPRA-oteviraji-centrum-pro-cirkularni-hospodarstvi-3-900x600.jpg\")
<\/p><\/blockquote>\n![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2023\/11\/SEAT-70-let-900x600.jpg\")
Tato transformace je o pos\u00edlen\u00ed role spole\u010dnosti SEAT S.A. v r\u00e1mci koncernu Volkswagen Group, zat\u00edmco CUPRA i nad\u00e1le z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm motorem r\u016fstu spole\u010dnosti. S t\u00edm, jak SEAT S.A. roz\u0161i\u0159uje sv\u00e9 pr\u016fmyslov\u00e9 odpov\u011bdnosti v r\u00e1mci koncernu, o\u010dek\u00e1v\u00e1me v nadch\u00e1zej\u00edc\u00edch letech n\u00e1r\u016fst zam\u011bstnanosti.<\/p>\n![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/01\/seat-cupra-vyroba-900x600.jpg\")
![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/08\/CUPRA-nabidla-pro-Leon-Sportstourer-a-Terramar-akcni-pakety-1-900x509.jpg\")
![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/07\/Modelovou-radu-CUPRA-Raval-rozsiruje-verze-Plus-s-vylepsenou-baterii-3-900x600.jpg\")
Zna\u010dka c\u00edl\u00ed na 3% tr\u017en\u00ed pod\u00edl v cel\u00e9 Evrop\u011b,<\/strong> co\u017e podpo\u0159\u00ed pokra\u010duj\u00edc\u00ed obnova jej\u00edho produktov\u00e9ho portfolia a dal\u0161\u00ed mezin\u00e1rodn\u00ed expanze.<\/p>\n![\"\"](\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/07\/Znacky-SEAT-a-CUPRA-s-provoznim-ziskem-122-milionu-eur-900x600.jpg\")
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