{"id":25690,"date":"2026-11-06T08:12:41","date_gmt":"2026-11-06T08:12:41","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=25690"},"modified":"2026-11-06T08:14:17","modified_gmt":"2026-11-06T08:14:17","slug":"izraelsky-colmobil-zacne-importovat-cinska-auta-do-cr-matej-machacek-hleda-dealery-i-manazery","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=25690","title":{"rendered":"Colmobil za\u010d\u00edn\u00e1 importovat \u010d\u00ednsk\u00e1 auta do \u010cR, Mat\u011bj Mach\u00e1\u010dek hled\u00e1 dealery"},"content":{"rendered":"
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Na \u010desk\u00e9m trhu se objevila nov\u00e1 import\u00e9rsk\u00e1 skupina – izraelsk\u00fd Colmobil Automotive. Jej\u00ed nov\u00fd \u0161\u00e9f Mat\u011bj Mach\u00e1\u010dek, kter\u00fd doned\u00e1vna vedl \u010deskou pobo\u010dku BYD,\u00a0 svolal novin\u00e1\u0159e na pra\u017eskou Salabku kde p\u0159edstavil pl\u00e1n pro \u010cesko a Slovensko.<\/strong><\/p>\n

Tento pl\u00e1n obsahuje pro \u010cR vybudov\u00e1n\u00ed importn\u00edho t\u00fdmu v Praze o po\u010dtu zhruba 10 lid\u00ed a dealersk\u00e9 s\u00edt\u011b v po\u010dtu n\u011bkolika des\u00edtek partner\u016f. Mat\u011bj Mach\u00e1\u010dek<\/strong> povede v nejbli\u017e\u0161\u00edch m\u011bs\u00edc\u00edch jedn\u00e1n\u00ed o budov\u00e1n\u00ed obchodn\u00ed a servisn\u00ed struktury, \u0161kolen\u00ed i lok\u00e1ln\u00ed p\u0159\u00edpravu uveden\u00ed prvn\u00edch model\u016f.<\/p>\n

„V sou\u010dasnosti stav\u00edme mana\u017eersk\u00fd t\u00fdm pro Prahu, v jedn\u00e1n\u00ed je aktu\u00e1ln\u011b nap\u0159\u00edklad kandid\u00e1t na \u0161\u00e9fa marketingu. Jedn\u00e1me tak\u00e9 s prvn\u00edmi dealery, p\u0159\u00ed\u0161t\u00ed rok chce m\u00edt 20 – 24 obchodn\u00edch partner\u016f, c\u00edlov\u00fd stav 35 prodejc\u016f,“ \u0159ekl na Salabce Mach\u00e1\u010dek na\u0161emu \u010dasopisu.<\/strong><\/p>\n

\"\"<\/p><\/blockquote>\n

Colmobil je rodinn\u00e1 automobilov\u00e1 skupina pln\u011b vlastn\u011bn\u00e1 rodinou Harlap.<\/strong> Jej\u00ed historie sah\u00e1 do roku 1906. V Izraeli je Colmobil jedni\u010dkou v segmentu osobn\u00edch, pr\u00e9miov\u00fdch i u\u017eitkov\u00fdch voz\u016f a dr\u017e\u00ed 24 procent trhu nov\u00fdch automobil\u016f. Zam\u011bstn\u00e1v\u00e1 1 800 lid\u00ed, provozuje 115 pobo\u010dek a dosahuje ro\u010dn\u00edch tr\u017eeb ve v\u00fd\u0161i p\u011bt miliard dolar\u016f.<\/p>\n

\"\"Automobilov\u00fd byznys Colmobilu<\/strong> zahrnuje dovoz a prodejn\u00ed s\u00ed\u0165, pr\u00e9miov\u00e9 a u\u017eitkov\u00e9 vozy, prov\u011b\u0159en\u00e9 ojet\u00e9 automobily i financov\u00e1n\u00ed, leasing a poji\u0161t\u011bn\u00ed. Skupina z\u00e1rove\u0148 p\u016fsob\u00ed v oblasti dob\u00edjec\u00ed infrastruktury, sol\u00e1rn\u00edch syst\u00e9m\u016f, energetiky, recyklace a technologick\u00fdch investic. \u010cesk\u00fd projekt tak navazuje na zku\u0161enost, kter\u00e1 sah\u00e1 daleko za samotn\u00fd dovoz voz\u016f.<\/p>\n

Vstup do Evropy se zna\u010dkami Omoda, Jaecoo a GAC<\/strong><\/p>\n

Na evropsk\u00fd trh vstoupil Colmobil v roce 2025<\/strong> jako ofici\u00e1ln\u00ed import\u00e9r zna\u010dek OMODA a JAECOO v Rakousku. B\u011bhem prvn\u00edch \u0161esti m\u011bs\u00edc\u016f zde vybudoval s\u00ed\u0165 30 prodejn\u00edch a servisn\u00edch m\u00edst, kter\u00e1 m\u00e1 do konce prvn\u00edho roku dos\u00e1hnout 35 zastoupen\u00ed. V z\u00e1\u0159\u00ed 2026 dos\u00e1hly tyto zna\u010dky pod\u00edlu 2,5\u00a0procenta na rakousk\u00e9m trhu nov\u00fdch voz\u016f. Colmobil v roce 2026 investoval do marketingov\u00e9 podpory v Rakousku osm milion\u016f eur. V\u00a0l\u00e9t\u011b 2026 pak uvedl v\u00a0roli import\u00e9ra na rakousk\u00fd trh zna\u010dku GAC.<\/p>\n

Rakousk\u00e1 platforma je pro \u010desk\u00fd projekt d\u016fle\u017eit\u00e1 jako provozn\u00ed z\u00e1kladna.<\/strong> Colmobil zde propojuje obchodn\u00ed a servisn\u00ed procesy a systematicky \u0161kol\u00ed prodejn\u00ed i servisn\u00ed t\u00fdmy v produktov\u00e9, technick\u00e9 a digit\u00e1ln\u00ed oblasti. Tato infrastruktura bude obsluhovat tak\u00e9 \u010cesko a dal\u0161\u00ed st\u0159edoevropsk\u00e9 trhy.<\/p>\n

Colmobil vstupuje do regionu s c\u00edlem:<\/strong> nab\u00eddnout partner\u016fm dlouhodob\u011b \u017eivotaschopn\u00fd obchodn\u00ed model, otev\u0159enou komunikaci a podporu, kter\u00e1 nekon\u010d\u00ed p\u0159ed\u00e1n\u00edm vozu. Prvn\u00ed zna\u010dkou bude GAC, jej\u00ed\u017e ofici\u00e1ln\u00ed prodej za\u010dne v prvn\u00edm \u010dtvrtlet\u00ed roku 2027.<\/p><\/blockquote>\n

Colmobil podle vlastn\u00edch pl\u00e1n\u016f nestav\u00ed dealerskou s\u00ed\u0165 na po\u010dtu otev\u0159en\u00fdch m\u00edst<\/strong>, ale na kvalit\u011b vztahu s jednotliv\u00fdmi partnery. Dealer pro n\u011bj nen\u00ed prodejn\u00edm bodem, ale firmou, kter\u00e1 spolu s import\u00e9rem investuje do zna\u010dky, lid\u00ed a z\u00e1kaznick\u00e9 zku\u0161enosti. Z\u00e1kladem spolupr\u00e1ce jsou osobn\u00ed vztahy, p\u0159\u00edm\u00e1 komunikace, f\u00e9rov\u00e9 obchodn\u00ed podm\u00ednky a dlouhodob\u00e1 ekonomick\u00e1 stabilita cel\u00e9 s\u00edt\u011b.<\/p>\n

P\u0159i v\u00fdb\u011bru zna\u010dek se Colmobil soust\u0159ed\u00ed na to, zda pro n\u011b dok\u00e1\u017ee vybudovat srozumitelnou obchodn\u00ed nab\u00eddku, funk\u010dn\u00ed servis a pevn\u00e9 z\u00e1zem\u00ed pro dealery. Poprodejn\u00ed p\u00e9\u010de nen\u00ed v tomto modelu n\u00e1kladovou polo\u017ekou nav\u00edc, ale sou\u010d\u00e1st\u00ed hodnoty zna\u010dky. Colmobil dealer\u016fm poskytuje podporu v konkr\u00e9tn\u00edch situac\u00edch \u2014 od technick\u00fdch dotaz\u016f a n\u00e1hradn\u00edch d\u00edl\u016f p\u0159es \u0161kolen\u00ed a\u017e po nestandardn\u00ed z\u00e1kaznick\u00e9 p\u0159\u00edpady.<\/p>\n

\u201eDealer nepot\u0159ebuje dal\u0161\u00ed zna\u010dku do cen\u00edku. Pot\u0159ebuje import\u00e9ra, kter\u00fd rozum\u00ed jeho provozu, dr\u017e\u00ed slovo a dok\u00e1\u017ee rychle rozhodnout. Na tom stoj\u00ed vztah, ze kter\u00e9ho dlouhodob\u011b t\u011b\u017e\u00ed dealer, z\u00e1kazn\u00edk i zna\u010dka,\u201c \u0159\u00edk\u00e1 Mat\u011bj Mach\u00e1\u010dek.<\/em><\/p>\n

\"\"<\/p><\/blockquote>\n

Premi\u00e9ra na veletrhu e-SALON<\/strong><\/p>\n

Prvn\u00ed zna\u010dkou, kterou Colmobil na \u010desk\u00fd trh uvede, bude GAC<\/strong>. Ve\u0159ejnost se s n\u00ed poprv\u00e9 setk\u00e1 na veletrhu e\u2011SALON, kter\u00fd se uskute\u010dn\u00ed od 12. do 15. listopadu 2026 v PVA EXPO Praha. V \u010desk\u00e9 p\u0159edpremi\u00e9\u0159e zde Colmobil p\u0159edstav\u00ed elektrick\u00fd hatchback GAC AION UT, rodinn\u00e9 elektrick\u00e9 SUV GAC AION V, plug\u2011in hybridn\u00ed SUV GAC S7 a elektrick\u00fd supersport HYPTEC SSR. Modely GAC AION UT a GAC AION V budou k dispozici tak\u00e9 pro testovac\u00ed j\u00edzdy.<\/p>\n

\"\"Mont\u00e1\u017e i sklad n\u00e1hradn\u00edch d\u00edl\u016f v Rakousku<\/strong><\/p>\n

D\u016fle\u017eitou sou\u010d\u00e1st\u00ed uveden\u00ed GAC bude evropsk\u00e9 provozn\u00ed z\u00e1zem\u00ed.<\/strong> Modely GAC AION V a AION UT ur\u010den\u00e9 pro evropsk\u00fd trh proch\u00e1zej\u00ed fin\u00e1ln\u00ed mont\u00e1\u017e\u00ed v z\u00e1vod\u011b Magna Steyr ve \u0160t\u00fdrsk\u00e9m Hradci. Z Rakouska bude \u010desk\u00fd trh obsluhovat tak\u00e9 skladov\u00e1 a logistick\u00e1 infrastruktura pro vozy a n\u00e1hradn\u00ed d\u00edly.<\/p>\n

V rakousk\u00e9m skladu je lok\u00e1ln\u011b k dispozici 95 procent polo\u017eek n\u00e1hradn\u00edch d\u00edl\u016f.<\/strong> Objedn\u00e1vky p\u0159ijat\u00e9 do 16 hodin sm\u011b\u0159uj\u00ed k partner\u016fm n\u00e1sleduj\u00edc\u00ed pracovn\u00ed den; urgentn\u00ed po\u017eadavky Colmobil \u0159e\u0161\u00ed leteckou p\u0159epravou. Dostupnost voz\u016f, d\u00edl\u016f a servisn\u00ed podpory pat\u0159\u00ed mezi hlavn\u00ed pil\u00ed\u0159e \u010desk\u00e9ho projektu.<\/p>\n

Ofici\u00e1ln\u00ed prodej za\u010dne v prvn\u00edm \u010dtvrtlet\u00ed roku 2027<\/strong><\/p>\n

\"\"<\/p>\n<\/div>\n

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ZDROJ: TK Colmobil a TZ David Valenta<\/strong><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Na \u010desk\u00e9m trhu se objevila nov\u00e1 import\u00e9rsk\u00e1 skupina – izraelsk\u00fd Colmobil Automotive. Jej\u00ed nov\u00fd \u0161\u00e9f…<\/p>\n","protected":false},"author":1,"featured_media":25622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,11,31,20,8],"tags":[],"class_list":["post-25690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-importeri","category-news","category-tiskovky","category-vystavy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/25690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25690"}],"version-history":[{"count":10,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/25690\/revisions"}],"predecessor-version":[{"id":25701,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/25690\/revisions\/25701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/25622"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}