{"id":25763,"date":"2026-11-09T10:57:58","date_gmt":"2026-11-09T10:57:58","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=25763"},"modified":"2026-11-09T11:21:15","modified_gmt":"2026-11-09T11:21:15","slug":"cesky-lexus-nove-vede-katerina-jircova","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=25763","title":{"rendered":"\u010cesk\u00fd Lexus nov\u011b vede Kate\u0159ina Jircov\u00e1"},"content":{"rendered":"<div><strong>Kate\u0159ina Jircov\u00e1 nastoupila na pozici Head of Lexus \u010cR, ve kter\u00e9 nahradila Jakuba Kv\u011bton\u011b. Do nov\u00e9 role p\u0159ich\u00e1z\u00ed s dlouholet\u00fdmi zku\u0161enostmi z automobilov\u00e9ho pr\u016fmyslu, kde p\u016fsob\u00ed od roku 2009. Posledn\u00edch n\u011bkolik let se v\u011bnovala zna\u010dce Lexus, mimo jin\u00e9 na pozici sales zone manager.<\/strong><\/div>\n<p><!--more--><\/p>\n<div><strong>Jakub Kv\u011bto\u0148<\/strong> se na za\u010d\u00e1tku listopadu p\u0159esunul na pozici country mana\u017eera zna\u010dky Porsche.<\/div>\n<div>\n<figure id=\"attachment_25583\" aria-describedby=\"caption-attachment-25583\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25583\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/11\/Kveton-Porsche-orez-900x675.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/11\/Kveton-Porsche-orez-900x675.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/11\/Kveton-Porsche-orez-768x576.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/11\/Kveton-Porsche-orez.jpg 1000w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-25583\" class=\"wp-caption-text\">Jakub Kv\u011bto\u0148; FOTO: Porsche Inter Auto<\/figcaption><\/figure>\n<\/div>\n<div><\/div>\n<div><strong>Kate\u0159ina Jircov\u00e1<\/strong> zah\u00e1jila svou kari\u00e9ru ve spole\u010dnosti Ford Motor Company, kde se v\u011bnovala firemn\u00edm z\u00e1kazn\u00edk\u016fm.<\/div>\n<div>V roce 2016 p\u0159i\u0161la do spole\u010dnosti Toyota Central Europe-Czech na pozici fleet manager pro zna\u010dku Toyota. Pozd\u011bji se za\u010dala v\u011bnovat zna\u010dce Lexus, pro kterou pracovala rovn\u011b\u017e v oblasti fleetov\u00e9ho prodeje.<\/div>\n<div><\/div>\n<div>N\u00e1sledn\u011b se p\u0159esunula do oblasti sales zone manager. V \u010desk\u00e9m zastoupen\u00ed tak b\u011bhem deseti let z\u00edskala zku\u0161enosti s ob\u011bma zna\u010dkami i s r\u016fzn\u00fdmi oblastmi prodeje a p\u00e9\u010de o z\u00e1kazn\u00edky.<\/div>\n<blockquote>\n<div><em>\u201eLexus je zna\u010dka, ke kter\u00e9 m\u00e1m velmi bl\u00edzko, a proto pro m\u011b tahle role znamen\u00e1 mnohem v\u00edc ne\u017e jen dal\u0161\u00ed profesn\u00ed krok. M\u011bla jsem mo\u017enost poznat zna\u010dku, jej\u00ed z\u00e1kazn\u00edky i dealerskou s\u00ed\u0165 z r\u016fzn\u00fdch \u00fahl\u016f a o to v\u00edc se t\u011b\u0161\u00edm, \u017ee te\u010f budu moci ovliv\u0148ovat jej\u00ed dal\u0161\u00ed sm\u011b\u0159ov\u00e1n\u00ed na \u010desk\u00e9m trhu. Chci nav\u00e1zat na to, co se poda\u0159ilo vybudovat, a z\u00e1rove\u0148 posouvat Lexus d\u00e1l tak, aby si i nad\u00e1le zachoval sv\u016fj osobit\u00fd charakter a v\u00fdjime\u010dn\u00fd p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm,\u201c<\/em> uvedla Kate\u0159ina Jircov\u00e1.<\/div>\n<div><em>\u201eKate\u0159ina m\u00e1 za sebou dlouhou cestu nap\u0159\u00ed\u010d r\u016fzn\u00fdmi obchodn\u00edmi rolemi a d\u00edky tomu dob\u0159e v\u00ed, co dnes z\u00e1kazn\u00edci od pr\u00e9miov\u00e9 zna\u010dky o\u010dek\u00e1vaj\u00ed. V\u011b\u0159\u00edm, \u017ee do nov\u00e9 pozice p\u0159inese energii, zku\u0161enost i cit pro detail, kter\u00fd je pro Lexus tak d\u016fle\u017eit\u00fd. Jsem r\u00e1d, \u017ee veden\u00ed zna\u010dky p\u0159eb\u00edr\u00e1 pr\u00e1v\u011b ona,\u201c<\/em> \u0159ekl<strong> Martin Pele\u0161ka<\/strong>, \u0159editel Toyota a Lexus \u010cesk\u00e1 republika.<\/div>\n<div>\n<figure id=\"attachment_19390\" aria-describedby=\"caption-attachment-19390\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19390\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2026\/02\/2602_TK_Toyota_LW_260203_TOYOTA_BUSINESS_BREAKFAST_PRAGUE_CZ_LQ_0002-900x678.jpg\" alt=\"\" width=\"900\" height=\"678\" \/><figcaption id=\"caption-attachment-19390\" class=\"wp-caption-text\">Martin Pele\u0161ka na leto\u0161n\u00ed bilan\u010dn\u00ed tiskovce v Andazu, Foto: Lud\u011bk Kortus<\/figcaption><\/figure>\n<\/div>\n<\/blockquote>\n<div><\/div>\n<div><strong>Kate\u0159ina Jircov\u00e1 vystudovala<\/strong> francouzsk\u00e9 gymn\u00e1zium v T\u00e1bo\u0159e. N\u00e1sledn\u011b studovala francouz\u0161tinu na Filozofick\u00e9 fakult\u011b Univerzity Karlovy v Praze a demografii a soci\u00e1ln\u00ed geografii na P\u0159\u00edrodov\u011bdeck\u00e9 fakult\u011b Univerzity Karlovy.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kate\u0159ina Jircov\u00e1 nastoupila na pozici Head of Lexus \u010cR, ve kter\u00e9 nahradila Jakuba Kv\u011bton\u011b. Do&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7,6,5],"tags":[],"class_list":["post-25763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-kariera","category-management","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/25763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25763"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/25763\/revisions"}],"predecessor-version":[{"id":25770,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/25763\/revisions\/25770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/25764"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}