{"id":2868,"date":"2024-03-17T19:45:21","date_gmt":"2024-03-17T19:45:21","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=2868"},"modified":"2024-03-17T20:33:08","modified_gmt":"2024-03-17T20:33:08","slug":"skoda-auto-hlasi-nejvyssi-trzby-v-historii","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=2868","title":{"rendered":"\u0160koda Auto hl\u00e1s\u00ed nejvy\u0161\u0161\u00ed tr\u017eby v historii"},"content":{"rendered":"<p><strong>\u0160\u00e9f \u0160kody Auto Klaus Zellmer bilancoval lo\u0148sk\u00e9 v\u00fdkony firmy na v\u00fdro\u010dn\u00ed online konferenci. Novin\u00e1\u0159i mohli tentokr\u00e1t kl\u00e1st dotazy jen v p\u0159edstihu prost\u0159ednictv\u00edm emailu a pot\u00e9 shl\u00e9dnout p\u00e1te\u010dn\u00ed online p\u0159enos z Mlad\u00e9 Boleslavi.<br \/>\n<\/strong><!--more--><\/p>\n<p>V roce 2023 dos\u00e1hla historicky nejvy\u0161\u0161\u00edch tr\u017eeb 26,5 miliardy eur (2022: 21,0 mld. \u20ac; +26,2 %). Provozn\u00ed zisk automobilky se zv\u00fd\u0161il o neuv\u011b\u0159iteln\u00fdch 182,3 % na 1,8 miliardy eur (v roce 2022: 628 mil. \u20ac).<\/p>\n<p>Rentabilita tr\u017eeb dos\u00e1hla 6,7 % a i ta byla vy\u0161\u0161\u00ed ne\u017e v p\u0159edchoz\u00edm roce (2022: 3 %). \u0160koda Auto vloni dodala z\u00e1kazn\u00edk\u016fm na cel\u00e9m sv\u011bt\u011b 866 800 voz\u016f (+18,5 %), p\u0159i\u010dem\u017e pln\u011b elektrick\u00fd v\u016fz Enyaq zaznamenal nejv\u011bt\u0161\u00ed procentu\u00e1ln\u00ed n\u00e1r\u016fst ze v\u0161ech model\u016f (81 700 voz\u016f; +52,1 %).<\/p>\n<p>Tento model se z\u00e1rove\u0148 stal jedn\u00edm z nejprod\u00e1van\u011bj\u0161\u00edch elektrick\u00fdch vozidel na mnoha evropsk\u00fdch trz\u00edch. Vstupem na vietnamsk\u00fd a kazachst\u00e1nsk\u00fd trh pokra\u010dovala \u010desk\u00e1 automobilka tak\u00e9 v napl\u0148ov\u00e1n\u00ed sv\u00e9 strategie internacionalizace.<\/p>\n<p>Automobilka d\u00e1le realizuje pl\u00e1ny v oblasti digitalizace a elektrifikace: V p\u0159\u00ed\u0161t\u00edch letech vynalo\u017e\u00ed miliardy eur v souvislosti s elektromobilitou. Spolu s pozitivn\u00edmi finan\u010dn\u00edmi v\u00fdsledky jsou tato opat\u0159en\u00ed p\u0159edpokladem dlouhodob\u00e9ho \u00fasp\u011bchu v rychle se m\u011bn\u00edc\u00edm odv\u011btv\u00ed.<\/p>\n<p>Klaus Zellmer, p\u0159edseda p\u0159edstavenstva spole\u010dnosti \u0160koda Auto, \u0159\u00edk\u00e1: \u201eNa\u0161imi v\u00fdsledky v roce 2023 jsme op\u011bt prok\u00e1zali odolnost na\u0161eho obchodn\u00edho modelu a zna\u010dnou flexibilitu. Zvolen\u00e1 strategie se uk\u00e1zala jako velmi efektivn\u00ed a pestr\u00e1 modelov\u00e1 nab\u00eddka, kter\u00e1 obsahuje to nejlep\u0161\u00ed v kategorii voz\u016f se spalovac\u00edmi motory i v elektromobilech, nad\u00e1le oslovuje na\u0161e z\u00e1kazn\u00edky.&#8220;<\/p>\n<p><strong>Rekordn\u00ed tzr\u017eby p\u0159es 26 miliard eur<\/strong><\/p>\n<p>Holger Peters, \u010dlen p\u0159edstavenstva spole\u010dnosti \u0160koda Auto pro Finance, IT a pr\u00e1vn\u00ed z\u00e1le\u017eitosti, uv\u00e1d\u00ed: \u201eV roce 2023 jsme dos\u00e1hli nejvy\u0161\u0161\u00edch tr\u017eeb v historii na\u0161\u00ed spole\u010dnosti. V\u00fdsledn\u00fdch 26,5 miliardy eur bylo o 26,2 procenta v\u00edce ne\u017e loni. Z\u00e1rove\u0148 jsme v\u00edce ne\u017e zdvojn\u00e1sobili rentabilitu tr\u017eeb na 6,7 procenta \u2013 bez mimo\u0159\u00e1dn\u00fdch v\u00fddaj\u016f spojen\u00fdch s ukon\u010den\u00edm na\u0161ich aktivit v Rusku by to bylo dokonce a\u017e 7,5 procenta. To je d\u016fkaz toho, \u017ee n\u00e1\u0161 \u00fasporn\u00fd program Next Level Efficiency+ a p\u0159ijat\u00e1 opat\u0159en\u00ed maj\u00ed po\u017eadovan\u00fd p\u0159\u00ednos. Takto pos\u00edleni pokra\u010dujeme v transformaci a investic\u00edch do elektromobility a digitalizace i p\u0159es volatiln\u00ed trh a nejistotu v oblasti geopolitick\u00e9 situace.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2871\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Skoda-Jahn-Annual-Press-Conferene-2024-900x570.jpg\" alt=\"\" width=\"900\" height=\"570\" \/><\/p>\n<p>Martin Jahn, \u010dlen p\u0159edstavenstva spole\u010dnosti \u0160koda Auto pro Prodej a marketing, p\u0159ibli\u017euje:<\/p>\n<p>\u201eV roce 2023 jsme dos\u00e1hli skv\u011bl\u00fdch prodejn\u00edch \u010d\u00edsel s modelem Enyaq, kter\u00fd obsadil \u010dtvrtou p\u0159\u00ed\u010dku mezi v\u0161emi pln\u011b elektrick\u00fdmi vozidly v cel\u00e9 Evrop\u011b. V N\u011bmecku, na na\u0161em nejv\u011bt\u0161\u00edm trhu, skon\u010dil dokonce t\u0159et\u00ed a v \u010cesk\u00e9 republice i na Slovensku byl v\u016fbec nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem. Pokro\u010dili jsme tak\u00e9 v dal\u0161\u00edch strategick\u00fdch oblastech: V na\u0161em inova\u010dn\u00edm centru \u0160koda X jsme pokra\u010dovali v d\u016fsledn\u00e9 digitalizaci kontaktu se z\u00e1kazn\u00edky a slu\u017eeb spojen\u00fdch s u\u017e\u00edv\u00e1n\u00edm vozidla, jako je Pay to Park nebo Pay to Fuel. A podnikli jsme i dal\u0161\u00ed kroky, abychom z\u00edskali nov\u00e9 z\u00e1kazn\u00edky: Ned\u00e1vn\u00fdm vstupem na d\u016fle\u017eit\u00fd rostouc\u00ed trh Vietnamu posilujeme na\u0161i pozici v regionu ASEAN. Po nav\u00e1z\u00e1n\u00ed strategick\u00e9 spolupr\u00e1ce s partnerem v Kazachst\u00e1nu jsme nav\u00edc p\u0159ipraveni letos znovu vstoupit i na tento slibn\u011b se rozv\u00edjej\u00edc\u00ed trh.\u201c<\/p>\n<p><strong>Rostouc\u00ed dod\u00e1vky voz\u016f<\/strong><\/p>\n<p>\u0160koda Auto dodala z\u00e1kazn\u00edk\u016fm v roce 2023 celkem 866 800 voz\u016f, co\u017e je o 18,5 procenta v\u00edce ne\u017e v p\u0159edchoz\u00edm roce, p\u0159i\u010dem\u017e pln\u011b elektrick\u00fd model Enyaq zaznamenal zdaleka nejv\u011bt\u0161\u00ed n\u00e1r\u016fst ze v\u0161ech model\u016f \u0160koda, a to meziro\u010dn\u011b o 52,1 procenta.<\/p>\n<p>Finan\u010dn\u011b dos\u00e1hla skupina\u00a0 \u0160koda Auto v roce 2023 rekordn\u00edch tr\u017eeb ve v\u00fd\u0161i 26,5 miliardy eur (2022: 21,0 mld. eur; +26,2 %).<\/p>\n<p>Spole\u010dnost v\u00fdrazn\u011b zv\u00fd\u0161ila sv\u016fj provozn\u00ed v\u00fdsledek o 182,3 % na 1,8 mld. eur (2022: 628 mil. \u20ac). Rentabilita tr\u017eeb byla tak\u00e9 vy\u0161\u0161\u00ed ne\u017e vloni, a to 6,7 % (v roce 2022 \u010dinila 3 %). \u0160koda Auto tohoto v\u00fdsledku dos\u00e1hla navzdory n\u00e1ro\u010dn\u00e9mu tr\u017en\u00edmu prost\u0159ed\u00ed, geopolitick\u00fdm nejistot\u00e1m, rostouc\u00edm cen\u00e1m materi\u00e1l\u016f a surovin a klesaj\u00edc\u00ed kupn\u00ed s\u00edle. Automobilka vyu\u017eije tento z\u00e1klad k dal\u0161\u00edm rozs\u00e1hl\u00fdm investic\u00edm do sv\u00e9ho rozvoje v budoucnosti.<\/p>\n<p><strong>Zdroj: TK \u0160koda Auto<\/strong><\/p>\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_42511\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/npahpffTp98?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0160\u00e9f \u0160kody Auto Klaus Zellmer bilancoval lo\u0148sk\u00e9 v\u00fdkony firmy na v\u00fdro\u010dn\u00ed online konferenci. Novin\u00e1\u0159i mohli&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,66,53],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konference","category-video","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2868"}],"version-history":[{"count":9,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2868\/revisions"}],"predecessor-version":[{"id":2880,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2868\/revisions\/2880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/2870"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}