{"id":2882,"date":"2024-03-18T08:58:40","date_gmt":"2024-03-18T08:58:40","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=2882"},"modified":"2024-03-18T13:27:13","modified_gmt":"2024-03-18T13:27:13","slug":"czechoslovak-group-ma-novou-sefku-komunikace","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=2882","title":{"rendered":"Czechoslovak Group s novou PR mana\u017eerkou"},"content":{"rendered":"
B\u00fdval\u00e1 PR mana\u017eerka finan\u010dn\u00edch dom\u016f BNP Paribas Cardif, Equa bank \u010di Expobank se objevila na nov\u00e9 pozici. \u0158\u00edd\u00ed komunikaci pr\u016fmyslov\u00e9 skupiny Czechoslovak Group (CSG)<\/em> Michala Strnada.<\/strong><\/div>\n

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Jej\u00edm posledn\u00edm p\u016fsobi\u0161t\u011bm p\u0159ed p\u0159\u00edchodem do CSG byla poji\u0161\u0165ovna BNP Paribas Cardif<\/strong><\/em><\/a>, kde p\u016fsobila na pozici \u0159editelky pro digit\u00e1ln\u00ed inovace a\u00a0marketingovou komunikaci pro region st\u0159edn\u00ed a\u00a0v\u00fdchodn\u00ed Evropy a\u00a0vykon\u00e1vala funkci tiskov\u00e9 mluv\u010d\u00ed.<\/p>\n

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P\u0159edt\u00edm \u0159\u00eddila marketingovou komunikaci Equa bank<\/strong><\/em><\/a>. Pracovn\u00ed zku\u0161enosti z\u00edsk\u00e1vala nap\u0159\u00edklad spole\u010dnosti ENI<\/strong><\/em>, kde vykon\u00e1vala funkci \u0159editelky marketingu pro \u010desk\u00fd a\u00a0slovensk\u00fd trh, zast\u00e1vala t\u00e9\u017e pozici \u0159editelky marketingu pro region st\u0159edn\u00ed Evropy ve spole\u010dnosti Kingspan Insulation<\/strong><\/em> a\u00a0vedla marketingovou divizi Expobank<\/strong><\/em>. Vystudovala ekonomii a\u00a0marketingovou komunikaci na Vysok\u00e9 \u0161kole finan\u010dn\u00ed a\u00a0spr\u00e1vn\u00ed v\u00a0Praze.<\/p>\n

V nov\u00e9m p\u016fsobi\u0161ti bude Petko zast\u0159e\u0161ovat a\u00a0koordinovat ve\u0161ker\u00e9 komunika\u010dn\u00ed a\u00a0marketingov\u00e9 aktivity skupiny, kter\u00e1 p\u016fsob\u00ed krom\u011b \u010ceska a\u00a0Slovenska tak\u00e9 v\u00a0It\u00e1lii, \u0160pan\u011blsku, Srbsku, Velk\u00e9 Brit\u00e1nii, USA a\u00a0Indii.<\/p>\n

\u201eDo CSG p\u0159ich\u00e1z\u00ed Kate\u0159ina Petko v\u00a0situaci, kdy po v\u00fdznamn\u00fdch zahrani\u010dn\u00edch akvizic\u00edch proch\u00e1z\u00edme procesem internacionalizace a\u00a0m\u011bn\u00edme se v\u00a0glob\u00e1ln\u00ed skupinu, kter\u00e1 provozuje v\u00fdrobn\u00ed podniky v\u00a0osmi zem\u00edch na t\u0159ech kontinentech,\u201c uvedl David Chour<\/strong>, v\u00fdkonn\u00fd \u0159editel CSG, kter\u00fd v\u00a0minul\u00fdch m\u011bs\u00edc\u00edch korpor\u00e1tn\u00ed komunikaci skupiny do\u010dasn\u011b \u0159\u00eddil. Tiskov\u00fdm mluv\u010d\u00edm CSG z\u016fst\u00e1v\u00e1 Andrej \u010c\u00edrtek<\/strong>.<\/p>\n

Hlavn\u00edmi obory CSG jsou stroj\u00edrenstv\u00ed, automobilov\u00fd, \u017eelezni\u010dn\u00ed, leteck\u00fd pr\u016fmysl, obrann\u00fd pr\u016fmysl a\u00a0v\u00fdroba munice. Sou\u010d\u00e1st\u00ed skupiny jsou i\u00a0\u010desk\u00e1 automobilka Tatra Trucks<\/strong><\/em>, sv\u011btov\u00fd v\u00fdrobce malor\u00e1\u017eov\u00e9 munice Fiocchi<\/strong><\/em> nebo \u010desk\u00fd v\u00fdrobce radar\u016f Eldis<\/strong><\/em>. V\u00a0podnic\u00edch za\u010dlen\u011bn\u00fdch do CSG a\u00a0v\u00a0propojen\u00fdch firm\u00e1ch pracuje v\u00edce ne\u017e 10.000 zam\u011bstnanc\u016f. V\u00a0roce 2022 dos\u00e1hly konsolidovan\u00e9 tr\u017eby skupiny 25 miliard K\u010d.<\/p>\n

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Zdroj: mediar.cz<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00fdval\u00e1 PR mana\u017eerka finan\u010dn\u00edch dom\u016f BNP Paribas Cardif, Equa bank \u010di Expobank se objevila na…<\/p>\n","protected":false},"author":1,"featured_media":1567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,21],"tags":[],"class_list":["post-2882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2882"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2882\/revisions"}],"predecessor-version":[{"id":2887,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2882\/revisions\/2887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}