{"id":2923,"date":"2024-03-20T11:28:49","date_gmt":"2024-03-20T11:28:49","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=2923"},"modified":"2024-03-20T11:55:39","modified_gmt":"2024-03-20T11:55:39","slug":"ceska-omv-s-novou-sefku-marketingu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=2923","title":{"rendered":"\u010cesk\u00e1 OMV s novou \u0161\u00e9fkou marketingu"},"content":{"rendered":"<p><strong>Novou \u0161\u00e9fkou marketingu v OMV se stala Eva \u0160melov\u00e1. D\u0159\u00edve p\u016fsobila ve spole\u010dnostech L&#8217;Or\u00e9al \u010di Tesco, kde se zam\u011b\u0159ovala na p\u0159\u00edpravu marketingov\u00fdch kampan\u00ed a strategi\u00ed. <\/strong><!--more--><\/p>\n<p>Sv\u00e9 zku\u0161enosti se strategick\u00fdm pl\u00e1nov\u00e1n\u00edm m\u00e1 vyu\u017e\u00edt v OMV k posilov\u00e1n\u00ed vztah\u016f s partnery i z\u00e1kazn\u00edky a dal\u0161\u00edmu budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce. Eva \u0160melov\u00e1 nahrazuje Michala Jandu, kter\u00fd se d\u00e1le v OMV bude pln\u011b v\u011bnovat rozvoji konceptu Viva.<\/p>\n<p>Eva \u0160melov\u00e1 bude m\u00edt v\u00a0OMV na starost p\u0159\u00edpravu lok\u00e1ln\u00edch marketingov\u00fdch aktivit a kampan\u00ed a zam\u011b\u0159\u00ed se tak\u00e9 na zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce, kter\u00e1 je jedn\u00edm z\u00a0m\u00e1la v\u00fdrobc\u016f pr\u00e9miov\u00fdch pohonn\u00fdch hmot dod\u00e1van\u00fdch na \u010desk\u00fd trh. Soust\u0159edit se bude tak\u00e9 na podporu aktivit OMV spojen\u00fdch s\u00a0udr\u017eitelnost\u00ed.<\/p>\n<p>\u201e<em>OMV je v\u00a0mezin\u00e1rodn\u00edm i na\u0161em lok\u00e1ln\u00edm m\u011b\u0159\u00edtku velmi siln\u00fd hr\u00e1\u010d s\u00a0v\u00fdznamnou tradic\u00ed. Pozice marketingov\u00e9ho \u0161\u00e9fa je pro m\u011b velkou v\u00fdzvou a r\u00e1da bych p\u0159isp\u011bla k <\/em><em><i>budov\u00e1n\u00ed <\/i><\/em><em>vztah\u016f se z\u00e1kazn\u00edky, pro kter\u00e9 je OMV vysoce d\u016fv\u011bryhodn\u00fdm dodavatelem pohonn\u00fdch hmot. M\u00fdm c\u00edlem je pos\u00edlit pozici OMV jako pr\u00e9miov\u00e9ho partnera pro \u0159idi\u010de<\/em><em><i>,<\/i><\/em><em>\u201c<\/em>\u00a0\u0159\u00edk\u00e1 Eva \u0160melov\u00e1.<\/p>\n<p>Pozice \u010derpac\u00edch stanic se postupn\u011b m\u011bn\u00ed a z\u00edsk\u00e1v\u00e1 s\u00a0roz\u0161i\u0159uj\u00edc\u00ed se nab\u00eddkou zbo\u017e\u00ed i slu\u017eeb nov\u00fd rozm\u011br. Michal Janda, kter\u00fd v\u00a0OMV \u010cesk\u00e1 republika dosud \u0159\u00eddil marketing a z\u00e1rove\u0148 se zam\u011b\u0159oval na rozv\u00edjen\u00ed maloobchodn\u00edch aktivit spole\u010dnosti, se bude nad\u00e1le v\u011bnovat pln\u011b pozici Convenience Retail mana\u017eera. Zam\u011b\u0159\u00ed se mimo jin\u00e9 na rozvoj nab\u00eddky zbo\u017e\u00ed i celkov\u00e9ho konceptu obchod\u016f VIVA, kter\u00e9 se st\u00e1vaj\u00ed st\u00e1le v\u00edce m\u00edstem pro pohodln\u00fd odpo\u010dinek na cest\u00e1ch.<\/p>\n<p><strong>Zdroj: OMV<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novou \u0161\u00e9fkou marketingu v OMV se stala Eva \u0160melov\u00e1. D\u0159\u00edve p\u016fsobila ve spole\u010dnostech L&#8217;Or\u00e9al \u010di&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,5],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2923"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2923\/revisions"}],"predecessor-version":[{"id":2933,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/2923\/revisions\/2933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/2924"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}