{"id":3026,"date":"2024-03-24T19:06:03","date_gmt":"2024-03-24T19:06:03","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3026"},"modified":"2024-03-24T19:06:57","modified_gmt":"2024-03-24T19:06:57","slug":"audi-hlasi-rust-prodeju-v-klicovych-regionech","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3026","title":{"rendered":"Audi hl\u00e1s\u00ed r\u016fst prodej\u016f v kl\u00ed\u010dov\u00fdch regionech"},"content":{"rendered":"

\u0160\u00e9f p\u0159edstavenstva Audi Gernot D\u00f6llner hodnotil v\u00fdsledky minul\u00e9ho roku. <\/b>Tr\u017eby automobilky vzrostly o 13,1 procenta na 69,9 miliardy EUR. Provozn\u00ed zisk dos\u00e1hl 6,3 miliardy EUR. Pl\u00e1ny pro roky 2024 a 2025 po\u010d\u00edtaj\u00ed s v\u00edce ne\u017e 20 nov\u00fdmi modely.<\/strong><\/p>\n

\u201eEkonomicky, technologicky a strategicky se p\u0159ipravujeme na budoucnost a postupn\u011b budeme p\u0159in\u00e1\u0161et na\u0161e nov\u00e9 produkty na silnice,\u201c \u0159ekl Gernot D\u00f6llner, \u0161\u00e9f boardu AUDI AG.<\/p>\n

\u201eZ\u00e1kladem je z\u00e1vazn\u00fd pl\u00e1n, kter\u00fd se zam\u011b\u0159uje na d\u016fle\u017eit\u00e9 oblasti: finan\u010dn\u00ed v\u00fdsledky, vynikaj\u00edc\u00ed produkty a flexibilitu i agilitu v na\u0161ich podnikov\u00fdch procesech. T\u00edmto zp\u016fsobem urychlujeme transformaci v n\u00e1ro\u010dn\u00fdch ekonomick\u00fdch podm\u00ednk\u00e1ch.\u201c<\/p>\n

Po\u010dty dodan\u00fdch voz\u016f: N\u00e1r\u016fst ve v\u0161ech kl\u00ed\u010dov\u00fdch regionech<\/b><\/p>\n

V r\u00e1mci skupiny Audi je know-how zna\u010dek Audi, Bentley, Lamborghini a Ducati slou\u010deno do skupiny zna\u010dek Progressive. Tato skupina zna\u010dek<\/b>\u00a0dodala v\u00a0obchodn\u00edm roce 2023 celkem 1\u00a0918\u00a0912 automobil\u016f (v roce 2022: 1\u00a0638\u00a0638 automobil\u016f) a 58\u00a0224 motocykl\u016f (v roce 2022: 61\u00a0562 motocykl\u016f).\u00a0Zna\u010dka Audi dos\u00e1hla s\u00a01\u00a0895\u00a0240 dodan\u00fdmi automobily meziro\u010dn\u00edho n\u00e1r\u016fstu o 17,4 procenta\u00a0d\u00edky siln\u00e9 popt\u00e1vce a lep\u0161\u00ed situaci v\u00a0dodavatelsk\u00fdch \u0159et\u011bzc\u00edch.<\/p>\n

P\u0159edev\u0161\u00edm v\u00a0kl\u00ed\u010dov\u00fdch regionech, jak\u00fdmi jsou\u00a0Evropa, \u010c\u00edna a Severn\u00ed Amerika<\/b>, zaznamenala zna\u010dka Audi vysok\u00e9 n\u00e1r\u016fsty. Spole\u010dnost Audi optimalizuje sv\u00e9 region\u00e1ln\u00ed strategie, aby si na t\u011bchto trz\u00edch dlouhodob\u011b zajistila konkurenceschopnost. Mezi opat\u0159en\u00ed pat\u0159\u00ed roz\u0161\u00ed\u0159en\u00ed specifick\u00fdch nab\u00eddek pro p\u0159\u00edslu\u0161n\u00e9 trhy, p\u0159edev\u0161\u00edm v\u00a0\u010c\u00edn\u011b<\/b>.<\/p>\n

Od konce roku 2024 bude Audi FAW NEV Company Ltd., spole\u010dn\u00fd podnik spole\u010dnost\u00ed Audi a FAW,\u00a0vyr\u00e1b\u011bt v z\u00e1vod\u011b \u010cchang-\u010dchun elektromobily, kter\u00e9 jsou koncipov\u00e1ny speci\u00e1ln\u011b pro \u010d\u00ednsk\u00fd trh.<\/p>\n

Pokra\u010duje rychl\u00fd r\u016fst v\u00a0segmentu elektromobil\u016f<\/b><\/p>\n

Skupina Audi vyk\u00e1zala v\u00a0roce 2023 velmi siln\u00fd r\u016fst v\u00a0po\u010dtu dodan\u00fdch elektromobil\u016f. Se 178\u00a0429 dodan\u00fdmi vozy s\u00a0v\u00fdhradn\u011b elektrick\u00fdm pohonem dos\u00e1hla zna\u010dka Audi v\u00fdrazn\u00e9ho meziro\u010dn\u00edho n\u00e1r\u016fstu o 51 procent. Spole\u010dnost Audi t\u00edm umoc\u0148uje svou transformaci na poskytovatele pr\u00e9miov\u00e9 elektromobility s\u00a0kompletn\u00ed konektivitou.<\/p>\n

V roce 2024 u\u010din\u00ed Audi dal\u0161\u00ed krok v oblasti elektromobility. Zna\u010dkami Audi a Porsche spole\u010dn\u011b vyvinut\u00e1 platforma pro elektromobily PPE (Premium Platform Electric<\/b>) tvo\u0159\u00ed technick\u00fd z\u00e1klad pro budouc\u00ed technicky vysp\u011bl\u00e9 elektromobily. Platforma PPE umo\u017en\u00ed v\u00fdrobu \u0161irok\u00e9 \u0161k\u00e1ly model\u016f\u00a0st\u0159edn\u00ed a vy\u0161\u0161\u00ed t\u0159\u00eddy.<\/p>\n

Prvn\u00edm v \u0159ad\u011b je nov\u00e9 Audi Q6 e-tron\u00a0jako prvn\u00ed s\u00e9riov\u011b vyr\u00e1b\u011bn\u00e9 Audi na z\u00e1klad\u011b platformy PPE a zt\u011blesn\u011bn\u00ed nov\u00e9 generace model\u016f Audi. Audi Q6 e-tron stanovuje nov\u00e1 m\u011b\u0159\u00edtka\u00a0v\u00a0oblastech hospod\u00e1rnosti, dojezdu, nab\u00edjen\u00ed a designu.\u00a0Elektronick\u00e1 architektura E3<\/sup>\u00a01.2 umo\u017e\u0148uje aktualizace i vylep\u0161ov\u00e1n\u00ed v\u00fdbavy. Koncept ovl\u00e1d\u00e1n\u00ed byl od z\u00e1kladu nov\u011b vyvinut. Audi tak d\u011bl\u00e1 dal\u0161\u00ed kroky na cest\u011b ke kompletn\u011b s\u00ed\u0165ov\u011b propojen\u00e9mu automobilu. Audi Q6 e-tron je nav\u00edc prvn\u00edm zcela elektrick\u00fdm modelem z\u00a0Ingolstadtu.<\/p>\n

Audi sou\u010dasn\u011b pracuje na zm\u011bn\u011b paradigmatu sm\u011b\u0159uj\u00edc\u00ed k\u00a0softwarov\u011b definovan\u00e9mu automobilu. Pozornost je p\u0159itom zam\u011b\u0159ena na \u0159e\u0161en\u00ed zalo\u017een\u00e1 na softwaru a virtu\u00e1ln\u00ed z\u00e1kaznick\u00e9 z\u00e1\u017eitky. Spole\u010dn\u011b se softwarovou diviz\u00ed CARIAD z\u00a0koncernu Volkswagen a zna\u010dkou Volkswagen buduje Audi centrum pro softwarov\u011b definovan\u00e9 automobily. Odborn\u00edci budou v\u00a0tomto kompeten\u010dn\u00edm centru vyv\u00edjet hardware, software a elektronickou architekturu pro novou generaci elektromobil\u016f nap\u0159\u00ed\u010d zna\u010dkami.<\/p>\n

\"\"<\/p>\n

Dal\u0161\u00ed zv\u00fd\u0161en\u00ed tr\u017eeb<\/b><\/p>\n

Tr\u017eby\u00a0<\/b>skupiny Audi dos\u00e1hly v obchodn\u00edm roce 2023 \u010d\u00e1stky 69,865 miliardy EUR (v roce 2022: 61,753 miliardy EUR). Za meziro\u010dn\u00edm n\u00e1r\u016fstem o 13,1 procenta stoj\u00ed p\u0159edev\u0161\u00edm v\u00fdborn\u00e9 v\u00fdsledky prodejn\u00edho odd\u011blen\u00ed, siln\u00e1 popt\u00e1vka a stabiln\u011bj\u0161\u00ed situace v dodavatelsk\u00fdch \u0159et\u011bzc\u00edch. Z model\u016f p\u0159isp\u011bly k r\u016fstu p\u0159edev\u0161\u00edm zcela elektrick\u00e9 Audi Q4 e-tron spolu s modelov\u00fdmi \u0159adami Audi Q3, Audi Q5 a Audi Q7.\u00a0Pod\u00edl tr\u017eeb z\u00a0ekologick\u00fdch a udr\u017eiteln\u00fdch podnikov\u00fdch \u010dinnost\u00ed v\u00a0souladu s\u00a0na\u0159\u00edzen\u00edm EU<\/b>\u00a0vzrostl na 16,3 procenta (v roce 2022: 13,5 procenta).<\/p>\n

Solidn\u00ed provozn\u00ed zisk, provozn\u00ed mar\u017ee v\u00a0p\u0159edpokl\u00e1dan\u00e9m koridoru<\/b><\/p>\n

Provozn\u00ed zisk\u00a0<\/b>skupiny Audi dos\u00e1hl 6,280 miliardy EUR (v roce 2022: 7,550 miliardy EUR) navzdory negativn\u00edmu vlivu zaji\u0161\u0165ovac\u00edch obchod\u016f se surovinami. Zat\u00edmco v\u00a0p\u0159edchoz\u00edm roce p\u0159isp\u011bly zaji\u0161\u0165ovac\u00ed obchody k\u00a0provozn\u00edmu zisku kladnou \u010d\u00e1stkou 0,8 miliardy EUR, v\u00a0roce 2023 provozn\u00ed zisk zat\u00ed\u017eily z\u00e1porn\u00fdm v\u00fdsledkem minus 0,9 miliardy EUR.\u00a0Provozn\u00ed mar\u017ee<\/b>\u00a09,0 procenta skon\u010dila v\u00a0p\u0159edpokl\u00e1dan\u00e9m koridoru. Odborn\u00ed pracovn\u00edci v\u00a0n\u011bmeck\u00fdch v\u00fdrobn\u00edch z\u00e1vodech obdr\u017e\u00ed pod\u00edl na zisku Audi za rok 2023 ve v\u00fd\u0161i 8840 EUR (v roce 2022: 8510 EUR). Tato \u010d\u00e1stka byla vypo\u010dtena na z\u00e1klad\u011b vzorce z\u00a0kolektivn\u00ed smlouvy, kter\u00fd vych\u00e1z\u00ed mimo jin\u00e9 z\u00a0provozn\u00edho zisku.<\/p>\n

V\u00fdsledky zna\u010dek Bentley, Lamborghini a Ducati<\/b><\/p>\n

Zna\u010dky Bentley, Lamborghini a Ducati p\u0159isp\u011bly k\u00a0celkov\u00e9mu v\u00fdsledku skupiny zna\u010dek vynikaj\u00edc\u00edmi finan\u010dn\u00edmi v\u00fdsledky. Zna\u010dka\u00a0Lamborghini<\/b>\u00a0p\u0159edala v\u00a0obchodn\u00edm roce 2023 z\u00e1kazn\u00edk\u016fm 10\u00a0112 automobil\u016f (v roce 2022: 9233 automobil\u016f) a dos\u00e1hla v\u00fdrazn\u00e9ho n\u00e1r\u016fstu 9,5 procenta. Tr\u017eby p\u0159ekonaly ji\u017e velmi \u00fasp\u011b\u0161n\u00fd p\u0159edchoz\u00ed rok o 12,1 procenta a vy\u0161plhaly se na 2,663 miliardy EUR (v roce 2022: 2,375 miliardy EUR). Provozn\u00ed mar\u017ee \u010dinila 27,2 procenta, provozn\u00ed zisk dos\u00e1hl 723 milion\u016f EUR.<\/p>\n

Bentley\u00a0<\/b>dodal 13\u00a0560 automobil\u016f (v roce 2022: 15\u00a0174 automobil\u016f). Tr\u017eby byly 2,938 miliardy EUR (v roce 2022: 3,384 miliardy EUR). Provozn\u00ed mar\u017ee dos\u00e1hla 20,1 procenta, provozn\u00ed zisk byl 589 milion\u016f EUR.<\/p>\n

Zna\u010dka\u00a0Ducati<\/b>\u00a0p\u0159edala v\u00a0uplynul\u00e9m roce z\u00e1kazn\u00edk\u016fm 58\u00a0224 motocykl\u016f, co\u017e je m\u00edrn\u00fd pokles oproti rekordn\u00edmu roku 2022 s\u00a061\u00a0562 dodan\u00fdmi motocykly. Tr\u017ebami 1,065 miliardy EUR zna\u010dka rovn\u011b\u017e m\u00edrn\u011b zaostala za mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fdm p\u0159edchoz\u00edm rokem (1,089 miliardy EUR). Provozn\u00ed mar\u017ee dos\u00e1hla 10,5 procenta, provozn\u00ed zisk byl 112 milion\u016f EUR.<\/p>\n

Solidn\u00ed hospod\u00e1\u0159sk\u00fd v\u00fdsledek, \u010dist\u00e9 cash flow z\u016fst\u00e1v\u00e1 vysok\u00e9<\/b><\/p>\n

Hospod\u00e1\u0159sk\u00fd v\u00fdsledek<\/b>\u00a0skupiny Audi byl v\u00a0roce 2023 1,423 miliardy EUR (v roce 2022: 1,522 miliardy EUR). \u010c\u00ednsk\u00fd trh p\u0159isp\u011bl k\u00a0v\u00fd\u0161e uveden\u00e9mu hospod\u00e1\u0159sk\u00e9mu v\u00fdsledku \u010d\u00e1stkou 915 milion\u016f EUR (v roce 2022: 1,153 miliardy EUR). Zisk po zdan\u011bn\u00ed \u010dinil 6,260 miliardy EUR (v roce 2022: 7,116 miliardy EUR).<\/p>\n

\u010cist\u00e9 cash flow<\/b>\u00a0skupiny Audi dos\u00e1hlo ve vykazovan\u00e9m roce 4,740 miliardy EUR, a z\u016fstalo tak na vysok\u00e9 \u00farovni p\u0159edchoz\u00edho roku (4,808 miliardy EUR).<\/p>\n

V\u00fdhled na obchodn\u00ed rok 2024<\/b><\/p>\n

\u201eSolidn\u00ed finan\u010dn\u00ed situace vytv\u00e1\u0159\u00ed r\u00e1mec pro nadch\u00e1zej\u00edc\u00ed roky, v\u00a0nich\u017e urychl\u00edme na\u0161i transformaci,\u201c \u0159\u00edk\u00e1 J\u00fcrgen Rittersberger, \u010dlen p\u0159edstavenstva Audi odpov\u011bdn\u00fd za finance. \u201eProto jsme zah\u00e1jili \u201aPerformance Program 14\u2018, kter\u00fd n\u00e1m zajist\u00ed ziskovost. Dlouhodob\u011b chceme se skupinou zna\u010dek Progressive dosahovat ziskovosti 14 procent.\u201c<\/p>\n

Po v\u011bcn\u00e9 str\u00e1nce se bude pozornost zna\u010dky znovu v\u00edce obracet k \u201en\u00e1skoku d\u00edky technice\u201c. Spole\u010dnost tak hodl\u00e1 pos\u00edlit sv\u00e9 v\u016fd\u010d\u00ed ambice v\u00a0oblastech kvality a designu.<\/p>\n

Celkov\u011b budou r\u00e1mcov\u00e9 podm\u00ednky velmi n\u00e1ro\u010dn\u00e9 tak\u00e9 v\u00a0roce 2024. Celkov\u00e1 ekonomick\u00e1 situace je i nad\u00e1le obt\u00ed\u017en\u00e1. Co se trh\u016f t\u00fdk\u00e1, o\u010dek\u00e1v\u00e1 Audi i nad\u00e1le s\u00a0vysokou intenzitou konkurence. Sou\u010dasn\u011b je d\u016fle\u017eit\u00e9 udr\u017eovat flexibiln\u00ed nab\u00eddku pohon\u016f. Spole\u010dnost proto pro budoucnost po\u010d\u00edt\u00e1 se soub\u011b\u017enou v\u00fdrobou elektromobil\u016f i vozidel poh\u00e1n\u011bn\u00fdch spalovac\u00edmi motory, aby dok\u00e1zala reagovat na zm\u011bny v\u00a0popt\u00e1vce.<\/p>\n

Za p\u0159edpokladu o\u010dek\u00e1van\u00e9ho m\u00edrn\u00e9ho hospod\u00e1\u0159sk\u00e9ho r\u016fstu a stabiln\u00edho z\u00e1sobov\u00e1n\u00ed d\u00edly o\u010dek\u00e1v\u00e1 skupina Audi v\u00a0obchodn\u00edm roce 2024 tr\u017eby mezi 63 a 68 miliardami EUR. Provozn\u00ed mar\u017ee se bude pravd\u011bpodobn\u011b pohybovat mezi 8 a 10 procenty. Skupina Audi pracuje s progn\u00f3zou\u00a0\u010dist\u00e9ho cash flow mezi 2,5 a 3,5 miliardy EUR.<\/p>\n

Zdroj: Audi AG<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160\u00e9f p\u0159edstavenstva Audi Gernot D\u00f6llner hodnotil v\u00fdsledky minul\u00e9ho roku. Tr\u017eby automobilky vzrostly o 13,1 procenta…<\/p>\n","protected":false},"author":2,"featured_media":3030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,53],"tags":[],"class_list":["post-3026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika","category-vysledky"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3026"}],"version-history":[{"count":6,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3026\/revisions"}],"predecessor-version":[{"id":3057,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3026\/revisions\/3057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3030"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}