{"id":3268,"date":"2024-04-08T07:01:45","date_gmt":"2024-04-08T07:01:45","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3268"},"modified":"2024-04-08T07:01:45","modified_gmt":"2024-04-08T07:01:45","slug":"skokanem-breznovych-registraci-je-volvo","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3268","title":{"rendered":"Skokanem b\u0159eznov\u00fdch registrac\u00ed je Volvo"},"content":{"rendered":"

Pokud se n\u011bkdo pozastavoval nad b\u0159eznov\u00fdm citeln\u00fdm meziro\u010dn\u00edm poklesem registrac\u00ed osobn\u00edch automobil\u016f (o -15,47 %) a zpomalen\u00edm po prvn\u00edch t\u0159ech leto\u0161n\u00edch m\u011bs\u00edc\u00edch (n\u00e1r\u016fst jen o 2,24 %), pak nejsp\u00ed\u0161 opomn\u011bl okolnost, kter\u00e1 tento jev ovlivnila a z\u0159ejm\u011b bude trh i nad\u00e1le v\u00fdznamn\u011b p\u016fsobit.<\/strong><\/p>\n

Kdo m\u016f\u017ee za b\u0159eznov\u00fd pokles?<\/strong><\/p>\n

Za sebou m\u00e1me \u010dty\u0159i, sv\u00fdm zp\u016fsobem velmi nenorm\u00e1ln\u00ed roky (2020 a\u017e 2023) komplikovan\u00e9 v\u00fdroby a t\u00edm i omezen\u00fdch dod\u00e1vek, zp\u016fsoben\u00fdch n\u011bkolika vlnami kriz\u00ed, kter\u00e9 negativn\u011b ovlivnily uspokojov\u00e1n\u00ed popt\u00e1vky. A\u017e letos z\u0159ejm\u011b doch\u00e1z\u00ed ke stabilizaci a \u010desk\u00fd automobilov\u00fd trh se postupn\u011b vrac\u00ed do norm\u00e1ln\u011bj\u0161\u00edch kolej\u00ed. Vozidla objednan\u00e1 p\u0159ed del\u0161\u00edm \u010dasem, byla z nejv\u011bt\u0161\u00ed \u010d\u00e1sti u\u017e dod\u00e1na a dodac\u00ed lh\u016fty dost\u00e1vaj\u00ed na \u201enorm\u00e1ln\u011bj\u0161\u00ed\u201c \u00farove\u0148, tak\u017ee:<\/p>\n

Rozhoduj\u00edc\u00ed slovo na postupn\u011b se nasycuj\u00edc\u00edm automobilov\u00e9m (a to nejen \u010desk\u00e9m) trhu za\u010d\u00edn\u00e1 m\u00edt ten, koho se v\u00fdrobci a politici u\u017e del\u0161\u00ed \u010das sna\u017e\u00ed \u201ep\u0159evychov\u00e1vat\u201c ve jm\u00e9nu sv\u00fdch viz\u00ed. Za b\u0159eznov\u00fdm zpomalen\u00ed nestoj\u00ed ani tolik dodavatel\u00e9, ale odb\u011bratel\u00e9 \u2013 tedy z\u00e1kazn\u00edci, kte\u0159\u00ed p\u0159i n\u00e1kupu automobil\u016f citliv\u011bji reaguj\u00ed na nab\u00eddku podle sv\u00fdch pot\u0159eb, ale tak\u00e9 na celkovou hospod\u00e1\u0159skou situaci. Letos se po zm\u00edn\u011bn\u00fdch krizov\u00fdch letech kone\u010dn\u011b za\u010d\u00ednaj\u00ed projevovat ti, kdo\u017e jsou hlavn\u00ed hybnou silou trhu \u2013 z\u00e1kazn\u00edci \u2013 a jejich chu\u0165, pot\u0159eba a tak\u00e9 mo\u017enosti \u201eutr\u00e1cet\u201c.<\/p>\n

Vliv m\u00e1 tak\u00e9 prosazovan\u00e1 zm\u011bna nab\u00eddky<\/strong><\/p>\n

S\u00e1zka na vize o bezemisn\u00ed mobilit\u011b a p\u0159ipravovan\u00e9 z\u00e1kazy, se projevily z\u00e1nikem mnoha dostupn\u00fdch a provozn\u011b hospod\u00e1rn\u00fdch model\u016f, a naopak d\u016frazem na v\u00fdrobu vozidel, na kter\u00fdch maj\u00ed v\u00fdrobci nejv\u011bt\u0161\u00ed zisky. Sta\u010d\u00ed p\u0159ipomenout, \u017ee cel\u00e1 \u0159ada v\u00fdrobc\u016f se v posledn\u00ed dob\u011b chlub\u00ed t\u00edm, \u017ee p\u0159i i v\u00fdrazn\u011b ni\u017e\u0161\u00ed produkci jsou jejich zisky nejvy\u0161\u0161\u00ed v historii.<\/p>\n

Bohat\u00fdm z\u00e1kazn\u00edk\u016fm to nevad\u00ed, ale p\u0159ib\u00fdv\u00e1 bohu\u017eel t\u011bch, kte\u0159\u00ed na n\u00e1kup nov\u00fdch automobil\u016f u\u017e nemaj\u00ed dostatek prost\u0159edk\u016f. V\u017edy\u0165 podle ned\u00e1vn\u00e9 zpr\u00e1vy \u010cS\u00da m\u00e1 u\u017e \u010dtvrtina \u010desk\u00fdch dom\u00e1cnost\u00ed probl\u00e9my s financov\u00e1n\u00edm bydlen\u00ed a stravov\u00e1n\u00ed. O nov\u00fdch autech si u\u017e mohou nechat jen zd\u00e1t.<\/p>\n

Zat\u00edmco cenov\u011b dostupn\u00fdm voz\u016fm v kategori\u00edch mal\u00fdch a ni\u017e\u0161\u00ed st\u0159edn\u00ed t\u0159\u00eddy pat\u0159ilo p\u0159ed deseti lety 17,89 %, resp. 26,34 %, p\u0159ed p\u011bti let to bylo je\u0161t\u011b 15,58 % a 19,53 %, letos \u010din\u00ed pod\u00edl mal\u00fdch voz\u016f jen 9,39 % a voz\u016f ni\u017e\u0161\u00ed st\u0159edn\u00ed t\u0159\u00eddy 17,42 %. Je sice pravdou, \u017ee na \u00fakor mal\u00fdch osobn\u00edch voz\u016f p\u0159ibylo kompaktn\u00edch crossover\u016f a zv\u00fd\u0161ily se n\u00e1roky z\u00e1kazn\u00edk\u016f, ale i tak to m\u00e1 jistou vypov\u00eddac\u00ed hodnotu.<\/p>\n

Prvn\u00ed n\u00e1znaky reakce v\u00fdrobc\u016f<\/strong><\/p>\n

Na zm\u00edn\u011bn\u00fd trend klesaj\u00edc\u00ed z\u00e1kaznick\u00e9 odezvy na dosud prosazovanou ideologii jedin\u00e9 cesty bezemisn\u00ed mobility u\u017e reaguj\u00ed n\u011bkte\u0159\u00ed v\u00fdrobci krom\u011b omezov\u00e1n\u00ed v\u00fdroby elektromobil\u016f tak\u00e9 opatrn\u00fdmi a diplomaticky stylizovan\u00fdmi informacemi, kdy\u017e dost ne\u010dekan\u011b prohla\u0161uj\u00ed, \u017ee<\/p>\n

\u201eNa\u0161im z\u00e1kazn\u00edk\u016fm chceme u v\u0161ech technologi\u00ed pohonu nab\u00edzet v\u017edy nejlep\u0161\u00ed \u0159e\u0161en\u00ed vozidel. Proto je\u0161t\u011b n\u011bjakou dobu z\u016fstanou v r\u016fzn\u00fdch sv\u011btov\u00fdch regionech nepostradateln\u00e1 tak\u00e9 klasick\u00e1 vozidla poh\u00e1n\u011bn\u00e1 spalovac\u00edmi motory\u201c.<\/p>\n

Zaj\u00edmav\u00e9 b\u0159eznov\u00e9 zm\u011bny<\/strong><\/p>\n

Aktu\u00e1ln\u00ed registrace nov\u00fdch osobn\u00edch automobil\u016f tak trochu p\u0159ipom\u00ednaj\u00ed d\u011bn\u00ed p\u0159i cyklistick\u00fdch z\u00e1vodech, ve kter\u00fdch se v pelotonu st\u00e1le n\u011bco d\u011bje. V na\u0161em p\u0159\u00edpad\u011b sice l\u00eddr \u2013 \u0160koda \u2013 st\u00e1le jasn\u011b vede, ale jeho n\u00e1skok v podob\u011b tr\u017en\u00edho pod\u00edlu se v posledn\u00edch etap\u00e1ch (m\u011bs\u00edc\u00edch) zmen\u0161uje. Zat\u00edmco v lednu dr\u017eel dokonce 42,31 % dom\u00e1c\u00edho trhu, v b\u0159eznu klesl na 30,46 %.<\/p>\n

Za \u0161kodovkou se nejen urputn\u011b bojuje, ale doch\u00e1z\u00ed k a\u017e ne\u010dekan\u00fdm prom\u011bn\u00e1m v po\u0159ad\u00ed i tr\u017en\u00edch pod\u00edlech. Z p\u016fvodn\u00ed trojice pron\u00e1sledovatel\u016f se na druh\u00e9m a t\u0159et\u00edm m\u00edst\u011b perou u\u017e jen dva. Na Hyundai tvrd\u011b dot\u00edr\u00e1 Toyota, zat\u00edmco VW trochu ztr\u00e1c\u00ed dech a s odstupem jede letos zat\u00edm s\u00e1m na \u010dtvrt\u00e9m m\u00edst\u011b.<\/p>\n

O p\u00e1tou a \u0161estou pozici se i letos p\u0159etahuj\u00ed Dacia a Kia, kter\u00fdm na z\u00e1da s uctiv\u00fdm odstupem hled\u00ed letos tak\u00e9 ztr\u00e1cej\u00edc\u00ed sedm\u00fd Mercedes-Benz (meziro\u010dn\u011b za \u010dtvrtlet\u00ed -34,9 %). Na osmou p\u0159\u00ed\u010dku v b\u0159eznu p\u0159ekvapiv\u011b posko\u010dil z druh\u00e9 des\u00edtky Renault, dev\u00e1t\u00e9 je BMW a des\u00edtku uzav\u00edr\u00e1 Peugeot, kter\u00fd si tak\u00e9 znateln\u011b polep\u0161il svoji pozici.<\/p>\n

P\u0159ekvapen\u00ed m\u011bs\u00edce<\/strong><\/p>\n

A te\u010f p\u0159ich\u00e1zej\u00ed velk\u00e1 p\u0159ekvapen\u00ed, na jeden\u00e1ctou p\u0159\u00ed\u010dku v b\u0159eznu zaspurtovalo Volvo, dvan\u00e1ct\u00fd \u0161lape Ford, t\u0159in\u00e1ctku obsadil dal\u0161\u00ed skokan \u2013 Suzuki, kter\u00e9 p\u0159edjelo dosud drav\u00fd Ssangyong.<\/p>\n

Ambici\u00f3zn\u00ed MG je p\u0159ekvapiv\u011b a\u017e za Citro\u00ebnem, \u0161estn\u00e1ct\u00e9, sedmn\u00e1ct\u00fd je Seat, osmn\u00e1ct\u00fd Opel, d\u00e1le Audi a TOP dvacet uzav\u00edr\u00e1 loni v\u00edce \u00fasp\u011b\u0161n\u00e1 Cupra. Mimo\u0159\u00e1dn\u011b se da\u0159\u00ed Lexusu, kter\u00fd je s dvojn\u00e1sobn\u00fdmi registracemi oproti lo\u0148sku u\u017e \u010d\u00edslem 22, zat\u00edmco Tesla jako by po lo\u0148sk\u00e9m spurtu trochu ztr\u00e1cela formu, by\u0165 st\u00e1le vede ligu elektromobil\u016f.<\/p>\n

Elektromobily za b\u0159ezen \u2013 zklam\u00e1n\u00ed nebo nadechnut\u00ed k lep\u0161\u00edm \u010das\u016fm?<\/strong><\/p>\n

Preferovan\u00e1 kategorie elektromobil\u016f, kter\u00e1 se u\u017e t\u011b\u0161\u00ed i st\u00e1tn\u00ed dota\u010dn\u00ed podpo\u0159e, je st\u00e1le vd\u011b\u010dn\u00e9 t\u00e9ma. Jejich b\u0159eznov\u00e9 registrace jsou meziro\u010dn\u011b p\u0159ekvapiv\u011b hor\u0161\u00ed a tak\u00e9 po prvn\u00edm \u010dtvrtlet\u00ed jsou ni\u017e\u0161\u00ed. Zdali je p\u0159\u00ed\u010dinou toho jevu vy\u010dk\u00e1v\u00e1n\u00ed firem na \u201edotace\u201c, nebo slo\u017eitost dota\u010dn\u00ed ho procesu, uk\u00e1\u017ee brzk\u00e1 budoucnost. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b v N\u00e1rodn\u00edm rozvojov\u00e9 bance, kde se \u017e\u00e1dosti o dotace p\u0159ij\u00edmaj\u00ed, nedo\u0161lo v b\u0159eznu k \u017e\u00e1dn\u00e9mu zahlcen\u00ed syst\u00e9mu. Tak uvid\u00edme, co uk\u00e1\u017ee duben.<\/p>\n

Da\u0159\u00ed se LUV i motocykl\u016fm<\/strong><\/p>\n

Prodejn\u00ed boom lehk\u00fdch u\u017eitkov\u00fdch automobil\u016f pokra\u010duje a p\u0159inesl nov\u00fd rekordn\u00ed b\u0159ezen za uplynul\u00fdch \u010dtrn\u00e1ct let. Nov\u00fd je tak\u00e9 b\u0159eznov\u00fd leader kategorie LUV, kter\u00fdm je Toyota, kdy\u017e p\u0159edstihla Renault. Toyota si tak\u00e9 zlep\u0161ila pozici v sou\u010dtu registrac\u00ed osobn\u00edch a u\u017eitkov\u00fdch automobil\u016f, kde je u\u017e na druh\u00e9m m\u00edst\u011b, kdy\u017e odsunula Hyundai s omezenou nab\u00eddku v kategorii LUV.<\/p>\n

\"\"<\/p>\n

Motocyklov\u00fd trh zcela ur\u010dit\u011b ovlivnilo leto\u0161n\u00ed po\u010das\u00ed, kdy\u017e u\u017e v \u00fanoru bylo p\u011bkn\u011b a pom\u011brn\u011b teplo, co\u017e urychlilo n\u00e1kupy. Z\u0159ejm\u011b proto byl po mimo\u0159\u00e1dn\u00e9 \u00fasp\u011b\u0161n\u00e9m \u00fanoru jen o trochu hor\u0161\u00ed b\u0159ezen, ale prvn\u00ed \u010dtvrtlet\u00ed je s 5378 registrovan\u00fdmi motocykly jasn\u011b nejlep\u0161\u00ed v dosavadn\u00ed historii.<\/p>\n

Z\u00e1kazn\u00edci budou vz\u00e1cn\u011bj\u0161\u00ed a prodej dozn\u00e1 zm\u011bny<\/strong><\/p>\n

\u010cesk\u00fd automobilov\u00fd trh, na rozd\u00edl od v\u011bt\u0161iny evropsk\u00fdch zem\u00ed si jede st\u00e1le svou cestou, co\u017e je patrn\u00e9 i z leto\u0161n\u00edch b\u0159eznov\u00fdch registrac\u00ed. Podle v\u0161ech indici\u00ed ho ale \u010dekaj\u00ed ur\u010dit\u00e9 zm\u011bny. Jednak se je\u0161t\u011b v\u00edc zv\u00fd\u0161\u00ed v\u00fdznam samotn\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed nebudou v\u017edy a v pln\u00e9 m\u00ed\u0159e akceptovat vize v\u00fdrobc\u016f. A ur\u010dit\u011b se je\u0161t\u011b letos projev\u00ed intenzivn\u011bj\u0161\u00ed n\u00e1stup nov\u00fdch \u010d\u00ednsk\u00fdch zna\u010dek, kter\u00e9 chystaj\u00ed netradi\u010dn\u00ed koncepty prodeje automobil\u016f, co\u017e m\u016f\u017ee v\u00fdznamn\u011b zm\u011bnit situaci na na\u0161em trhu. I auta se mohou prod\u00e1vat jinak ne\u017e dosud.<\/p>\n

Karel Ber\u00e1nek<\/strong><\/p>\n

:<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pokud se n\u011bkdo pozastavoval nad b\u0159eznov\u00fdm citeln\u00fdm meziro\u010dn\u00edm poklesem registrac\u00ed osobn\u00edch automobil\u016f (o -15,47 %)…<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,14,48],"tags":[],"class_list":["post-3268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-komentar","category-registrace"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3268"}],"version-history":[{"count":1,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3268\/revisions"}],"predecessor-version":[{"id":3269,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3268\/revisions\/3269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}