{"id":3400,"date":"2024-04-15T06:35:51","date_gmt":"2024-04-15T06:35:51","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3400"},"modified":"2024-04-15T06:35:51","modified_gmt":"2024-04-15T06:35:51","slug":"porsche-dodalo-v-1-kvartale-77-640-aut","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3400","title":{"rendered":"Porsche dodalo v 1. kvart\u00e1le 77 640 aut"},"content":{"rendered":"

Prodeje zna\u010dky Porsche z\u016fstaly v prvn\u00edch t\u0159ech m\u011bs\u00edc\u00edch roku na stabiln\u00ed \u00farovni. Celkov\u011b tento v\u00fdrobce sportovn\u00edch voz\u016f dodal od ledna do b\u0159ezna z\u00e1kazn\u00edk\u016fm po cel\u00e9m sv\u011bt\u011b 77 640 voz\u016f. To p\u0159edstavuje m\u00edrn\u00fd pokles o 4 procenta oproti p\u0159edchoz\u00edmu roku.<\/strong>
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\u201eV roce 2024 se p\u0159ipravujeme na budoucnost. S pln\u011b elektrick\u00fdm Macanem, novou Panamerou, Taycanem a novou 911 aktualizujeme \u010dty\u0159i z na\u0161ich \u0161esti modelov\u00fdch \u0159ad,\u201c \u0159\u00edk\u00e1 Detlev von Platen, \u010dlen v\u00fdkonn\u00e9 rady pro prodej a marketing spole\u010dnosti Porsche AG. \u201eNavzdory n\u00e1b\u011bhu nov\u00fdch model\u016f, zpo\u017ed\u011bn\u00ed dod\u00e1vek kv\u016fli regula\u010dn\u00edm po\u017eadavk\u016fm v Severn\u00ed Americe a st\u00e1le n\u00e1ro\u010dn\u00e9 situaci na trhu v \u010c\u00edn\u011b jsme byli schopni udr\u017eet dod\u00e1vky na stabiln\u00ed \u00farovni.“<\/p>\n

R\u016fst v Evrop\u011b a z\u00e1mo\u0159\u00ed<\/strong><\/p>\n

V Evrop\u011b (krom\u011b N\u011bmecka) dodala automobilka Porsche v prvn\u00edm \u010dtvrtlet\u00ed 20 044 voz\u016f, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 9 procent proti stejn\u00e9mu obdob\u00ed p\u0159edchoz\u00edho roku. Na dom\u00e1c\u00edm trhu v N\u011bmecku vzrostl po\u010det dodan\u00fdch voz\u016f a\u017e o 37 procent. Celkem bylo z\u00e1kazn\u00edk\u016fm dod\u00e1no 11 274 kus\u016f.<\/p>\n

V \u010c\u00edn\u011b dodal v\u00fdrobce sportovn\u00edch voz\u016f od ledna do b\u0159ezna 16 340 voz\u016f, co\u017e je pokles o 24 procent. Hlavn\u00edmi d\u016fvody jsou zam\u011b\u0159en\u00ed na hodnotov\u011b orientovan\u00fd prodej, pokra\u010duj\u00edc\u00ed napjat\u00e1 ekonomick\u00e1 situace na \u010d\u00ednsk\u00e9m trhu a siln\u00e9 obdobn\u00e9 obdob\u00ed v p\u0159edchoz\u00edm roce v d\u016fsledku po\u010d\u00e1te\u010dn\u00edch efekt\u016f doh\u00e1n\u011bn\u00ed COVIDu. V Severn\u00ed Americe dodalo Porsche z\u00e1kazn\u00edk\u016fm 15 087 voz\u016f, co\u017e znamen\u00e1 pokles o 23 procent. Pokles je vysv\u011btlov\u00e1n p\u0159edev\u0161\u00edm celn\u00edm zpo\u017ed\u011bn\u00edm p\u0159i expedici n\u011bkter\u00fdch model\u016f. V z\u00e1mo\u0159\u00ed a na rozv\u00edjej\u00edc\u00edch se trz\u00edch bylo z\u00e1kazn\u00edk\u016fm dod\u00e1no 14 895 voz\u016f, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 14 procent.<\/p>\n

Vysok\u00e1 popt\u00e1vka po pln\u011b elektrick\u00e9m Macanu<\/strong><\/p>\n

S 28 025 kusy zaznamenalo Porsche Cayenne nejv\u00edce dod\u00e1vek v prvn\u00edm \u010dtvrtlet\u00ed (+20 procent). Porsche Macan bylo dod\u00e1no 20 576 z\u00e1kazn\u00edk\u016fm. To p\u0159edstavuje pokles o 14 procent a lze jej p\u0159i\u010d\u00edst enormn\u011b siln\u00e9mu obdob\u00ed v p\u0159edchoz\u00edm roce. Nav\u00edc ji\u017e bylo p\u0159ijato mnoho objedn\u00e1vek na novou pln\u011b elektrickou generaci tohoto SUV. Prvn\u00ed vozy budou z\u00e1kazn\u00edk\u016fm p\u0159ed\u00e1ny ve druh\u00e9 polovin\u011b roku.<\/p>\n

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Ikonick\u00fd sportovn\u00ed v\u016fz 911 je u z\u00e1kazn\u00edk\u016f st\u00e1le velmi obl\u00edben\u00fd: po cel\u00e9m sv\u011bt\u011b se ho prodalo 12 892 kus\u016f (+17 procent). Panamera byla dod\u00e1na 6 139 z\u00e1kazn\u00edk\u016fm (-28 procent). Pokles souvis\u00ed s aktu\u00e1ln\u00ed zm\u011bnou modelu, tedy p\u0159\u00edchodem zcela nov\u00e9 generace. Tot\u00e9\u017e plat\u00ed pro Taycan. Kr\u00e1tce p\u0159ed koncem produktov\u00e9ho cyklu p\u0159evzalo v prvn\u00edm \u010dtvrtlet\u00ed pln\u011b elektrick\u00fd sportovn\u00ed v\u016fz 4 236 z\u00e1kazn\u00edk\u016f (-54 procent). Ned\u00e1vno p\u0159edstaven\u00e9 nov\u00e9 verze modelu byly rozs\u00e1hle aktualizov\u00e1ny a maj\u00ed v\u011bt\u0161\u00ed v\u00fdkon a dojezd, lep\u0161\u00ed zrychlen\u00ed, krat\u0161\u00ed dobu nab\u00edjen\u00ed a standardn\u00ed vzduchov\u00fd podvozek. Prvn\u00ed dod\u00e1vky z\u00e1kazn\u00edk\u016fm za\u010dnou v dubnu. Modely 718 Boxster a 718 Cayman zaznamenaly 5 772 dod\u00e1vek, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 20 procent.<\/p>\n

\u201eS na\u0161imi nov\u00fdmi modely p\u0159in\u00e1\u0161\u00edme v roce 2024 na silnice nejsiln\u011bj\u0161\u00ed produktov\u00e9 portfolio Porsche v\u0161ech dob. To n\u00e1s stav\u00ed do ide\u00e1ln\u00ed v\u00fdchoz\u00ed pozice pro nadch\u00e1zej\u00edc\u00ed roky,\u201c \u0159\u00edk\u00e1 Detlev von Platen. \u201eNicm\u00e9n\u011b tolik nov\u00fdch uveden\u00ed na trh v tak kr\u00e1tk\u00e9 dob\u011b je velmi komplexn\u00ed v\u00fdzvou. K t\u011bmto \u00fakol\u016fm p\u0159istupujeme sv\u011bdomit\u011b a jedn\u00e1me obez\u0159etn\u011b. V roce 2024 se i nad\u00e1le soust\u0159ed\u00edme na prodej orientovan\u00fd na hodnotu.\u201c<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Prodeje zna\u010dky Porsche z\u016fstaly v prvn\u00edch t\u0159ech m\u011bs\u00edc\u00edch roku na stabiln\u00ed \u00farovni. Celkov\u011b tento v\u00fdrobce…<\/p>\n","protected":false},"author":2,"featured_media":3401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3400"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3400\/revisions"}],"predecessor-version":[{"id":3407,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3400\/revisions\/3407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3401"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}