{"id":3623,"date":"2024-04-25T05:34:46","date_gmt":"2024-04-25T05:34:46","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3623"},"modified":"2024-04-25T07:39:03","modified_gmt":"2024-04-25T07:39:03","slug":"cupra-upevnuje-sve-spojeni-s-padelem","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3623","title":{"rendered":"CUPRA upev\u0148uje sv\u00e9 spojen\u00ed s padelem"},"content":{"rendered":"<p><strong>CUPRA vstoupila na padelov\u00e1 h\u0159i\u0161t\u011b v roce 2019 a od t\u00e9 doby upev\u0148uje sv\u00e9 spojen\u00ed s nejrychleji rostouc\u00edm sportem na evropsk\u00e9m kontinentu. Zna\u010dka chce p\u0159ebrat roli hnac\u00ed s\u00edly rozvoje sv\u011bta padelu.<\/strong><br \/>\n<!--more--><\/p>\n<p>Pokra\u010duj\u00edc\u00ed spolupr\u00e1ce s\u00a0padelem stoj\u00ed na t\u0159ech pil\u00ed\u0159\u00edch: Prvn\u00edm z\u00a0nich je roz\u0161\u00ed\u0159en\u00fd Padelov\u00fd kmen CUPRA, skupina talentovan\u00fdch mlad\u00fdch idol\u016f pro novou \u00e9ru, kte\u0159\u00ed sd\u00edlej\u00ed ambici zna\u010dky vyd\u00e1vat ze sebe maximum a v\u00edt\u011bzit.<\/p>\n<p>Druh\u00fdm pil\u00ed\u0159em je prodlou\u017een\u00ed sponzorsk\u00fdch smluv mezi Mezin\u00e1rodn\u00ed padelovou federac\u00ed (FIP) a zna\u010dkou CUPRA.<\/p>\n<p>A t\u0159et\u00edm pil\u00ed\u0159em je rozv\u00edjen\u00ed nov\u00e9ho partnerstv\u00ed s\u00a0hlavn\u00edm ofici\u00e1ln\u00edm profesion\u00e1ln\u00edm padelov\u00fdm okruhem Premier Padel, kter\u00fd uspo\u0159\u00e1d\u00e1 sv\u016fj prvn\u00ed evropsk\u00fd turnaj v\u00a0Bruselu ve dnech 22. a\u017e 28. dubna za hrd\u00e9 p\u0159\u00edtomnosti zna\u010dky CUPRA.<\/p>\n<p><strong>\u201eCUPRA sd\u00edl\u00ed s\u00a0padelem hodnoty a aspirace reprezentovan\u00e9 jej\u00edm sout\u011b\u017eiv\u00fdm a vyz\u00fdvav\u00fdm duchem a stejn\u011b jako padel se sna\u017e\u00ed spojovat lidi prost\u0159ednictv\u00edm v\u00e1\u0161n\u011b, inovac\u00ed, sportovn\u00edch v\u00fdkon\u016f a emoc\u00ed,\u201c<\/strong>\u00a0\u0159ekl Ignasi Prieto, \u0159editel odpov\u011bdn\u00fd za zna\u010dku CUPRA.\u00a0<strong>\u201eOd za\u010d\u00e1tku se zam\u011b\u0159ujeme na padel a nikdy jsme nep\u0159estali v\u011b\u0159it v\u00a0jeho potenci\u00e1l. A sou\u010dasn\u00fd \u00fasp\u011bch padelu na cel\u00e9m sv\u011bt\u011b n\u00e1m d\u00e1v\u00e1 za pravdu. CUPRA bude i nad\u00e1le podporovat padel s\u00a0ambic\u00ed ud\u011blat z\u00a0n\u011bj olympijskou discipl\u00ednu.\u201c<\/strong><\/p>\n<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_43524\"  width=\"640\" height=\"360\"  data-origwidth=\"640\" data-origheight=\"360\" src=\"https:\/\/www.youtube.com\/embed\/A7tjUrbehFo?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/figure>\n<p>V\u00a0uplynul\u00fdch letech razantn\u011b rostouc\u00ed obliba a vliv padelu p\u0159ipom\u00edn\u00e1 \u00fasp\u011b\u0161n\u00fd v\u00fdvoj zna\u010dky CUPRA. Padel tak z\u00a0hlediska z\u00e1jmu v\u00a0Evrop\u011b p\u0159edstihl v\u0161echny sporty a ve \u0160pan\u011blsku se stal druh\u00fdm nejhran\u011bj\u0161\u00edm sportem. Ve v\u00edce ne\u017e 110 zem\u00edch\u00a0je registrov\u00e1no 25 milion\u016f hr\u00e1\u010d\u016f, kte\u0159\u00ed maj\u00ed na cel\u00e9m sv\u011bt\u011b k\u00a0dispozici v\u00edce ne\u017e 50\u00a0000 padelov\u00fdch dvorc\u016f. CUPRA je v\u00a0sou\u010dasnosti vedouc\u00ed zna\u010dkou na mezin\u00e1rodn\u00ed padelov\u00e9 sc\u00e9n\u011b. S\u00a0nejv\u011bt\u0161\u00edmi glob\u00e1ln\u00edmi turnaji a nejlep\u0161\u00edmi hr\u00e1\u010di vytv\u00e1\u0159\u00ed synergie, ale sou\u010dasn\u011b tomuto sportu pom\u00e1h\u00e1 i v\u00a0jeho z\u00e1kladech podporov\u00e1n\u00edm m\u00edstn\u00edch klub\u016f a turnaj\u016f na cel\u00e9m sv\u011bt\u011b.<\/p>\n<p>C\u00edl zna\u010dky je jasn\u00fd \u2013 poh\u00e1n\u011bt mezin\u00e1rodn\u00ed rozvoj padelu. CUPRA aktivn\u011b p\u0159isp\u00edv\u00e1 k\u00a0utv\u00e1\u0159en\u00ed budoucnosti tohoto sportu s\u00a0c\u00edlem vytvo\u0159it z\u00a0padelu olympijskou discipl\u00ednu. CUPRA je partnerem Mezin\u00e1rodn\u00ed padelov\u00e9 federace (FIP) a sponzorem aktu\u00e1ln\u011b hlavn\u00edho ofici\u00e1ln\u00edho profesion\u00e1ln\u00edho padelov\u00e9ho okruhu Premiere Padel. Zna\u010dka nav\u00edc udr\u017euje sv\u016fj Padelov\u00fd kmen, kter\u00fd zahrnuje jedny z\u00a0nejlep\u0161\u00edch mlad\u00fdch padelov\u00fdch hv\u011bzd na sv\u011bt\u011b a tak\u00e9 nov\u00e9 ambasadory zna\u010dky, Beu Gonz\u00e1lezovou a Moma Gonz\u00e1leze.<\/p>\n<p><strong>Pr\u016fkopn\u00edk padelov\u00e9 revoluce<\/strong><\/p>\n<p>CUPRA vstoupila do sv\u011bta padelu v\u00a0roce 2019, kdy se stala pr\u00e9miov\u00fdm sponzorem v\u0161ech ofici\u00e1ln\u00edch turnaj\u016f World Padel Tour (WPT). V\u00fdchodiskem pro zam\u011b\u0159en\u00ed zna\u010dky CUPRA na tento sport v\u0161ak byly od za\u010d\u00e1tku dvorce. CUPRA toti\u017e navazovala partnerstv\u00ed s\u00a0kluby, sponzorovala m\u00edstn\u00ed a amat\u00e9rsk\u00e9 turnaje a podporovala mlad\u00e9 talentovan\u00e9 hr\u00e1\u010de. V\u00a0padelov\u00e9 strategii zna\u010dky CUPRA je prioritou pom\u00e1hat\u00a0rozvoji a r\u016fstu tohoto sportu zdola. CUPRA tedy klade velk\u00fd d\u016fraz na budov\u00e1n\u00ed solidn\u00ed hr\u00e1\u010dsk\u00e9 z\u00e1kladny na mezin\u00e1rodn\u00ed \u00farovni.<\/p>\n<p>V\u00edce ne\u017e 20 zastoupen\u00ed zna\u010dky CUPRA v\u00a0Evrop\u011b a ostatn\u00edch \u010d\u00e1stech sv\u011bta proto v\u00a0uplynul\u00fdch 5 letech organizovalo turnaje, spolupracovalo s\u00a0federacemi a vytv\u00e1\u0159elo ofici\u00e1ln\u00ed padelov\u00e9 t\u00fdmy. V\u00a0leto\u0161n\u00edm roce zna\u010dka sponzoruje v\u00edce ne\u017e 20 mezin\u00e1rodn\u00edch a 130 m\u00edstn\u00edch turnaj\u016f ve 14 zem\u00edch, spolupracuje s\u00a011 n\u00e1rodn\u00edmi federacemi a 140 kluby a roz\u0161i\u0159uje Padelov\u00fd kmen CUPRA.<\/p>\n<p><strong>\u201eCUPRA a padel pat\u0159\u00ed k\u00a0sob\u011b samoz\u0159ejm\u011b i v\u00a0\u010cesk\u00e9 republice. \u010cesk\u00e9 zastoupen\u00ed zna\u010dky CUPRA je hlavn\u00edm partnerem \u010cesk\u00e9 padelov\u00e9 federace od roku 2022. Skv\u011blou uk\u00e1zkou na\u0161\u00ed \u00fasp\u011b\u0161n\u00e9 spolupr\u00e1ce je nap\u0159\u00edklad lo\u0148sk\u00fd t\u00fdden padelu v\u00a0centru Prahy, j\u00edm\u017e jsme tuto dynamickou sportovn\u00ed discipl\u00ednu p\u0159edstavili \u0161irok\u00e9 ve\u0159ejnosti,\u201c<\/strong>\u00a0\u0159\u00edk\u00e1 Ale\u0161 Nov\u00e1k, \u0159editel zna\u010dek SEAT a CUPRA pro \u010ceskou republiku.<\/p>\n<p>CUPRA se stala reklamn\u00edm partnerem \u010desk\u00e9ho reprezenta\u010dn\u00edho t\u00fdmu mu\u017e\u016f a t\u00fdmu \u017een na mistrovstv\u00ed Evropy v\u00a0padelu ve \u0161pan\u011blsk\u00e9m Bilbau ji\u017e v\u00a0roce 2021 a v\u00a0z\u00e1v\u011bru n\u00e1sleduj\u00edc\u00edho roku definitivn\u011b spojila sv\u00e9 s\u00edly s \u010ceskou padelovou federac\u00ed jako jej\u00ed hlavn\u00ed partner. CUPRA je v\u00a0\u010cesk\u00e9 republice tak\u00e9 gener\u00e1ln\u00edm partnerem seri\u00e1lu ofici\u00e1ln\u00edch sout\u011b\u017en\u00edch padelov\u00fdch turnaj\u016f CUPRA CZECH PADEL TOUR, na jej\u00edm\u017e konci \u010dek\u00e1 nejlep\u0161\u00ed \u010desk\u00e9 padelisty MASTERS, neboli mistrovstv\u00ed \u010cesk\u00e9 republiky.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3625\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/04\/padel-small-900x600.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/04\/padel-small-900x600.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/04\/padel-small-1024x683.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/04\/padel-small-768x512.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/04\/padel-small.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><br \/>\nPadelov\u00fd kmen CUPRA je skupinou v\u00fdjime\u010dn\u00fdch sportovc\u016f, kte\u0159\u00ed hraj\u00ed kl\u00ed\u010dovou roli v\u00a0upev\u0148ov\u00e1n\u00ed a rozv\u00edjen\u00ed spojen\u00ed mezi zna\u010dkou CUPRA a padelem. Tento t\u00fdm se s\u00a0nad\u0161en\u00edm sna\u017e\u00ed zpochyb\u0148ovat status quo a spole\u010dn\u00fdmi impulzy se zna\u010dkou CUPRA posouvat padel na novou \u00farove\u0148. Mezi jeho \u010dleny pat\u0159\u00ed nejlep\u0161\u00ed mlad\u00ed talentovan\u00ed hr\u00e1\u010di na okruhu, kte\u0159\u00ed reprezentuj\u00ed rebelsk\u00e9ho a nekonven\u010dn\u00edho ducha zna\u010dky a kte\u0159\u00ed jsou p\u0159ipraveni st\u00e1t se nov\u00fdmi idoly pro novou \u00e9ru.<\/p>\n<p>Zna\u010dka CUPRA ozn\u00e1mila, \u017ee se jej\u00edmi nejnov\u011bj\u0161\u00edmi ambasadory stali Bea Gonz\u00e1lezov\u00e1, kter\u00e1 je na 4. m\u00edst\u011b v\u00a0\u017eeb\u0159\u00ed\u010dku FIP a hraje spole\u010dn\u011b s\u00a0Delfinou Breaovou, a Jer\u00f3nimo \u201eMomo\u201c Gonz\u00e1lez, kter\u00fd si v\u00a0\u017eeb\u0159\u00ed\u010dku FIP dr\u017e\u00ed 9. pozici. Tato dvojice je nov\u00fdm p\u0159\u00edr\u016fstkem v\u00a0kmeni tvo\u0159en\u00e9m 10 ambasadory. Mezi n\u011b pat\u0159\u00ed takov\u00e9 padelov\u00e9 hv\u011bzdy, jak\u00fdmi jsou Paula Josemar\u00edov\u00e1 a Ari S\u00e1nchezov\u00e1, nejlep\u0161\u00ed hr\u00e1\u010dky na sv\u011bt\u011b, a Alejandro Gal\u00e1n, kter\u00fd je v\u00a0sou\u010dasnosti \u010dlenem\u00a0Top 5 glob\u00e1ln\u00edho \u017eeb\u0159\u00ed\u010dku a tento t\u00fdm vedl v\u00a0uplynul\u00fdch letech. Gal\u00e1n je v\u00a0sou\u010dasnosti tak\u00e9 partnerem dal\u0161\u00edho reprezentanta zna\u010dky CUPRA, Fedeho Chingotta, jen\u017e spole\u010dn\u011b se Sof\u00edou Ara\u00fajovou, Juanem Tellem a Javim Garridem zavr\u0161uje rozmanitou soupisku talentovan\u00e9ho t\u00fdmu, jeho\u017e \u010dlenov\u00e9 zt\u011bles\u0148uj\u00ed impulz nov\u00e9 generace lid\u00ed, kte\u0159\u00ed jdou za sv\u00fdm snem.<\/p>\n<p><strong>Posilov\u00e1n\u00ed padelov\u00e9 komunity<\/strong><\/p>\n<p>CUPRA spojila v ned\u00e1vn\u00e9m pr\u016fkopnick\u00e9m kroku v souvislosti s \u00fa\u010dast\u00ed na turnaji Hexagon Cup sv\u00e9 s\u00edly s padelov\u00fdm t\u00fdmem RL9, jeho\u017e l\u00eddrem je respektovan\u00fd fotbalista t\u00fdmu FC Barcelona Robert Lewandowski. Revolu\u010dn\u00ed turnaj Hexagon Cup organizovan\u00fd tv\u016frci Formule E zavedl jedine\u010dn\u00e9 slo\u017een\u00ed t\u00fdm\u016f pod veden\u00edm sportovn\u00edch ikon a celebrit, jak\u00fdmi jsou Rafa Nadal nebo Eva Longoria. Tato spolupr\u00e1ce ozn\u00e1men\u00e1 v centru CASA SEAT za p\u0159\u00edtomnosti v\u0161ech hr\u00e1\u010d\u016f zna\u010d\u00ed novou kapitolu p\u016fsoben\u00ed zna\u010dky CUPRA v rozv\u00edjej\u00edc\u00edm se sv\u011bt\u011b padelu.<\/p>\n<p>Nad\u0161en\u00ed zna\u010dky CUPRA pro padel p\u0159esahuje hranice partnerstv\u00ed a spolupr\u00e1ce. P\u0159edstaven\u00ed padelov\u00e9 rakety CUPRA Wilson LT, t\u0159et\u00edho produktu zrozen\u00e9ho z\u00a0aliance zna\u010dek CUPRA a Wilson, reprezentuje ambici zna\u010dky posilovat nekonven\u010dn\u00ed vyz\u00fdvatele ve sv\u011bt\u011b sportu. Tato raketa s\u00a0inovativn\u00edm designem inspirovan\u00fdm rebelsk\u00fdm duchem studie CUPRA UrbanRebel Racing Concept byla navr\u017eena pro novou generaci hr\u00e1\u010d\u016f, kter\u00e1 chce na dvorc\u00edch pod\u00e1vat bezkonkuren\u010dn\u00ed v\u00fdkony.<\/p>\n<p>Padelov\u00e1 strategie zna\u010dky CUPRA je projevem jej\u00edho \u00fasil\u00ed inspirovat, inovovat a pozved\u00e1vat tento sport na vy\u0161\u0161\u00ed \u00farovn\u011b a p\u0159isp\u00edv\u00e1 k\u00a0razantn\u00edmu r\u016fstu padelu na mezin\u00e1rodn\u00ed sc\u00e9n\u011b. CUPRA sv\u00fdmi cenn\u00fdmi partnerstv\u00edmi a svou aktivn\u00ed \u00fa\u010dast\u00ed na v\u00fdvoji inovativn\u00edch produkt\u016f ji\u017e zanechala ve sv\u011bt\u011b padelu nesmazatelnou stopu. Zna\u010dka s\u00a0nekonven\u010dn\u00edm p\u0159\u00edstupem bude i nad\u00e1le podporovat padel, proto\u017ee se po letech spolupr\u00e1ce ji\u017e stala ned\u00edlnou sou\u010d\u00e1st\u00ed tohoto sportu: CUPRA je PADEL, PADEL je CUPRA.<\/p>\n<p><strong>Zdroj: CUPRA<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2833\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Cupra-Formentor-Thaya-900x675.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Cupra-Formentor-Thaya-900x675.jpg 900w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Cupra-Formentor-Thaya-1024x768.jpg 1024w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Cupra-Formentor-Thaya-768x576.jpg 768w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Cupra-Formentor-Thaya-1536x1152.jpg 1536w, https:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/03\/Cupra-Formentor-Thaya.jpg 2040w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CUPRA vstoupila na padelov\u00e1 h\u0159i\u0161t\u011b v roce 2019 a od t\u00e9 doby upev\u0148uje sv\u00e9 spojen\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,70,66],"tags":[],"class_list":["post-3623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponzoring","category-sport","category-video"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3623"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3623\/revisions"}],"predecessor-version":[{"id":3653,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3623\/revisions\/3653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3624"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}