{"id":3645,"date":"2024-04-25T06:32:39","date_gmt":"2024-04-25T06:32:39","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3645"},"modified":"2024-04-25T07:54:27","modified_gmt":"2024-04-25T07:54:27","slug":"cesky-lexus-hlasi-556-aut-a-rust-o-84","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3645","title":{"rendered":"\u010cesk\u00fd Lexus hl\u00e1s\u00ed 556 prodan\u00fdch aut"},"content":{"rendered":"

\u0160\u00e9f Lexusu Jakub Kv\u011bto\u0148 se pochlubil rekordn\u00edmi prodeji zna\u010dky za prvn\u00ed t\u0159i m\u011bs\u00edce leto\u0161n\u00edho roku. Nov\u00fd Lexus v \u010cesku po\u0159\u00eddilo rekordn\u00edch 556 z\u00e1kazn\u00edk\u016f, co\u017e je meziro\u010dn\u00ed n\u00e1r\u016fst o 84 procent. To posunulo zna\u010dku z koncernu Toyota mezi TOP 21 nejprod\u00e1van\u011bj\u0161\u00edch na trhu. <\/b><\/strong><\/p>\n

„Lexus se tak\u00e9 vyhoupl na p\u00e1tou p\u0159\u00ed\u010dku mezi pr\u00e9miov\u00fdmi v\u00fdrobci. Spolu s mate\u0159skou Toyotou tak\u00e9 suver\u00e9nn\u011b vl\u00e1dne segmentu automobil\u016f s hybridn\u00edm pohonem,“ uvedla zna\u010dka.<\/p>\n

Registrace ukazuj\u00ed, \u017ee prodeje automobil\u016f Lexus takto rostou u\u017e \u010dtvrt\u00fdm rokem, p\u0159itom n\u00e1stup zna\u010dky Lexus na \u010desk\u00e9m trhu nebyl v\u00fdrazn\u00fd.<\/p>\n

Kdy\u017e se Lexus v\u00a0roce 1992 u n\u00e1s poprv\u00e9 objevil v\u00a0nab\u00eddce, na\u0161lo sv\u00e9 kupce prvn\u00edch 68 kus\u016f a v\u00a0dal\u0161\u00edch letech byly prodeje pom\u011brn\u011b dlouho na \u00farovni jednotek a\u017e des\u00edtek kus\u016f ro\u010dn\u011b. Zat\u00edmco se v Americe zna\u010dce Lexus nesm\u00edrn\u011b da\u0159ilo, u n\u00e1s, ale i v\u00a0cel\u00e9 Evrop\u011b jen zvolna hledala z\u00e1kazn\u00edky.<\/p>\n

Exotick\u00e1 zna\u010dka se prosazovala pomalu, ale jist\u011b<\/b><\/strong><\/p>\n

Zpo\u010d\u00e1tku nep\u0159\u00edli\u0161 zn\u00e1m\u00e1 a trochu exotick\u00e1 zna\u010dka prodala v \u010cR za rok 2015 108 voz\u016f a do roku 2020 se prodeje posunuly na \u00farove\u0148 300 a 400 kus\u016f. Prvn\u00ed znateln\u00e9 zlep\u0161en\u00ed p\u0159i\u0161lo v\u00a0roce 2021, kdy bylo prod\u00e1no 560 voz\u016f, co\u017e je zhruba tolik, jako letos za prvn\u00ed \u010dtvrtlet\u00ed. Meziro\u010dn\u00ed zlep\u0161en\u00ed p\u0159edstavovalo 36 procent.<\/p>\n

Za dal\u0161\u00ed rok Lexus prodal u\u017e cca 900 aut, co\u017e znamenalo zv\u00fd\u0161en\u00ed o 60 procent. Prodej 1529 kus\u016f za rok 2023 p\u0159inesl zlep\u0161en\u00ed o dal\u0161\u00edch 70 procent. Letos prodeje d\u00e1l rostou, Lexus se u\u017e prosazuje p\u0159ed mnoh\u00fdmi tradi\u010dn\u00edmi v\u00fdrobci.<\/p>\n

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Pestr\u00e1 nab\u00eddka aut na trhu<\/b><\/strong><\/p>\n

Sou\u010dasn\u00e1 nab\u00eddka Lexus na \u010desk\u00e9m trhu je p\u0159ekvapiv\u011b pestr\u00e1 a \u010d\u00edt\u00e1 cekem dev\u011bt z\u00e1kladn\u00edch pr\u00e9miov\u00fdch model\u016f od mal\u00e9ho crossoveru LBX, p\u0159es \u010dty\u0159i SUV, a to UX, NX, RX a RZ, a\u017e po dv\u011b limuz\u00edny ES a luxusn\u00ed LS, nem\u00e9n\u011b luxusn\u00ed MPV s\u00a0ozna\u010den\u00edm LM, plus posledn\u00ed kusy luxusn\u00edch kup\u00e9\/kabriolet\u016f \u0159ady LC, \u010di RC F, jejich\u017e v\u00fdroba pro Evropu ji\u017e byla ukon\u010dena.<\/p>\n

P\u0159itom n\u011bkter\u00e9 z model\u016f existuj\u00ed i ve v\u00edce variant\u00e1ch hybridn\u00edch pohon\u016f. Pro v\u0161echny modely voz\u016f Lexus plat\u00ed zn\u00e1m\u00e1 synonyma mimo\u0159\u00e1dn\u00e9 osobitosti, kvality a spolehlivosti, co\u017e jsou atributy, kter\u00e9 spolu s\u00a0unik\u00e1tn\u00ed z\u00e1kaznickou p\u00e9\u010d\u00ed n\u00e1ro\u010dn\u00ed z\u00e1kazn\u00edci st\u00e1le v\u00edce a r\u00e1di oce\u0148uj\u00ed.<\/p>\n

\"\"<\/p>\n

\u201eLeto\u0161n\u00ed obchodn\u00ed v\u00fdsledky zna\u010dky Lexus jen potvrzuj\u00ed, \u017ee cesta nastoupen\u00e1 p\u0159ed \u010dty\u0159mi roky se ukazuje jako spr\u00e1vn\u00e1. V\u017edy\u0165 po t\u0159ech m\u011bs\u00edc\u00edch bylo u n\u00e1s prod\u00e1no u\u017e podstatn\u011b v\u00edc voz\u016f, n\u011b\u017e je\u0161t\u011b p\u0159ed p\u011bti lety za cel\u00fd rok. D\u00edky \u0161irok\u00e9 nab\u00eddce a roz\u0161i\u0159uj\u00edc\u00ed se prodejn\u00ed i servisn\u00ed s\u00edti o\u010dek\u00e1v\u00e1me, \u017ee prodeje p\u0159es\u00e1hnou hranici dvou tis\u00edc kus\u016f,\u00a0z toho na 300 kus\u016f budou tvo\u0159it zcela nov\u00e9 mal\u00e9 crossovery LBX,\u201c \u0159\u00edk\u00e1 mana\u017eer zna\u010dky Lexus v\u00a0\u010cR Jakub Kv\u011bto\u0148.<\/p>\n

Zdroj: Lexus, Jakub Kv\u011bto\u0148<\/strong><\/p>\n

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\u0160\u00e9f zna\u010dky Lexus Jakub Kv\u011bto\u0148, \u010dten\u00e1\u0159 AUTOmakers
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\u0160\u00e9f Lexusu Jakub Kv\u011bto\u0148 se pochlubil rekordn\u00edmi prodeji zna\u010dky za prvn\u00ed t\u0159i m\u011bs\u00edce leto\u0161n\u00edho roku….<\/p>\n","protected":false},"author":1,"featured_media":3648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-3645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importeri","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3645"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3645\/revisions"}],"predecessor-version":[{"id":3661,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3645\/revisions\/3661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3648"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}