{"id":3713,"date":"2024-04-29T05:51:28","date_gmt":"2024-04-29T05:51:28","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3713"},"modified":"2024-04-29T05:51:28","modified_gmt":"2024-04-29T05:51:28","slug":"peugeot-slavi-v-parizi-20-let-virtualni-reality","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3713","title":{"rendered":"Peugeot slav\u00ed v Pa\u0159\u00ed\u017ei 20 let virtu\u00e1ln\u00ed reality"},"content":{"rendered":"<p><strong>Koncep\u010dn\u00ed v\u016fz Peugeot Inception a nov\u00e1 generace volantu Hypersquare, dva z nejnov\u011bj\u0161\u00edch projekt\u016f, kter\u00e9 pou\u017e\u00edvaj\u00ed n\u00e1stroje virtu\u00e1ln\u00ed reality, budou p\u0159edstaveny na veletrhu VivaTech v Pa\u0159\u00ed\u017ei, jen\u017e se kon\u00e1 ve dnech 22. a\u017e 25. kv\u011btna.<\/strong><!--more--><\/p>\n<p>Peugeot za\u010dal vyu\u017e\u00edvat virtu\u00e1ln\u00ed realitu ji\u017e v roce 2004 p\u0159i v\u00fdvoji sv\u00fdch nov\u00fdch model\u016f, a to d\u00edky v t\u00e9 dob\u011b nejmodern\u011bj\u0161\u00edm za\u0159\u00edzen\u00edm, kter\u00e1 byla tehdy \u010derstv\u011b instalov\u00e1na v prostor\u00e1ch v ADN (Automotive Design Network). Toto design\u00e9rsk\u00e9 centrum skupiny Stellantis se rozkl\u00e1d\u00e1 na plo\u0161e 500 m2 a nach\u00e1z\u00ed se ve V\u00e9lizy nedaleko Pa\u0159\u00ed\u017ee.<\/p>\n<p>Matthias HOSSANN, \u0161\u00e9fdesign\u00e9r Peugeot: \u201eDesign\u00e9rsk\u00e9 profese pro\u0161ly za posledn\u00edch n\u011bkolik desetilet\u00ed neuv\u011b\u0159iteln\u00fdm v\u00fdvojem a za posledn\u00edch 20 let se virtu\u00e1ln\u00ed realita stala z\u00e1kladn\u00edm n\u00e1strojem ka\u017edodenn\u00ed pr\u00e1ce na\u0161ich t\u00fdm\u016f. Tato technologie n\u00e1m umo\u017e\u0148uje prozkoumat mnohem v\u00edce kreativn\u00edch cest v krat\u0161\u00edm \u010dasov\u00e9m horizontu, tak\u017ee jde o fantastick\u00e9ho partnera p\u0159i tvorb\u011b.\u201c<\/p>\n<p>V roce 2004, kdy bylo designersk\u00e9 centrum otev\u0159eno, vznikl CAVE 1, hlavn\u00ed n\u00e1stroj virtu\u00e1ln\u00ed reality, kter\u00fd Peugeot pou\u017e\u00edv\u00e1. Jedn\u00e1 se o imerzivn\u00ed prostor, kter\u00fd vytv\u00e1\u0159\u00ed p\u011bt projektor\u016f s rozli\u0161en\u00edm 1280 \u00d7 1024 pixel\u016f, kombinovan\u00fd s p\u011bti pevn\u00fdmi obrazovkami o rozm\u011brech 2,90 \u00d7 2,32 metru. Dohromady tvo\u0159\u00ed krychlovou m\u00edstnost, na jej\u00ed\u017e st\u011bny se prom\u00edt\u00e1 obraz. U\u017eivatel se tak pono\u0159\u00ed do impozantn\u00edho 3D prost\u0159ed\u00ed, v n\u011bm\u017e lze realisticky prezentovat vozidla nebo jednotliv\u00e9 d\u00edly v re\u00e1ln\u00e9 velikosti. CAVE 1 slou\u017e\u00ed jako n\u00e1vrh\u00e1\u0159sk\u00fd n\u00e1stroj dopl\u0148uj\u00edc\u00ed vytv\u00e1\u0159en\u00ed fyzick\u00fdch model\u016f, kter\u00fd se pou\u017e\u00edv\u00e1 v oblasti ergonomie a v\u00fdrobn\u00edch proces\u016f. Usnad\u0148uje porozum\u011bn\u00ed projekt\u016f a jejich sd\u00edlen\u00ed mezi r\u016fzn\u00fdmi t\u00fdmy, urychluje realizaci a nab\u00edz\u00ed nov\u00e9 mo\u017enosti rychl\u00e9ho prov\u00e1d\u011bn\u00ed \u00faprav.<\/p>\n<p>Vedle n\u00e1stroje CAVE 1 vn\u00e1\u0161\u00ed do virtu\u00e1ln\u00ed reality prvek re\u00e1ln\u00e9ho sv\u011bta tak\u00e9 Holobench, neboli speci\u00e1ln\u00ed st\u016fl slo\u017een\u00fd ze dvou obrazovek. Toto za\u0159\u00edzen\u00ed p\u0159in\u00e1\u0161\u00ed u\u017eivateli dal\u0161\u00ed rozm\u011br d\u00edky technologii, kter\u00e1 poskytuje hmatovou zp\u011btnou vazbu a umo\u017e\u0148uje vizualizaci d\u00edl\u016f vyjmut\u00fdch z digit\u00e1ln\u00ed makety a simulaci mont\u00e1\u017ee \u010di demont\u00e1\u017ee.<\/p>\n<p>V roce 2015 posunul Peugeot z\u00e1\u017eitek z virtu\u00e1ln\u00ed reality na dal\u0161\u00ed \u00farove\u0148 d\u00edky syst\u00e9mu CAVE 2. Tato nov\u00e1 imerzivn\u00ed m\u00edstnost virtu\u00e1ln\u00ed reality, kter\u00e1 je dodnes instalov\u00e1na v centru ADN, vyu\u017e\u00edv\u00e1 \u0161est projektor\u016f s rozli\u0161en\u00edm 4K (4 096 \u00d7 2 160 pixel\u016f), je\u017e prom\u00edtaj\u00ed obraz na 5 st\u011bn s d\u00e9lkou 4,50 m, v\u00fd\u0161kou 2,37 m a hloubkou 3,50 m.<\/p>\n<p>CAVE 2 nab\u00edz\u00ed neb\u00fdval\u00fd v\u00fdpo\u010detn\u00ed v\u00fdkon d\u00edky 30 po\u010d\u00edta\u010d\u016fm se 70 grafick\u00fdmi kartami. Tento v\u00fdkon znamen\u00e1, \u017ee je poprv\u00e9 mo\u017en\u00e9 pracovat do v\u011bt\u0161\u00ed hloubky na specifick\u00fdch prvc\u00edch designu exteri\u00e9ru a interi\u00e9ru, jako jsou kombinace barev a materi\u00e1l\u016f.<\/p>\n<p>Od roku 2004 se virtu\u00e1ln\u00ed realita pou\u017e\u00edv\u00e1 p\u0159i navrhov\u00e1n\u00ed v\u0161ech nov\u00fdch model\u016f Peugeot. Umo\u017e\u0148uje rychle posoudit, upravit a ov\u011b\u0159it r\u016fzn\u00e9 prvky ka\u017ed\u00e9ho projektu p\u0159edt\u00edm, ne\u017e se p\u0159ejde k fyzick\u00fdm prototyp\u016fm, kter\u00e9 se pak vyr\u00e1b\u011bj\u00ed v men\u0161\u00edm mno\u017estv\u00ed. S men\u0161\u00edm po\u010dtem fyzick\u00fdch prototyp\u016f p\u0159ich\u00e1z\u00ed \u010dasov\u00e1 a finan\u010dn\u00ed \u00faspora. Od zaveden\u00ed virtu\u00e1ln\u00ed reality se p\u0159i v\u00fdvoji u\u0161et\u0159ily v\u00edce ne\u017e 3 miliony eur. CAVE 2 v\u0161ak neslou\u017e\u00ed pouze k testov\u00e1n\u00ed voz\u016f, na jej\u00edch p\u011bti st\u011bn\u00e1ch byly vizualizov\u00e1ny i expozice zna\u010dky Peugeot na mezin\u00e1rodn\u00edch autosalonech, a dokonce i socha lva, kter\u00e1 zna\u010dku reprezentuje.<\/p>\n<p>Za 10 let se CAVE 2 pod\u00edlela na v\u00fdvoji v\u00edce ne\u017e 3 000 projekt\u016f, v\u010detn\u011b jednoho z nejnov\u011bj\u0161\u00edch projekt\u016f zna\u010dky Peugeot: nov\u00e9m volantu Hypersquare. Ten byl prezentov\u00e1n a analyzov\u00e1n v r\u016fzn\u00fdch iterac\u00edch s r\u016fzn\u00fdmi t\u00fdmy, je\u017e se na jeho v\u00fdvoji pod\u00edlely, tedy design\u00e9rsk\u00fdm, marketingov\u00fdm a produktov\u00fdm t\u00fdmem.<\/p>\n<p>Peugeot Inception Concept zt\u011bles\u0148uje optimistickou vizi zna\u010dky Peugeot z hlediska budouc\u00edch elektromobil\u016f. Nab\u00edz\u00ed linie \u0161elmy a revolu\u010dn\u00ed kabinu s novou generac\u00ed i-Cockpitu. V interi\u00e9ru vozu zaujme volant Hypersquare vyu\u017e\u00edvaj\u00edc\u00ed p\u0159evratnou technologii, kter\u00e1 nahrazuje tradi\u010dn\u00ed volant digit\u00e1ln\u00edm elektrick\u00fdm ovl\u00e1d\u00e1n\u00edm, a t\u00edm zcela prom\u011b\u0148uje z\u00e1\u017eitek a pot\u011b\u0161en\u00ed z \u0159\u00edzen\u00ed.<\/p>\n<p>Zna\u010dka Peugeot poprv\u00e9 p\u0159edstav\u00ed Inception Concept a jeho volant Hypersquare francouzsk\u00e9 ve\u0159ejnosti na veletrhu VivaTech, kter\u00fd se bude konat od 22. do 25. kv\u011btna 2024 v Pa\u0159\u00ed\u017ei.<\/p>\n<p>Peugeot hodl\u00e1 z\u016fstat l\u00eddrem v oblasti virtu\u00e1ln\u00ed reality a vyu\u017e\u00edt v\u0161ech mo\u017enost\u00ed, kter\u00e9 tato technologie nab\u00edz\u00ed, k v\u00fdvoji dal\u0161\u00edch inovac\u00ed. V r\u00e1mci centra ADN funguje laborato\u0159 XR Lab, co\u017e je struktura v\u011bnovan\u00e1 v\u00fdzkumu v oblasti virtu\u00e1ln\u00ed reality, kter\u00e1 je sou\u010d\u00e1st\u00ed technologick\u00e9 divize skupiny Stellantis.<\/p>\n<p>St\u00e9phane MASFRAND, vedouc\u00ed odd\u011blen\u00ed inovac\u00ed virtu\u00e1ln\u00ed reality (divize Tech): \u201eXR Lab je na\u0161e v\u00fdzkumn\u00e1 laborato\u0159, kde vyv\u00edj\u00edme \u0161pi\u010dkov\u00e9 technologie virtu\u00e1ln\u00ed a roz\u0161\u00ed\u0159en\u00e9 reality a hodnot\u00edme hardwarov\u00e1 i softwarov\u00e1 \u0159e\u0161en\u00ed. To zvy\u0161uje efektivitu na\u0161eho in\u017een\u00fdrstv\u00ed, a d\u00edky tomu jsme pr\u016fkopn\u00edci ve v\u00fdvoji inovativn\u00edch metod prezentace nov\u00fdch produkt\u016f.\u201c<\/p>\n<p>D\u00edky virtu\u00e1ln\u00ed realit\u011b a um\u011bl\u00e9 inteligenci budou virtu\u00e1ln\u00ed sv\u011bty hr\u00e1t v\u00fdznamnou roli i v budoucnosti zna\u010dky Peugeot, kter\u00e1 bude vych\u00e1zet vst\u0159\u00edc pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koncep\u010dn\u00ed v\u016fz Peugeot Inception a nov\u00e1 generace volantu Hypersquare, dva z nejnov\u011bj\u0161\u00edch projekt\u016f, kter\u00e9 pou\u017e\u00edvaj\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,4,8],"tags":[],"class_list":["post-3713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","category-vyroci","category-vystavy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3713"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3713\/revisions"}],"predecessor-version":[{"id":3721,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3713\/revisions\/3721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3716"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}