{"id":3904,"date":"2024-05-06T07:46:26","date_gmt":"2024-05-06T07:46:26","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3904"},"modified":"2024-05-06T07:47:19","modified_gmt":"2024-05-06T07:47:19","slug":"bmw-sponzorem-pulse-ostrava","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3904","title":{"rendered":"BMW partnerem platformy PULSE Ostrava"},"content":{"rendered":"<p><strong>BMW Group \u010cesk\u00e1 republika bylo partnerem platformy PULSE, kter\u00e1 prob\u011bhla od 2. do 3. kv\u011btna v DOV Ostrava. PULSE Ostrava je nejv\u011bt\u0161\u00ed konferenc\u00ed o architektu\u0159e, interi\u00e9rov\u00e9m a produktov\u00e9m designu ve st\u0159edn\u00ed Evrop\u011b.<\/strong> <!--more--><\/p>\n<p>Expozice, p\u0159edn\u00e1\u0161ky a diskuse s p\u0159edn\u00edmi architekty, design\u00e9ry, z\u00e1stupci firem, ale i developmentu a municipalit byly dopln\u011bny o doprovodn\u00fd program, ve kter\u00e9m se n\u00e1v\u0161t\u011bvn\u00edci mohli nap\u0159\u00edklad nechat inspirovat t\u00edm nejlep\u0161\u00edm z architektury a designu z p\u011bti zem\u00ed nebo si vyzkou\u0161et, jak virtu\u00e1ln\u00ed realita a um\u011bl\u00e1 inteligence zm\u011bn\u00ed obory architektury a designu.<\/p>\n<p>Akce PULSE Ostrava je dokladem spolupr\u00e1ce spole\u010dnost\u00ed BMW Group \u010cesk\u00e1 republika a Lasvit, kter\u00e9 jsou ob\u011b partnery t\u00e9to unik\u00e1tn\u00ed platformy.<\/p>\n<p><strong>Lasvit X<\/strong><\/p>\n<p>K vid\u011bn\u00ed bylo spojen\u00ed Herbarium by Lasvit x BMW \u0159ady 7, tedy automobilov\u00e9 technologie hrani\u010d\u00edc\u00ed s um\u011bn\u00edm a um\u011bn\u00ed pr\u00e1ce se sklem. Instalace Herbarium byla vytvo\u0159ena speci\u00e1ln\u00ed skl\u00e1\u0159skou technikou, kter\u00e1 umo\u017e\u0148uje vdechnout p\u0159\u00edrod\u011b v\u011b\u010dn\u00fd \u017eivot. Ke kouzlu doch\u00e1z\u00ed, kdy\u017e se roztaven\u00e9 sklo nalije na su\u0161en\u00e9 kv\u011btiny, rostliny nebo drobn\u00e9 v\u011btvi\u010dky strom\u016f. Tehdy se zele\u0148 prom\u011bn\u00ed v popel, ale zanech\u00e1 na povrchu skla sv\u016fj otisk. Vznikne tak jedine\u010dn\u00fd herb\u00e1\u0159, kter\u00fd vydr\u017e\u00ed po generace. Autory jsou M\u00e1ria \u010culenov\u00e1, Petra Dickov\u00e1 a \u0160t\u011bp\u00e1n Gudev.<\/p>\n<p>Vystaven\u00e9 \u010dist\u011b elektrick\u00e9 BMW i7 M70 xDrive zaujalo dvoubarevn\u00fdm lakov\u00e1n\u00edm v kombinaci \u010dern\u00e9ho metalick\u00e9ho laku Black Sapphire a modr\u00e9ho Sonicspeed Blue. Celek dopl\u0148uje BMW maska ve tvaru ledvinek s podsv\u00edcen\u00edm Iconic Glow. Uvnit\u0159 je instalov\u00e1no pln\u011b nastaviteln\u00e9 sedadlo Executive Lounge a \u010daloun\u011bn\u00ed exkluzivn\u00ed kombinac\u00ed BMW Individual k\u016f\u017ee Merino a ka\u0161m\u00edrov\u00e9 vlny.<\/p>\n<p><strong>Pra\u017esk\u00e9 fin\u00e1le<\/strong><\/p>\n<p>V z\u00e1\u0159\u00ed PULSE pokra\u010duje na \u00fazem\u00ed Prahy, kdy prob\u011bhne PULSE TALKS AND GALA, mezin\u00e1rodn\u00ed konference a slavnostn\u00ed vyhl\u00e1\u0161en\u00ed v\u00edt\u011bz\u016f. Jedn\u00edm z vrchol\u016f t\u00e9to konference bude p\u0159edn\u00e1\u0161ka Daniela Libeskinda, sv\u011btozn\u00e1m\u00e9ho architekta a teoretika s polsk\u00fdmi ko\u0159eny, jedn\u00e9 z nejv\u011bt\u0161\u00edch hv\u011bzd sou\u010dasn\u00e9 sv\u011btov\u00e9 architektury.<\/p>\n<p><strong>PULSE.\u00a0<\/strong><br \/>\nPlatforma PULSE je dedikov\u00e1na k propojov\u00e1n\u00ed pulzuj\u00edc\u00edch odv\u011btv\u00ed, podnik\u016f a\u00a0region\u016f a umo\u017e\u0148uje z\u00fa\u010dastn\u011bn\u00fdm stran\u00e1m dr\u017eet krok s\u00a0dobou, nebo dokonce nastavovat nov\u00e9 p\u0159\u00edstupy. Prost\u0159ednictv\u00edm \u0159ady konferenc\u00ed, diskus\u00ed a\u00a0networkingov\u00fdch akc\u00ed umo\u017e\u0148uje PULSE efektivn\u00ed v\u00fdm\u011bnu mezi \u00fa\u010dastn\u00edky kreativn\u00edch odv\u011btv\u00ed pr\u016fmyslu ve v\u0161ech p\u011bti zem\u00edch, propojuje kreativn\u00ed procesy, know-how a vize a podn\u011bcuje diskuse v\u00a0r\u00e1mci cel\u00e9ho st\u0159edoevropsk\u00e9ho regionu.<\/p>\n<p>PULSE p\u0159edstavuje rozmanitou p\u0159ehl\u00eddku nejlep\u0161\u00edch projekt\u016f, kter\u00e9 propojuj\u00ed identitu v\u0161ech p\u011bti zem\u00ed, a z\u00e1rove\u0148 zachov\u00e1v\u00e1 jejich individu\u00e1ln\u00ed rozmanitost, s\u00edlu a\u00a0potenci\u00e1l. Vyvrcholen\u00edm bude p\u0159ed\u00e1n\u00ed cen PULSE AWARDS, kter\u00e9 ud\u011bl\u00ed mezin\u00e1rodn\u00ed porota, spolu s presti\u017en\u00ed cenou Jana Kaplick\u00e9ho za celo\u017eivotn\u00ed p\u0159\u00ednos.<\/p>\n<p><strong>Zdroj: BMW<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW Group \u010cesk\u00e1 republika bylo partnerem platformy PULSE, kter\u00e1 prob\u011bhla od 2. do 3. kv\u011btna&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,29],"tags":[],"class_list":["post-3904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3904"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3904\/revisions"}],"predecessor-version":[{"id":3909,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3904\/revisions\/3909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3905"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}