{"id":3935,"date":"2024-05-07T08:17:18","date_gmt":"2024-05-07T08:17:18","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3935"},"modified":"2024-05-07T08:20:12","modified_gmt":"2024-05-07T08:20:12","slug":"kadlec-se-vraci-do-marketingu-tatry","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3935","title":{"rendered":"Kadlec se vrac\u00ed do marketingu Tatry"},"content":{"rendered":"

V \u010dele marketingu automobilky Tatra Trucks je od 1. kv\u011btna Jan Kadlec. Zku\u0161en\u00fd mana\u017eer produktov\u00e9ho marketingu se vrac\u00ed na \u201am\u00edsto \u010dinu\u2018. <\/b><\/p>\n

V Tat\u0159e ji\u017e p\u016fsobil v letech 2010 a\u017e 2013, organizoval nap\u0159\u00edklad marketingovou komunikaci spojenou s uveden\u00edm tehdy zcela nov\u00e9 typov\u00e9 \u0159ady Tatra Phoenix a p\u016fsobil v t\u00fdmu, kter\u00fd uv\u00e1d\u011bl v \u017eivot slogan Tatra v\u00e1s dostane d\u00e1l, kter\u00fd nejstar\u0161\u00ed \u010desk\u00e1 automobilka s \u00fasp\u011bchem pou\u017e\u00edv\u00e1 dodnes.<\/p>\n

Luk\u00e1\u0161 Andr\u00fdsek, gener\u00e1ln\u00ed \u0159editel Tatra Trucks, k p\u0159\u00edchodu Jana Kadlece uvedl: \u201eMou prioritou je p\u0159iv\u00e1d\u011bt do Tatry \u0161ikovn\u00e9 a zku\u0161en\u00e9 specialisty a jsem p\u0159esv\u011bd\u010den, \u017ee v p\u0159\u00edpad\u011b Jana Kadlece jako nov\u00e9ho \u0161\u00e9fa marketingu se mi to poda\u0159ilo. V Tat\u0159e nen\u00ed nov\u00e1\u010dkem, pod\u00edlel se na uveden\u00ed modelov\u00e9 \u0159ady Tatry Phoenix, kter\u00e1 je jedn\u00edm z\u00a0pil\u00ed\u0159\u016f na\u0161eho portfolia, a uv\u00e1d\u011bl v \u017eivot slogan Tatra v\u00e1s dostane d\u00e1l, kter\u00fd pou\u017e\u00edv\u00e1me dodnes. L\u00edb\u00ed se mi jeho vize marketingu jako komunikace zam\u011b\u0159en\u00e9 na na\u0161e z\u00e1kazn\u00edky, kter\u00e1 jim na ov\u011b\u0159en\u00fdch a pr\u016fkazn\u00fdch datech dok\u00e1\u017ee, \u017ee Tatra m\u00e1 pro n\u011b oproti konkurenci m\u011b\u0159itelnou p\u0159idanou hodnotu.\u201c<\/p>\n

Jan Kadlec v\u00a0souvislosti se sv\u00fdm n\u00e1vratem do Tatry p\u0159ibl\u00ed\u017eil sv\u00e9 z\u00e1m\u011bry: \u201eChci obsahov\u011b naplnit slogan Tatra v\u00e1s dostane d\u00e1l. Je to zpr\u00e1va pro \u0159idi\u010de, \u017ee je vozy Tatra dostanou fyzicky d\u00e1l, d\u00edky sv\u00e9 v\u00fdjime\u010dn\u00e9 schopnosti proch\u00e1zet slo\u017eit\u00fdm ter\u00e9nem. Je to v\u0161ak tak\u00e9 zpr\u00e1va pro \u0159editele a majitele firem, kter\u00e9 jsou na\u0161imi z\u00e1kazn\u00edky, \u017ee automobily Tatra jejich spole\u010dnost dostanou d\u00e1l ekonomicky, a to d\u00edky jedine\u010dn\u00e9 hodnot\u011b, kterou na\u0161e vozidla poskytuj\u00ed po celou dobu sv\u00e9ho \u017eivotn\u00edho cyklu a provozu.\u201c<\/p>\n

Koncept Customer Value Proposition<\/strong><\/p>\n

Jan Kadlec bude spolu se sv\u00fdm marketingov\u00fdm t\u00fdmem rozv\u00edjet koncept Customer Value Proposition, kter\u00fd prezentuje m\u011b\u0159iteln\u00fd efekt z\u00edskan\u00fd a vyhodnocen\u00fd na z\u00e1klad\u011b re\u00e1ln\u00e9ho pou\u017eit\u00ed vozidel a s n\u00edm spojen\u00fdmi slu\u017ebami z\u00e1kazn\u00edkovi. Z\u00e1m\u011brem je, aby se firemn\u00ed z\u00e1kazn\u00edk ned\u00edval jen na po\u0159izovac\u00ed cenu vozu, n\u00fdbr\u017e m\u011bl podklady a re\u00e1ln\u00e1 data dokazuj\u00edc\u00ed, jakou p\u0159idanou hodnotu mu flotila vozidel Tatra m\u016f\u017ee p\u0159in\u00e9st ve srovn\u00e1n\u00ed s konkurenc\u00ed v z\u00e1vislosti na segmentu jeho podnik\u00e1n\u00ed a typu provozu.<\/p>\n

\u201eZam\u011b\u0159\u00edm se na zmapov\u00e1n\u00ed glob\u00e1ln\u00edho potenci\u00e1lu pro na\u0161e v\u00fdrobky a tak\u00e9 na tzv. b\u00edl\u00e1 m\u00edsta, kde zat\u00edm nep\u016fsob\u00edme nebo nevyu\u017e\u00edv\u00e1me pln\u011b potenci\u00e1l. V neposledn\u00ed \u0159ad\u011b chci zp\u011bt do Tatry p\u0159in\u00e1\u0161et strukturovan\u00e9 informace od z\u00e1kazn\u00edk\u016f, co na na\u0161ich v\u00fdrobc\u00edch vylep\u0161it, abychom tyto poznatky mohli prom\u00edtnout do technick\u00e9ho i procesn\u00edho rozvoje. Tatra je bezpochyby Love Brand a d\u00edky procesn\u00edm zm\u011bn\u00e1m v marketingu, kter\u00e9 se prom\u00edtnou do fungov\u00e1n\u00ed cel\u00e9 firmy, v\u011b\u0159\u00edm, \u017ee budeme m\u00edt v\u00edce spokojen\u00fdch z\u00e1kazn\u00edk\u016f a atraktivn\u00ed komunikaci s p\u0159idanou hodnotou,\u201c dodal Jan Kadlec.<\/p>\n

\"\"<\/p>\n

O Janu Kadlecovi<\/b><\/p>\n

Jan Kadlec je zku\u0161en\u00fd marketingov\u00fd mana\u017eer s prax\u00ed ve v\u00fdrobn\u00edch spole\u010dnostech s vlastn\u00edm v\u00fdzkumem a v\u00fdvojem v automotive, farmaceutick\u00e9m a chemick\u00e9m pr\u016fmyslu. P\u0159ed sv\u00fdm n\u00e1vratem do Tatry p\u016fsobil jako produktov\u00fd mana\u017eer ve spole\u010dnosti Simply You Pharmaceuticals. P\u0159edt\u00edm dev\u011bt let p\u016fsobil ve firm\u011b Varroc Lighting Systems, mimo jin\u00e9 na pozici marketingov\u00e9ho mana\u017eera. Ve spole\u010dnosti Tatra Trucks p\u016fsobil ji\u017e v letech 2010 a\u017e 2013, kde bylo jeho hlavn\u00edm projektem uveden\u00ed nov\u00e9 modelov\u00e9 \u0159ady Tatra Phoenix. Ta z\u00edskala v roce 2012 v\u00a0sout\u011b\u017ei International Truck of the Year ocen\u011bn\u00ed nejlep\u0161\u00ed pln\u011b pohonn\u00e9 n\u00e1kladn\u00ed vozidlo roku. Je absolventem V\u0160B-TU v Ostrav\u011b, na kter\u00e9 vystudoval obor marketing a obchod.<\/p>\n

Zdroj: Tiskov\u00fd servis Tatra Trucks
\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

V \u010dele marketingu automobilky Tatra Trucks je od 1. kv\u011btna Jan Kadlec. Zku\u0161en\u00fd mana\u017eer produktov\u00e9ho…<\/p>\n","protected":false},"author":1,"featured_media":3497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,5],"tags":[],"class_list":["post-3935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3935"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3935\/revisions"}],"predecessor-version":[{"id":3939,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3935\/revisions\/3939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3497"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}