{"id":3995,"date":"2024-05-13T09:01:16","date_gmt":"2024-05-13T09:01:16","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=3995"},"modified":"2024-05-13T09:06:03","modified_gmt":"2024-05-13T09:06:03","slug":"toyota-partnerem-festivalu-rock-for-people","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=3995","title":{"rendered":"Toyota op\u011bt sponzorem Rock for People"},"content":{"rendered":"

Hlavn\u00edm partnerem pro mobilitu festivalu Rock for People je i v leto\u0161n\u00edm roce \u010desk\u00e9 zastoupen\u00ed automobilky Toyota. Pro festival poskytne flotilu 20 n\u00edzkoemisn\u00edch voz\u016f v\u010detn\u011b bateriov\u00fdch elektromobil\u016f a vod\u00edkov\u00e9 Toyoty Mirai. <\/strong><\/p>\n

Budou slou\u017eit pro z\u00e1zem\u00ed festivalu i dopravu kapel a host\u016f. Sv\u011btovou premi\u00e9rou bude rozs\u00e1hl\u00e1 z\u00e1\u017eitkov\u00e1 z\u00f3na s Drink & Drive barem, kter\u00e1 ve spolupr\u00e1ci s Toyotou nab\u00eddne nealkoholick\u00e9 koktejly po celou dobu festivalu.<\/p>\n

Leto\u0161n\u00ed ro\u010dn\u00edk Rock for People se uskute\u010dn\u00ed 12. a\u017e 15. \u010dervna tradi\u010dn\u011b v Parku 360 v Hradci Kr\u00e1lov\u00e9. Novinkou bude zcela nov\u00e1 aktiva\u010dn\u00ed z\u00f3na Toyoty. N\u00e1v\u0161t\u011bvn\u00edci ji op\u011bt najdou p\u0159ed hang\u00e1rem s prodejem merchandisingu. Oproti lo\u0148sk\u00e9mu roku se ale zv\u011bt\u0161\u00ed a sv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky bude l\u00e1kat nejen k prohl\u00e9dnut\u00ed vystaven\u00e9 Toyoty Mirai a bezplatn\u00e9 dob\u00edjen\u00ed telefon\u016f v charge boxech, ale \u00fapln\u011b poprv\u00e9 nab\u00eddne i nealkoholick\u00fd bar.<\/p>\n

\u201eToyota Mirai na speci\u00e1ln\u00edm stojanu s charge boxy se v lo\u0148sk\u00e9m roce stala v r\u00e1mci are\u00e1lu p\u0159irozen\u00fdm m\u00edstem setk\u00e1v\u00e1n\u00ed i odpo\u010dinku. To n\u00e1s pro leto\u0161n\u00ed rok inspirovalo vytvo\u0159it \u00fatulnou z\u00f3nu, kde mohou n\u00e1v\u0161t\u011bvn\u00edci festivalu v klidu posed\u011bt. Proto\u017ee \u0159ada n\u00e1v\u0161t\u011bvn\u00edk\u016f koncert\u016f p\u0159ij\u00ed\u017ed\u00ed na festival autem, rozhodli jsme se pro n\u011b p\u0159ipravit nealkoholick\u00e9 koktejly, po kter\u00fdch mohou sednout do auta a odjet. A tak vznikl koncept Drink & Drive,\u201c vysv\u011btluje Michal Veli\u010dka, marketingov\u00fd \u0159editel Toyota \u010cR.<\/p>\n

Epicentrem z\u00f3ny budou dva designov\u00e9 kontejnery Drink & Drive. V prvn\u00edm bude velk\u00e1 premi\u00e9ra v r\u00e1mci festivalov\u00e9ho sv\u011bta \u201eDrink & Drive bar\u201c. Komplexn\u00ed nab\u00eddka m\u00edchan\u00fdch n\u00e1poj\u016f z nealkoholick\u00fdch destil\u00e1t\u016f Vassa na b\u00e1zi vodky, rumu nebo ginu. Ve druh\u00e9m bude zaji\u0161t\u011bn servis nealkoholick\u00fdch v\u00edn, sekt\u016f a m\u00edchan\u00fdch n\u00e1poj\u016f od evropsk\u00e9ho l\u00eddra, n\u011bmeck\u00e9 spole\u010dnosti Kolonne Null. To v\u0161e v origin\u00e1ln\u00ed mixologii z rukou profesion\u00e1ln\u00edch barman\u016f. Sou\u010d\u00e1st\u00ed z\u00f3ny bude i obl\u00edben\u00e9 Silent Disco, a to po cel\u00e9 \u010dty\u0159i dny festivalu.<\/p>\n

\u201eZ\u0159ejm\u011b nejv\u011bt\u0161\u00edm a ur\u010dit\u011b prvn\u00edm nealkoholick\u00fdm barem mezi festivaly podporujeme my\u0161lenku odpov\u011bdn\u00e9ho a bezpe\u010dn\u00e9ho \u0159\u00edzen\u00ed. Vych\u00e1z\u00edme z\u00e1rove\u0148 vst\u0159\u00edc st\u00e1le rostouc\u00edmu po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed si cht\u011bj\u00ed festival u\u017e\u00edt s \u010distou hlavou. A zdaleka nejde jen o nejmlad\u0161\u00ed generaci Z. Popt\u00e1vka po nealku v origin\u00e1ln\u00edch aran\u017e\u00edch n\u00e1m skokov\u011b roste u\u017e n\u011bkolik let. Je pro n\u00e1s dokladem, \u017ee dostate\u010dn\u011b aktivuj\u00edc\u00ed z\u00e1\u017eitky na\u0161i n\u00e1v\u0161t\u011bvn\u00edci nach\u00e1zej\u00ed v hudebn\u00edm i nehudebn\u00edm programu,\u201c dopl\u0148uje Michal Thomes, \u0159editel festivalu Rock for People.<\/p>\n

\"\"Uhl\u00edkov\u00e1 neutralita do roku 2030<\/strong>
\nToyota pro leto\u0161n\u00ed Rock for People op\u011bt zajist\u00ed kompletn\u00ed dopravn\u00ed servis pro \u00fa\u010dinkuj\u00edc\u00ed i VIP hosty festivalu. V n\u00edzkoemisn\u00ed flotile voz\u016f se objev\u00ed bateriov\u00fd elektromobil Toyota bZ4X i vod\u00edkov\u00fd elektromobil Toyota Mirai.<\/p>\n

Ji\u017e druh\u00fdm rokem se tak bude Toyota pod\u00edlet na z\u00e1m\u011bru organiz\u00e1tor\u016f festivalu dos\u00e1hnout do roku 2030 uhl\u00edkov\u00e9 neutrality. K tomu z\u00e1sadn\u00ed m\u011brou p\u0159isp\u00edv\u00e1 pr\u00e1v\u011b p\u0159echod na n\u00edzkoemisn\u00ed dopravu.<\/p>\n

Dob\u00edjen\u00ed voz\u016f p\u0159\u00edmo v are\u00e1lu festivalu<\/strong>
\nElektromobily Toyoty budou op\u011bt nab\u00edjeny p\u0159\u00edmo na festivalu, vod\u00edkov\u00e1 Mirai se bude tankovat klasicky na vod\u00edkov\u00e9 \u010derpac\u00ed stanici.<\/p>\n

Elektroauta v\u010detn\u011b Toyoty bZ4X bude nab\u00edjet vod\u00edkov\u00fd gener\u00e1tor H2BASE od \u010desk\u00e9 spole\u010dnosti DEVINN, kter\u00fd bude z\u00e1rove\u0148 z energie vyroben\u00e9 ze zelen\u00e9ho vod\u00edku z\u00e1sobovat v\u00fdznamnou \u010d\u00e1st festivalov\u00e9ho are\u00e1lu. Dal\u0161\u00ed spot\u0159ebu \u010dist\u00e9 energie pokryj\u00ed fotovoltaick\u00e9 \u010dl\u00e1nky, kter\u00e9 budou od za\u010d\u00e1tku \u010dervna instalov\u00e1ny na plo\u0161e v\u00edce ne\u017e 60 m2.<\/p>\n

Doprovodn\u00fd program<\/strong>
\nV r\u00e1mci doprovodn\u00e9ho programu na festivalu Rock for People vystoup\u00ed mimo jin\u00e9 Cirk La Putyka, jeho\u017e je Toyota rovn\u011b\u017e partnerem.<\/p>\n

\u0158editel Toyoty Martin Pele\u0161ka se pak spolu s Karlem Sou\u010dkem ze spole\u010dnosti Devinn objev\u00ed v debatn\u00edm panelu online magaz\u00ednu CzechCrunch k budoucnosti vod\u00edku na Conference Stage.<\/p>\n

Automobilka bude rovn\u011b\u017e partnerem po\u0159adu Rock for People Zbl\u00edzka, kter\u00fd ka\u017ed\u00fd ve\u010der v hlavn\u00edm vys\u00edlac\u00edm \u010dase \u010cesk\u00e9 televize p\u0159inese n\u011bkolik minut shrnut\u00ed toho nejd\u016fle\u017eit\u011bj\u0161\u00edho z d\u011bn\u00ed na festivalu. Moderovat ho bude op\u011bt Tereza Ramba, ambasadorka sestersk\u00e9 pr\u00e9miov\u00e9 zna\u010dky Lexus.<\/p>\n

#JeduRFP<\/strong>
\nV r\u00e1mci online propagace festivalu prob\u00edh\u00e1 \u00ed marketingov\u00e1 kampa\u0148 s hashtagem #JeduRFP, kter\u00e1 m\u00e1 za c\u00edl identifikovat jak n\u00e1v\u0161t\u011bvn\u00edky, tak partnery i um\u011blce 29. ro\u010dn\u00edku. Toyota propoj\u00ed sv\u00e9 marketingov\u00e9 aktivity a kan\u00e1ly s kampan\u00ed festivalu v r\u00e1mci online i offline prost\u0159ed\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed, obsahu i public relations.<\/p>\n

Zdroj: Toyota<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Hlavn\u00edm partnerem pro mobilitu festivalu Rock for People je i v leto\u0161n\u00edm roce \u010desk\u00e9 zastoupen\u00ed…<\/p>\n","protected":false},"author":1,"featured_media":3997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,29],"tags":[],"class_list":["post-3995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3995"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3995\/revisions"}],"predecessor-version":[{"id":4004,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/3995\/revisions\/4004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/3997"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}