{"id":4111,"date":"2024-05-20T08:08:13","date_gmt":"2024-05-20T08:08:13","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=4111"},"modified":"2024-05-20T08:50:26","modified_gmt":"2024-05-20T08:50:26","slug":"petr-bednar-opusti-skupinu-vlm","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=4111","title":{"rendered":"Petr Bedn\u00e1\u0159 opust\u00ed skupinu VLM"},"content":{"rendered":"<p><strong>Skupinu Vltava Labe Media (VLM) opust\u00ed st\u00e1vaj\u00edc\u00ed \u0159editel divize digital Petr Bedn\u00e1\u0159. Ze sv\u00e9 funkce odejde ke konci \u010dervna, jeho n\u00e1stupce m\u00e1 vzej\u00edt z intern\u00edch \u0159ad. Uvedl to port\u00e1l MediaGuru.<\/strong><!--more--><\/p>\n<p>\u201ePetr Bedn\u00e1\u0159 na konci \u010dervna z VLM odch\u00e1z\u00ed. Kompetence za odd\u011blen\u00ed Classifieds a odd\u011blen\u00ed Online p\u0159evezmou kolegov\u00e9 z VLM, p\u0159i\u010dem\u017e jednotliv\u00e9 online t\u00fdmy jsme v ned\u00e1vn\u00e9 dob\u011b person\u00e1ln\u011b pos\u00edlili,&#8220; sd\u011blila MediaGuru.cz\u00a0<strong>Aneta Koudelkov\u00e1<\/strong>, mluv\u010d\u00ed VLM.<\/p>\n<p>Podle neve\u0159ejn\u00fdch informac\u00ed odch\u00e1z\u00ed Petr Bedn\u00e1\u0159 za novou \u017eivotn\u00ed v\u00fdzvou, mluv\u00ed se o zahrani\u010dn\u00ed destinaci.<\/p>\n<p>Pod Bedn\u00e1\u0159ov\u00fdm veden\u00edm se dosah\u00a0<strong>internetov\u00e9ho portfolia VLM<\/strong>\u00a0v\u00fdznamn\u011b rozrostl. Dnes mu na internetov\u00e9m trhu pat\u0159\u00ed pozice \u010dtvrt\u00e9ho nejv\u011bt\u0161\u00edho provozovatele s po\u010dtem 5,8 mil. RU m\u011bs\u00ed\u010dn\u011b (zdroj: NetMonitor, duben 2024). K nav\u00fd\u0161en\u00ed dosahu online portfolia p\u0159isp\u011bla jak vy\u0161\u0161\u00ed p\u0159\u00edtomnost titul\u016f VLM v internetov\u00e9m prost\u0159ed\u00ed, tak akvizice medi\u00e1ln\u00edho zastupitelstv\u00ed\u00a0<strong>AdActive<\/strong>, kterou pln\u011b\u00a0<a href=\"https:\/\/www.mediaguru.cz\/clanky\/2016\/06\/vlp-kupuje-internetove-zastupitelstvi-adactive\/\">ovl\u00e1dla<\/a>\u00a0v roce 2016.<\/p>\n<p><strong>Petr Bedn\u00e1\u0159<\/strong>\u00a0<a href=\"https:\/\/www.mediaguru.cz\/clanky\/2016\/01\/petr-bednar-prechazi-do-vlp-bude-ridit-digital\/\">p\u0159i\u0161el<\/a>\u00a0do skupiny VLM, tehdy je\u0161t\u011b\u00a0<strong>Vltava Labe Press<\/strong>, na za\u010d\u00e1tku roku 2016. Nastoupil na pozici \u0159editele digit\u00e1ln\u00ed divize, kter\u00fd se v t\u00e9 dob\u011b ve skupin\u011b nov\u011b z\u0159\u00eddil. I ve sv\u00e9 p\u0159edchoz\u00ed zku\u0161enosti vedl digit\u00e1ln\u00ed divizi na stran\u011b provozovatele obsahu, konkr\u00e9tn\u011b ve vydavatelstv\u00ed\u00a0<strong>Mlad\u00e1 fronta<\/strong>, kde zodpov\u00eddal osm let za digit\u00e1ln\u00ed divizi.<\/p>\n<p>P\u0159edt\u00edm p\u016fsobil jako v\u00fdkonn\u00fd \u0159editel ve spole\u010dnosti\u00a0<strong>Global Inspiration<\/strong>, kter\u00e1 byla d\u0159\u00edve provozovatelem internetov\u00e9 televize\u00a0<strong>Stream.cz<\/strong>. Tam se pod\u00edlel na integraci\u00a0<strong>TV Stream.cz<\/strong>\u00a0do produktov\u00e9ho portfolia\u00a0<strong>Seznamu<\/strong>. Zku\u0161enosti sb\u00edral tak\u00e9 v onlinov\u00e9 divizi tehdej\u0161\u00edho vydavatelstv\u00ed\u00a0<strong>Ringier \u010cR<\/strong>\u00a0(dnes CNC).<\/p>\n<p>Petr Bedn\u00e1\u0159 se zapojuje i do profesn\u00edho internetov\u00e9ho sdru\u017een\u00ed\u00a0<strong>SPIR<\/strong>, ustavuj\u00edc\u00edho normy pro online reklamu. Je dlouhodob\u00fdm \u010dlenem v\u00fdkonn\u00e9 rady SPIR a b\u00fdval tak\u00e9 jej\u00edm p\u0159edsedou.<\/p>\n<p><strong>Zdroj: MediaGuru<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skupinu Vltava Labe Media (VLM) opust\u00ed st\u00e1vaj\u00edc\u00ed \u0159editel divize digital Petr Bedn\u00e1\u0159. Ze sv\u00e9 funkce&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,5],"tags":[],"class_list":["post-4111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4111"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4111\/revisions"}],"predecessor-version":[{"id":4115,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4111\/revisions\/4115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/4112"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}