{"id":4169,"date":"2024-05-22T06:22:24","date_gmt":"2024-05-22T06:22:24","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=4169"},"modified":"2024-05-23T06:45:26","modified_gmt":"2024-05-23T06:45:26","slug":"mach-vyhral-soud-s-bmw-o-reklamni-stojan","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=4169","title":{"rendered":"Autoimport Mach vyhr\u00e1l soud s BMW o reklamn\u00ed stojan"},"content":{"rendered":"

AUTOIMPORT MACH.CZ, kter\u00e1 je sou\u010d\u00e1st\u00ed skupiny MACH MOTORS s autosalony v Praze a \u010cesk\u00fdch Bud\u011bjovic\u00edch, m\u016f\u017ee i nad\u00e1le pou\u017e\u00edvat ochrannou zn\u00e1mku BMW na reklamn\u00edm stojanu p\u0159ed sv\u00fdmi autosalony. Odstran\u011bn\u00ed zna\u010dky ze stojanu v \u010cesk\u00fdch Bud\u011bjovic\u00edch se \u017ealobou dom\u00e1hala automobilka BMW. <\/b><\/strong><\/p>\n

O pr\u00e1vu na u\u017eit\u00ed zna\u010dky vozidel BMW rozhodl na konci roku 2022 nejprve M\u011bstsk\u00fd soud v\u00a0Praze, nyn\u00ed jej potvrdil i Vrchn\u00ed soud a proti rozhodnut\u00ed tak nen\u00ed dal\u0161\u00ed \u0159\u00e1dn\u00fd opravn\u00fd prost\u0159edek. Podle soud\u016f nedoch\u00e1z\u00ed ozna\u010den\u00edm m\u00edsta specializovan\u00e9ho prodeje a servisu vozidel k\u00a0poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky v\u00fdrobce.<\/p>\n

\u201eNa prodej vozidel BMW se specializujeme v\u00a0\u010cesk\u00fdch Bud\u011bjovic\u00edch od roku 1994. \u017daloba n\u00e1s proto zasko\u010dila. Jako specializovan\u00fd prodejce um\u00edme z\u00e1kazn\u00edk\u016fm dodat vozidla, kter\u00e1 nejsou v\u00a0autorizovan\u00fdch salonech skladem, nebo by na n\u011b v\u00a0dne\u0161n\u00ed dob\u011b \u010dekal z\u00e1kazn\u00edk \u0159adu m\u011bs\u00edc\u016f. V\u00a0dobr\u00e9 v\u00ed\u0159e tak ozna\u010dujeme i autosalon zna\u010dkou, kterou t\u0159icet let \u00fasp\u011b\u0161n\u011b z\u00e1kazn\u00edk\u016fm prod\u00e1v\u00e1me,\u201c<\/i><\/em>\u00a0uvedl Lubom\u00edr Mach, zakladatel koncernu MACH MOTORS.<\/p>\n

Spor o dojem z reklamn\u00edho pylonu<\/strong><\/p>\n

Z rozhodnut\u00ed obou soud\u016f je z\u0159ejm\u00e9, \u017ee prodejce nebyl \u017ealov\u00e1n z\u00a0d\u016fvodu nez\u00e1visl\u00e9ho prodeje a\u00a0servisu vozidel BMW. P\u0159edm\u011btem sporu byla p\u0159edev\u0161\u00edm ot\u00e1zka, zda reklamn\u00ed pylon p\u0159ed autosalonem, kter\u00fd obsahuje vedle slovn\u00ed ochrann\u00e9 zn\u00e1mky BMW ozna\u010den\u00ed \u201especializovan\u00fd prodej & servis\u201c,<\/i><\/em>\u00a0nem\u016f\u017ee navodit u z\u00e1kazn\u00edk\u016f myln\u00fd dojem, \u017ee se jedn\u00e1 o\u00a0autorizovan\u00fd prodej a\u00a0servis zna\u010dky BMW.<\/p>\n

\u201eEvropsk\u00e1 legislativa neoprav\u0148uje vlastn\u00edka ochrann\u00e9 zn\u00e1mky, aby zak\u00e1zal t\u0159et\u00ed osob\u011b jej\u00ed u\u017eit\u00ed za \u00fa\u010delem ozna\u010den\u00ed v\u00fdrobk\u016f nebo slu\u017eeb poch\u00e1zej\u00edc\u00edch od vlastn\u00edka t\u00e9to ochrann\u00e9 zn\u00e1mky. Rozhodnut\u00ed soudu je d\u016fle\u017eit\u00fdm precedentem pro \u0159adu podnikatel\u016f, kte\u0159\u00ed rozv\u00edjej\u00ed slu\u017eby spot\u0159ebitel\u016fm v\u00a0oblasti prodeje a\u00a0servisu nejr\u016fzn\u011bj\u0161\u00edch v\u00fdrobk\u016f glob\u00e1ln\u00edch zna\u010dek. Typick\u00fdm p\u0159\u00edkladem jsou opravny mobiln\u00edch telefon\u016f a elektroniky, kter\u00e9 b\u011b\u017en\u011b pot\u0159ebuj\u00ed se zna\u010dkou v\u00fdrobk\u016f ve sv\u00fdch reklamn\u00edch materi\u00e1lech pracovat\u201c<\/i><\/em>\u00a0uvedl advok\u00e1t David \u0158ezn\u00ed\u010dek z\u00a0advok\u00e1tn\u00ed kancel\u00e1\u0159e \u0158ezn\u00ed\u010dek & Co., kter\u00e1 koncern MACH MOTORS ve sporu zastupuje.<\/p>\n

\u017dalovan\u00e1 spole\u010dnost AUTOIMPORT MACH.CZ u soudu prok\u00e1zala, \u017ee b\u011bhem 30 let sv\u00e9ho podnik\u00e1n\u00ed jednozna\u010dn\u011b prok\u00e1zala prodej a servis vozidel BMW s\u00a0takovou odbornou a technickou \u00farovn\u00ed, aby mohla ozna\u010den\u00ed specializovan\u00fd servis a prodej \u0159\u00e1dn\u011b pou\u017e\u00edvat.<\/p>\n

\u00a0<\/i><\/em>\u201ePravomocn\u00fd rozsudek d\u00e1v\u00e1 \u0161anci i ostatn\u00edm podnikatel\u016fm, \u017ee mohou \u0159\u00e1dn\u011b ozna\u010dit sv\u00e9 provozovny, a \u017ee m\u00e1 smysl br\u00e1nit sv\u00e9 z\u00e1jmy ve zn\u00e1mkopr\u00e1vn\u00edch sporech, kter\u00e9 nez\u0159\u00eddka slou\u017e\u00ed k\u00a0zast\u0159en\u00e9mu konkuren\u010dn\u00edmu boji,\u201c <\/i><\/em>doplnil David \u0158ezn\u00ed\u010dek.<\/p>\n

Na prodej voz\u016f zna\u010dky BMW se \u010deskobud\u011bjovick\u00e1 spole\u010dnost specializuje od roku 1994. Za dobu sv\u00e9 existence prodala z\u00e1kazn\u00edk\u016fm tis\u00edce vozidel t\u00e9to zna\u010dky. \u0158\u00e1dov\u011b desetitis\u00edce vozidel t\u00e9to zna\u010dky pro\u0161ly jej\u00edm specializovan\u00fdm servisem.<\/p>\n

AUTOIMPORT MACH. CZ<\/b><\/strong><\/p>\n

V \u010cesk\u00fdch Bud\u011bjovic\u00edch se specializuje na prodej a servis nov\u00fdch i ojet\u00fdch voz\u016f BMW<\/b><\/strong>\u00a0u\u017e\u00a0od roku 1994. Skupina s\u00a0autosalony v\u00a0\u010cesk\u00fdch Bud\u011bjovic\u00edch a v\u00a0Praze zam\u011bstn\u00e1v\u00e1 v\u00edce ne\u017e 50 vysoce kvalifikovan\u00fdch pracovn\u00edk\u016f.<\/p>\n

Od\u00a0roku 2014 je spole\u010dnost autorizovan\u00fdm partnerem Volvo Car<\/b><\/strong>, v\u00a0roce 2018 se stala prvn\u00edm ofici\u00e1ln\u00edm dealerem zna\u010dky SSangYong<\/b><\/strong>\u00a0po jej\u00edm n\u00e1vratu na \u010cesk\u00fd trh a autorizovan\u00fdm prodejcem a\u00a0servisn\u00edm m\u00edstem motocykl\u016f Triumph<\/b><\/strong>. Od roku 2019 je autorizovan\u00fdm servisn\u00edm partnerem a specializovan\u00fdm prodejcem zna\u010dek Jaguar<\/b><\/strong>\u00a0a Land Rover<\/b><\/strong>.<\/p>\n

Zdroj: Bene\u0161 CG, Petra Hermelov\u00e1<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

AUTOIMPORT MACH.CZ, kter\u00e1 je sou\u010d\u00e1st\u00ed skupiny MACH MOTORS s autosalony v Praze a \u010cesk\u00fdch Bud\u011bjovic\u00edch,…<\/p>\n","protected":false},"author":1,"featured_media":4171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,51],"tags":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-kauza"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4169"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4169\/revisions"}],"predecessor-version":[{"id":4176,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4169\/revisions\/4176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/4171"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}