{"id":4262,"date":"2024-05-27T08:20:36","date_gmt":"2024-05-27T08:20:36","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=4262"},"modified":"2024-05-27T09:45:44","modified_gmt":"2024-05-27T09:45:44","slug":"skoda-jela-domaci-hokejovou-jizdu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=4262","title":{"rendered":"\u0160koda jela Dom\u00e1c\u00ed hokejovou j\u00edzdu"},"content":{"rendered":"

\u010ce\u0161t\u00ed hokejist\u00e9 vybojovali v Praze zlato, \u0160kodovka tradi\u010dn\u011b vyu\u017eila Mistrovstv\u00ed sv\u011bta IIHF k propagaci sv\u00fdch novinek, leto\u0161n\u00edch generac\u00ed Superbu a Kodiaqu. Z\u00e1rove\u0148 jela prodejn\u00ed kampa\u0148m s n\u00e1zvem „Dom\u00e1c\u00ed hokejov\u00e1 j\u00edzda“.
\n<\/strong><\/p>\n

\u0160kodovka podporuje Mistrovstv\u00ed sv\u011bta v ledn\u00edm hokeji nep\u0159etr\u017eit\u011b od roku 1992 a o rok pozd\u011bji se stala hlavn\u00edm sponzorem \u0161ampion\u00e1tu, za co\u017e byla v roce 2017 ocen\u011bna z\u00e1pisem do Guinnessovy knihy rekord\u016f d\u00edky nejdel\u0161\u00edmu hlavn\u00edmu sponzoringu sportovn\u00edch mistrovstv\u00ed sv\u011bta.<\/p>\n

S po\u010detnou flotilou voz\u016f, logy um\u00edst\u011bn\u00fdmi na ledov\u00e9 plo\u0161e a mantinelech i dresech hr\u00e1\u010d\u016f byla mladoboleslavsk\u00e1 automobilka na mistrovstv\u00ed sv\u011bta op\u011bt nep\u0159ehl\u00e9dnuteln\u00e1.<\/p>\n

P\u0159ed ob\u011bma ar\u00e9nami vystavila svou modelovou paletu se zam\u011b\u0159en\u00edm na nov\u00e9 generace model\u016f Superb a Kodiaq. \u0160koda Auto z\u0159\u00eddila v obou hostitelsk\u00fdch m\u011bstech speci\u00e1ln\u00ed fanou\u0161kovsk\u00e9 z\u00f3ny, kde si n\u00e1v\u0161t\u011bvn\u00edci mohli vyzkou\u0161et sv\u00e9 hokejov\u00e9 dovednosti nebo sledovat z\u00e1pas spole\u010dn\u011b s ostatn\u00edmi.<\/p>\n

Tradi\u010dn\u00ed sou\u010d\u00e1st\u00ed sponzoringu je i z\u00e1p\u016fj\u010dka voz\u016f po\u0159adatel\u016fm \u0161ampion\u00e1tu: letos v hokejov\u00e9 flotile slou\u017eilo 45 voz\u016f \u0160koda Kodiaq, Superb Combi a Enyaq Coup\u00e9 RS v n\u00e1padn\u00e9m zbarven\u00ed.<\/p>\n

\"\"<\/p>\n

Kampa\u0148 s heslem \u201eDom\u00e1c\u00ed hokejov\u00e1 j\u00edzda\u201c<\/strong><\/p>\n

P\u0159i p\u0159\u00edle\u017eitosti kon\u00e1n\u00ed \u0161ampion\u00e1tu v \u010cesk\u00e9 republice spustilo tuzemsk\u00e9 zastoupen\u00ed automobilky \u0160koda Auto rozs\u00e1hlou kampa\u0148, kter\u00e1 m\u011bla\u00a0 pos\u00edlit vn\u00edm\u00e1n\u00ed sponzoringu hokeje s d\u016frazem na dom\u00e1c\u00ed po\u0159adatelstv\u00ed.<\/p>\n

Sou\u010d\u00e1st\u00ed byly televizn\u00ed a rozhlasov\u00e9 spoty, ti\u0161t\u011bn\u00e1 inzerce a netradi\u010dn\u00ed digit\u00e1ln\u00ed form\u00e1ty. Na frekventovan\u00fdch m\u00edstech v Praze, Brn\u011b a Ostrav\u011b se objevily gigantick\u00e9 hokejov\u00e9 symboly, motto \u201eDom\u00e1c\u00ed hokejov\u00e1 j\u00edzda\u201c ozdobilo prost\u0159edky hromadn\u00e9 dopravy v Brn\u011b a Ostrav\u011b nebo stanici metra Florenc v Praze.<\/p>\n

Na soci\u00e1ln\u00edch s\u00edt\u00edch odv\u00edjel p\u0159\u00edb\u011bh Dom\u00e1c\u00ed hokejov\u00e1 poh\u00e1dka, na kter\u00e9m spolupracoval Ji\u0159\u00ed Strach s T\u00e1\u0148ou Mal\u00edkovou.<\/p>\n

Zdroj: \u0160koda Auto<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce\u0161t\u00ed hokejist\u00e9 vybojovali v Praze zlato, \u0160kodovka tradi\u010dn\u011b vyu\u017eila Mistrovstv\u00ed sv\u011bta IIHF k propagaci sv\u00fdch…<\/p>\n","protected":false},"author":1,"featured_media":4266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,29],"tags":[],"class_list":["post-4262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sponzoring"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4262"}],"version-history":[{"count":5,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4262\/revisions"}],"predecessor-version":[{"id":4276,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4262\/revisions\/4276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/4266"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}