{"id":4449,"date":"2024-06-04T07:32:45","date_gmt":"2024-06-04T07:32:45","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=4449"},"modified":"2024-06-04T07:33:45","modified_gmt":"2024-06-04T07:33:45","slug":"kia-mela-setkani-dealeru-v-berline","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=4449","title":{"rendered":"Kia m\u011bla setk\u00e1n\u00ed dealer\u016f v Berl\u00edn\u011b"},"content":{"rendered":"
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Kia ve dnech 29. \u2013 30. kv\u011btna v Berl\u00edn\u011b na setk\u00e1n\u00ed s evropsk\u00fdmi dealery, kter\u00e9ho se z\u00fa\u010dastnilo p\u0159ibli\u017en\u011b 2900 partner\u016f z \u0159ad prodejc\u016f ze 41 evropsk\u00fdch zem\u00ed, p\u0159edstavila obchodn\u00ed p\u0159\u00edle\u017eitosti zna\u010dky.<\/strong><\/p>\n

C\u00edlem setk\u00e1n\u00ed ve VIP form\u00e1tu bylo p\u0159edstavit novinky z produktov\u00e9 \u0159ady Kia a podrobn\u011b vysv\u011btlit sm\u011bl\u00e9 kroky zna\u010dky v r\u00e1mci jej\u00ed prom\u011bny v poskytovatele \u0159e\u0161en\u00ed trvale udr\u017eiteln\u00e9 mobility. Akce se z\u00fa\u010dastnil nejvy\u0161\u0161\u00ed management Kia, jako nap\u0159. Ho Sung Song, prezident a CEO Kia, Marc Hedrich, prezident a CEO spole\u010dnosti Kia Europe, a Karim Habib, v\u00fdkonn\u00fd viceprezident a vedouc\u00ed glob\u00e1ln\u00edho n\u00e1vrh\u00e1\u0159sk\u00e9ho centra Kia (Kia Global Design).<\/p>\n

Setk\u00e1n\u00ed pod t\u00e9matem \u201aIt\u2019s #OurMove\u2018 se zam\u011b\u0159ilo na n\u011bkolik kl\u00ed\u010dov\u00fdch bod\u016f zahrnuj\u00edc\u00edch \u00fasp\u011b\u0161n\u00fd trend zna\u010dky Kia, tedy\u00a0M<\/strong>omentum (oce\u0148ovan\u00e1 vozidla a nepolevuj\u00edc\u00ed \u00fasp\u011bchy zna\u010dky),\u00a0O<\/strong>pportunity (p\u0159\u00edle\u017eitosti \u2013 nov\u00e9 produkty, slu\u017eby a nab\u00eddky),\u00a0V<\/strong>ision (vize \u2013 prost\u0159edky mobility pro konkr\u00e9tn\u00ed \u00fa\u010dely a pokro\u010dil\u00e1 konektivita) a\u00a0E<\/strong>xperience (zku\u0161enosti, schopnost upoutat emoce a specifick\u00e9 slu\u017eby zna\u010dky). Kia v n\u00e1vaznosti na \u00fasp\u011bchy modelu EV6, v\u00edt\u011bze sout\u011b\u017ee Auto roku (COTY), jako\u017e i vlajkov\u00e9 lodi EV9, op\u011bt potvrzuje sv\u00e9 zasazen\u00ed o elektrifikaci v Evrop\u011b uveden\u00edm elektrick\u00e9ho kompaktn\u00edho SUV s ozna\u010den\u00edm EV3. Uveden\u00fd krok je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho pl\u00e1nu zna\u010dky m\u00edt do roku 2026 k dispozici kompletn\u00ed modelovou nab\u00eddku elektromobil\u016f.<\/p>\n<\/div>\n

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\u201eS ohledem na d\u016fle\u017eitost evropsk\u00e9ho regionu v r\u00e1mci celosv\u011btov\u00fdch prodej\u016f zna\u010dky Kia a jej\u00ed strategie elektrifikace chceme letos v tomto regionu uv\u00e9st model EV3,\u201c komentoval Ho Sung Song, prezident a CEO Kia. \u201eEV3 nav\u00e1\u017ee na \u00fasp\u011bchy model\u016f EV6 a EV9 a aktivn\u011b povede p\u0159echod k elektromobilit\u011b. Zam\u011b\u0159\u00edme sv\u00e9 \u00fasil\u00ed na prom\u011bnu v z\u00e1kaznicky orientovanou zna\u010dku dal\u0161\u00edm vylep\u0161ov\u00e1n\u00edm produkt\u016f a z\u00e1kaznick\u00fdch zku\u0161enost\u00ed, kter\u00fdmi se odli\u0161ujeme od konkurence.\u201c<\/p>\n

Udr\u017een\u00ed pozitivn\u00edho trendu<\/strong><\/p>\n

Kia je v Evrop\u011b zavedenou zna\u010dkou, kter\u00e1 zde pokra\u010duje ve sv\u00e9 \u00fasp\u011b\u0161n\u00e9 cest\u011b s\u00a0rekordn\u00edmi prodeji 572 297* vozidel v roce 2023 a 4,5%* pod\u00edlem na trhu s osobn\u00edmi automobily. Prodeje elektrifikovan\u00fdch vozidel p\u0159ekro\u010dily 217 000 kus\u016f, a tak elektrifikovan\u00e9 modely p\u0159edstavuj\u00ed 37,9 % maloobchodn\u00edch prodej\u016f zna\u010dky Kia. Kia chce d\u00e1le stav\u011bt na pozitivn\u00edm trendu osmi posledn\u00edch let, kdy dos\u00e1hla 56% n\u00e1r\u016fstu prodej\u016f (za obdob\u00ed 2015\u20132023) s\u00a0c\u00edlem do roku 2028 prod\u00e1vat ro\u010dn\u011b 800 000 vozidel, resp. z\u00edskat 5% pod\u00edl na trhu s\u00a0a\u017e 85% zastoupen\u00edm elektrifikovan\u00fdch vozidel.<\/p>\n

\u201eNa pozad\u00ed na\u0161\u00ed odv\u00e1\u017en\u00e9 prom\u011bny zna\u010dky mohu s hrdost\u00ed \u0159\u00edci, \u017ee Kia je dnes na \u010dele poskytovatel\u016f \u0159e\u0161en\u00ed trvale udr\u017eiteln\u00e9 mobility,\u201c uvedl Marc Hedrich, prezident a CEO spole\u010dnosti Kia Europe. \u201eTento v\u00fdvoj, podpo\u0159en\u00fd na\u0161\u00edm zasazen\u00edm o pokrokov\u00e9, odv\u00e1\u017en\u00e9 a odpov\u011bdn\u00e9 sm\u011b\u0159ov\u00e1n\u00ed, stoj\u00ed za v\u00fdrazn\u00fdm r\u016fstem a rozvojem s potenci\u00e1lem v p\u0159\u00ed\u0161t\u00edch letech na\u0161e postaven\u00ed v tomto odv\u011btv\u00ed je\u0161t\u011b pos\u00edlit.\u201c<\/p>\n

\u0160irok\u00e9 cesty k p\u0159\u00edle\u017eitostem<\/strong><\/p>\n

Budouc\u00ed strategie zna\u010dky Kia je jednozna\u010dn\u00e1: vych\u00e1zet vst\u0159\u00edc popt\u00e1vce z\u00e1kazn\u00edk\u016f roz\u0161i\u0159ov\u00e1n\u00edm s\u00edt\u011b dob\u00edjec\u00edch stanic a nab\u00edzen\u00edm nov\u00fdch model\u016f elektromobil\u016f podporuj\u00edc\u00edch ultra rychl\u00e9 dob\u00edjen\u00ed nad r\u00e1mec st\u00e1vaj\u00edc\u00ed modelov\u00e9 nab\u00eddky, jako\u017e i elektrifikovat obl\u00edben\u00e9 modely ze st\u00e1vaj\u00edc\u00ed nab\u00eddky. Vozidla podporuj\u00edc\u00ed plnou konektivitu i nad\u00e1le poskytuj\u00ed o\u010dek\u00e1van\u00e9 zku\u0161enosti prost\u0159ednictv\u00edm d\u00e1lkov\u00fdch aktualizac\u00ed (OTA) a funkc\u00ed nab\u00edzen\u00fdch v\u00a0obchod\u011b Kia Connect. Dal\u0161\u00ed z n\u00e1mi uv\u00e1d\u011bn\u00fdch pokrokov\u00fdch technologi\u00ed, jako je nap\u0159. obousm\u011brn\u00e9 dob\u00edjen\u00ed (V2G, V2L, V2H), obohacuj\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti o dal\u0161\u00ed p\u0159idanou hodnotu.<\/p>\n

Vize sm\u011b\u0159uj\u00edc\u00ed k \u00fasp\u011bchu<\/strong><\/p>\n

Vedle aktivit sm\u011b\u0159uj\u00edc\u00edch k trvale udr\u017eiteln\u00e9 mobilit\u011b je Kia pr\u016fkopn\u00edkem navrhov\u00e1n\u00ed a v\u00fdvoje vozidel pro speci\u00e1ln\u00ed \u00fa\u010dely (PBV), tedy komplexn\u00edho \u0159e\u0161en\u00ed mobility, kter\u00e9 spojuje elektromobily navr\u017een\u00e9 k ur\u010dit\u00e9mu \u00fa\u010delu\u00a0s vysp\u011bl\u00fdmi softwarov\u00fdmi \u0159e\u0161en\u00edmi, \u010d\u00edm\u017e definuje srovn\u00e1vac\u00ed m\u011b\u0159\u00edtka budouc\u00ed mobility s chytr\u00fdm p\u0159\u00edstupem k napl\u0148ov\u00e1n\u00ed z\u00e1kaznick\u00fdch pot\u0159eb. Kia d\u00e1le ur\u010duje odv\u011btvov\u00fd standard sv\u00fdm c\u00edlem st\u00e1t se poskytovatelem \u0159e\u0161en\u00ed trvale udr\u017eiteln\u00e9 mobility, a do roku 2040 tak v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku zcela prom\u011bnit odv\u011btv\u00ed dopravy. V\u0161echny do budoucna uv\u00e1d\u011bn\u00e9 modely elektromobil\u016f Kia, podobn\u011b jako EV3 a EV9, budou spl\u0148ovat 10 kl\u00ed\u010dov\u00fdch udr\u017eiteln\u00fdch polo\u017eek v\u010detn\u011b recyklace, zastoupen\u00ed p\u0159\u00edrodn\u00edch materi\u00e1l\u016f a pou\u017e\u00edv\u00e1n\u00ed l\u00e1tek bez obsahu chemik\u00e1li\u00ed.<\/p>\n

\u00a0<\/strong>\u201eThe Kia experience\u201c \u2013 Zku\u0161enosti se zna\u010dkou<\/strong><\/p>\n

C\u00edlem Kia je zajistit spokojenost z\u00e1kazn\u00edk\u016f ve v\u0161ech bodech kontaktu se zna\u010dkou prost\u0159ednictv\u00edm vozidel vyvol\u00e1vaj\u00edc\u00edch emoce, ale sou\u010dasn\u011b spolehliv\u00fdch, praktick\u00fdch a propojen\u00fdch, co\u017e jsou kl\u00ed\u010dov\u00e9 rozli\u0161uj\u00edc\u00ed vlastnosti zna\u010dky Kia. Kia Connect nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm podporu v re\u00e1ln\u00e9m \u010dase k vy\u0159e\u0161en\u00ed libovoln\u00e9ho probl\u00e9mu s vozidlem prost\u0159ednictv\u00edm asisten\u010dn\u00edch slu\u017eeb technick\u00e9ho servisn\u00edho centra. A v neposledn\u00ed \u0159ad\u011b Kia digitalizuje aspekty vlastnictv\u00ed a \u00fadr\u017eby vozidel prost\u0159ednictv\u00edm programu MojeKia pro z\u00e1kazn\u00edky, resp. port\u00e1lu MyService pro prodejce.<\/p>\n

*Podle \u00fadaj\u016f zve\u0159ejn\u011bn\u00fdch 18. ledna 2024 Asociac\u00ed evropsk\u00fdch v\u00fdrobc\u016f automobil\u016f (ACEA)<\/em><\/p>\n

Zdroj: KIA Czech<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kia ve dnech 29. \u2013 30. kv\u011btna v Berl\u00edn\u011b na setk\u00e1n\u00ed s evropsk\u00fdmi dealery, kter\u00e9ho…<\/p>\n","protected":false},"author":1,"featured_media":4451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,26],"tags":[],"class_list":["post-4449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dealeri","category-eventy"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4449"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4449\/revisions"}],"predecessor-version":[{"id":4454,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4449\/revisions\/4454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/4451"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}