{"id":4739,"date":"2024-06-18T08:23:51","date_gmt":"2024-06-18T08:23:51","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=4739"},"modified":"2024-06-18T08:24:45","modified_gmt":"2024-06-18T08:24:45","slug":"omv-zacala-menit-korporatni-identitu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=4739","title":{"rendered":"OMV za\u010dala m\u011bnit korpor\u00e1tn\u00ed identitu"},"content":{"rendered":"

OMV p\u0159edstavila 17. \u010dervna novou korpor\u00e1tn\u00ed identitu, kterou b\u011bhem n\u00e1sleduj\u00edc\u00edch 3 let nasad\u00ed v sedmi zem\u00edch \u2013 Rakousku, Rumunsku, Ma\u010farsku, Slovensku, \u010cesk\u00e9 republice, Bulharsku a Srbsku. <\/strong><\/p>\n

Nov\u00e1 vizu\u00e1ln\u00ed podoba m\u00fd vystihovat strategick\u00e9 zam\u011b\u0159en\u00ed spole\u010dnosti, kter\u00e9 na prvn\u00ed m\u00edsto klade udr\u017eitelnou energii, udr\u017eitelnou mobilitu a udr\u017eiteln\u00fd \u017eivotn\u00ed styl pro ka\u017ed\u00e9ho.<\/p>\n

Inovovan\u00e9 logo a vizu\u00e1ln\u00ed podoba se objev\u00ed na kontaktn\u00edch m\u00edstech OMV zam\u011b\u0159en\u00fdch na segment B2B (business to business) i B2C (business to consumer).<\/p>\n

Nov\u00fd design bude postupn\u011b zav\u00e1d\u011bn na p\u0159ibli\u017en\u011b 1 000 \u010derpac\u00edch stanic\u00edch OMV, kter\u00e9 obsluhuj\u00ed v\u00edce ne\u017e 650 000 z\u00e1kazn\u00edk\u016f denn\u011b. Identita zna\u010dky bude pou\u017eita i v r\u00e1mci rychle se roz\u0161i\u0159uj\u00edc\u00ed s\u00edt\u011b EV nab\u00edje\u010dek eMotion, b\u011bhem 3 let se aktualizace dotkne p\u0159ibli\u017en\u011b 1,5 milionu aplikac\u00ed loga. Transformace za\u010d\u00edn\u00e1 na digit\u00e1ln\u00edch platform\u00e1ch, v\u00a0prvn\u00ed \u0159ad\u011b na webu skupiny OMV new.omv.com<\/u><\/a>, a bude pokra\u010dovat rebrandingem aplikac\u00ed OMV MyStation a eMotion, kter\u00e9 vyu\u017e\u00edv\u00e1 nap\u0159\u00ed\u010d regionem CEE v\u00edc ne\u017e 1 milion u\u017eivatel\u016f.<\/p>\n

\u201eHlavn\u00ed n\u00e1pln\u00ed pr\u00e1ce OMV Retail je udr\u017eovat lidi v pohybu. P\u0159itom se sna\u017e\u00edme p\u0159edv\u00eddat budouc\u00ed pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a nab\u00edzet inovativn\u00ed, udr\u017eiteln\u00e1 a digit\u00e1ln\u00ed \u0159e\u0161en\u00ed. Nov\u00e1 identita na\u0161\u00ed zna\u010dky a slogan \u201aForward for Good\u2018 zd\u016fraz\u0148uj\u00ed firemn\u00ed strategii, celkovou transformaci a ukazuj\u00ed na\u0161i vizi orientovanou na budoucnost,\u201d komentuje rebranding Daniel Vasilache, Country Retail manager OMV \u010cesk\u00e1 republika.<\/p>\n

Dosavadn\u00ed vizu\u00e1ln\u00ed identitu z roku 1995 nahrad\u00ed komplexn\u00ed inovovan\u00e1 strategie zna\u010dky a nov\u00fd branding. Z\u00e1kladn\u00edm prvkem nov\u00e9ho loga je ikonick\u00fd symbol p\u0159edstavuj\u00edc\u00ed OMV jako spole\u010dnost p\u016fsob\u00edc\u00ed nap\u0159\u00ed\u010d oblastmi chemik\u00e1li\u00ed, paliv a energi\u00ed s v\u00fdrazn\u00fdm zam\u011b\u0159en\u00edm na udr\u017eitelnost a cirkul\u00e1rn\u00ed ekonomiku. Nov\u00e1 identita vych\u00e1z\u00ed z d\u011bdictv\u00ed zna\u010dky, vyjad\u0159uje pokrok a vyty\u010duje cestu do budoucnosti. Barvy nov\u00e9ho designu p\u0159itom navazuj\u00ed na p\u016fvodn\u00ed odkaz a historii zna\u010dky. P\u0159izp\u016fsoben\u00ed z\u00e1kladn\u00ed barevn\u00e9 palety vytv\u00e1\u0159\u00ed jasn\u011bj\u0161\u00ed akcent a vyza\u0159uje budouc\u00ed a modern\u00ed z\u00e1klad zalo\u017een\u00fd na digit\u00e1ln\u00ed oblasti.<\/p>\n

\"\"
New OMV Filling Station
<\/b><\/strong><\/figcaption><\/figure>\n

V roce 2023 dos\u00e1hla OMV tr\u017eeb ve v\u00fd\u0161i 39 miliard eur a na nejr\u016fzn\u011bj\u0161\u00edch pozic\u00edch zam\u011bstn\u00e1vala po cel\u00e9m sv\u011bt\u011b p\u0159ibli\u017en\u011b 20 600 pracovn\u00edk\u016f. Akcie OMV jsou obchodov\u00e1ny na V\u00edde\u0148sk\u00e9 burze cenn\u00fdch pap\u00edr\u016f (jako OMV) a v USA v r\u00e1mci American Depository Receipts (jako OMVKY).<\/p>\n

Zdroj: OMV<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

OMV p\u0159edstavila 17. \u010dervna novou korpor\u00e1tn\u00ed identitu, kterou b\u011bhem n\u00e1sleduj\u00edc\u00edch 3 let nasad\u00ed v sedmi…<\/p>\n","protected":false},"author":1,"featured_media":4741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4739"}],"version-history":[{"count":4,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4739\/revisions"}],"predecessor-version":[{"id":4745,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4739\/revisions\/4745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/4741"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}