{"id":4978,"date":"2024-06-26T07:28:25","date_gmt":"2024-06-26T07:28:25","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=4978"},"modified":"2024-06-26T07:28:25","modified_gmt":"2024-06-26T07:28:25","slug":"toyota-vydava-olympijsky-special","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=4978","title":{"rendered":"Toyota vyd\u00e1v\u00e1 olympijsk\u00fd speci\u00e1l"},"content":{"rendered":"

Magaz\u00edn Toyota Life vych\u00e1z\u00ed\u00a0 od roku 2019. obvykle \u010dtvrtletn\u011b, ov\u0161em p\u0159i p\u0159\u00edle\u017eitosti leto\u0161n\u00edch olympijsk\u00fdch her v Pa\u0159\u00ed\u017ei dostal sv\u016fj prvn\u00ed speci\u00e1l. Toyota je celosv\u011btov\u00fdm partnerem her, nicm\u00e9n\u011b obsah magaz\u00ednu je p\u016fvodn\u00ed a lok\u00e1ln\u00ed. D\u00edky podpis\u016fm slavn\u00fdch sportovc\u016f m\u00e1 j\u00edt\u00a0 o sb\u011bratelskou edici.<\/strong><\/p>\n

\u201ePa\u0159\u00ed\u017e je u\u017e druhou letn\u00ed olympi\u00e1dou, na kter\u00e9 se partnersky pod\u00edl\u00edme, a tak jsme komunikaci cht\u011bli zase o n\u011bco posunout, p\u0159ij\u00edt s n\u011b\u010d\u00edm nov\u00fdm, ryze lok\u00e1ln\u00edm a zam\u011b\u0159en\u00fdm na \u0161pi\u010dkov\u00e9 \u010desk\u00e9 sportovce a tak\u00e9 parasportovce, kter\u00e9 dlouhodob\u011b podporujeme,\u201c vysv\u011btluje \u0161\u00e9fka komunikace \u010desk\u00e9ho zastoupen\u00ed automobilky Toyota Jitka Jechov\u00e1.<\/p>\n

V \u010cesku je Toyota dlouhodob\u00fdm partnerem \u010cesk\u00e9ho olympijsk\u00e9ho i paralympijsk\u00e9ho v\u00fdboru. Od roku 2018 tak\u00e9 buduje sv\u016fj ambasadorsk\u00fd Team Toyota slo\u017een\u00fd p\u0159ev\u00e1\u017en\u011b ze sportovc\u016f a \u010desk\u00fdch reprezentant\u016f, mezi nimi\u017e nechyb\u00ed kanoista Martin Fuksa, plavkyn\u011b Barbora Seemanov\u00e1, vodn\u00ed slalom\u00e1\u0159 Luk\u00e1\u0161 Rohan, \u0161erm\u00ed\u0159 Alexander Choupenitch nebo paraatletka Anna Luxov\u00e1. Sou\u010d\u00e1st\u00ed t\u00fdmu a speci\u00e1ln\u00edho \u010d\u00edsla jsou i skater Maxim Habanec, o\u0161t\u011bpa\u0159ka Nikola Ogrodn\u00edkov\u00e1 a b\u011b\u017ekyn\u011b Kristiina Sas\u00ednek M\u00e4ki. V magaz\u00ednu se d\u00e1le objevuj\u00ed paralympijsk\u00e9 nad\u011bje cyklista Patrik Jahoda, b\u011b\u017ekyn\u011b Tereza Jakschov\u00e1 a plavec David Kratochv\u00edl.<\/p>\n

Speci\u00e1ln\u00ed vyd\u00e1n\u00ed magaz\u00ednu Toyota Life na 64 stran\u00e1ch p\u0159ibli\u017euje jejich cestu za olympijsk\u00fdm a paralympijsk\u00fdm snem, ale bere \u010dten\u00e1\u0159e tak\u00e9 do z\u00e1kulis\u00ed p\u0159\u00edprav her v Pa\u0159\u00ed\u017ei, kter\u00e9 za\u010d\u00ednaj\u00ed 26. \u010dervence, a p\u0159ipom\u00edn\u00e1 i v\u0161echny technologie, kter\u00fdmi Toyota zajist\u00ed, aby ve\u0161ker\u00e1 doprava na olympi\u00e1d\u011b byla ekologick\u00e1.<\/p>\n

\u201eOlympijsk\u00fd speci\u00e1l je sou\u010d\u00e1st\u00ed na\u0161\u00ed velk\u00e9 olympijsk\u00e9 kampan\u011b, kter\u00e1 je pro \u010deskou Toyotu z\u00e1rove\u0148 \u00fapln\u011b prvn\u00ed lok\u00e1ln\u011b vytvo\u0159enou. V\u00fdjime\u010dn\u00e1 je pr\u00e1v\u011b t\u00edm, \u017ee se v n\u00ed olympionici p\u0159edstavuj\u00ed po boku paralympionik\u016f a spole\u010dn\u011b p\u0159ipom\u00ednaj\u00ed, \u017ee sport je jen jeden. Pr\u00e1v\u011b to bylo i c\u00edlem magaz\u00ednu, co\u017e symbolizuje tak\u00e9 ob\u00e1lka, kterou sd\u00edl\u00ed 11 sportovc\u016f,\u201c popisuje Jechov\u00e1.<\/p>\n

Speci\u00e1ln\u00ed edici \u010dasopisu vytvo\u0159il st\u00e1l\u00fd t\u00fdm extern\u00edch spolupracovn\u00edk\u016f, Toyota na n\u011bm nespolupracuje s \u017e\u00e1dnou velkou agenturou. Sama si zaji\u0161\u0165uje rovn\u011b\u017e jeho distribuci, p\u0159i\u010dem\u017e k dost\u00e1n\u00ed je ji\u017e tradi\u010dn\u011b ve v\u0161ech showroomech Toyota, ale i na vlastn\u00edch \u010di partnersk\u00fdch eventech. T\u011bmi hlavn\u00edmi akcemi leto\u0161n\u00edho l\u00e9ta jsou Olympi\u00e1da d\u011bt\u00ed a ml\u00e1de\u017ee a p\u0159edev\u0161\u00edm Olympijsk\u00fd festival u jezera Most, kde bude m\u00edt Toyota op\u011bt vlastn\u00ed skatepark a pr\u00e1v\u011b \u010dasopis zde pom\u016f\u017ee dotvo\u0159it olympijskou atmosf\u00e9ru.<\/p>\n

\u201eN\u011bkolik kus\u016f jsme tak\u00e9 nechali vlastnoru\u010dn\u011b podepsat na\u0161imi sportovci a budeme o n\u011b sout\u011b\u017eit na soci\u00e1ln\u00edch s\u00edt\u00edch. V\u011b\u0159\u00edme, \u017ee t\u00edm magaz\u00edn z\u00edsk\u00e1 je\u0161t\u011b \u00fapln\u011b jinou hodnotu a stane se sb\u011bratelskou z\u00e1le\u017eitost\u00ed. Nic takov\u00e9ho se toti\u017e u\u017e mo\u017en\u00e1 v \u010cesku nebude opakovat,\u201c dod\u00e1v\u00e1 Jitka Jechov\u00e1.<\/p>\n

Samotn\u00e1 kampa\u0148 bude je\u0161t\u011b pokra\u010dovat televizn\u00edmi spoty i dal\u0161\u00edm obsahem na soci\u00e1ln\u00edch s\u00edt\u00edch automobilky. Aktu\u00e1ln\u00ed olympijsk\u00fd obsah pak budou \u010dten\u00e1\u0159i moci sledovat tak\u00e9 v online verzi magaz\u00ednu\u00a0toyotalife.cz<\/a>.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Magaz\u00edn Toyota Life vych\u00e1z\u00ed\u00a0 od roku 2019. obvykle \u010dtvrtletn\u011b, ov\u0161em p\u0159i p\u0159\u00edle\u017eitosti leto\u0161n\u00edch olympijsk\u00fdch her…<\/p>\n","protected":false},"author":2,"featured_media":4982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,11,70],"tags":[],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventy","category-importeri","category-sport"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4978"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4978\/revisions"}],"predecessor-version":[{"id":5007,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/4978\/revisions\/5007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/4982"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}