{"id":5730,"date":"2024-07-21T17:13:13","date_gmt":"2024-07-21T17:13:13","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=5730"},"modified":"2024-07-21T17:48:25","modified_gmt":"2024-07-21T17:48:25","slug":"inzertni-portal-tipcars-najal-pr-agenturu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=5730","title":{"rendered":"Inzertn\u00ed port\u00e1l TipCars najal PR agenturu"},"content":{"rendered":"<p><strong>Inzertn\u00ed port\u00e1l TipCars m\u00e1 nov\u00e9ho partnera v oblasti extern\u00ed komunikace. Navazuje spolupr\u00e1ci s PR a digit\u00e1ln\u00ed agenturou, kter\u00e1 nov\u011b zodpov\u00edd\u00e1 za kompletn\u00ed \u0159e\u0161en\u00ed v oblasti public relations. <\/strong><!--more--><\/p>\n<p>TipCars a nov\u011b najat\u00e1 agentura Insighters budou pracovat na pos\u00edlen\u00ed pov\u011bdom\u00ed o zna\u010dce TipCars jako o odborn\u00edkovi v oboru automotive a na realizaci nov\u00fdch projekt\u016f.<\/p>\n<p><strong>Strategick\u00e9 sm\u011b\u0159ov\u00e1n\u00ed zna\u010dky<\/strong><\/p>\n<p>TipCars, jeden z nejv\u011bt\u0161\u00edch \u010desk\u00fdch inzertn\u00edch auto-moto port\u00e1l\u016f s nab\u00eddkou v\u00edce ne\u017e 70 tis\u00edc inzer\u00e1t\u016f od v\u00edce ne\u017e 1,5 tis\u00edce autobazar\u016f a soukrom\u00fdch prodejc\u016f, v \u010dervenci odstartoval spolupr\u00e1ci s agenturou Insighters. Ta bude nov\u011b zodpov\u00eddat za oblast public relations. Nav\u00e1z\u00e1n\u00ed spolupr\u00e1ce p\u0159edch\u00e1zelo dvoukolov\u00e9 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed, ve kter\u00e9m musely pozvan\u00e9 agentury prok\u00e1zat zku\u0161enosti s automotive segmentem a p\u0159edstavit n\u00e1vrh nov\u00e9ho strategick\u00e9ho sm\u011b\u0159ov\u00e1n\u00ed zna\u010dky.<\/p>\n<p>\u201eCht\u011bli jsme naj\u00edt agenturu nejen s prokazateln\u00fdmi zku\u0161enostmi v automotive, ale i s celkov\u00fdm strategick\u00fdm p\u0159ehledem trhu. N\u011bkoho, kdo opravdu rozum\u00ed tomu, co d\u011bl\u00e1, kdo n\u00e1m pom\u016f\u017ee komunikovat na\u0161e ambici\u00f3zn\u00ed pl\u00e1ny a kdo se nebude b\u00e1t p\u0159ich\u00e1zet s neot\u0159el\u00fdmi n\u00e1pady, kter\u00e9 n\u00e1m pomohou se na na\u0161\u00ed cest\u011b posouvat d\u00e1le kup\u0159edu. Na Insighters n\u00e1s zaujalo, \u017ee maj\u00ed velk\u00e9 zku\u0161enosti s budov\u00e1n\u00edm zna\u010dek a strategickou komunikac\u00ed, co\u017e vzhledem k tomu, co chyst\u00e1me na podzim tohoto roku, rozhodlo,\u201c \u0159\u00edk\u00e1 Marek Knie\u017ea, \u0159editel TipCars.<\/p>\n<p>V r\u00e1mci partnerstv\u00ed se bude agentura Insighters starat o kompletn\u00ed public relations TipCars. Zaji\u0161\u0165ovat bude i media relations a zviditeln\u011bn\u00ed strategick\u00fdch t\u00e9mat zna\u010dky. C\u00edlem agentury je profilovat TipCars jako p\u0159edn\u00edho hr\u00e1\u010de v oblasti prodeje voz\u016f a z\u00e1rove\u0148 jednu z nejv\u00fdznamn\u011bj\u0161\u00edch a nejd\u016fv\u011bryhodn\u011bj\u0161\u00edch autorit v automotive segmentu, kter\u00e1 bude partnerem pro laickou i odbornou ve\u0159ejnost a bude ji pravideln\u011b a zevrubn\u011b informovat o aktu\u00e1ln\u00edm d\u011bn\u00ed na trhu.<\/p>\n<p>\u201eJako obrovsk\u00fd fanda aut i motorek jsem osobn\u011b moc r\u00e1d, \u017ee jsme v n\u00e1ro\u010dn\u00e9m tendru zv\u00edt\u011bzili. Klienta, jako je TipCars, by si p\u0159\u00e1la m\u00edt ka\u017ed\u00e1 agentura. Je konstruktivn\u00ed, sebev\u011bdom\u00fd, otev\u0159en\u00fd nov\u00fdm n\u00e1pad\u016fm a chyst\u00e1 opravdu revolu\u010dn\u00ed zm\u011bny, kter\u00e9 ovlivn\u00ed cel\u00fd automotive segment v \u010cesk\u00e9 republice. To je pro n\u00e1s skv\u011bl\u00e1 p\u0159\u00edle\u017eitost uk\u00e1zat, \u017ee pokud jde super projekt a skv\u011bl\u00e1 komunikace ruku v ruce, pozitivn\u00ed zm\u011bna se z\u00e1konit\u011b dostav\u00ed. Jsem p\u0159esv\u011bd\u010den\u00fd, \u017ee na\u0161e vz\u00e1jemn\u00e1 spolupr\u00e1ce bude nejen velk\u00fdm p\u0159\u00ednosem pro ob\u011b strany, ale i z\u00e1bavou,\u201c \u0159\u00edk\u00e1 Tom\u00e1\u0161 Stan\u011bk, zakladatel a Managing Partner Insighters.<\/p>\n<p><strong>Divizi vede \u0160eborov\u00e1<\/strong><\/p>\n<p>Nov\u00fd klient TipCars se stane sou\u010d\u00e1st\u00ed ekonomick\u00e9 divize agentury pod veden\u00edm Pavly \u0160eborov\u00e9. Na starost ho bude m\u00edt t\u00fdm ve slo\u017een\u00ed David Vondra (Senior Account Mana\u017eer) a Mat\u011bj F\u00fcrst (Junior Account Mana\u017eer).<\/p>\n<p><strong>Zdroj: TipCars<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inzertn\u00ed port\u00e1l TipCars m\u00e1 nov\u00e9ho partnera v oblasti extern\u00ed komunikace. Navazuje spolupr\u00e1ci s PR a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,21],"tags":[],"class_list":["post-5730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pr"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5730"}],"version-history":[{"count":6,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/5730\/revisions"}],"predecessor-version":[{"id":5758,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/5730\/revisions\/5758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/5731"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}