{"id":5901,"date":"2024-07-25T09:43:05","date_gmt":"2024-07-25T09:43:05","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=5901"},"modified":"2024-07-25T13:11:04","modified_gmt":"2024-07-25T13:11:04","slug":"vltava-labe-media-meni-rizeni-obchodu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=5901","title":{"rendered":"Vltava Labe Media m\u011bn\u00ed \u0159\u00edzen\u00ed obchodu"},"content":{"rendered":"<p><strong>Medi\u00e1ln\u00ed skupinu Vltava Labe Media ke konci \u010dervence opust\u00ed Jitka Beranov\u00e1, sou\u010dasn\u00e1 \u0159editelka centr\u00e1ln\u00edho a agenturn\u00edho obchodu. V \u0159\u00edzen\u00ed centr\u00e1ln\u00edho obchodu doch\u00e1z\u00ed ke zm\u011bn\u011b kompetenc\u00ed, p\u00ed\u0161e port\u00e1l Medi\u00e1\u0159.<br \/>\n<\/strong><!--more--><\/p>\n<p>Nov\u00e1 struktura \u0159\u00edzen\u00ed navazuje na novoui strategii, v\u00a0r\u00e1mci n\u00ed\u017e koncem \u010dervna ze skupiny ode\u0161el \u0161\u00e9f digit\u00e1lu\u00a0<strong>Petr Bedn\u00e1\u0159<\/strong>.<\/p>\n<figure id=\"attachment_4112\" aria-describedby=\"caption-attachment-4112\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4112\" src=\"http:\/\/www.automakers.cz\/wp-content\/uploads\/2024\/05\/vlm_petr-bednar.jpg\" alt=\"\" width=\"700\" height=\"466\" \/><figcaption id=\"caption-attachment-4112\" class=\"wp-caption-text\">Petr Bedn\u00e1\u0159<\/figcaption><\/figure>\n<p>\u201eZm\u011bna ve slo\u017een\u00ed p\u0159edstavenstva Vltava Labe Media s\u00a0sebou logicky p\u0159inesla p\u0159erozd\u011blen\u00ed odpov\u011bdnost\u00ed jeho \u010dlen\u016f za jednotliv\u00e9 \u010d\u00e1sti skupiny a\u00a0novou strategii. V\u00a0n\u00ed, vedle classifieds a\u00a0distribuce, klademe d\u016fraz p\u0159edev\u0161\u00edm na zpravodajsk\u00fd a\u00a0nezpravodajsk\u00fd obsah. I\u00a0proto ve stejn\u00e9 logice m\u011bn\u00edme zodpov\u011bdnosti za \u010d\u00e1sti sou\u010dasn\u00e9ho t\u00fdmu centr\u00e1ln\u00edho obchodu, kdy t\u00fdmy magaz\u00ednov\u00fdch brand\u016f a\u00a0t\u00fdm\u00a0<em><strong>Den\u00edku<\/strong><\/em>\u00a0budou reportovat odpov\u011bdn\u00fdm \u010dlen\u016fm p\u0159edstavenstva,\u201c vysv\u011btluje\u00a0<strong>V\u00edt Nantl<\/strong>, p\u0159edseda p\u0159edstavenstva a\u00a0gener\u00e1ln\u00ed \u0159editel Vltava Labe Media.<\/p>\n<p>Nov\u011b tak budou za jednotliv\u00e9 t\u00fdmy centr\u00e1ln\u00edho obchodu skupiny zodpov\u00eddat\u00a0<strong>Jitka Afsahi<\/strong>, \u010dlenka p\u0159edstavenstva zodpov\u011bdn\u00e1 za nezpravodajsk\u00fd obsah, marketing, z\u00e1kaznickou p\u00e9\u010di a\u00a0distribuci, kter\u00e1 povede obchod magaz\u00ednov\u00fdch zna\u010dek, a\u00a0<strong>Petr Marek<\/strong>, \u010dlen p\u0159edstavenstva zodpov\u011bdn\u00fd za zpravodajsk\u00fd obsah pod zna\u010dkou Den\u00edk a\u00a0tisk\u00e1rny, kter\u00fd povede t\u00fdm centr\u00e1ln\u00edho obchodu Den\u00edku. T\u00fdm online obchodu povede\u00a0<strong>Franti\u0161ek Olbert<\/strong>, st\u00e1vaj\u00edc\u00ed \u0159editel region\u00e1ln\u00edho obchodu Vltava Labe Media, kter\u00fd bude d\u00e1l reportovat cel\u00e9mu p\u0159edstavenstvu.<\/p>\n<div id=\"attachment_285442\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-285442\" src=\"https:\/\/www.mediar.cz\/wp-content\/uploads\/2024\/07\/frantisek-olbert.jpg\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" srcset=\"https:\/\/www.mediar.cz\/wp-content\/uploads\/2024\/07\/frantisek-olbert.jpg 1500w, https:\/\/www.mediar.cz\/wp-content\/uploads\/2024\/07\/frantisek-olbert-600x400.jpg 600w, https:\/\/www.mediar.cz\/wp-content\/uploads\/2024\/07\/frantisek-olbert-800x533.jpg 800w, https:\/\/www.mediar.cz\/wp-content\/uploads\/2024\/07\/frantisek-olbert-265x177.jpg 265w, https:\/\/www.mediar.cz\/wp-content\/uploads\/2024\/07\/frantisek-olbert-768x512.jpg 768w\" alt=\"Franti\u0161ek Olbert\" width=\"1500\" height=\"1000\" aria-describedby=\"caption-attachment-285442\" \/>Franti\u0161ek Olbert<\/div>\n<p>\u201eVzhledem k\u00a0tomu, \u017ee i\u00a0v\u00a0regionech dosahujeme v\u00fdrazn\u00fdch n\u00e1r\u016fst\u016f v\u00a0p\u0159\u00edm\u00e9m online obchod\u011b a\u00a0je pro n\u00e1s neodmyslitelnou sou\u010d\u00e1st\u00ed celkov\u00e9 obchodn\u00ed strategie, chceme, aby pr\u00e1v\u011b tato oblast byla do budoucna \u0159\u00edzena a\u00a0koordinov\u00e1na za celou firmu z\u00a0jednoho m\u00edsta,\u201c dodal Nantl.<\/p>\n<p><strong>Zdroj: mediar.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medi\u00e1ln\u00ed skupinu Vltava Labe Media ke konci \u010dervence opust\u00ed Jitka Beranov\u00e1, sou\u010dasn\u00e1 \u0159editelka centr\u00e1ln\u00edho a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,5],"tags":[],"class_list":["post-5901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/5901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5901"}],"version-history":[{"count":2,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/5901\/revisions"}],"predecessor-version":[{"id":5905,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/5901\/revisions\/5905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/5902"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}