{"id":6509,"date":"2024-08-20T08:12:29","date_gmt":"2024-08-20T08:12:29","guid":{"rendered":"https:\/\/www.automakers.cz\/?p=6509"},"modified":"2024-08-20T08:12:29","modified_gmt":"2024-08-20T08:12:29","slug":"letos-se-prodalo-uz-5000-elektromobilu","status":"publish","type":"post","link":"https:\/\/www.automakers.cz\/?p=6509","title":{"rendered":"Letos se prodalo u\u017e 5000 elektromobil\u016f"},"content":{"rendered":"

\u010ce\u0161t\u00ed z\u00e1kazn\u00edci nakoupili v prvn\u00edch sedmi m\u011bs\u00edc\u00edch 2024 celkem 4987 elektromobil\u016f, co\u017e je o 44 %t v\u00edce ne\u017e loni ve stejn\u00e9m obdob\u00ed. Vypl\u00fdv\u00e1 to z dat Svazu dovozc\u016f automobil\u016f. Nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dkou je Tesla s 1957 vozidly. Druh\u00e9 m\u00edsto n\u00e1le\u017e\u00ed \u0160kod\u011b, je\u017e prodala 473 vozidel Enyag. Na t\u0159et\u00edm m\u00edst\u011b je Volvo s prodejem 454 voz\u016f. N\u00e1sleduj\u00ed zna\u010dky Hyundai, BMW a Volkswagen.<\/strong><\/p>\n

\u010ce\u0161i jsou p\u0159i zp\u016fsobu v\u00fdb\u011bru vozu sp\u00ed\u0161e konzervativn\u011bj\u0161\u00ed a vol\u00ed sp\u00ed\u0161e ne\u017e n\u00e1kup na webu osobn\u00ed n\u00e1v\u0161t\u011bvu dealerstv\u00ed. Elektromobily, nab\u00edzej\u00edc\u00ed p\u0159i koupi snadnou konfiguraci, se v\u0161ak do budoucna jev\u00ed jako vhodn\u00fd produkt pro online n\u00e1kup. Rozvoj tohoto zp\u016fsobu prodeje aut, jeho\u017e popularita roste zejm\u00e9na v z\u00e1padn\u00edch zem\u00edch, v\u00fdznamn\u011b zrychlila pandemie.<\/p>\n

\u201eTrend byl viditeln\u00fd je\u0161t\u011b p\u0159ed n\u00e1stupem pandemie. Zav\u0159en\u00e9 autosalony v dob\u011b koronaviru v\u0161ak podn\u00edtily prodejce v\u00fdrazn\u011bji obr\u00e1tit svoji pozornost k online prodejn\u00edm n\u00e1stroj\u016fm. Zrychlili tak investice do zdokonalen\u00ed online komunikace se z\u00e1kazn\u00edkem, vylep\u0161en\u00ed virtu\u00e1ln\u00edch showroom\u016f i celkov\u00e9ho nav\u00fd\u0161en\u00ed digitalizace n\u00e1kupn\u00edho procesu,\u201c vysv\u011btluje Jan Ned\u011bln\u00edk, CEO spole\u010dnosti Konecta Czech, Hungary a Slovakia, kter\u00e1 p\u016fsob\u00ed v oblasti z\u00e1kaznick\u00e9ho servisu.<\/p>\n

\"\"Automobilky st\u00e1le vs\u00e1z\u00ed na silnou s\u00ed\u0165 prodejen<\/strong><\/p>\n

I p\u0159es rychl\u00fd v\u00fdvoj technologi\u00ed v\u0161ak podle odborn\u00edka nen\u00ed pravd\u011bpodobn\u00e9, \u017ee by online po\u0159izov\u00e1n\u00ed nov\u00fdch elektromobil\u016f a aut obecn\u011b, za\u010dalo oproti n\u00e1kupu v dealerstv\u00edch v p\u0159\u00ed\u0161t\u00edch letech dominovat. Po\u010d\u00edt\u00e1 sp\u00ed\u0161e se st\u00e1le t\u011bsn\u011bj\u0161\u00ed prov\u00e1zanost\u00ed obou variant. Podobn\u00fd v\u00fdvoj o\u010dek\u00e1vaj\u00ed i z\u00e1stupci automobilek<\/p>\n

\u201eV bl\u00edzk\u00fdch letech rapidn\u00ed n\u00e1r\u016fst online objedn\u00e1vek neo\u010dek\u00e1v\u00e1me, nicm\u00e9n\u011b je to oblast, kterou aktivn\u011b monitorujeme a zaj\u00edm\u00e1me se o trendy a n\u00e1stroje, kter\u00e9 jsou k dispozici. V z\u00e1v\u011bru tohoto roku pl\u00e1nujeme na \u010desk\u00fd trh uv\u00e9st men\u0161\u00ed a dostupn\u00fd elektromobil Casper, v jeho\u017e p\u0159\u00edpad\u011b online prodej skute\u010dn\u011b zva\u017eujeme,\u201c uv\u00e1d\u00ed David Pavl\u00ed\u010dek, tiskov\u00fd mluv\u010d\u00ed Hyundai Motor Czech.<\/p>\n

Pr\u00e1v\u011b Hyundai otev\u0159el od roku 2019 v \u010cesku hned 22 nov\u00fdch prodejen. Aktu\u00e1ln\u011b nab\u00edz\u00ed tuzemsk\u00fdm z\u00e1kazn\u00edk\u016fm 60 dealerstv\u00ed. Jako d\u016fle\u017eitou vn\u00edm\u00e1 silnou s\u00ed\u0165 autorizovan\u00fdch dealer\u016f v tuzemsku i Toyota a Lexus. \u201eAutorizovan\u00e9 partnery pova\u017eujeme za nejvy\u0161\u0161\u00ed hodnotu, kterou m\u00e1me. Proto pl\u00e1nujeme i nad\u00e1le udr\u017eet sou\u010dasn\u00fd \u0159et\u011bzec prodeje. Aktu\u00e1ln\u011b n\u00e1s v \u010cR zastupuje 14 autorizovan\u00fdch partner\u016f a po republice m\u00e1me 32 showroom\u016f zna\u010dky Toyota a 6 showroom\u016f zna\u010dky Lexus,\u201c dokl\u00e1d\u00e1 Jitka Jechov\u00e1, PR managerka zna\u010dek Toyota a Lexus na \u010desk\u00e9m trhu.<\/p>\n

Tuzemsk\u00fd l\u00eddr, automobilka \u0160koda Auto, m\u011bl na za\u010d\u00e1tku roku 2023 v \u010cesku otev\u0159en\u00fdch 176 prodejn\u00edch m\u00edst a dal\u0161\u00edch 155 obchod\u016f v r\u00e1mci programu prodeje ojet\u00fdch voz\u016f \u0160koda plus. Po\u010dtem 56 prodejen disponuje automobilka Kia. Celkem 46 jich m\u00e1 k dispozici Volkswagen, 64 Renault a 62 Dacia.<\/p>\n

T\u0159etina \u010cech\u016f online n\u00e1kup nezatracuje<\/strong><\/p>\n

A\u010dkoli se preference \u010cech\u016f v\u016f\u010di online n\u00e1kupu aut m\u011bn\u00ed jen velmi pomalu, \u0159ada jich tuto alternativu nezavrhuje. V roce 2019 by podle v\u00fdzkumu spole\u010dnosti Ernst & Young zva\u017eovala n\u00e1kup auta online asi t\u0159etina tuzemsk\u00fdch ob\u010dan\u016f. Podobn\u011b studie firmy McKinsey & Company uskute\u010dn\u011bn\u00e1 p\u0159ed dv\u011bma lety ve Francii, Velk\u00e9 Brit\u00e1nii a N\u011bmecku ud\u00e1v\u00e1, \u017ee dan\u00e1 alternativa je zaj\u00edmav\u00e1 pro 33 procent dot\u00e1zan\u00fdch. Mezi v\u00fdhody online n\u00e1kupu jsou obvykle \u0159azeny rychlost, pohodl\u00ed nebo p\u0159ehlednost.<\/p>\n

\u201eNejv\u011bt\u0161\u00ed bari\u00e9rou je naopak pr\u00e1v\u011b absence mo\u017enosti osobn\u011b se s autem p\u0159ed koup\u00ed sezn\u00e1mit. Tedy prohl\u00e9dnout si jej, sednout do n\u011bj a vyzkou\u0161et ho p\u0159i testovac\u00ed j\u00edzd\u011b,\u201c dopl\u0148uje Jan Ned\u011bln\u00edk. Tuto p\u0159ek\u00e1\u017eku by v budoucnu mohla alespo\u0148 \u010d\u00e1ste\u010dn\u011b odbourat zdokonaluj\u00edc\u00ed se technologie virtu\u00e1ln\u00ed a roz\u0161\u00ed\u0159en\u00e9 reality. Tu u\u017e n\u011bkter\u00e9 showroomy vyu\u017e\u00edvaj\u00ed jako z\u00e1\u017eitkov\u00fd dopln\u011bk spojen\u00fd s v\u00fdb\u011brem vozu. Takzvan\u00e1 VR dok\u00e1\u017ee nap\u0159\u00edklad v\u011brohodn\u011b simulovat j\u00edzdu v r\u016fzn\u00fdch pov\u011btrnostn\u00edch podm\u00ednk\u00e1ch \u010di na odli\u0161n\u00fdch povr\u0161\u00edch.<\/p>\n

Zdroj: Konecta<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce\u0161t\u00ed z\u00e1kazn\u00edci nakoupili v prvn\u00edch sedmi m\u011bs\u00edc\u00edch 2024 celkem 4987 elektromobil\u016f, co\u017e je o 44…<\/p>\n","protected":false},"author":2,"featured_media":6513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,9,10],"tags":[],"class_list":["post-6509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza","category-elektromobily","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6509"}],"version-history":[{"count":3,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6509\/revisions"}],"predecessor-version":[{"id":6527,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/posts\/6509\/revisions\/6527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=\/wp\/v2\/media\/6513"}],"wp:attachment":[{"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.automakers.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}